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VAPIANO INTRODUCES BREAKFAST FOR THE FIRST TIME IN ITS HISTORY ACROSS UAE OUTLETS

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Vapiano is set to introduce breakfast for the first time in its history across its UAE outlets, marking an exciting new chapter for the international dining brand. The new Vapiano Breakfast Menu has been created to bring a fresh, social, and relaxed international lifestyle experience to the morning dining scene, offering guests a new way to begin their day with freshly prepared dishes, premium ingredients, and world-class Illy coffee.

Owned and operated in the UAE by Al Ahlia Group, Al Ahlia General Trading Company PVT LTD, which was conceived and established in 1979 by a group of prominent UAE Nationals, Vapiano continues to strengthen its presence in the country’s evolving food and beverage landscape.

Known for its fresh ingredients, casual dining atmosphere, and made-to-order culinary experience, Vapiano is now extending its offering into breakfast with a menu designed to appeal to today’s evolving dining preferences. The new breakfast selection has been created to bring together comfort, freshness, convenience, and flavour, giving guests the opportunity to enjoy a relaxed breakfast experience whether they are starting their workday, meeting friends, taking a slow morning break, or enjoying a weekend gathering.

The launch is especially significant as it represents the first Vapiano Breakfast Menu to be introduced anywhere in the world, with the UAE selected as the pioneering market for this new chapter in the brand’s journey. This global first reflects the UAE’s dynamic dining culture, its appetite for fresh culinary experiences, and its position as a leading market for innovation in the food and beverage sector.

The new breakfast menu features a wide variety of dishes created for different tastes and morning moods. Guests can enjoy wholesome bowls, warm croissant-based favourites, egg dishes, sourdough options, fresh juices, smoothies, coffee, and tea.

The menu also includes comforting favourites such as Classic Omelette and Shakshuka, served on Vapiano’s baked sourdough pizza base. For guests looking for lighter and refreshing options, the menu offers the House Granola Acai Bowl, Mango Chia Pot, and Feel-Good Bowl, alongside freshly squeezed juices and a selection of coffee and tea options.

With the introduction of breakfast, Vapiano aims to become a new morning destination for guests seeking quality, freshness, and a warm social setting. The menu has been designed not only as a food offering, but as a complete morning experience – one that encourages guests to gather, connect, share, and enjoy a different side of Vapiano.

“Breakfast is one of the most important moments of the day, and we are excited to bring the Vapiano experience into this occasion for the very first time,” said Ilenia Alba, Head of Operation. “Launching the first Vapiano Breakfast Menu worldwide in the UAE is a proud milestone for us. This market has always embraced fresh ideas and new dining experiences, making it the perfect place to introduce our breakfast concept. We look forward to welcoming guests to enjoy good mornings, fresh flavours, and memorable moments at Vapiano.”

The introduction of Vapiano Breakfast also responds to a growing demand for morning dining experiences that are casual, social, and high quality. With more guests looking for places that offer both convenience and atmosphere, Vapiano’s breakfast menu creates a new opportunity for people to enjoy the brand earlier in the day.

The Vapiano Breakfast Menu will be available from May 20 across Vapiano UAE outlets at Abu Dhabi Mall, Marina Mall Abu Dhabi, Yas Mall, Bawadi Mall Al Ain, Palm Jumeirah Mall, City Centre Al Zahia, City Centre Deira, and Al Jimi Mall.

For more information, guests can follow @VapianoUAE on social media.


About Vapiano

Vapiano is an international restaurant brand known for its relaxed atmosphere, fresh ingredients, and made-to-order dining experience. With a menu inspired by Italian flavours and a casual social setting, Vapiano brings people together over fresh food, warm hospitality, and memorable dining moments.

In the UAE, Vapiano is owned and operated by Al Ahlia Group, Al Ahlia General Trading Company PVT LTD, which was conceived and established in 1979 by a group of prominent UAE Nationals.

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Hospitality

FATHER’S DAY GIFT GUIDE: HEALTHY SIPS FOR DADS WHO PUT WELLNESS FIRST

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This Father’s Day, skip the usual gifts and treat health-conscious dads to something that supports their wellbeing from the inside out. UAE homegrown brand Saba Plant-Based offers a range of organic, probiotic-rich drinks crafted using fermentation, live cultures and carefully selected ingredients to support digestive wellness while delivering great taste. Convenient, refreshing and easy to incorporate into daily routines, these functional beverages make thoughtful gifts for fathers looking to prioritise healthy habits.

Water Kefir
Light, fruity and refreshing, Saba Plant-Based’s newly launched Water Kefir is packed with live probiotics that support gut health. This water-based fermented drink is caffeine-free, gentle on digestion and ideal for staying refreshed throughout the warmer months.

Flavours available in Blue Spirulina & Lemon Mint and Dragon Fruit, Strawberry & Lemon.

Apple Cider Vinegar Shots

For dads who appreciate practical wellness solutions, these convenient gut health shots are made with raw apple cider vinegar and designed to support healthy daily habits. Easy to enjoy at home, at work or on the go, they offer a simple addition to any wellness routine.

Flavours available in Cardamom & Ginger and Verbena & Orange Blossom.

Plant-Based Kefir

Made with organic coconut milk and live vegan kefir cultures, this creamy dairy-free alternative is rich in beneficial bacteria that support digestive wellbeing. It can be enjoyed on its own or added to smoothies and breakfast bowls for a probiotic boost.

Flavour available in Natural, Vanilla and Mango-Pineapple.

Organic Kombucha
As the first brand to locally brew organic-certified kombucha in the UAE, Saba Plant-Based offers a naturally refreshing fermented tea made with live cultures and organic ingredients. Raw, unpasteurised and low in sugar, it provides a flavourful alternative to conventional soft drinks.

Available in Classic, Mango, Raspberry, Peppermint, Hibiscus Basil, Cardamom and Ginger Turmeric.

Whether your father is a fitness enthusiast, wellness advocate or simply looking to make healthier everyday choices, Saba Plant-Based’s range of probiotic drinks offers a thoughtful Father’s Day gift that supports gut health, hydration and overall wellbeing.

The brand’s full gut-healthy product range can be purchased on www.sabaplantbased.ae or at supermarkets across UAE including Kibsons, Spinneys and Waitrose.

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Hospitality

ROHINI DUBAI LAUNCHES REFLECTIVE KINTSUGI KAHANI EXPERIENCE FOR CREATIVE AUDIENCES

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On 27 June, Rohini will host the Kintsugi Kahani Experience, inspired by the Japanese art of golden repair. Rooted in the philosophy of embracing imperfection, the experience invites guests to explore creativity through a hands-on workshop that celebrates the beauty found in flaws and life’s imperfections.

Throughout the evening, participants will create a meaningful keepsake to take home while engaging with the centuries-old concept of transforming brokenness into something beautiful and unique. Designed as a reflective and creative experience, the workshop offers guests an opportunity to connect with the art form in an intimate and inspiring setting.

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Hospitality

GCC Travellers Are Heading Away Earlier for Eid Al Adha, Dragonpass Data Reveals

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Dragonpass, the world’s leading provider of digital airport ecosystem platforms, has revealed new travel data showing a notable shift in how travellers across the GCC are planning their Eid journeys, with demand surging before Eid Al Adha rather than during the holiday itself.

According to Dragonpass data, travel activity across the GCC increased by 69% in the week leading up to Eid Al Adha 2026. However, rather than peaking during the holiday period, travel activity declined by 24% during Eid week and a further 18% in the week immediately after, suggesting many travellers chose to depart ahead of the holiday period.

The trend marks a clear contrast to Eid Al Fitr earlier this year, when travel activity across the GCC rose by 6% during the holiday week itself before declining by 20% in the following week. Saudi Arabia recorded the strongest Eid Al Fitr uplift in the region, with travel activity increasing by 25% during the holiday week.

Several GCC markets recorded particularly strong growth in the lead-up to Eid Al Adha. Kuwait saw the largest increase, with travel activity rising by 124.7% week-on-week, followed by Bahrain (+108.5%), the UAE (+79.2%), Qatar (+59.5%) and Saudi Arabia (+58.4%).

Andrew Harrison-Chinn, Chief Marketing Officer at Dragonpass, said: “The contrast between Eid Al Fitr and Eid Al Adha is one of the most interesting travel trends we have observed this year. While Eid Al Fitr generated a more traditional holiday-week travel spike, Eid Al Adha saw travellers moving significantly earlier, with demand building before the holiday rather than during it.

“This highlights the dynamic nature of travel behaviour across the GCC and reinforces the importance of understanding how demand shifts around key travel periods. Despite periods of disruption affecting regional travel earlier this year, demand across the GCC has remained resilient, with travellers continuing to prioritise leisure and holiday travel.”

Saudi Arabia remained one of the region’s strongest-performing travel markets throughout both holiday periods. During Eid Al Fitr, the Kingdom recorded the clearest holiday-driven uplift in the GCC, with growth spread across several major airports. Madinah recorded the strongest increase at 58%, followed by Jeddah (29%), Dammam (25%) and Riyadh (22%).

During Eid Al Adha, Madinah again stood out as a key exception to the wider regional trend, recording a 20% increase during Eid week and a further 58% increase post-Eid, reflecting continued religious travel activity around the holiday period.

Looking ahead, Dragonpass expects strong travel demand across the GCC throughout the summer months. The latest Eid travel trends suggest travellers are becoming more deliberate in how they plan journeys around peak holiday periods, while demand for regional and international travel remains resilient. As summer travel gathers pace, these shifting patterns are expected to continue shaping passenger flows across the region.

As aviation connectivity continues to expand across the GCC, understanding how travellers adapt their behaviour around major holidays and peak travel periods will become increasingly important for airports, airlines and the wider travel ecosystem.

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