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NEVER NOT SUEDE: PUMA MIDDLE EAST LETS THE SUEDE BLOOM

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The Suede’s new era continues to blossom with the introduction of Suede Bloom, part of PUMA’s “Never Not Suede” campaign.

Following the return of the OG, this new release places the iconic silhouette back in the spotlight while celebrating the qualities that have defined the Suede since the very beginning.

One facet that has defined the Suede since its introduction in 1968 is its ability to reinvent itself alongside changing times, subcultures, and movements, all while remaining unequivocally itself. This latest release brings a unique touch to the Suede. Faux pearl detailing, interchangeable satin and frilled lace options, and soft colorways bring a refined femininity to the timeless silhouette.

Arriving in understated shades like “Powder Pink,” “Vintage Cream,” and “Black,” the release is joined with visuals that capture togetherness and individuality, pairing the Suede Bloom with whimsical styling that evokes spontaneity and lightness.

Bringing the spirit of Suede Bloom to life, PUMA Middle East has collaborated with talents including the Fawaz sisters Rania, Dania and Talia, alongside other style muses from the region. Each talent brings their own perspective and personal touch to the Suede Bloom, showcasing how the silhouette can be styled and interpreted in individual ways.

This new vision for the PUMA Suede is designed to be styled your way, while embracing the idea of blooming as both a seasonal shift and a form of personal expression.

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Inside ORLA: Beachfront Living, Composed by OMNIYAT

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ORLA, Dorchester Collection, Dubai is an iconic beachfront address bringing together exceptional design, private beach access and the legendary service of Dorchester Collection. With fewer than ten residences remaining, ORLA offers a rare opportunity to experience one of Dubai’s most distinguished waterfront destinations.

Residents enjoy an extraordinary suite of private amenities, including a 150-metre beach, infinity and lap pools, a wellness and spa retreat, fitness and yoga studios, private cinema, bowling alley and dedicated children’s spaces, complemented by the discreet, highly personalised service of Dorchester Collection.

ORLA Duplex Show Residence

An exceptional expression of beachfront living, the ORLA Duplex Show Residence unfolds across two levels, offering a remarkable sense of scale, privacy and effortless sophistication. A private lift provides direct access to the four-bedroom residence, while expansive living and entertaining spaces extend towards generous private terraces and a private pool overlooking the tranquil lagoons of Palm Jumeirah.

Crafted by OMNIYAT Atelier, the interiors bring together sculptural forms, refined natural materials, bespoke detailing and a curated selection of art, creating a layered residential experience where design, craftsmanship and indoor-outdoor living converge. Every element has been thoughtfully composed to create an atmosphere of timeless elegance, privacy and exclusivity.

ORLA Simplex Show Residence

Bathed in natural light and framed by panoramic views of the Arabian Gulf, the ORLA Simplex Show Residence unfolds across a single level, creating an effortless continuity between its interiors and the world beyond.

Accessed by private lift, the four-bedroom beachfront residence is distinguished by an impressive double-height living space, bringing exceptional volume and openness to the heart of the home. Crafted by OMNIYAT Atelier, sculptural forms, natural materials, bespoke detailing and a carefully curated collection of art come together throughout, while expansive living spaces extend towards a private terrace and pool.

Ocean horizons frame the residence, creating a profound connection to its beachfront setting and a serene expression of contemporary living.

For high-resolution Images: https://www.dropbox.com/t/qRxs5y7adDhAMbEM

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The Little Things Expands with Strategic Shop-in-Shop Partnership with Threads and Scribble Street

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Building on its expanding retail footprint across four countries, the UAE’s leading pop culture and collectibles retailer brings its curated range of licensed collectibles to families through a new Shop-in-Shop partnership with Threads and Scribble Street.

The Little Things (TLT), the UAE-born collectibles and pop-culture retailer, today announced a strategic Shop-in-Shop partnership with Threads & Scribble Street, bringing The Little Things’ curated range of collectibles to selected Threads and Scribble Street stores across the UAE through a new Shop-in-Shop concept. The move marks TLT’s first push beyond standalone mall stores and pop-ups into an everyday retail format, putting collectibles in front of families during trips they’re already making, rather than asking them to make a special one.

The agreement was formalized at an official signing ceremony and unveiling in Dubai, attended by  Hassan Tamimi, Chief Executive Officer, The Little Things, Latesh Radhakishen, Managing Director, Threads & Scribble Street and other senior leadership from both organizations. Signed at the Threads Store, Times Square Center.

This partnership lands at a moment when TLT’s footprint and visibility are both expanding fast. The brand now operates nine stores across four countries: Dubai Mall, Bluewaters Island, Dubai Hills Mall, DIFC’s Gate Avenue, and Yas Mall in Abu Dhabi in the UAE, alongside Riyadh Boulevard and Red Sea Mall in Jeddah in Saudi Arabia, Doha Festival City in Qatar, and a location in Tashkent, Uzbekistan, plus a UAE-wide e-commerce platform.

That growth has been matched by a steady drumbeat of brand takeovers. In February 2026, TLT opened its first pop-up at DIFC’s Gate Avenue and partnered with Mattel on a takeover spotlighting Barbie and Hot Wheels, deliberately targeting a cross-generational “kidult” audience of young DIFC professionals, families, and millennials and Gen Z collectors alike. It followed with a Hello Kitty and Friends “Fluff Tea Party” activation at BurJuman Mall in partnership with MiniLike, bringing officially licensed Sanrio merchandise, including plush, figurines, collectible watches and exclusive Dubai-only releases, to a second high-footfall mall.

Against that backdrop, the Shop-in-Shop partnership with Threads and Scribble Street represents the next stage in The Little Things’ retail growth strategy, establishing a permanent presence within destinations already trusted by families for school uniforms, stationery, arts and crafts and everyday school essentials. “Every store and every pop-up we’ve opened has taught us the same thing: collectors don’t want to work to find us, they want to bump into us. DIFC and BurJuman showed us that when we bring TLT into a space people already love, the response is enormous. Threads & Scribble takes that idea and makes it permanent: it puts The Little Things into the everyday routine of families across the UAE, not just the destinations they plan a trip around. This is the model we intend to keep building on as we grow,” said Hassan Tamimi, Chief Executive Officer, The Little Things.

“At Threads and Scribble Street, we are continually looking for new ways to enhance the shopping experience for families. Partnering with The Little Things enables us to introduce an exciting new product category that complements our existing range of school uniforms, stationery, arts and crafts and school essentials, creating even greater choice and convenience for our customers. We look forward to building on this partnership and continuing to evolve our retail offering.” said Latesh Radhakishen, Managing Director, Threads & Scribble Street

The Shop-in-Shop format will feature a curated selection of The Little Things’ collectibles, including anime figurines, blind boxes, trading cards and licensed pop culture merchandise, complementing the existing range of school uniforms, stationery, arts and crafts and school essentials available through Threads and Scribble Street stores.

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JASHANMAL LAUNCHES ‘BACK TO SCHOOL. BACK TO BRILLIANCE.’ CAMPAIGN ACROSS THE UAE

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As families across the UAE begin preparing earlier than ever for the new academic year, Jashanmal has launched its ‘Back to School. Back to Brilliance.’ campaign, bringing together an extensive collection of premium backpacks, lunch solutions, hydration products and school essentials from some of the world’s most trusted brands.

Designed to make Back-to-School shopping simple, inspiring and convenient, the campaign offers parents and students access to carefully curated collections from internationally recognised brands including Kipling, delsey Paris, Eastpak, Jansport, Jeep, Bugatti, Stanley, Jeune Premier, Trixie, Citron, all available under one roof across Jashanmal stores.

With the Back-to-School season becoming one of the year’s most important retail periods, families are increasingly prioritising products that combine quality, durability, comfort and design while beginning their shopping earlier to secure the season’s most sought-after collections.  Whether it’s a child’s very first backpack, a teenager’s laptop-ready school bag, or everyday hydration and lunch essentials, Jashanmal’s carefully selected assortment has been designed to support students of every age as they embark on a new year of learning, growth and discovery.

Shuja Jashanmal, CEO of Jashanmal Group, said:  “Back-to-school is much more than a shopping season, it’s the beginning of a new chapter for every child. At Jashanmal, we believe confidence starts with being well prepared, and our ‘Back to School. Back to Brilliance.’ campaign reflects our commitment to helping families give their children the very best start to the academic year. By bringing together some of the world’s most trusted brands, we are creating a one-stop destination where parents can shop with confidence, knowing every product has been carefully selected for its quality, functionality and design.”

Leading this year’s collection is Kipling, renowned for its lightweight, durable backpacks designed to keep pace with busy school life. The iconic Seoul collection combines spacious storage, ergonomic comfort and dedicated laptop compartments, while the limited-edition Minions Collection adds a playful touch through themed backpacks, lunch bags and wheeled school bags that children will love.

Expanding the collection, DELSEY PARIS brings French innovation to the classroom with lightweight backpacks and luggage featuring smart organisation, ergonomic comfort and durable construction. Eastpak’s iconic backpacks combine everyday functionality with timeless style, while JanSport continues its long-standing legacy with spacious, comfortable designs trusted by generations of students. Jeep’s rugged designs are built for active school days with practical storage and durable materials.

For younger students, Trixie brings imagination to everyday routines with its charming animal-themed lunchboxes, insulated bottles and snack containers, while Citron combines practical functionality with colourful designs inspired by dinosaurs, mermaids and unicorns across its range of trolley bags, backpacks, food jars and stainless-steel bottles.  Families looking for premium school bags will also discover Jeune Premier, the award-winning Belgian brand celebrated for its lightweight ergonomic backpacks that blend exceptional craftsmanship with contemporary European design.  Completing the collection are hydration favourites Stanley and Bugatti. Helping students stay hydrated through the school day, Bugatti Bottles combine sleek, premium design with durable, temperature-retaining performance.

Beyond offering world-class brands, Jashanmal’s Back-to-School campaign reflects the company’s continued commitment to providing customers with thoughtfully curated products that enrich everyday life. With more than a century of retail heritage, Jashanmal continues to evolve alongside changing consumer lifestyles while remaining focused on delivering trusted brands, exceptional quality and memorable shopping experiences.

The campaign is supported by a fully integrated marketing programme across radio, digital media, social media, influencer collaborations, CRM, SMS, email marketing and premium digital screens, ensuring families across the UAE can discover the latest Back-to-School collections wherever they choose to shop.

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