Home Integrator
MILANO BY DANUBE UNVEILS NEW DEIRA SHOWROOM, FORECASTING STRONG GROWTH IN DUBAI’S EXPORT AND RESELLER MARKET
Milano by Danube has announced the launch of its new B2B showroom in Deira, further strengthening its presence in one of the UAE’s most dynamic commercial districts. Marking the brand’s fourth showroom in Deira, the expansion reinforces Milano’s commitment to serving the region’s thriving export, wholesale and retail markets while positioning the company to capitalize on the anticipated recovery in global trade activity.
Recognised as the heart of Dubai’s traditional trading ecosystem, Deira has long been a preferred sourcing destination for buyers from across the CIS region, East and West Africa, the Middle East, India, Pakistan, Bangladesh, Sri Lanka, Afghanistan, Mauritius, Fiji and several other international markets. As one of the world’s leading port and free trade hubs, Dubai continues to attract wholesalers, exporters, traders and project buyers seeking reliable sourcing partners, with Deira remaining at the centre of this activity.
Recent geopolitical developments led to a temporary moderation in trading activity across key hubs such as Deira; however, market indicators now point towards a steady return of demand, renewed buyer movement, and strengthening business confidence. The launch of Milano by Danube’s new B2B showroom comes at this pivotal juncture, reflecting the brand’s confidence in Deira’s resilience and Dubai’s continued position as a global trading gateway.
Milano has consistently adopted a long-term growth approach, continuing to invest even during periods of market uncertainty. The company recently expanded its retail footprint with the launch of its Maleha showroom in Sharjah and has now further strengthened its presence in Deira by securing a prime location that supports its long-term vision for export-led growth. Beyond expanding its own footprint, this launch is expected to boost confidence among traders in the Deira market and encourage more businesses to expand and invest in the area.
Speaking on the occasion, Anis Sajan, Vice Chairman of Danube Group, said, “Deira is not just a market for us; it is where my journey began. This is where I learned the fundamentals of trade: trust, relationships, hard work, and speed. In many ways, this journey feels deeply personal. I started Milano from Deira, and coming back to launch yet another showroom here feels truly surreal. I believe the export market is poised for significant growth over the next six months, and this is the right time to strengthen our presence, invest strategically, and prepare for the opportunities ahead.”
Sahil Sajan, Director at Milano, added, “The new showroom has been designed as a one-stop sourcing destination for wholesalers, exporters and retail customers. Our diverse product portfolio across sanitaryware, hardware, electricals, chandeliers and tiles allows customers to source multiple categories under one roof. Combined with our strong inventory, competitive pricing and efficient supply chain, we are able to offer greater convenience and flexibility to our customers while strengthening Milano’s position as a preferred sourcing partner for businesses across global markets.”
Milano’s integrated supply chain further differentiates the brand within the market. With warehousing facilities in Jebel Ali, the company maintains substantial inventory while also enabling customers to source mixed product categories.
Sahil Sajan further added, “Despite geopolitical tensions and rising freight costs, we remained confident that demand would remain resilient and that customers with genuine requirements would absorb the additional cost. Therefore, we continued our shipments without interruption and ensured that none of our containers were sent back to their source. This decision is now contributing to our growth.”
Looking ahead, Milano expects to achieve a further 20% growth over the next six months as export activity gains momentum, reinforcing its commitment to supporting Dubai’s position as one of the world’s leading global trading gateways.
Home Integrator
BEYOND THE PRICE TAG
Exclusive interview with Tahir Majithia, Real Estate Advisor and Founder of Prime Capital
An in-depth look at buying a home in the UAE across different luxury property segments. How are consumer patterns shifting between renting and purchasing, and what are the key considerations for buyers before they commit?
We are seeing two types of buyers at the moment. A lot of people who are new to the city prefer to rent for the first couple of years, until they have settled in and worked out where they actually want to live. Once they know the answer to that, they buy. The second group already knows Dubai well and is moving here, and they tend to arrive with a much clearer idea of what they are looking for.
What both groups have in common is that they want the best of the best, and that is true across every segment. Whether someone is buying a home at AED 5 million, AED 10 million or AED 15 million, they want the best for their money. Quality, design, layouts, facilities, amenities, all of it matters a lot today. There was a time when buyers didn’t really focus on these things and a standard product would do. Now, with the kind of money people are spending, they want something genuinely different. They want the wow factor, especially in the luxury segment.
What changes as you move up the price ladder is the definition of “best.” Around the AED 5 million mark, buyers are usually weighing up location, the reputation of the developer and how the home will hold its value if they decide to sell in a few years. By the time you get into the AED 10 to 15 million bracket and above, the conversation moves on to space, privacy, the quality of the finishing and views, and how well the building or community is actually managed once everyone has moved in.
That same expectation is now shaping the rental market too. We are seeing some very high ticket size rentals, even with the conflict going on in the region. The people who are still confident in this market and want to move here want to arrive somewhere they don’t have to do anything to, homes that are specced and fitted out to the best international standards. If it is something good, tenants are willing to spend serious money on rent, and the top of the market is now well into the millions a year.
The thing that decides it in the end is value. Prices have gone up, yes, but buyers today are smart and they know exactly what they are buying. Over the last few months in particular, people want good value for their money, so there is a lot of negotiation happening, especially given the current situation. But when the value is genuinely there, buyers move quickly.
My advice to anyone about to commit is to look past the headline price. Check what the service charges are and what they actually cover, because that cost stays with you every year. Look at the developer’s track record for delivering on time and to the standard they promised. Read the payment plan and handover terms properly. Ask how easily homes in that community resell, not just what they sell for. And add up the full cost of the transaction, not only the purchase price. Those are the things that decide whether a home still looks like a good decision five years later.
Home Integrator
NEVER NOT SUEDE: PUMA MIDDLE EAST LETS THE SUEDE BLOOM
The Suede’s new era continues to blossom with the introduction of Suede Bloom, part of PUMA’s “Never Not Suede” campaign.
Following the return of the OG, this new release places the iconic silhouette back in the spotlight while celebrating the qualities that have defined the Suede since the very beginning.
One facet that has defined the Suede since its introduction in 1968 is its ability to reinvent itself alongside changing times, subcultures, and movements, all while remaining unequivocally itself. This latest release brings a unique touch to the Suede. Faux pearl detailing, interchangeable satin and frilled lace options, and soft colorways bring a refined femininity to the timeless silhouette.
Arriving in understated shades like “Powder Pink,” “Vintage Cream,” and “Black,” the release is joined with visuals that capture togetherness and individuality, pairing the Suede Bloom with whimsical styling that evokes spontaneity and lightness.
Bringing the spirit of Suede Bloom to life, PUMA Middle East has collaborated with talents including the Fawaz sisters Rania, Dania and Talia, alongside other style muses from the region. Each talent brings their own perspective and personal touch to the Suede Bloom, showcasing how the silhouette can be styled and interpreted in individual ways.
This new vision for the PUMA Suede is designed to be styled your way, while embracing the idea of blooming as both a seasonal shift and a form of personal expression.
Home Feature
Inside ORLA: Beachfront Living, Composed by OMNIYAT
ORLA, Dorchester Collection, Dubai is an iconic beachfront address bringing together exceptional design, private beach access and the legendary service of Dorchester Collection. With fewer than ten residences remaining, ORLA offers a rare opportunity to experience one of Dubai’s most distinguished waterfront destinations.
Residents enjoy an extraordinary suite of private amenities, including a 150-metre beach, infinity and lap pools, a wellness and spa retreat, fitness and yoga studios, private cinema, bowling alley and dedicated children’s spaces, complemented by the discreet, highly personalised service of Dorchester Collection.

ORLA Duplex Show Residence
An exceptional expression of beachfront living, the ORLA Duplex Show Residence unfolds across two levels, offering a remarkable sense of scale, privacy and effortless sophistication. A private lift provides direct access to the four-bedroom residence, while expansive living and entertaining spaces extend towards generous private terraces and a private pool overlooking the tranquil lagoons of Palm Jumeirah.
Crafted by OMNIYAT Atelier, the interiors bring together sculptural forms, refined natural materials, bespoke detailing and a curated selection of art, creating a layered residential experience where design, craftsmanship and indoor-outdoor living converge. Every element has been thoughtfully composed to create an atmosphere of timeless elegance, privacy and exclusivity.

ORLA Simplex Show Residence
Bathed in natural light and framed by panoramic views of the Arabian Gulf, the ORLA Simplex Show Residence unfolds across a single level, creating an effortless continuity between its interiors and the world beyond.
Accessed by private lift, the four-bedroom beachfront residence is distinguished by an impressive double-height living space, bringing exceptional volume and openness to the heart of the home. Crafted by OMNIYAT Atelier, sculptural forms, natural materials, bespoke detailing and a carefully curated collection of art come together throughout, while expansive living spaces extend towards a private terrace and pool.
Ocean horizons frame the residence, creating a profound connection to its beachfront setting and a serene expression of contemporary living.
For high-resolution Images: https://www.dropbox.com/t/qRxs5y7adDhAMbEM
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