Hospitality
IDEAS NAMED A LEADER IN INAUGURAL IDC MARKETSCAPE FOR HOSPITALITY REVENUE MANAGEMENT SYSTEMS
IDeaS, a SAS company and a provider of AI-powered hospitality revenue management software, today announced it has been named a Leader in the IDC MarketScape: Worldwide Revenue Management Systems in Hospitality 2026 Vendor Assessment.[i]
The recognition comes as hospitality revenue management enters a new era, evolving from standalone pricing tools into integrated commercial intelligence platforms. According to the IDC MarketScape, “The hospitality revenue management system market is at a genuine inflection point. The convergence of AI maturity, platform consolidation, and expanding commercial scope is redefining what an RMS is expected to do and for whom.”
Dorothy Creamer, Senior Research Manager, Hospitality and Travel Strategies, IDC, noted “Differentiation emerges with vendors that believe genuine automation requires a rigorous forecasting foundation, not just rules that appear to run themselves.”
The IDC MarketScape further highlights IDeaS’ broader commercial capabilities, noting that “the company has built a portfolio of commercial capabilities around its core RMS, spanning business intelligence, total revenue planning, portfolio management, function space optimization, and marketing demand management.”
From Automation to Decision Intelligence
“This is a turning point for hospitality,” said Dr. Ravi Mehrotra, President, Co-Founder and Chief Scientist at IDeaS. “The industry is moving beyond surface-level automation toward decision intelligence built on rigorous forecasting science, explainable AI and connected data. Hotels don’t need more recommendations; they need confidence in every decision they make across the business. That’s the shift I believe this recognition reflects.”
Mehrotra continued, “As pressure mounts to respond faster to changing market conditions, hotels are rethinking how they connect revenue decisions with broader commercial strategy. We believe the IDC MarketScape emphasizes that the most effective systems are those that balance advanced automation with transparency and control, enabling teams to act quickly while maintaining trust in the underlying models.”
Beyond Pricing: A Broader Commercial Role
The IDC MarketScape also highlights a clear industry shift: “The hospitality technology stack has gotten thornier, with more integrations, more booking channels, and simply more data sources that are often highly siloed and fragmented.”
That shift is already accelerating. IDeaS recently reported strong adoption of its broader commercial strategy solutions, reflecting growing demand for technologies that unify revenue, marketing, sales and operational decisions into a single, coordinated approach.
And as hotel teams are increasingly tasked with making faster, more complex decisions across multiple functions, IDeaS continues to expand its capabilities to meet this need. By bringing together revenue management, business intelligence, financial planning and portfolio-level insight into a unified commercial framework, IDeaS helps organizations make more confident decisions across the business.
But as these commercial decisions become increasingly AI-driven, confidence depends not only on automation, but also on understanding how and why decisions are made.
Trust as the Foundation of AI-driven Decisions
As AI adoption accelerates, explainability has become a defining requirement for revenue management. The report highlights that revenue managers must be able to understand and defend the logic behind system-driven recommendations, reinforcing the importance of transparency alongside automation.
“AI without trust is just noise,” added Mehrotra. “The future belongs to systems that don’t just automate decisions, but make them understandable, actionable and aligned with how hotels actually operate.”
To learn more about the IDC MarketScape assessment and what it means for hospitality revenue management, download an excerpt of the paper here.
Hospitality
Qatar Airways Unveils Onboard Signature Music Created in Partnership with Award-Winning Composer Hans Zimmer
Qatar Airways today unveiled its new onboard signature music, created in partnership with world-renowned composer Hans Zimmer.
Inspired by Qatar and its culture, Qatar Airways’ new onboard music brings a distinctive sound identity to the passenger experience through its collaboration with the iconic composition of Hans Zimmer. The music is also featured on the ‘Burgundy Symphony’ album, a bespoke five-track album that encapsulates the airline’s wider sound identity and signature sound elements.
The collaboration brings together Zimmer’s acclaimed cinematic storytelling and Qatar Airways’ commitment to delivering memorable experiences, creating a recognisable sound that reflects the emotions, moments and memories that define travel.
The launch was celebrated at Hans Zimmer’s highly-anticipated concert in Doha on 6 November, where audiences were given an exclusive first look at the story behind the collaboration through a specially created film on the creative process and inspiration behind Burgundy Symphony, alongside a preview of the music. Qatar Airways passengers can experience the new composition onboard from today.
The Burgundy Symphony album captures the rhythm of travel through five original tracks, each reflecting a different stage of the journey:
Dawn opens the collection with a sense of anticipation and possibility experienced when stepping beyond the daily routine and discovering new horizons.
Dusk reflects the tranquillity of flight as daylight fades and travellers are carried above the clouds beneath a sky illuminated by stars.
The Orchard introduces a restorative pause, inspired by moments of calm and reflection amidst the pace of everyday life. The inspiration for the composition is drawn from the sense of escape offered by the ORCHARD – one of Hamad International Airport’s most distinctive passenger experiences.
Homecoming reflects the quiet gift of returning home and the small but lasting ways travel enriches life. The track encapsulates the adventure continues beyond touchdown, with memories of places and skies keeping moments of wonder alive long after the journey ends.
An Ode to Qatar, concludes the album with a tribute to the nation’s rich heritage and forward-looking vision. The piece brings together a sense of history, culture, and ambition, reflecting a country where tradition and progress exist in harmony.
Following the unveiling, Burgundy Symphony is now available on the Qatar Airways YouTube channel, inviting audiences around the world to experience Hans Zimmer’s original compositions inspired by the journey of travel and the spirit of Qatar Airways.
Hospitality
Coral Beach Resort Sharjah Wins Sustain Sharjah Award for Second Year Running
Coral Beach Resort Sharjah has won the Sustain Sharjah award for Hotel Properties at the Sharjah International Travel and Tourism Forum 2026, organised by the Sharjah Commerce and Tourism Development Authority (SCTDA). This marks the resort’s second consecutive recognition under the initiative.
The accolade acknowledges the property’s progress at Level 2 of the programme’s Explorers journey, structured around four core pillars: Guest, Experience, Local, and Story. Across each pillar, the resort has prioritised measurable, practical measures that engage guests, support the surrounding community, and ensure transparent sustainability reporting.
Central to this achievement are three primary operational initiatives:
- Onsite water bottling plant: Replaces single-use plastics with reusable glass bottles, eliminating approximately 300,672 plastic bottles annually.
- Winnow AI food-waste system: Weighs and monitors kitchen waste in real time, enabling culinary teams to curb excess directly at source.
- Onsite biodigester: Installed in 2026, making the property the first hotel in Sharjah to process organic waste entirely on site.
Commenting on the achievement, Iftikhar Hamdani, Area General Manager of Coral Beach Resort Sharjah, said: “Securing the Sustain Sharjah award for the second consecutive year is an honour for our entire team. Initiatives such as our water bottling plant, AI-driven waste monitoring, and onsite biodigester reflect our daily operational commitment—one shared with our guests, partners, and the local community. We thank the Sharjah Commerce and Tourism Development Authority for this recognition and for their steady leadership in advancing sustainable tourism across the emirate.”
Coral Beach Resort Sharjah is a signatory to the Glasgow Declaration on Climate Action in Tourism and continues to align its operations with broader international climate targets.
Hospitality
Qatar Airways Connects Doha to Caracas, Venezuela, and Bogotá, Colombia with First Flight
Qatar Airways has inaugurated its new twice-weekly service connecting Doha with Caracas and Bogotá. The service represents a significant milestone for the airline, as Qatar Airways becomes the first Gulf carrier to serve Venezuela, and the first airline to operate nonstop services from the Middle East to both Bogotá and Caracas. The new route underscores the airline’s commitment to strengthening global connectivity for the region and is operated on Boeing 777-200LR aircraft.
Qatar Airways flights to Caracas (CCS) and Bogotá (BOG)
Qatar Airways’ flight schedule has been designed to provide smooth onward connections through Hamad International Airport to key markets including Australia, China, Japan, Lebanon, South Korea, and the United Arab Emirates. This offers passengers greater flexibility and seamless transfer options across Qatar Airways’ global network of over 170 destinations.
Departing every Wednesday and Sunday:
Doha (DOH) to Bogotá (BOG) – Flight QR783: Departure 07:35; Arrival 16:25
Bogotá (BOG) to Caracas (CCS) – Flight QR783: Departure 17:55; Arrival 21:00
Caracas (CCS) to Doha (DOH) – Flight QR783: Departure 23:30; Arrival 20:35
The addition of Caracas and Bogotá marks the 16th and 17th destinations in the Americas served by Qatar Airways. The airline began serving South America in 2010 with its inaugural flight to Brazil’s São Paulo.
The airline has recently expanded its partnership with LATAM to include LATAM Airlines Colombia, offering travellers greater access to the region. Qatar Airways will place its code on LATAM-operated flights between Bogotá and key domestic destinations including Cartagena, Armenia, Barranquilla, Bucaramanga, Cali, Cúcuta, Ibagué, Leticia, Medellín, Montería, Neiva, Pereira, Pasto, Riohacha, San Andrés Island, Santa Marta, and Yopal.
Qatar Airways continues to strengthen global connectivity, serving more than 170 destinations this winter. Bookings can be made at qatarairways.com or through the airline’s mobile app.
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