Hospitality

SERENITY – THE ART OF WELL BEING CELEBRATES ITS 10TH ANNIVERSARY

Published

3 weeks ago

July 23, 2026

Serenity – The Art of Well Being is celebrating its 10th anniversary this year, marking a decade devoted to the art of caring, to continuous innovation and to building a new vision of well-being. Over the past ten years, the brand has established itself as one of Portugal’s most prestigious names in the world of luxury well-being, distinguished by an approach that elevates well-being to its fullest, most transformative expression.

Founded in the Algarve in 2016, Serenity embarked on a journey defined by sustained growth and a relentless pursuit of excellence, expanding its presence both nationally and internationally to destinations such as Lisbon, Cascais and Dubai. In 2024, the brand marked a significant milestone in its international expansion with the opening of Serenity at Fairmont The Palm, Dubai, bringing its distinctive approach to well-being to one of the city’s most iconic destinations. In 2026, Serenity is preparing to open three new spaces – two in Portugal and one in Dubai – reinforcing its mission to make deeply meaningful well-being experiences increasingly accessible across different geographies.

More than a spa, Serenity represents an integrated 360° well-being ecosystem, designed to meet the physical, mental and emotional needs of the contemporary individual. Its offering brings together complementary concepts such as ACTIVE by Serenity, dedicated to movement, performance and recovery, and the healthy restaurant ZEST, where mindful nutrition plays a central role in promoting health and vitality.

In a decade marked by profound shifts in the way we understand self-care, Serenity has stood out for its ability to anticipate and set trends, introducing new concepts and innovative approaches to the national market. From longevity to physical recovery, from health optimisation to nervous system regulation, the brand has continually integrated experiences and therapies that address the challenges of modern life, fostering a deeper balance between body and mind. Intravenous therapies, ice baths and specialised recovery programmes are just some examples of a vision that sees well-being not as an isolated moment, but as a continuous and conscious practice woven into clients’ lifestyles.

Today, more than ever, true luxury lies in the ability to slow down, recover, reconnect and invest in one’s own health. It is within this space of balance, presence and longevity that Serenity continues to assert its identity, creating experiences designed to restore energy, promote mental clarity and cultivate a lasting state of well-being.

“We celebrate these ten years with deep gratitude and a sense of purpose, proud of a journey shaped by our ability to anticipate the future of well-being. This path has been built by the team members, partners and clients who believed in our vision from day one and who, every day, entrust us with their well-being. Throughout this decade, we have sought to contribute to a new way of living well – more integrated, more conscious and profoundly human. More than following trends, our commitment has always been to create transformative experiences that bring physical and mental health together and enable people to care for themselves in a genuine and sustainable way. It was with the conviction that well-being has the power to change the way we live that we built Serenity – The Art of Well Being. After a decade of continuous innovation, that purpose is more alive than ever. We look to the years ahead with a strong ambition to grow, determined to keep redefining the standards of excellence and to lead the future of this industry,” says Maria d’Orey, Founder & Global Director of Serenity.

Internationally recognised through numerous awards and a reference in the well-being and hospitality sectors, Serenity has been honoured over the past decade, among others, at the World Luxury Spa Awards, with distinctions including World’s Best Luxury Wellness Centre and World’s Best Spa Development Group.

10 Years | 10 Days | 10 Offers Campaign

As it celebrates its 10th anniversary, Serenity is turning the tables and sharing the gifts with those who matter most: its clients. Because the best way to celebrate is to share the journey with those who have always been there, the brand has created an exclusive July campaign: 10 days filled with 10 well-being experiences. The anniversary line-up includes unmissable offers such as complimentary access to the pool and beach, 50% off on the Matcha menu at Mashrabiya lounge, personalised physical assessments and a complimentary experience in the Aurum Suite when booking a couple’s treatment, among many others. Prior reservations are required through the spa WhatsApp number.

This initiative marks the start of a special anniversary program that reflects the brand’s ongoing commitment to the evolution of well-being and to creating experiences that are ever more emotional, conscious and personalised.

Hospitality

NEW SIGNATURE BRUNCH EXPERIENCE LAUNCHES ACROSS DUBAI AND ABU DHABI

Published

12 hours ago

August 12, 2026

Integrator Web-Editor

Society UAE, the premier lifestyle dining destination, is thrilled to announce the launch of its highly anticipated new Brunch offer, going live across both its Dubai and Abu Dhabi locations on August 15th.

Society Unveils A Signature Brunch Across Dubai And Abu Dhabi

Served exclusively on Society’s signature wooden brunch board, the new offering is a meticulously curated feast crafted from the finest, freshest ingredients. Each board is designed to deliver a complete and balanced culinary experience, featuring one hearty main course, one freshly baked pastry, one savoury side dish, and one indulgent dessert. The selections of main dishes include a creamy roasted chicken and mushroom pie, truffle soft scramble on a warm croffle, and huevos rancheros. Desserts include a range of Society’s classic French Toast, Syrniki and creamy dessert cups by MAD Hospitality’s nostaligc dessert concept, HAZE. Fresh pastries include mini garlic bread, mini shio pan and almond croissant while guests can indulge in their favorite side dishes including french fries, chicken sausage or arugula salad. To complement the meal, guests can select one classic beverage of their choice, featuring premium coffee or fresh juice to savour throughout the brunch.

The wooden board concept is designed to be the ultimate centerpiece for social gatherings. Whether it is a relaxed weekend morning with the family or a long catch-up with friends, Society’ Brunch offers a communal, high-quality dining experience tailored for sharing and savoring.

Offer Details:

Launch Date: August 15, 2026
Locations: Society Dubai, Jumeirah 1 and Society Abu Dhabi, Al Mamsha, Al Saadiyat
The Menu: The signature wooden brunch board includes 1 Main, 1 Pastry, 1 Side Dish, 1 Dessert, plus 1 Classic Drink.
Pricing: AED 120 per board (including drink)
Availability: Saturday and Sunday from 8:00AM until 2:00PM
For reservations and more information, please call: +971 56 408 7099 for Society Abu Dhabi, and +97150 210 0096 for Society Dubai.

Hospitality

Al Raha Beach Resort & Spa Launches Seasonal “Taste of Summer Experience” in Abu Dhabi

Published

13 hours ago

August 12, 2026

Integrator Web-Editor

Al Raha Beach Resort & Spa has announced the launch of its Taste of Summer Experience, a new seasonal offering designed to combine exceptional dining with leisure, giving guests the perfect way to enjoy the summer months in Abu Dhabi.

The Season with the “Taste of Summer Experience” at Al Raha Beach Resort & Spa

Guests can choose from two distinct dining experiences at the resort’s signature restaurants, Azur and Wanasah, each offering its own unique summer experience.

Two Distinctive Culinary Experiences

The Azur experience is designed for guests looking to enjoy a leisurely afternoon at the resort before dinner. Guests can access the resort’s private beach and swimming pool from 3:00 PM, followed by a three-course dinner from 6:00 PM.

Azur Restaurant – AED 120 per person

Pool & Beach Access: From 3:00 PM

Dinner: From 6:00 PM

Enjoy a complete summer escape featuring:

Refreshing welcome drink
Complimentary access to the resort’s private beach and swimming pool
Three-course set menu

Appetizers

Burrata, Carpaccio Di Monza, Mushroom Soup

Main Courses

Herb-Crusted Lamb Chops, Ravioli Cream, Chicken Tarragon

Desserts

Tiramisu, Crème Brûlée, Apple Tart

Wanasah Restaurant – AED 120 per person

Dinner: From 5:00 PM

The Wanasah experience is a dining-only experience, offering guests an authentic Middle Eastern culinary journey from 5:00 PM onwards.

Appetizers

Hummus, Tabbouleh

Main Courses

Sayadieh Fish, Shish Kebab, Lamb Chop

Desserts

Halawat Al Jibn, Um Ali, Saffron Rice Pudding

A Summer Experience for Every Taste

With two different experiences and timings to choose from, guests can select the option that best matches how they want to spend their summer evening in Abu Dhabi.

For bookings, please direct them to F&B Reservations at +971 56 545 0274 or email fbsecretary.alraha@danathotels.com | Follow @alrahabeachresortandspa on Instagram to stay up to date with the latest offers and experiences.

Hospitality

Marriott Executive Apartments Al Jaddaf Rewards Long Summer Stays with 15,000 Bonus Marriott Bonvoy Points

Published

14 hours ago

August 12, 2026

Integrator Web-Editor

This summer, Marriott Executive Apartments Al Jaddaf is rewarding its longest-staying guests with something worth settling in for. Guests who stay 30 nights or more will earn a bonus of 15,000 Marriott Bonvoy points.

The offer lands as Dubai’s hospitality market leans further into longer-stay demand and within that expansion, hotel apartments have carved out a distinct niche: business travellers on extended assignments, relocating executives and families settling in for months at a time are increasingly choosing the flexibility of a private residence over a traditional hotel room, a shift that is prompting operators across the city to compete harder for the long-staying guest.

The timing is no accident as Al Jaddaf has recently completed a refurbishment across its residences, refreshing interiors while preserving the warm, residential character the property is known for. Every apartment now also features an in-unit water filtration system for premium drinking water, removing the need for single-use plastic bottles across the building, part of a broader push to make longer stays not just more rewarding, but more comfortable and more sustainable. Beyond the apartment door, residents find a fully equipped gym, two outdoor swimming pools, a Balinese spa, a beauty salon, an ATM and an on-site convenience store, along with five restaurants and lounges that carry them from a business dinner to a relaxed family meal to a quiet evening drink.

The bonus builds on rewards that already come with every stay. Across the Marriott Executive Apartments brand, guests now earn 5 Marriott Bonvoy points for every US dollar spent, while every night counts as one Elite Night Credit towards Marriott Bonvoy status. For those settling in for a month or a full season, a long stay in Dubai becomes a fast track to elite recognition across Marriott International’s portfolio of more than 10,000 hotels worldwide.

“Many of our guests choose to stay with us for months rather than nights, and this summer’s offer is a way of recognising that,” said Saad Al-Ghamdi, General Manager. “The longer a guest makes Al Jaddaf their home in Dubai, the more rewarding the stay becomes, both during their time here and across the wider Marriott Bonvoy programme.”

With monthly and yearly residency arrangements available, guests enjoy the flexibility of a private lease without the setup costs, the paperwork or the compromise on service that usually accompany it.

Set in the heart of Dubai with views over Dubai Creek and the city skyline, Marriott Executive Apartments Al Jaddaf sits less than 10 minutes from Downtown Dubai, Dubai World Trade Centre and Dubai International Airport. Its fully serviced one, two and three-bedroom apartments come with full kitchens, generous living and dining areas and dedicated workspaces, alongside twice-weekly housekeeping, 24-hour concierge and security, and in-room dining around the clock.