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HISENSE INAUGURATES NEW REGIONAL HEADQUARTERS IN DUBAI INTERNET CITY AND UNVEILS NEXT-GENERATION RGB MINILED TV SERIES

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Hisense, a leading brand in global consumer electronics and home appliances, inaugurated its new Middle East & Africa regional headquarters in Building 13, Dubai Internet City, the Middle East’s leading tech hub and part of TECOM Group. The newly designed headquarters reflects Hisense’s innovation-driven culture, featuring a contemporary environment built to foster collaboration, creativity, and technological advancement.

The new headquarters reinforces Hisense’s long-term commitment to the Middle East and Africa, establishing a strategic hub to strengthen the company’s growing operations, partnerships, and innovation initiatives across the region. The milestone event brought together distinguished guests including Dubai Internet City’s top management and Hisense’s key partners, distributors, and main retailers across the region.

“The opening of our new office in Dubai Internet City represents our commitment to the UAE market and the broader Middle East region,” said Jason Ou, President at Hisense Middle East & Africa. “With the launch of our new UR9 and UR8 RGB MiniLED Series, we are bringing the most advanced display technology available to consumers here, delivering an unparalleled viewing experience that sets a new benchmark for premium home entertainment.”

“Dubai Internet City is home to a diverse community of global technology companies and more than 31,000 professionals that continue to advance the digital economy in the region and globally,” said Ammar Al Malik, Executive Vice President of Commercial at TECOM Group and Managing Director of Dubai Internet City. “Hisense’s new regional headquarters reflects its long-term commitment to the region and underscores Dubai’s position as a global hub for innovation, in line with the objectives of Dubai Economic Agenda ‘D33’.”

Dubai has been home to Hisense’s regional HQ for many years and continues to play a key role in the company’s growth across the Middle East and Africa. The UAE’s commitment to innovation, supportive business environment, and wealth of opportunities has made it an ideal strategic hub for regional expansion.

The inauguration also served as the platform for Hisense to unveil its most advanced television technology to date: the UR9 and UR8 RGB MiniLED Series. Designed to capture every thrilling moment of live sports and entertainment, the flagship models deliver stunning detail, vibrant colours, and true-to-life picture quality that brings fans closer to the action from their own homes. As an Official Sponsor of the FIFA World Cup 26™ and a proud supporter of the first-ever Sensory Inclusive FIFA World Cup™, Hisense is helping create dedicated sensory spaces across all host stadiums, ensuring more people can enjoy the world’s biggest football tournament.

Powered by next-generation MiniLEDs, the technology delivers more accurate and vibrant colours, higher brightness, and deeper contrast, while reducing blue light exposure and optimizing power consumption.

Leading the range, the UR9 Series represents Hisense’s most advanced expression of RGB MiniLED innovation. Delivering what the company calls “Natural and Real Color,” the UR9 achieves authentic and vivid colour reproduction with exceptional brightness and contrast performance. The technology produces more natural skin tones and lifelike imagery, creating visuals that are not only striking but also comfortable for extended everyday viewing.

The UR8 Series extends the benefits of RGB MiniLED technology to a broader audience, offering high-performance displays across screen sizes ranging from 55 to 100 inches. Combining vibrant colour accuracy, impressive brightness, eye-friendly viewing, and energy-efficient performance, the series brings premium large-screen entertainment to more consumers across the region.

At Hisense, the belief in “Innovating a Brighter Life” inspires the company to develop technologies and experiences that make everyday life better and bring people closer to the moments that matter.

Unveiled in 1999, Dubai Internet City has nurtured the digital economy by uniting global leaders through its world-class ecosystem. According to an impact study conducted by the district in partnership with Accenture in February 2025, Dubai Internet City contributed AED 100 billion to Dubai’s GDP in the past 15 years.

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OPTRO LAUNCHES ‘OPTRO PARTNER CONNECT’ TO POWER GLOBAL GRC ECOSYSTEM GROWTH

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Optro (formerly AuditBoard), the leading AI-powered GRC Intelligence Platform empowering enterprises to transform risk into opportunity, has announced the formal launch of Optro Partner Connect. The new partner program offers partners flexible ways to go to market, a comprehensive suite of enablement, certification, technical, and co-marketing support, and a clear, predictable path to expand into new markets, deepen their service offerings, and drive lasting customer outcomes.

Optro Partner Connect replaces legacy frameworks with a modular design centered around distinct partner tracks, initially launching with Advisory Partners and Solution Providers, and a transparent tier structure in which benefits grow as partners do. Because benefits are tiered, partners will know exactly what they can access and unlock at each stage of their journey with Optro. Supporting every partner is a dedicated Partner Center of Excellence (PCoE): a team solely focused on partner success that guides firms through onboarding and ongoing “everboarding,” helping partners reach their first wins sooner and maintain a clear line of sight on their next stage of growth.

“Partners are a critical growth engine for Optro, and Optro Partner Connect ensures our ecosystem’s experience matches the enterprise-grade quality of our platform,” said Scott Whitlock, Global VP of Alliances and Channels at Optro. “By moving away from transaction-only metrics and adopting a holistic evaluation of capacity and competency, we are giving our partners a clear blueprint to build highly profitable services practices around our GRC Intelligence Platform.”

A differentiator of the program is Optro’s roadmap to weave an AI layer throughout the partner experience to give partners back time and help them win by automating repeatable manual tasks, surfacing real-time co-sell guidance in the field, and personalizing each partner’s onboarding so they can spend less time on administration and more time on value creation.

Key Program Highlights At-A-Glance

  • Flexible Tracks & Engagement Models: Partners choose how they go to market across the Advisory and Solution Provider tracks, referring, selling, or servicing with a transparent tier structure, a flexible legal framework, and recognized status as they grow. Financial and servicing incentives reward that momentum, and a services-rich platform offers eligible partners room to build a high-value practice across the full customer lifecycle — from implementation and advisory through managed services.
  • Enablement, Expertise, and Market Presence: A comprehensive benefits suite spanning role-based training and certification, deep technical and co-sell support, and co-branded marketing resources. Beyond a searchable partner directory that helps customers find them, qualified partners have a path to build their own solutions, integrations, and accelerators with Optro — turning their expertise into valuable IP.
  • A Strategic Voice for Optro: Through continuous feedback loops and a formal Partner Advisory Board, invited partners can participate in roadmap and go-to-market strategy discussions, helping to impact the future of connected GRC alongside Optro’s leadership rather than just delivering it.

“Our collaboration with Optro helps us transform how our clients handle audit and compliance,” said Adam Pajakowski, Principal at Crowe. “Through this new partner program, we can continue to help companies move away from outdated, manual processes. We look forward to expanding our work together and continuing to drive great results for our joint clients.”

“We’re excited about the launch of Optro Partner Connect and the added structure it brings to an already strong collaboration,” said Andrew Struthers-Kennedy, Global Lead, CAE Solutions, Protiviti. “The program introduces clearer alignment, more formal recognition, and a scalable framework for how we work together, which we believe will help drive greater consistency and impact as both organizations continue to grow.”

Optro Partner Connect formally goes live today. Comprehensive program briefs, regional guides, and deal registration resources are now available to active partners via a unified, updated partner portal. To learn more or apply to join Optro Partner Connect, visit optro.ai.

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DXC INTRODUCES DXC PRIVATE CLOUD+, BRINGING GREATER CONTROL, SECURITY, AND FLEXIBILITY TO ENTERPRISE CLOUD

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DXC Technology (NYSE: DXC), a leading enterprise technology and innovation partner, has announced that its DXC Private Cloud+ is now generally available. The solution delivers public cloud–like flexibility and pricing while maintaining full control over sensitive data and workloads. Powered by Dell Technologies infrastructure like servers, storage, and cyber resilience solutions and operated by DXC OASIS, DXC’s intelligent orchestration platform, Private Cloud+ helps organizations innovate more easily while still meeting strict requirements for data security, compliance, and sovereignty, at a time when enterprise cloud strategies are rapidly evolving.

As governance, security, data sovereignty, and industry-specific requirements become just as critical as scale, global organizations across industries are moving beyond a single-cloud approach and building multi-cloud portfolios that offer greater choice and control. In this environment, Private Cloud+ adds a powerful new option—combining the economics and agility of hyperscale with the control of private cloud, while providing a unified platform to connect data centers, integrate with public clouds, and prepare for AI workloads.

“Customers across industries from manufacturing to transportation, insurance and more want hyperscale economics, flexibility, and AI-readiness in a true hybrid environment, one that works across what they already run and the public clouds they depend on. Until now, they’ve had to compromise. Private Cloud+, powered by Dell and operated by DXC OASIS, ends that trade-off and enables them to be ready as AI workloads increase,” said Chris Drumgoole, President, Global Infrastructure Services, DXC.

Hosted in DXC’s data centers and orchestrated by DXC OASIS with a Human+ approach, Private Cloud+ supports the full range of enterprise workloads, including VMs, containers, data, backup and resiliency, and private AI. The result is a single environment where customers can reduce technical debt, strengthen security, and move faster from idea to production, supported by consumption-based economics that simplify financial planning.

Private Cloud+ is offered in three editions, enabling enterprises to choose the deployment model that matches their workload, tenancy, and compliance needs:

  • Core: a multi-tenant private cloud with the full Private Cloud+ feature set on consumption-based pricing
  • Dedicated: a single-tenant environment for customers requiring full isolation of compute, storage, and data sovereignty
  • Government: a hardened edition with advanced security controls, operated by cleared domestic personnel, for government agencies and regulated industries


“Enterprises are juggling sensitive workloads, modernization, and AI, all at once. Many are looking for infrastructure that handles it natively, without bolt-ons. That’s exactly what we built with Private Cloud+, with DXC OASIS removing the operational burden so customers can focus on innovation,” said Benjamin Greene, Director, Global Infrastructure Services, Private Cloud, DXC.

DXC and Dell have collaborated for over 25 years, jointly serving more than 2,000 customers worldwide. DXC is a Titanium Black partner in the Dell Technologies Partner Program. Private Cloud+ is a DXC Fast Track solution, focused on AI-fueled capabilities and automation that drive exponential growth.

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DELINEA LAUNCHES NEW PARTNER PROGRAM TO DRIVE PARTNER PROFITABILITY AND SCALE GROWTH

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Delinea, the runtime identity security platform that governs what humans, machines, and AI agents do once they have access, has announced the launch of the Delinea Partner Advantage Program. The new comprehensive framework is built to deliver proven identity security technology, protected discounts, and ease of doing business.

Developed with direct partner input, including a global partner listening survey, the Delinea Partner Advantage Program is designed to address the most persistent pain points in the channel: margin erosion, channel conflict, and ambiguous rules of engagement. The program gives partners a clear, structured path to deliver identity security outcomes to their customers and provides a foundation for predictable, profitable growth. Beyond protecting discounts, the program is structured to help partners compound the value of every customer relationship they build.

“Partners don’t care about your partner program,” said Scott Goree, senior vice president of channel and alliances at Delinea. “They care about technology that works, protected discounts, and a vendor that’s easy to work with. We built this program around what partners told us they actually need.”

The Delinea Partner Advantage Program has three core tenets – Protect, Align, and Scale – and introduces a modern structure to support how partners work today. Key features of the program include:

  • Codified Rules of Engagement: Clear, published deal registration, teaming protections, and Earned Incumbency discounts to ensure partners who invest in building and expanding customer relationships are protected on renewals and rewarded for their ongoing contribution.
  • AI-Driven Enablement: AI-powered just-in-time training and certifications that deliver the right content at the right moment in the sales cycle alongside an AI-powered partner portal.
  • Channel Autonomy: Streamlined processes, tools, and automation designed to remove friction from the full quote-to-cash journey, enabling partners to spend less time navigating vendor complexity and more time selling.

The program launches as AI reshapes what customers need from identity security. According to the Delinea 2026 Identity Security Report, 92% of organizations expect AI to amplify identity-related threats in the coming years, and 42% say AI expansion has already increased their non-human identity risk in the past 12 months. That demand is the growth opportunity the Partner Advantage Program is built to capture, giving partners a new revenue stream backed by a platform designed to govern access for every human, machine, and AI identity.

“The Delinea Partner Advantage Program reflects a strong commitment to building successful, long-term partnerships,” said Mark Thornberry, SVP Partnerships, GuidePoint Security. “The program provides a clear framework that supports how we work together in the market, while recognizing the value partners bring through the customer relationships we cultivate and support.”

To support partners at every stage of their relationship with Delinea, the program offers three tiers: Elite for leading at scale, Premier for growing practice depth, and Select for building expertise. Each tier is structured to reflect the depth of engagement and unlock the right level of access, investment, and support.

Enrollment in the Delinea Partner Advantage Program is open to selling partners across all tiers now, with roles for MSPs, GSIs, advisory, and technology partners coming soon.

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