RENTIFY LAUNCHES BELONG, TURNING RENT INTO RECOGNITION FOR RESIDENTS WITH LIFESTYLE REWARDS IN THE UAE

Rentify, a leading fintech and proptech innovator, has introduced Rentify BELONG, a first-of-its-kind rental rewards program in the UAE. Rooted in the idea that belonging is what truly makes a place feel like home and for many, that home is the UAE; Rentify BELONG goes beyond transactions to create a deeper sense of connection and recognition for residents.

“Home isn’t a transaction, it’s a feeling,” said Rashed Hareb, Co-Founder & CEO, Rentify. “Belonging is what makes the UAE truly home for millions of residents,” added Rajneel Kumar, Co-Founder & COO, Rentify.

The program unlocks benefits across dining, wellness, luxury access, curated city experiences and more, reimagining tenant engagement through a simple yet powerful idea: your rent earns you a new experience, bringing not just value, but a genuine sense of belonging.

Building on this milestone, Rentify has already onboarded over 50,000 tenants across the UAE – all of whom benefit from a platform layer designed to make rent payments affordable, predictable and simple, by partnering with banks, credit cards and landlords to compound value across the rental ecosystem.

Neel further adds, “With BELONG, we’re introducing a simple idea: your largest monthly expense should also deliver ongoing value. We’re making rent more engaging and rewarding for tenants across the UAE and this feature reflects our commitment to innovation and to reshaping the region’s rental landscape. Simplicity was the guiding principle – transparent, effortless and built around how tenants actually live. Tenants know exactly what they earn and how to use it, without needing to change their spending behaviour. Our aim was to curate local relevance for the modern resident by turning rent into a currency for living better.”

Rashed further adds, “At Rentify, we’ve always believed that renting should feel as empowering as owning. For too long, tenants have been the most financially committed participants in the property ecosystem and the least rewarded for it. BELONG changes that. No hidden rules, no complicated tiers, no fine print. Just rent paid and value returned. When a tenant pays on time and unlocks a meaningful experience in return, that’s not just a reward, that’s recognition. That’s what belonging actually feels like.”

Integrated directly into the Rentify app, BELONG is an exclusive rental rewards loyalty program where tenants can earn BELONG Coins automatically with every on-time rent payment. Coins can be redeemed through the app for a range of curated experiences including dining, wellness services, luxury activities and more with new and limited release experiences added every month.

With almost 77% of UAE citizens renting their homes and rent being one of the biggest recurring expenses, the launch occurs at a time when renting continues to be the primary housing type for the majority of inhabitants. At the same time, urban and tech-savvy renters increasingly expect added lifestyle value from the brands they engage with.

The program operates on a straightforward model, where users earn BELONG Coins on a one-to-one basis with their rent payments. There are no tiers or complicated requirements and rewards are instantly available within the app which can be redeemed later. The BELONG section features an in-app calculator that allows users to estimate their rewards based on their rent, making the program’s value more transparent and tangible.

Reward experiences available today span a variety of lifestyle areas, from everyday indulgences to exclusive access: an eight-hour premium driving experience with MKV Luxury Car Rental (20,000 Coins), a dual therapy session at Avida Longevity (5,000 Coins), an unreleased flavours experience at House of Habanero (2,500 Coins), a coffee and croissant at Ninna Bakery (2,500 Coins), a curated art experience with Meraki Art Studio (4,000 Coins), and a ‘candle made for you’ by Innara (2,000 Coins) with new and limited release experiences joining the portfolio every month.

Rentify is also inviting local businesses to become part of the BELONG ecosystem. With access to a growing base of over 50,000 high-value renters across the UAE, BELONG offers partners a unique opportunity to connect with financially engaged, lifestyle-driven residents. Businesses interested in featuring their experiences on the platform can get in touch via gorentify.com/belong

Aligned with the spirit of BELONG, ‘MORE with Rentify‘ is the brand campaign that brings it all together, redefining what renting in the UAE means for the modern resident. The film is rooted in real stories from real people. Expats who came to the UAE and never left. Residents who built careers, raised families and quietly, without ceremony, made this country their home. The film gives voice to something deeply felt but rarely said – that belonging isn’t a milestone, it’s a feeling that accumulates over time, in a city that keeps giving back. It also confronts an honest frustration: why has rent one of the biggest financial commitments in that life always been so rigid, so upfront, so unrewarding? Rentify answered that question with technology, with trust, and now with BELONG. The film closes with a simple but open invitation: MORE with Rentify. More ease. More recognition. More reasons to stay.

BELONG is now available exclusively to Rentify tenants, marking a new approach to tenant engagement in the UAE. Users can download the Rentify App from the App Store and Google Play Store, or visit gorentify.com/belong for additional details.