Hospitality
DREAM OF THE DESERT TAKES ROOT IN SAUDI ARABIA AHEAD OF 2026 DEBUT
Dream of the Desert, Saudi Arabia’s first ultra-luxury desert train, has reached a significant milestone with the opening of its permanent headquarters in Riyadh and the appointment of Raffaele Breschi as General Manager. As the project enters its delivery phase ahead of its debut at the end of 2026, these developments reaffirm a long-term commitment to building the experience from within the Kingdom, in close collaboration with Saudi institutions, partners and talent.
More than a luxury rail journey, Dream of the Desert has been conceived as a new way of experiencing Saudi Arabia. Designed as a moving sanctuary, it invites travellers to slow down and discover the Kingdom through its landscapes, heritage, craftsmanship and hospitality. Every journey is designed to reveal a different side of Saudi Arabia, creating meaningful encounters that extend far beyond the train itself.

The establishment of Arsenale’s first international headquarters outside Italy reflects this vision. Located in Riyadh, the headquarters will serve as the operational and strategic hub for Dream of the Desert, placing the project at the heart of Saudi Arabia’s rapidly evolving tourism ecosystem and reinforcing Arsenale’s long-term investment in the Kingdom.
Rooted in the Kingdom
Operating from Riyadh enables Dream of the Desert to work hand in hand with the national entities shaping the Kingdom’s tourism and transport future, including the Ministry of Culture, Saudi Arabia Railways (SAR), the Transport General Authority (TGA), the Saudi Tourism Authority (STA) and the Tourism Development Fund (TDF). Together, these partnerships are supporting operational readiness while ensuring that the cultural and tourism experiences along the route are developed with authenticity, quality and long-term impact.
Spanning more than 1,300 kilometres of Saudi Arabia’s existing railway network, Dream of the Desert will connect travellers with landscapes and regions that remain largely undiscovered by international luxury tourism. Rather than simply linking destinations, the experience has been designed to reveal the Kingdom progressively through carefully curated moments both onboard and beyond the train. Storytelling, local craftsmanship, cultural encounters and refined hospitality come together to create immersive journeys that encourage travellers to engage more deeply with the places they visit.
A New Chapter for Saudi Talent
Dream of the Desert is more than a luxury travel product. It is an investment in Saudi Arabia’s people and its long-term economic ambitions. The project will create direct employment opportunities with a strong focus on Saudization, introducing Saudi nationals into a new and specialised field, rail-based luxury hospitality, that does not yet exist in the Kingdom. It will enable skills transfer across guest experience, service design, and rail operations, building a workforce with the expertise to sustain and grow this sector for decades to come. Local supply chains will be stimulated, and the project’s reach across multiple regions will contribute meaningfully to the experiential tourism ecosystem that Vision 2030 is working to build.
Leadership for the Next Chapter
Appointed to lead this next phase, Raffaele Breschi brings a strong track record in international expansion and luxury hospitality development. He joined Arsenale Group in 2023 following senior roles focused on growth across the Middle East, and previously served as Partner at McKinsey & Company, advising sovereign entities and global developers on large-scale tourism and hospitality strategies. In addition to his role as General Manager of Dream of the Desert, Breschi has been appointed CEO of Arsenale International, overseeing all Arsenale projects outside Italy, with Dream of the Desert as the flagship.
“Establishing our headquarters in Riyadh reflects our commitment to building Dream of the Desert from within the Kingdom,” said Raffaele Breschi, General Manager of Dream of the Desert. “Working alongside our national partners enables us to shape a rail experience that is globally distinctive yet deeply rooted in Saudi culture, one that celebrates the Kingdom’s landscapes, heritage, and hospitality while setting a new benchmark for experiential travel in the region.”
Designed to redefine what luxury rail travel looks like in the 21st century, Dream of the Desert supports Saudi Vision 2030’s ambition to position the Kingdom as a leading destination for high-value, culturally rooted travel. As travellers increasingly seek journeys defined by authenticity, connection and meaning, Dream of the Desert introduces a new way of discovering Saudi Arabia. Rooted in Saudi culture and elevated by world-class hospitality and design, it is not simply a luxury train, but a moving sanctuary that invites guests to experience the Kingdom through its landscapes, stories and people.
With its headquarters established, its national partnerships in place, and its leadership focused on delivery, Dream of the Desert moves steadily toward its end of 2026 debut, one of the most significant additions to the global luxury travel landscape in years, wholly rooted in Saudi Arabia and shaped by its culture and its people.
Hospitality
GODIVA CELEBRATES 100 YEARS OF CHOCOLATE ARTISTRY WITH A NEW ERA
GODIVA, the iconic Belgian chocolatier, proudly announces the next chapter in its century-long journey of chocolate artistry. Since 1926, GODIVA has been reimagining chocolate with innovation, Belgian mastery and craftsmanship, elevating it from a simple indulgence into a multisensory experience that stirs the soul, lifts the spirit, and creates moments of pure joy.
As GODIVA turns 100, the brand enters a new era – reimagining its iconic collections with new designs, new flavours, new recipes, and storytelling that celebrate its Belgian heritage and elevate its craftsmanship. Each element is a tribute to a century of chocolate artistry and creativity, and a renewed commitment to creating irresistible experiences for chocolate lovers worldwide.

From the moment founders Pierre and Eugénie Draps chose Lady Godiva as their muse, the brand has embodied elegance, creativity, and courage. She has symbolized strength and the power of breaking boundaries – values that continue to inspire GODIVA as it steps into its second century. For 100 years, GODIVA has blended tradition with creativity to craft collections that delight every sense.
THE CENTENNIAL PRALINE COLLECTION
The collection features ten chocolates – nine iconic creations that have stood the test of time, each representing a defining moment in GODIVA’s rich legacy and one brand‑new masterpiece crafted to mark the beginning of the next century. Many of these beloved pralines have been lovingly recreated from their original recipes, preserving the craftsmanship and character that defined their era. At once nostalgic and innovative, the collection celebrates GODIVA’s Belgian roots while showcasing the evolution of chocolate and design across the decades.

- Dark & White Chocolate Lady Godiva (1926) – The smooth embrace of fine white chocolate ganache, gently infused with vanilla and wrapped in a dark chocolate shell. Finished with the iconic Lady Godiva imprint, this piece reflects the elegance and craftsmanship that began with the Draps family in 1926.
- Mirror (1939) – The enchanting allure of fruity apple ganache, perfectly balanced within a 50% cacao dark chocolate shell, inspired by classic fairytales. A blend of flavours that transports you to a world of magic and wonder.
- Vintage Heart (1945) – Marking the year GODIVA opened its first boutique in Brussels. A white chocolate shell with hazelnut praliné in the shape of a heart – a sweet symbol of love, tradition and Belgian artistry.
- GODIVA Vacances Élégantes (1959) – Creamy milk and dark chocolate hazelnut praliné, inspired by the Draps family’s cherished holidays to Italy. Skillfully crafted with aromatic hazelnuts, this elegant creation captures unforgettable flavour in every bite.
- Fabiola (1960) – Smooth almond praliné, delicately coated in silky milk chocolate. This refined piece honors Queen Fabiola of Belgium, celebrating timeless elegance and regal tradition.
- Salted Caramel Lion of Belgium (1968) – Commemorating a proud chapter in GODIVA’s story with velvety salted caramel enrobed in milk chocolate. Finished with Belgium’s heraldic lion, it pays tribute to GODIVA’snoble roots and royal recognition.
- Nippon (1972) – Celebrating GODIVA’s arrival in Japan with a blend of hazelnut praliné and crisp puffed rice. Covered in dark chocolate and topped with milk chocolate and glitter sprinkles, it’s a joyful nod to cultural harmony.
- Heritage (2026) – Newly developed for the Centennial to mark a century of excellence, an exquisite expression of GODIVA’s legacy and future. Crafted in honour of Pierre Draps, this pistachio and almond praliné with crisped rice and caramelised cocoa nibs blends timeless tradition with modern artistry to celebrate 100 years of chocolate excellence.
- Seashell Nordic Charm (2008) – Capturing the nostalgic delight of Belgian summers with almond biscuit praliné cloaked in bold dark chocolate. Inspired by the Draps family’s seaside holidays at the Mer du Nord, this piece captures the sweet spirit of coastal escapes.
Raspberry Rose Delight (2016) – Created for GODIVA’s 90th anniversary in 2016 – lush raspberry ganache accented with a hint of rose, enclosed in dark chocolate. A refined celebration of nine decades of passion and innovation.
The collection is a celebration of GODIVA’s legacy, a century of chocolate artistry and creativity brought to life.
As GODIVA steps into its second century, the brand remains anchored in its Belgian heritage while embracing renewed imagination and cultural connection, continuing to delight chocolate lovers around the world.
The Centennial Praline Collection will be available at all GODIVA boutiques across the UAE and KSA.
Hospitality
Radisson Hotel Group expands French Riviera footprint with Cannes Seaside opening
Set against the sparkling backdrop of the Mediterranean coastline, Radisson Hotel Cannes Seaside welcomes guests to one of the French Riviera’s most iconic destinations. The contemporary 100-room hotel marks the latest addition to Radisson Hotel Group’s growing portfolio in France, combining Radisson’s signature hospitality with relaxed Riviera charm and offering effortless access to Cannes’ celebrated beaches, cultural landmarks and year-round events.

Location
Located on Avenue du Docteur Raymond Picaud, just minutes from La Croisette, the Palais des Festivals et des Congrès and the historic quarter of Le Suquet, the hotel is equally suited to business travelers attending international congresses as it is to leisure guests discovering one of Europe’s most glamorous seaside destinations.
“France remains one of Radisson Hotel Group’s most important strategic markets, and Cannes is one of Europe’s most recognised leisure and events destinations. The opening of Radisson Hotel Cannes Seaside further strengthens our presence on the French Riviera while offering guests a contemporary hotel in an exceptional seaside setting. We are delighted to continue growing our portfolio in destinations that combine international appeal with authentic local experiences,” said Yilmaz Yildirimlar, COO Managed Hotels, Europe, Radisson Hotel Group
Accommodation
Inspired by the Riviera lifestyle, Radisson Hotel Cannes Seaside has been designed to create a welcoming atmosphere where contemporary comfort meets Mediterranean refinement. Bright interiors, calming coastal tones and thoughtfully designed social spaces are complemented by sea views and landscaped surroundings, creating an inviting destination throughout the year.
The hotel features 100 guestrooms across four room categories, including Standard, Superior and Premium Rooms, together with Junior Suites. Many rooms include private balconies overlooking the Mediterranean Sea or the hotel’s gardens, allowing guests to fully embrace the relaxed rhythm of the destination.

Dining and Bars
Dining takes center stage at La Palma Restaurant & Bar, where Mediterranean flavors are served throughout the day in a bright and welcoming setting. Guests can enjoy generous breakfast buffets, seasonal dishes inspired by regional ingredients and handcrafted cocktails while taking in panoramic sea views from the outdoor terrace.
Whether gathering with family, meeting colleagues over lunch or unwinding after a day exploring Cannes, La Palma Restaurant & Bar provides a vibrant social hub overlooking the Mediterranean.
Meetings & Events
In addition to its leisure offering, Radisson Hotel Cannes Seaside provides flexible spaces for meetings, conferences and private events. Two naturally lit meeting rooms can accommodate up to 150 guests and are equipped with modern audiovisual technology, flexible layouts and tailored catering options.
The hotel also offers distinctive outdoor venues, including its terraces and seasonal swimming pool with sunbeds, creating memorable settings for receptions, celebrations and special occasions by the sea.
The Destination
From the hotel, guests are perfectly positioned to discover everything Cannes has to offer. Wander along the iconic palm-lined Boulevard de la Croisette, browse luxury boutiques, explore the charming cobbled streets of Le Suquet or visit the renowned Palais des Festivals et des Congrès, home of the world-famous Cannes Film Festival.
Just offshore, the tranquil Lérins Islands provide a peaceful contrast to the city’s vibrant atmosphere, while museums, local markets and waterfront cafés showcase the authentic character of the French Riviera throughout the year.
“We are delighted to welcome guests to Radisson Hotel Cannes Seaside. Every aspect of the hotel has been designed to reflect the warmth and relaxed elegance of Mediterranean hospitality. Whether guests are visiting for business, leisure or a special celebration, we look forward to creating memorable experiences in one of France’s most iconic destinations,” said Samia Briki, General Manager, Radisson Hotel Cannes Seaside
Hospitality
MAJESTIC HOTELS INVITES FAMILIES TO ENJOY A SUMMER GETAWAY WITH THE “KIDS GO FREE” PROMOTION
Majestic Hotels is welcoming families this summer with the launch of its “Kids Go Free” promotion, offering guests the chance to enjoy a memorable getaway without the added cost of accommodating young travelers.


Under the promotion, one (1) child aged 12 years and below can stay free of charge with the addition of an extra bed at the following participating properties:
- Majestic City Retreat Hotel, Mankhool
- Majestic Premier Hotel, Bur Dubai
- Majestic Cove Hotel, Garhoud
What’s Included
- Bed & Breakfast bookings: Guests will receive a complimentary extra bed and breakfast for the child.
- Room Only bookings: Guests will receive a complimentary extra bed for the child.
Promotion Details
- Stay Period: Until 31 August 2026
- Booking Period: Reservations must be made by 31 July 2026
The offer is applicable across all room categories, with the exception of Economy Rooms at Majestic City Retreat Hotel, and is subject to availability.
Families are encouraged to book early, as the offer is subject to availability and rooms are expected to fill quickly during the summer season. Website- https://majestichotels.com/central-hotel/
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