Home Integrator
Sobha Realty marks all-time delivery record with 6,819 units set for handover in 2026
Sobha Realty, a leading global luxury real estate developer, is planning to hand over 6,819 units across Dubai in 2026, representing a total sales value of approximately AED 21.6 billion. The handover pipeline represents the company’s largest annual delivery to date, with the value of sales surpassing the combined total of past deliveries.
The handovers span some of Sobha Realty’s most prominent developments, including Sobha Hartland, Sobha Hartland II, Sobha Reserve, Sobha One and Verde by Sobha, reaffirming the company’s commitment to delivering exceptional homes with uncompromising standards of quality, craftsmanship and timely execution.
This achievement further strengthens Sobha Realty’s reputation as one of Dubai’s most trusted developers, with a proven track record of delivering projects on schedule and creating communities that combine architectural excellence, thoughtful design and long-term value for residents and investors.

Commenting on the announcement, Francis Alfred, Managing Director of Sobha Realty, said, “Delivering over 6000 units in a single year is a testament to Sobha Realty’s unwavering commitment to excellence, precision and customer satisfaction. Our unique Backward Integration model enables us to maintain complete control over every stage of the development process, from design and engineering to construction and finishing, ensuring the highest standards of quality and efficiency across our communities.”
He added, “As the UAE continues to evolve as one of the world’s leading destinations for living, investment and innovation, we remain focused on creating exceptional developments that deliver lasting value and redefine luxury living.”
Central to Sobha Realty’s delivery capabilities is its pioneering Backward Integration model, which has been a defining pillar of the company’s success for decades. Unlike traditional development models, Sobha Realty manages key aspects of the entire development lifecycle in-house, including design, architecture, engineering, construction, interiors, façade works, glazing, joinery, furniture manufacturing and quality control.
This integrated approach provides the company with greater control over execution timelines, craftsmanship and consistency, allowing Sobha Realty to uphold its philosophy of “The Art of Detail” and deliver homes that reflect exceptional attention to quality at every stage.
The 2026 handover milestone builds on Sobha Realty’s record performance in 2025, when the company achieved AED 30 billion in sales, representing 30% year-on-year growth. The performance was driven by resilient demand for its luxury developments and reinforced the company’s position as one of the UAE’s fastest-growing real estate developers, supported by a strong revenue backlog and long-term growth outlook.
Looking ahead, Sobha Realty continues to expand its development portfolio through a pipeline of 16 UAE masterplans, including Sobha Sanctuary, a landmark AED 50 billion master development in Dubai, and Sobha City, a AED 40 billion nature-inspired community that marks the company’s entry into the Abu Dhabi market.
The announcement comes as Sobha Group celebrates its 50th anniversary, marking five decades of craftsmanship, innovation and a relentless pursuit of quality. Since its establishment in 1976, Sobha Group has built a global reputation for excellence across real estate, construction and design, with its legacy of craftsmanship continuing to shape every Sobha Realty development today.
Home Integrator
BEYOND THE PRICE TAG
Exclusive interview with Tahir Majithia, Real Estate Advisor and Founder of Prime Capital
An in-depth look at buying a home in the UAE across different luxury property segments. How are consumer patterns shifting between renting and purchasing, and what are the key considerations for buyers before they commit?
We are seeing two types of buyers at the moment. A lot of people who are new to the city prefer to rent for the first couple of years, until they have settled in and worked out where they actually want to live. Once they know the answer to that, they buy. The second group already knows Dubai well and is moving here, and they tend to arrive with a much clearer idea of what they are looking for.
What both groups have in common is that they want the best of the best, and that is true across every segment. Whether someone is buying a home at AED 5 million, AED 10 million or AED 15 million, they want the best for their money. Quality, design, layouts, facilities, amenities, all of it matters a lot today. There was a time when buyers didn’t really focus on these things and a standard product would do. Now, with the kind of money people are spending, they want something genuinely different. They want the wow factor, especially in the luxury segment.
What changes as you move up the price ladder is the definition of “best.” Around the AED 5 million mark, buyers are usually weighing up location, the reputation of the developer and how the home will hold its value if they decide to sell in a few years. By the time you get into the AED 10 to 15 million bracket and above, the conversation moves on to space, privacy, the quality of the finishing and views, and how well the building or community is actually managed once everyone has moved in.
That same expectation is now shaping the rental market too. We are seeing some very high ticket size rentals, even with the conflict going on in the region. The people who are still confident in this market and want to move here want to arrive somewhere they don’t have to do anything to, homes that are specced and fitted out to the best international standards. If it is something good, tenants are willing to spend serious money on rent, and the top of the market is now well into the millions a year.
The thing that decides it in the end is value. Prices have gone up, yes, but buyers today are smart and they know exactly what they are buying. Over the last few months in particular, people want good value for their money, so there is a lot of negotiation happening, especially given the current situation. But when the value is genuinely there, buyers move quickly.
My advice to anyone about to commit is to look past the headline price. Check what the service charges are and what they actually cover, because that cost stays with you every year. Look at the developer’s track record for delivering on time and to the standard they promised. Read the payment plan and handover terms properly. Ask how easily homes in that community resell, not just what they sell for. And add up the full cost of the transaction, not only the purchase price. Those are the things that decide whether a home still looks like a good decision five years later.
Home Integrator
NEVER NOT SUEDE: PUMA MIDDLE EAST LETS THE SUEDE BLOOM
The Suede’s new era continues to blossom with the introduction of Suede Bloom, part of PUMA’s “Never Not Suede” campaign.
Following the return of the OG, this new release places the iconic silhouette back in the spotlight while celebrating the qualities that have defined the Suede since the very beginning.
One facet that has defined the Suede since its introduction in 1968 is its ability to reinvent itself alongside changing times, subcultures, and movements, all while remaining unequivocally itself. This latest release brings a unique touch to the Suede. Faux pearl detailing, interchangeable satin and frilled lace options, and soft colorways bring a refined femininity to the timeless silhouette.
Arriving in understated shades like “Powder Pink,” “Vintage Cream,” and “Black,” the release is joined with visuals that capture togetherness and individuality, pairing the Suede Bloom with whimsical styling that evokes spontaneity and lightness.
Bringing the spirit of Suede Bloom to life, PUMA Middle East has collaborated with talents including the Fawaz sisters Rania, Dania and Talia, alongside other style muses from the region. Each talent brings their own perspective and personal touch to the Suede Bloom, showcasing how the silhouette can be styled and interpreted in individual ways.
This new vision for the PUMA Suede is designed to be styled your way, while embracing the idea of blooming as both a seasonal shift and a form of personal expression.
Home Feature
Inside ORLA: Beachfront Living, Composed by OMNIYAT
ORLA, Dorchester Collection, Dubai is an iconic beachfront address bringing together exceptional design, private beach access and the legendary service of Dorchester Collection. With fewer than ten residences remaining, ORLA offers a rare opportunity to experience one of Dubai’s most distinguished waterfront destinations.
Residents enjoy an extraordinary suite of private amenities, including a 150-metre beach, infinity and lap pools, a wellness and spa retreat, fitness and yoga studios, private cinema, bowling alley and dedicated children’s spaces, complemented by the discreet, highly personalised service of Dorchester Collection.

ORLA Duplex Show Residence
An exceptional expression of beachfront living, the ORLA Duplex Show Residence unfolds across two levels, offering a remarkable sense of scale, privacy and effortless sophistication. A private lift provides direct access to the four-bedroom residence, while expansive living and entertaining spaces extend towards generous private terraces and a private pool overlooking the tranquil lagoons of Palm Jumeirah.
Crafted by OMNIYAT Atelier, the interiors bring together sculptural forms, refined natural materials, bespoke detailing and a curated selection of art, creating a layered residential experience where design, craftsmanship and indoor-outdoor living converge. Every element has been thoughtfully composed to create an atmosphere of timeless elegance, privacy and exclusivity.

ORLA Simplex Show Residence
Bathed in natural light and framed by panoramic views of the Arabian Gulf, the ORLA Simplex Show Residence unfolds across a single level, creating an effortless continuity between its interiors and the world beyond.
Accessed by private lift, the four-bedroom beachfront residence is distinguished by an impressive double-height living space, bringing exceptional volume and openness to the heart of the home. Crafted by OMNIYAT Atelier, sculptural forms, natural materials, bespoke detailing and a carefully curated collection of art come together throughout, while expansive living spaces extend towards a private terrace and pool.
Ocean horizons frame the residence, creating a profound connection to its beachfront setting and a serene expression of contemporary living.
For high-resolution Images: https://www.dropbox.com/t/qRxs5y7adDhAMbEM
-
News11 years ago
SENDQUICK (TALARIAX) INTRODUCES SQOOPE – THE BREAKTHROUGH IN MOBILE MESSAGING
-
Trending10 months agoOPPO A6 Pro 5G Review: Reliable Daily Driver
-
Tech News2 years agoDenodo Bolsters Executive Team by Hiring Christophe Culine as its Chief Revenue Officer
-
VAR1 year agoMicrosoft Launches New Surface Copilot+ PCs for Business
-
Automotive2 years agoAGMC Launches the RIDDARA RD6 High Performance Fully Electric 4×4 Pickup
-
Tech Interviews2 years ago
Navigating the Cybersecurity Landscape in Hybrid Work Environments
-
Tech News1 year agoNothing Launches flagship Nothing Phone (3) and Headphone (1) in theme with the Iconic Museum of the Future in Dubai
-
VAR2 years agoSamsung Galaxy Z Fold6 vs Google Pixel 9 Pro Fold: Clash Of The Folding Phenoms


