Home Integrator
MILANO BY DANUBE UNVEILS NEW DEIRA SHOWROOM, FORECASTING STRONG GROWTH IN DUBAI’S EXPORT AND RESELLER MARKET
Milano by Danube has announced the launch of its new B2B showroom in Deira, further strengthening its presence in one of the UAE’s most dynamic commercial districts. Marking the brand’s fourth showroom in Deira, the expansion reinforces Milano’s commitment to serving the region’s thriving export, wholesale and retail markets while positioning the company to capitalize on the anticipated recovery in global trade activity.
Recognised as the heart of Dubai’s traditional trading ecosystem, Deira has long been a preferred sourcing destination for buyers from across the CIS region, East and West Africa, the Middle East, India, Pakistan, Bangladesh, Sri Lanka, Afghanistan, Mauritius, Fiji and several other international markets. As one of the world’s leading port and free trade hubs, Dubai continues to attract wholesalers, exporters, traders and project buyers seeking reliable sourcing partners, with Deira remaining at the centre of this activity.
Recent geopolitical developments led to a temporary moderation in trading activity across key hubs such as Deira; however, market indicators now point towards a steady return of demand, renewed buyer movement, and strengthening business confidence. The launch of Milano by Danube’s new B2B showroom comes at this pivotal juncture, reflecting the brand’s confidence in Deira’s resilience and Dubai’s continued position as a global trading gateway.
Milano has consistently adopted a long-term growth approach, continuing to invest even during periods of market uncertainty. The company recently expanded its retail footprint with the launch of its Maleha showroom in Sharjah and has now further strengthened its presence in Deira by securing a prime location that supports its long-term vision for export-led growth. Beyond expanding its own footprint, this launch is expected to boost confidence among traders in the Deira market and encourage more businesses to expand and invest in the area.
Speaking on the occasion, Anis Sajan, Vice Chairman of Danube Group, said, “Deira is not just a market for us; it is where my journey began. This is where I learned the fundamentals of trade: trust, relationships, hard work, and speed. In many ways, this journey feels deeply personal. I started Milano from Deira, and coming back to launch yet another showroom here feels truly surreal. I believe the export market is poised for significant growth over the next six months, and this is the right time to strengthen our presence, invest strategically, and prepare for the opportunities ahead.”
Sahil Sajan, Director at Milano, added, “The new showroom has been designed as a one-stop sourcing destination for wholesalers, exporters and retail customers. Our diverse product portfolio across sanitaryware, hardware, electricals, chandeliers and tiles allows customers to source multiple categories under one roof. Combined with our strong inventory, competitive pricing and efficient supply chain, we are able to offer greater convenience and flexibility to our customers while strengthening Milano’s position as a preferred sourcing partner for businesses across global markets.”
Milano’s integrated supply chain further differentiates the brand within the market. With warehousing facilities in Jebel Ali, the company maintains substantial inventory while also enabling customers to source mixed product categories.
Sahil Sajan further added, “Despite geopolitical tensions and rising freight costs, we remained confident that demand would remain resilient and that customers with genuine requirements would absorb the additional cost. Therefore, we continued our shipments without interruption and ensured that none of our containers were sent back to their source. This decision is now contributing to our growth.”
Looking ahead, Milano expects to achieve a further 20% growth over the next six months as export activity gains momentum, reinforcing its commitment to supporting Dubai’s position as one of the world’s leading global trading gateways.
Home Integrator
IKEA Turned Last-Minute Hosting into a 90-Second Guest-Ready Tidy-Up Challenge
IKEA, operated by Al-Futtaim in the UAE, gathered residents and visitors together for the Guest-Ready Tidy-Up on 15 October, at IKEA Festival Plaza and Dubai Festival City stores.The activation brought IKEA’s storage solutions to life through a playful challenge, showcasing how IKEA continues to be part of customers’ everyday stories.
From laundry on the sofa, to toys on the floor – the last-minute tidy up before welcoming guests into our home can be familiar. Inspired by a relatable hosting moment, what happens after you receive the message that guests are on their way, the challenge gave IKEA Family members 90 seconds to put misplaced items into designated storage spaces in a staged living room, before the doorbell rang and their time was up.
An IKEA coworker assessed whether items were stored correctly within the allocated time, with 60 IKEA gift cards handed out to the winning customers across both stores, each worth AED 500.
The Guest-Ready Tidy-Up challenge celebrated the everyday moments that bring people together. Through practical, well-designed storage solutions at affordable prices, IKEA helps customers create homes that work for their routines, making it easier to clear the clutter and welcome friends and family. The challenge offered visitors a firsthand experience of IKEA’s storage solutions and ideas to use at home long after the activation.
Home Integrator
Ohana Development Announces Erling Haaland as a Proud Homeowner at Manchester City Yas Residences by Ohana, During Phase 2 Launch
Ohana Development has announced Erling Haaland as a proud homeowner at Manchester City Yas Residences by Ohana during the launch of the project’s second phase. Featuring two- and three-bedroom townhouses, duplex villas, and four- and five-bedroom villas, Phase 2 sales will commence on 19 October 2026. The event at Etihad Arena welcomed over 4,000 guests, including Pep Guardiola, who was announced as the project’s official brand ambassador.
Located along Yas Canal, adjacent to Yas Island, the development spans 1.67 million square metres and will feature more than 2,000 residences. The world’s first Manchester City-branded residential community has already broken ground, with phased delivery scheduled by 2029.
In a video appearance by Manchester City star Erling Haaland, he announced that he was excited to be joining the Ohana family as a proud homeowner with a five-bedroom villa for his family at Manchester City Yas Residences by Ohana. Additionally, Manchester City legend, Alfie Haaland also picked up the keys to his new home in the community.
Pep Guardiola also appeared on stage for a discussion exploring teamwork, resilience and the importance of sport and wellbeing beyond football.
Husein Salem, CEO of Ohana Development, said: “The response to our first phase demonstrated the confidence buyers place in Abu Dhabi and our vision for Manchester City Yas Residences by Ohana. Phase 2 builds on that momentum, offering more families and investors the opportunity to become part of this unique community. Welcoming Pep Guardiola as our official brand ambassador further reinforces our commitment to creating a residential destination centred on sport, wellbeing and lasting value.”
Pep Guardiola said: “In professional sport, we understand that performance depends on more than training. Recovery, balance and wellbeing are just as important, and those principles matter in everyday life too. Manchester City Yas Residences by Ohana places sport and wellness at the heart of the community, giving residents opportunities to stay active, recharge and spend time together. That approach is what makes the project particularly appealing to me, and I am pleased to join Ohana Development as its official brand ambassador for this unique community.”
Home Integrator
Deyaar builds on its 2026 handover momentum with 711 new homes at Tria in Dubai Silicon Oasis
Deyaar Development PJSC (Deyaar), a DFM-listed integrated real estate company and one of Dubai’s leading developers, has announced the handover of Tria, a landmark residential development that brings a new scale of elevated living to Dubai Silicon Oasis (DSO). Rising prominently above its surroundings, the development comprises 711 residences and six retail units, distinguished by a striking three-wing architectural form designed to create three unique view corridors, ensuring residents enjoy prime outlooks across the Dubai skyline, Dubai Silicon Oasis and the surrounding parklands.
The handover lifts Deyaar’s deliveries in 2026 to more than 2,100 units, following the completion of 1,436 units across Regalia, Jannat and Talia Residences earlier in the first half. Built with families in mind, Tria pairs its homes with podium and rooftop amenities that include swimming pools, landscaped gardens, children’s areas, fitness and wellness facilities, sports courts, social spaces, and outdoor dining and entertainment areas.
Saeed Mohammed Al Qatami, CEO of Deyaar, said: “Earlier this year we welcomed owners to three of our projects across Dubai. Today, Tria adds another 711 homes to that momentum. It was conceived as a modern urban sanctuary, and seeing it come to life in the heart of Dubai Silicon Oasis is a proud moment for Deyaar. We thank our owners and investors for their trust, and our partners, contractors, government stakeholders and team for making it possible.”
With more than two decades of experience across residential, commercial and hospitality developments, Deyaar continues to diversify its portfolio and build on its momentum this year. Tria reflects a clear vision: creating vibrant communities where thoughtful design, wellbeing and lasting value shape the way Dubai lives.
As Deyaar looks ahead, its focus remains on scaling a balanced pipeline of projects, strengthening its position as one of Dubai’s most dynamic developers and contributing to the emirate’s long-term urban growth.
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