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WHAT’S IN YOUR GLOVE BOX? THE E.L.F.SSENTIALS THAT KEEP UP

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The alarm moved earlier, the calendar filled back up, and the car became a second getting-ready room. Between the parking spot and wherever you’re headed, you’ve got about five minutes and one mirror that barely counts, which means whatever lives in the glove box has to earn its place. 

This September, e.l.f. Cosmetics has the line up that does! We’re talking a primer to smooth the way, a base that goes on fast and stays put, a concealer for the early starts, and color for the cheeks and lips that needs no mirror at all.

e.l.f. Liquid Poreless Putty Primer – Universal Sheer

For the days when the glove box becomes the vanity, start with a smooth canvas. Your favourite Poreless Putty Primer, now in liquid form, has a silky lightweight formula that glides over skin, gripping makeup for long-lasting wear while minimising the appearance of pores for a smooth, poreless-looking finish.

Infused with squalane and formulated to minimise the appearance of pores, it sets in 30 seconds flat, which is roughly all the time a morning like this gives you. Apply before the rest of your makeup, or pair it with concealer and blush for a polished, skin-first look in under five minutes. 

Available at Sephora Middle East

Price: AED 55

e.l.f. Soft Glam Satin Foundation

Meet the glove box hero. Soft Glam Foundation hits the dreamy sweet spot between full beat and barely there, delivering long-lasting, medium buildable coverage with a smooth satin finish. The breathable formula feels lightweight on the skin without looking or feeling cakey, making it an easy choice when getting ready needs to happen fast.

And with 36 shades designed to suit a wide range of skin tones, finding your match is easier than ever. Whether you’re after a barely there base or something you can build up, the non-comedogenic formula gives skin soft, satiny coverage without the heaviness.

Infused with 1% Hydrating Hibiscus Complex alongside pomegranate, blueberry, and goji berry extracts, it’s suitable for dry, oily, and combination skin wherever you’re getting ready.

Available in 36 shades at Sephora Middle East 

Price: AED 40

For an even more seamless application, pair it with the e.l.f. Smooth Swipe Foundation Brush. Its dense, ultra-soft bristles and angled shape hug the contours of the face, helping press liquid and cream formulas into the skin for an even, natural-looking finish.

Available at Sephora Middle East

Price: AED 45

e.l.f. Hydrating camo Concealer

Nothing to see here. Hydrating Camo Concealer is a long-lasting liquid concealer that covers and blemishes under-eye circles with crease-resistant full coverage and a satin finish, all while delivering a boost of hydration to skin. 

Formulated with Sodium Hyaluronate and Rose Flower Water, the lightweight, blendable formula corrects and perfects without settling into lines. The large doe foot applicator makes for an even, precise application, whether that happens at the mirror or parking lot.

Available in 19 shades at Sephora Middle East

Price: AED 40

e.l.f. Sheer For It Blush Lip & Cheek Tint

When your routine needs a little colour, reach for one that doesn’t require a full mirror check. Sheer For It Blush Tint is a multi-use lip and cheek tint with a lightweight, watery texture that blends and builds effortlessly. A dreamy hit of colour with a naturally flushed finish? We’re sheer for it. 

Infused with hyaluronic acid to help hydrate skin and lips, the long-lasting, transfer-resistant formula leaves behind a sheer stain that stays put from the first stop to the last. Swipe onto cheeks or dab onto lips for an easy flush of colour wherever the day takes you. 

Available in 9 shades at Sephora Middle East

Price: AED 30

Shades:

  • Cherry Cola
  • Plum Up
  • Orange Crush
  • Left on Red
  • Pink Positive
  • Mauve Actually
  • Burgun-Did That
  • Maple Latte
  • So Petal

e.l.f. Glow Reviver Melting Lip Balm 

When there’s barely time for a touch-up, make it one swipe. Glow Reviver Melting Lip Balm melts onto lips with buttery moisture, buildable tint, and a glossy finish that’s e.l.f.ing addictive. 

Formulated with a 10% butter blend plus a hyaluronic acid blend, this richly hydrating tinted lip balm melts into lips and leaves them feeling soft and supple. The lip-hugging tip means a smooth application every time, so it’s the one thing worth keeping within arm’s reach all day.

Available in 12 mouthwatering flavors with a lip hugging applicator at Sephora Middle East

Price: AED 40

Shades:

  • Blackberry Sorbet
  • Java Chip
  • Strawberry Shortcake
  • Vanilla Toffee
  • Wild Cherry
  • Yummy Gummy
  • Cotton Candy Crush
  • Peach Ring
  • Vanilla Soft Serve
  • Blue Razz Slushy
  • Island Colada
  • Pink Lemonade

e.l.f. Cosmetics is available across the region exclusively at Sephora Middle East, bringing its high-quality, accessible beauty essentials to every eye, lip, and face.

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IKEA Turned Last-Minute Hosting into a 90-Second Guest-Ready Tidy-Up Challenge

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IKEA, operated by Al-Futtaim in the UAE, gathered residents and visitors together for the Guest-Ready Tidy-Up on 15 October, at IKEA Festival Plaza and Dubai Festival City stores.The activation brought IKEA’s storage solutions to life through a playful challenge, showcasing how IKEA continues to be part of customers’ everyday stories.

From laundry on the sofa, to toys on the floor – the last-minute tidy up before welcoming guests into our home can be familiar. Inspired by a relatable hosting moment, what happens after you receive the message that guests are on their way, the challenge gave IKEA Family members 90 seconds to put misplaced items into designated storage spaces in a staged living room, before the doorbell rang and their time was up. 

An IKEA coworker assessed whether items were stored correctly within the allocated time, with 60 IKEA gift cards handed out to the winning customers across both stores, each worth AED 500.

The Guest-Ready Tidy-Up challenge celebrated the everyday moments that bring people together. Through practical, well-designed storage solutions at affordable prices, IKEA helps customers create homes that work for their routines, making it easier to clear the clutter and welcome friends and family. The challenge offered visitors a firsthand experience of IKEA’s storage solutions and ideas to use at home long after the activation. 

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Ohana Development Announces Erling Haaland as a Proud Homeowner at Manchester City Yas Residences by Ohana, During Phase 2 Launch

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Ohana Development has announced Erling Haaland as a proud homeowner at Manchester City Yas Residences by Ohana during the launch of the project’s second phase. Featuring two- and three-bedroom townhouses, duplex villas, and four- and five-bedroom villas, Phase 2 sales will commence on 19 October 2026. The event at Etihad Arena welcomed over 4,000 guests, including Pep Guardiola, who was announced as the project’s official brand ambassador.

Located along Yas Canal, adjacent to Yas Island, the development spans 1.67 million square metres and will feature more than 2,000 residences. The world’s first Manchester City-branded residential community has already broken ground, with phased delivery scheduled by 2029.

In a video appearance by Manchester City star Erling Haaland, he announced that he was excited to be joining the Ohana family as a proud homeowner with a five-bedroom villa for his family at Manchester City Yas Residences by Ohana. Additionally, Manchester City legend, Alfie Haaland also picked up the keys to his new home in the community.

Pep Guardiola also appeared on stage for a discussion exploring teamwork, resilience and the importance of sport and wellbeing beyond football.

Husein Salem, CEO of Ohana Development, said: “The response to our first phase demonstrated the confidence buyers place in Abu Dhabi and our vision for Manchester City Yas Residences by Ohana. Phase 2 builds on that momentum, offering more families and investors the opportunity to become part of this unique community. Welcoming Pep Guardiola as our official brand ambassador further reinforces our commitment to creating a residential destination centred on sport, wellbeing and lasting value.”

Pep Guardiola said: “In professional sport, we understand that performance depends on more than training. Recovery, balance and wellbeing are just as important, and those principles matter in everyday life too. Manchester City Yas Residences by Ohana places sport and wellness at the heart of the community, giving residents opportunities to stay active, recharge and spend time together. That approach is what makes the project particularly appealing to me, and I am pleased to join Ohana Development as its official brand ambassador for this unique community.”

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Deyaar builds on its 2026 handover momentum with 711 new homes at Tria in Dubai Silicon Oasis

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Deyaar Development PJSC (Deyaar), a DFM-listed integrated real estate company and one of Dubai’s leading developers, has announced the handover of Tria, a landmark residential development that brings a new scale of elevated living to Dubai Silicon Oasis (DSO). Rising prominently above its surroundings, the development comprises 711 residences and six retail units, distinguished by a striking three-wing architectural form designed to create three unique view corridors, ensuring residents enjoy prime outlooks across the Dubai skyline, Dubai Silicon Oasis and the surrounding parklands.

The handover lifts Deyaar’s deliveries in 2026 to more than 2,100 units, following the completion of 1,436 units across Regalia, Jannat and Talia Residences earlier in the first half. Built with families in mind, Tria pairs its homes with podium and rooftop amenities that include swimming pools, landscaped gardens, children’s areas, fitness and wellness facilities, sports courts, social spaces, and outdoor dining and entertainment areas.

Saeed Mohammed Al Qatami, CEO of Deyaar, said: “Earlier this year we welcomed owners to three of our projects across Dubai. Today, Tria adds another 711 homes to that momentum. It was conceived as a modern urban sanctuary, and seeing it come to life in the heart of Dubai Silicon Oasis is a proud moment for Deyaar. We thank our owners and investors for their trust, and our partners, contractors, government stakeholders and team for making it possible.”

With more than two decades of experience across residential, commercial and hospitality developments, Deyaar continues to diversify its portfolio and build on its momentum this year. Tria reflects a clear vision: creating vibrant communities where thoughtful design, wellbeing and lasting value shape the way Dubai lives.

As Deyaar looks ahead, its focus remains on scaling a balanced pipeline of projects, strengthening its position as one of Dubai’s most dynamic developers and contributing to the emirate’s long-term urban growth.

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