Hospitality
iDiet brings Taste and Personalised Dietitian Support to the Heart of Healthy Eating in the UAE


As UAE consumers increasingly look for healthier ways to eat without compromising on taste, convenience or their lifestyles, premium meal plan brand iDiet is taking a more personal approach to nutrition by combining wholesome chef-crafted meals with dedicated dietitian support and flexible meal plans designed around individual goals and everyday routines.
Operating in the UAE since 2021, and currently serving all emirates, iDiet is the UAE brand of Lebanon’s established HealthBox Diet and Nutrition Center, founded in 2010 by nutritionist and entrepreneur Sabine Karam and is backed by more than 16 years of experience in nutrition, food and healthy meal planning.
Taste sits at the heart of the iDiet experience. Fresh, high-quality ingredients and no preservatives come together across menus inspired by Mediterranean, Asian, Oriental and international cuisines, offering the variety needed to keep healthy eating interesting and avoid boredom. Rather than relying on restrictive or repetitive diet food, iDiet focuses on meals that deliver on both nutrition and flavour – an approach designed to make customers feel they are choosing a better way of eating, rather than simply following a diet.
This is complemented by ongoing, personalised support from a dedicated dietitian. Every customer is assigned a dietitian as their account manager, providing guidance and accountability throughout their subscription, from selecting the most suitable meal plan and navigating nutritional needs to adjusting menus and making recommendations as goals, preferences and routines evolve. This continued relationship means customers have a nutrition professional supporting them beyond the initial assessment and throughout their entire meal plan journey.
“Healthy eating only becomes sustainable when people genuinely enjoy the food and feel supported throughout the journey,” said Sabine Karam, Co-Founder of iDiet. “At iDiet, we don’t believe people should have to choose between food they love and food that supports their health. Our dietitians stay closely involved throughout the customer journey, while our chefs work to make every meal nutritious, varied and genuinely delicious. Ultimately, we want to make healthier eating feel practical and enjoyable enough to become part of everyday life.”
iDiet offers a diverse range of personalised meal plans in the UAE, catering to different health goals, dietary needs and lifestyles. Options include low-calorie, high-protein, keto, vegan, cleanse, maintenance, anti-inflammatory, pregnancy and intermittent fasting plans. Customers can also enjoy a variety of meals inspired by different cuisines, reflecting the UAE’s diverse population and tastes.
Flexibility is also built into the experience. Through the iDiet app, customers can swap, pause and skip meals as their schedules change, while continuing to receive support from their dietitian. This allows meal plans to adapt to real life, rather than requiring customers to adapt their lives around a rigid diet.
Beyond its meal plan subscriptions and healthy food delivery, iDiet also offers healthy treats through its website and delivery platforms including Deliveroo and Careem, as well as healthy corporate catering and corporate wellness activations for businesses looking to make healthier eating more accessible in the workplace.
The brand’s UAE offering builds on the established HealthBox business, which began in a small kitchen in Beirut in 2010 and has since grown into a leading diet, nutrition and healthy catering business. Today, iDiet serves more than 3,500 customers and delivers over one million healthy meals annually in the UAE, alongside HealthBox’s established operations in Lebanon that also serve more than one million meals annually. With more than 16 years of experience across nutrition, culinary development, kitchen operations and customer experience, Sabine continues to be closely involved in the development of iDiet’s products and customer journey.
Today, iDiet is building on that regional expertise to meet the evolving expectations of UAE consumers by bringing together great-tasting food, expert nutritional guidance, personalisation and flexibility to make healthy eating easier to enjoy and easier to sustain.
Hospitality
Turkish Airlines Finalizes Order for up to 150 Boeing 737 MAX Aircraft
Turkish Airlines has finalized an agreement with Boeing for up to 150 Boeing 737 MAX aircraft, marking another significant step in its long-term growth strategy. In the talks since 2025, the agreement will be flag carrier’s largest ever Boeing single-aisle aircraft order and will support its fleet expansion strategy while strengthening its short- and medium-haul network.
The agreement for the 737 MAX order was finalized in the presence of His Excellency Recep Tayyip Erdoğan, President of the Republic of Türkiye.
The order comprises 100 firm Boeing 737-8 aircraft and options for an additional 50 Boeing 737 MAX aircraft. The agreement also includes substitution rights for the Boeing 737-10, the largest member of the 737 MAX family, providing Turkish Airlines with greater flexibility to align capacity with growing passenger demand across its network.

Commenting on the agreement, Turkish Airlines Chairman of the Board and the Executive Committee Prof Murat Şeker stated: “This agreement marks another significant step in the continued expansion of our fleet. The new Boeing 737 MAX aircraft will bring greater efficiency and flexibility to our operations, supporting the extensive network we serve from our hub in Istanbul. We are pleased to build on our longstanding cooperation with Boeing through an agreement that also supports Türkiye’s aviation ecosystem.”
President and CEO of Boeing Commercial Airplanes Stephanie Pope stated: “This order reflects the trust and shared vision that have defined our long-standing partnership with Turkish Airlines. We’re proud to continue our support of Türkiye’s aviation ecosystem and Turkish Airlines as it grows its Istanbul-based network, connecting more people and destinations worldwide.”
The new aircraft will strengthen the flag carrier’s short- and medium-haul operations, particularly on high-demand domestic and international routes. The Boeing 737-8’s range, payload flexibility along with 20% reduced emissions and fuel consumption will support the flag carrier’s evolving operational requirements as it continues to expand its fleet and network.
Turkish Airlines (including AJet) currently operates more than 200 Boeing aircraft, consisting of the 737 MAX, 737 Next-Generation, 787 Dreamliner, 777 and 777 Freighter. The latest order further strengthens the longstanding cooperation between the flag carrier and Boeing, building on the 75 787 Dreamliner order from 2025.
In addition to this milestone agreement, this year Turkish Airlines and Boeing also signed a strategic Memorandum of Understanding (MoU) on Industrial Participation, establishing a framework for long term cooperation structured around three key pillars: Skill Development, Value Creation and Business Awards. Through these pillars, the framework aims to support capability development, technology and know-how transfer, human skill development, enhance sustainability journey and generate new business and industrial cooperation opportunities. Together with the industrial participation framework, the agreement reflects Boeing’s long-term commitment to supporting Türkiye’s aviation ecosystem, broadening the scope of the partnership beyond fleet expansion
Hospitality
New Season, New Flavours: Society Unveils a Brand-New Menu in Dubai and Abu Dhabi
Society is welcoming the new season with a brand-new menu, packed with fresh flavours and made for sharing. It launches at Society DXB on 29 September and at Society AUH on 2 October.
The new menu is designed for the moments that make up a good week: a relaxed catch-up after the school drop-off, a corporate eat-out with the team, or a long table with family and loved ones as the season turns.
Something for every hour of the day
From a warm morning Spread of pancakes, french Toast and turkish eggs, to shareable starters like miso eggplant dip and cumin lamb dumplings, the new menu has something for every craving. Crust lovers can dig into the carbonara or mediterranean lamb, while bowls, stacked & smeared bring comfort favourites like the teriyaki salmon bowl and double smash burger. Finish sweet with nutella Haze, sticky date or the pastry display and little ones get their own kids Menu, from chicken nuggets & fries to sliders.
A table for everyone
Whether it’s a slow morning with friends, a business lunch or a family gathering, the new Society menu is an invitation to sit down, slow down and enjoy the season.
Offer Details: Launch Date: 29th September for Society DXB and 2nd October for Society AUH, Locations: Society Dubai, Jumeirah 1 and Society Abu Dhabi, Al Mamsha, Al Saadiyat Operational timings: Society DXB runs daily from 8AM -9PM, whilst Society Abu Dhabi is open from 8AM-10PM Sundays-Thursdays and 8AM-11PM, Friday and Saturday.
Hospitality
The Cove Rotana Resort Strengthens Leadership Team with the Appointment of Karim El Ghandour as Director of Human Resources

The Cove Rotana Resort Ras Al Khaimah is pleased to announce the appointment of Karim El Ghandour as Director of Human Resources.
Bringing more than 25 years of hospitality and HR leadership experience across the Middle East and Africa, El Ghandour joins the five-star resort to lead its human resources strategy, with a focus on strengthening colleague engagement, talent development, and workplace culture while supporting the continued growth of the property.
In his new role, El Ghandour will oversee the resort’s human resources function, drawing on extensive experience in talent acquisition, performance management, employee relations, compensation and benefits, compliance, leadership development, and workforce optimisation. His appointment further supports The Cove Rotana Resort’s commitment to building a strong, people-focused culture and recognises the important role colleagues play in delivering the warm and genuine hospitality for which Rotana is known.
Commenting on his appointment, El Ghandour said: “I am pleased to join The Cove Rotana Resort Ras Al Khaimah and become part of the Rotana family. Throughout my career, I have seen first-hand the important role that people and culture play in the success of a hotel. I look forward to working closely with our colleagues and leadership team to build a strong and supportive workplace, develop our talent, and ensure our people strategy continues to contribute to the growth and performance of the resort.”
El Ghandour joins The Cove Rotana Resort following more than 15 years with IHG Hotels & Resorts, most recently serving as Cluster Director of Human Resources in Kuwait. In this role, he led the full HR function across a cluster of properties with a combined workforce of 800 colleagues and served as a member of the Executive Committee. He also led the HR pre-opening of InterContinental Kuwait, IHG’s first luxury property in the country.
His career in hospitality began in hotel operations, with early roles spanning front office and operational management before he moved into training and development and, subsequently, senior human resources leadership. He has also worked in convention and catering sales and co-founded and managed a travel business, giving him a broad understanding of the operational and commercial realities of hotel performance.
This combination of operational and HR experience has shaped his approach to leadership, centred on people, performance, and a first-hand understanding of hotel operations. At The Cove Rotana Resort, El Ghandour will bring this perspective to the continued development of its colleague culture, supporting high-performing teams and aligning the resort’s people strategy with its wider business objectives.
Visit The Cove Rotana Resort Ras Al Khaimah for more information and The Cove Rotana Resort on Instagram @thecoverotanaresort for the latest news and updates
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