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GRAND MILLENNIUM HOTEL DUBAI INTRODUCES ZAYA: Dubai’s First Hotel AI Influencer

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Grand Millennium Hotel Dubai has made history as the first hotel in Dubai to launch its own AI influencer. Her name is Zaya, and she is unlike anything the city’s hospitality scene has seen before. Not a chatbot, not a virtual assistant, not an algorithm answering queries — Zaya is a fully realised AI persona whose sole purpose is to live, explore, and share the Grand Millennium Dubai experience with the world.

In a city where innovation is currency and storytelling drives travel decisions, Grand Millennium Dubai has taken a defining step forward. While hotels across the region have invested in AI for operations, logistics, and guest services, Zaya represents something altogether different: a creative, content-led AI presence built not to serve requests, but to inspire them.

Zaya is Grand Millennium Dubai’s AI influencer,  a digital personality brought to life to take audiences on a journey through one of Dubai’s most dynamic hotel experiences. She steps into the role of the ultimate insider: a guest who never leaves, a storyteller who never misses a moment, and a guide who knows every corner of the property and everything worth discovering beyond it.

Her mission is to show, not just tell. Through her eyes, followers will experience the staycation journey as it was meant to be seen,  the hidden gems tucked within the hotel, the dining spots worth lingering over, and the amenities that transform a stay into a story. From the Pan-Asian flavours of Toshi, to late nights singing at Lucky Voice, to Belgian craft beers at Belgian Beer Cafe, to the sleek intimacy of Crystal Bar, Zaya will take her audience through it all with the energy and authenticity of someone who genuinely cannot get enough of the place.

“The launch of Zaya is not simply a marketing decision. It is a statement about where hospitality is heading. In an era where travellers increasingly discover, choose, and book hotels through social content and peer storytelling, Grand Millennium Dubai is putting its own voice into that conversation in the most forward-thinking way possible.

Human influencers create moments. Zaya creates a continuous narrative. She is always on, always present, and always evolving, shaped by the experiences she showcases and the audiences she connects with. Where a traditional influencer visits and leaves, Zaya belongs to the hotel. She is its storyteller, its digital resident, and its most enthusiastic advocate.” Adds Peter Mukanyima, Assistant Director of Marketing & E-Commerce, Grand Millennium Hotel Dubai.

Dubai’s hospitality market is among the most competitive in the world. Grand Millennium Dubai’s decision to invest in an AI influencer at this moment reflects a sharp understanding of how audiences now engage with travel brands and a confidence that the property’s story is worth telling in a new way.

Zaya’s content universe is anchored in the staycation journey. The full arc of arriving, exploring, dining, unwinding, and leaving with memories. Her initial rollout will focus on showcasing the breadth of what Grand Millennium Dubai offers, with particular attention to the hotel’s celebrated dining and nightlife portfolio.

Beyond the outlets, Zaya will explore the full staycation experience, the pool, the spa and wellness facilities, the neighbourhood, and the moments in between that turn a hotel stay into something worth talking about.

As her presence grows, Zaya’s ambitions will too. Plans are in place to expand her content across platforms, deepen her engagement with followers, and develop her into a genuine long-term voice for the Grand Millennium Dubai brand, one that evolves, responds, and reflects the ongoing life of the hotel.

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Hospitality

10 REASONS WHY SIYAM WORLD IS THE MALDIVES’ ULTIMATE SUMMER PLAYGROUND

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Think summer in the Maldives is all about sipping cocktails and doing absolutely nothing? You could. But at Siyam World Maldives, you could also swim with sharks, race electric go-karts, become a certified mermaid, train with football legends and explore one of the Maldives’ newest shipwrecks, all before deciding what is for dinner. Because normal island holidays are not really our thing. Here are 10 reasons why Siyam World is turning up the fun this summer.

1. Dive into the Maldives’ Newest Obsession

Some resorts have house reefs. Siyam World has a shipwreck. The newest underwater attraction in Noonu Atoll is a 66 metre former Maldivian tuna freighter that now rests beneath the surface, ready to be explored by divers and marine life alike. Today it is an exciting new wreck dive. Tomorrow it will become a thriving artificial reef. Not bad for a retired fishing boat.

2. Train with Football Legends

This August, young football fans can swap the local pitch for paradise as former Premier League stars Andrew Johnson and Wayne Routledge arrive at Siyam World for two exclusive football camps. Not every summer holiday comes with professional coaching and ocean views. 10th – 14th AUGUST 2026 – Andrew Johnson / 15th – 19th AUGUST 2026 – Wayne Routledge. For kids between the ages of 5-12 years. More info here:

3. Swim with Sharks. Brag About It Later.

Swimming with sharks sounds terrifying. Until you realise these are gentle nurse sharks and curious sea turtles gliding through crystal clear waters. A three-hour snorkelling trip suddenly becomes one of those holiday stories you will tell for years.

4. The Floor Is Lava. The Water Park Is Not.

The Maldives’ biggest floating water park is basically an invitation to unleash your inner child. Climb it. Jump off it. Race your friends. Repeat.

5. Become a Mermaid. Seriously.

Some people come home from holiday with a tan. Others leave Siyam World with a mermaid certificate. This Try Mermaid Pool Program includes one session in the pool, all the equipment you’ll need as well as a certificate of completion. We know which one sounds more fun.

6. Golf, But Make It Shipwrecked.

Take on the Shipwrecked golf challenge, compete with friends and maybe even win resort credit while you are at it. Losing gracefully is optional.

7. Saddle Up, Maldives Style

Horse riding is probably not the first thing that comes to mind when you think of the Maldives. That is exactly why we love it.

8. Dinner Underground, Island Style

Hidden beneath the island, Barrique is home to exceptional wines, curated menus and one of the most unique dining experiences in the Maldives. Choose between multiple course gourmet tasting menus that are served surrounded by hundreds of world-renowned vintages, where our sommelier is ready to take you through a wine journey that you will never forget. Because even adventure seekers need a sophisticated evening now and then.

9. Swap Flip-Flops for Pole Position

Who says paradise cannot come with a little friendly competition? Siyam World’s electric go-karts bring speed, excitement and plenty of laughs to the island, proving once again that this is a destination designed for those who like their holidays with a side of adventure.

10. Take on the Delmare Golf Challenge

Add a competitive twist to your stay with Siyam World’s golf challenge at Shipwrecked. Guests have the chance to win resort credit while enjoying a fun and social activity set against the backdrop of the ocean. Fun fact, the gold balls are fish food.

To make the most of summer, Siyam World is offering an exclusive limited-time offer with up to 45% off best available rates, complemented by added benefits including complimentary shared seaplane transfers on selected stays, USD 150 resort credit per bedroom, and a one-time floating breakfast for longer stays. Guests can enjoy the full Premium 24-hour WOW! all-inclusive experience, with up to two children under 12 staying and dining complimentary. The offer is available for bookings until 31 August 2026, for stays until 31 October 2027. Then tell us again that the Maldives is only for doing nothing.

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Hospitality

IDEAS NAMED A LEADER IN INAUGURAL IDC MARKETSCAPE FOR HOSPITALITY REVENUE MANAGEMENT SYSTEMS

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IDeaS, a SAS company and a provider of AI-powered hospitality revenue management software, today announced it has been named a Leader in the IDC MarketScape: Worldwide Revenue Management Systems in Hospitality 2026 Vendor Assessment.[i]

The recognition comes as hospitality revenue management enters a new era, evolving from standalone pricing tools into integrated commercial intelligence platforms. According to the IDC MarketScape, “The hospitality revenue management system market is at a genuine inflection point. The convergence of AI maturity, platform consolidation, and expanding commercial scope is redefining what an RMS is expected to do and for whom.”

Dorothy Creamer, Senior Research Manager, Hospitality and Travel Strategies, IDC, noted “Differentiation emerges with vendors that believe genuine automation requires a rigorous forecasting foundation, not just rules that appear to run themselves.”

The IDC MarketScape further highlights IDeaS’ broader commercial capabilities, noting that “the company has built a portfolio of commercial capabilities around its core RMS, spanning business intelligence, total revenue planning, portfolio management, function space optimization, and marketing demand management.”

From Automation to Decision Intelligence

“This is a turning point for hospitality,” said Dr. Ravi Mehrotra, President, Co-Founder and Chief Scientist at IDeaS. “The industry is moving beyond surface-level automation toward decision intelligence built on rigorous forecasting science, explainable AI and connected data. Hotels don’t need more recommendations; they need confidence in every decision they make across the business. That’s the shift I believe this recognition reflects.”

Mehrotra continued, “As pressure mounts to respond faster to changing market conditions, hotels are rethinking how they connect revenue decisions with broader commercial strategy. We believe the IDC MarketScape emphasizes that the most effective systems are those that balance advanced automation with transparency and control, enabling teams to act quickly while maintaining trust in the underlying models.”

Beyond Pricing: A Broader Commercial Role

The IDC MarketScape also highlights a clear industry shift: “The hospitality technology stack has gotten thornier, with more integrations, more booking channels, and simply more data sources that are often highly siloed and fragmented.”

That shift is already accelerating. IDeaS recently reported strong adoption of its broader commercial strategy solutions, reflecting growing demand for technologies that unify revenue, marketing, sales and operational decisions into a single, coordinated approach.

And as hotel teams are increasingly tasked with making faster, more complex decisions across multiple functions, IDeaS continues to expand its capabilities to meet this need. By bringing together revenue management, business intelligence, financial planning and portfolio-level insight into a unified commercial framework, IDeaS helps organizations make more confident decisions across the business.

But as these commercial decisions become increasingly AI-driven, confidence depends not only on automation, but also on understanding how and why decisions are made.

Trust as the Foundation of AI-driven Decisions

As AI adoption accelerates, explainability has become a defining requirement for revenue management. The report highlights that revenue managers must be able to understand and defend the logic behind system-driven recommendations, reinforcing the importance of transparency alongside automation.

“AI without trust is just noise,” added Mehrotra. “The future belongs to systems that don’t just automate decisions, but make them understandable, actionable and aligned with how hotels actually operate.”

To learn more about the IDC MarketScape assessment and what it means for hospitality revenue management, download an excerpt of the paper here.

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Hospitality

BEACH STAYS, THE VIDA WAY SWAP THE MARINA FOR THE BEACH, SOAK UP THE SUNSHINE, AND MAKE EVERY STAY A LITTLE MORE UNFORGETTABLE.

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Your Dubai stay just unlocked its ultimate plot twist. Check into Vida Dubai Marina & Yacht Club, then swap skyline views for shoreline bliss with complimentary beach access at Address Beach Resort on selected room categories. Morning coffee by the marina, afternoon swims by the sea, and golden hour back at the yacht club? That’s a holiday itinerary that just makes sense.

Think less choosing between city and coast, more having both. Lounge by the beach, enjoy exclusive savings at the beach outlets, then head back to the energy of Dubai Marina. With complimentary access for children below 12 years too, it’s the kind of summer upgrade that gives you two iconic Dubai experiences in one stay.

Date: Until 30 September 2026

Offer:
– Complimentary beach access at Address Beach Resort for selected room categories
– Complimentary return transfers between Vida Dubai Marina and Address Beach Resort
– Complimentary beach access for children below 12 years
– 20% savings on food and beverages at the beach outlets

Venues: Vida Dubai Marina & Yacht Club and Address Beach Resort

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