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A TASTE OF INDIA, CLOSER TO HOME: HALDIRAM’S THIRD DUBAI STORE IN SILICON OASIS IS NOW OPEN

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A hot plate of Chole Bhature. Pani Puri with friends. Mithai brought home because there’s good news to share. A festive hamper exchanged with family. Or simply a familiar Indian meal after a long day.

Some food is more than just food. It tastes like home. Haldiram’s brings that feeling closer to Dubai Silicon Oasis with the opening of its third Dubai restaurant, a new destination for pure vegetarian – Indian street food, chaats, meals, traditional mithai, savouries and gifting, all under one roof.

Founded in Bikaner, a town in Rajasthan, India in 1937, Haldiram’s has spent nearly nine decades becoming part of countless Indian family traditions – from everyday meals and spontaneous cravings to festivals, celebrations and auspicious beginnings.

Now, the brand wants its newest Dubai location to become a home away from home for the growing Silicon Oasis community: a place to experience the taste of India and make both the big occasions and the everyday ones feel a little more special.

FROM INDIA TO DUBAI, WITH LOVE

Haldiram’s story began in Bikaner, Rajasthan, India, in 1937. Founded by Ganga Bhishen Agarwal, affectionately known as Haldiram Ji, the brand became synonymous with authentic Indian sweets, snacks, and family traditions.

Nearly 90 years later, the brand has travelled across cities, countries and generations – but the flavours at the heart of it remain deeply rooted in India.

There is bhujia passed around with evening chai. Kaju Katli opened when there is something worth celebrating. Samosas ordered because friends have dropped by. Chole Bhature for a weekend indulgence. Pani Puri that somehow always needs “one more.”

These are flavours tied not only to places, but to memories. And that is the experience Haldiram’s wants to recreate in Dubai: a little piece of India, away from India. Following its recent London launch, Haldiram’s continues to expand its international presence, bringing familiar Indian flavours and traditions to communities around the world. In Dubai, the journey began with Karama in 2024, followed by its flagship restaurant on Sheikh Zayed Road, and now Dubai Silicon Oasis – marking three Dubai locations within three years. Each serves a different part of the city, but with the same idea at heart: bringing the taste of India closer to home.

SILICON OASIS, COME HUNGRY

The new service-model restaurant brings together the breadth of the Haldiram’s experience in an easy, welcoming format designed for everything from a quick weekday bite to a relaxed family meal. Located at Lynx Tower G -G07, G09, Opp Silicon Central Mall, Dubai Silicon Oasis, the restaurant spans approximately 3900 sq. ft., accommodates 72 guests and operates from 9am – 11pm, with prices starting from AED 5 – 38. The menu reads a little like a trip through India’s favourite comfort foods.

  • Chole Bhature – AED 28
  • Pav Bhaji – AED 26
  • Raj Kachori – AED 17 layered with yoghurt and chutneys
  • Pani Puri – AED 12
  • Aloo Tikki –  AED 16
  • Classic Samosas – AED 6.

And that is only where it begins. Guests can choose from an extensive menu spanning chaats, Indian street food, savouries, curries, meals and desserts, with live food counters bringing freshness and energy to the restaurant experience. Whether it’s a quick chaat after work, an unplanned family dinner or the sudden need for something that tastes unmistakably like India. The idea is simple: there should always be a reason to come to Haldiram’s.

BECAUSE MITHAI MEANS SOMETHING

At Haldiram’s, mithai has never simply meant dessert. It is how we say congratulations. How we arrive at someone’s home. How we celebrate a new beginning. How we mark a festival. How we turn good news into something everyone can share. The Silicon Oasis restaurant brings that tradition with it.

Its mithai counter will feature Indian favourites including Kaju Katli – AED 1.75/pc, Motichoor Laddoo – AED 2.5/pc  and Gulab Jamun – AED 5/pc, alongside an extensive selection of savouries and snacks to enjoy at the restaurant or take home.

Throughout the year, the offering will also follow India’s festive calendar – from ghevar during the Teej and Raksha Bandhan season and now modaks for Ganesh Chaturthi to festive favourites for Navratri, Diwali and other celebrations. Because even thousands of kilometres from India, the traditions do not have to feel far away.

YOUR EVERYDAY. YOUR CELEBRATIONS. YOUR HALDIRAM’S.

Not every Haldiram’s moment needs a festival. Sometimes it is Sunday lunch with the family. Sometimes friends decide to meet over chaat. Sometimes you are craving the food you grew up eating. And sometimes, there is a promotion, a new home, a birthday, an engagement, a festival or simply some good news that deserves to be celebrated with something sweet. The Silicon Oasis restaurant has been created to be part of all of them.

For bigger moments, Haldiram’s curated gifting range brings together mithai, savouries and festive favourites in boxes and hampers for family celebrations, auspicious occasions, festive gifting, corporate gifting and gifts for friends and colleagues. Guests can dine, pick up fresh mithai, take their favourite savouries home or choose a hamper for someone special, all in one visit.

A NEW HOME IN A GROWING DUBAI COMMUNITY

The opening comes at an exciting time for Dubai Silicon Oasis as the area continues to develop as a residential, business and innovation community.

In January 2026, Dubai announced AED 12.8 billion in strategic expansion projects for Dubai Silicon Oasis, spanning residential, commercial, hospitality and innovation infrastructure. For Haldiram’s, however, expansion is not simply about adding another location to a map. It is about becoming part of another community.

Divvyya Kowshik, Vice President, International Operations has mentioned,

“For nearly 90 years, Haldiram’s has been part of people’s everyday moments as well as some of the most important celebrations in their lives.

“That is what we want to bring to Dubai Silicon Oasis. We want Haldiram’s to feel like a little piece of India in Dubai – somewhere you can come when you miss the flavours of home, bring your family for a meal, meet friends over chaat or pick up mithai because there is something worth celebrating.

“Our journey in Dubai began with Karama in 2024, followed by Sheikh Zayed Road, and the response from the community has encouraged us to keep bringing Haldiram’s closer to more neighbourhoods across the city.

“With Silicon Oasis, we hope to become part of both the big moments and the wonderfully ordinary ones – because sometimes even a plate of Pani Puri shared with someone you love is an occasion in itself.”

INDIA MAY BE MILES AWAY. THE TASTE OF HOME DOESN’T HAVE TO BE.

The Haldiram’s Dubai Silicon Oasis restaurant officially opened on September 16, 2026, bringing Indian street food, chaats, meals, mithai, savouries, live counters and gifting together under one roof.

Come for the Chole Bhature. Stay for the chaat. Take the mithai home.And whenever there is something to celebrate – big or small, make it a little sweeter with Haldiram’s.

Location: Lynx Tower G -G07, G09, Opp Silicon Central Mall, Dubai Silicon Oasis
Opening Date: September 16, 2026
Store Size: 3900 sq.ft.
Seating Capacity: 72 guests
Opening Hours: 9am – 11pm Daily
Price Range: AED 5 onwards

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Kenz ‘de’ Rasasi Debuts at Beautyworld Middle East 2026 with a New Expression of Rasasi Heritage

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Kenz ‘de’ Rasasi, a new fragrance house born from the rich heritage of Rasasi, made its debut at Beautyworld Middle East 2026, marking a bold new chapter for one of Dubai’s established names in perfumery. Unveiling eight fragrance collections, the house is taking the treasures of Rasasi into new territory, combining decades of fragrance expertise with refined design, craftsmanship and a vision shaped for a new generation of fragrance consumers.

The name Kenz ‘de’ Rasasi translates as “The Treasures of Rasasi,” reflecting the house’s approach to its heritage. Built on Rasasi’s longstanding perfumery expertise, the house revisits selected flagship creations, refining their original compositions and reimagining their presentation for today’s discerning, younger consumers. The approach combines the richness of established fragrance craftsmanship with luxury, offering a new expression of heritage through carefully considered scents, design and storytelling.

Conceptualised and creatively driven by Mr. Anis Abdul Razak, Owner of Rasasi Perfumes and Chairman of AAR Group, Kenz ‘de’ Rasasi draws on decades of perfumery expertise to reinterpret selected creations for a new generation. Guided by the philosophy “Inspired by legacy, built for the future,” the house gives heritage-inspired fragrances a distinctive identity through refined compositions, custom bottle designs and elevated materials, creating a fresh expression of Rasasi’s fragrance heritage.

“Kenz ‘de’ Rasasi brings together the treasures we have built over generations and gives them a new identity. We wanted to preserve the soul of these creations while introducing them to a generation that appreciates authentic quality, individuality and thoughtful design. At its heart, the house is about carrying forward what we have built while embracing what lies ahead: inspired by legacy, built for the future.”

With the global luxury fragrance market valued at approximately USD 16 billion, Kenz ‘de’ Rasasi is positioning its launch around the opportunity to take Rasasi’s fragrance heritage to a wider international audience. By combining the richness of established perfumery with accessible luxury, contemporary design and storytelling, the house aims to connect with younger consumers across global markets while giving familiar Rasasi creations a new relevance.

Commenting on this occasion, Mr. Ismail Anis Abdul Razzak, Deputy Chairman and Co-Founder of AAR Group, said, “The launch is rooted in the story of Dubai and the UAE’s growing influence on the global luxury and fragrance landscape. Rasasi has grown alongside Dubai, understanding the preferences, traditions and aspirations of the markets we come from. Kenz ‘de’ Rasasi allows us to take that heritage forward in a way that speaks to a new generation across international markets. We are bringing the craftsmanship and richness of our heritage into a new expression, ensuring that quality, elegance and individuality remain at its heart. Our ambition is to build a fragrance house that can resonate with our patrons, offering quality and elegance at an accessible level of luxury.”

The official unveiling was further marked by the presence of Bollywood superstar Salman Khan, who joined Mr. Anis Abdul Razak at the Kenz ‘de’ Rasasi booth as Chief Guest. His presence brought an added cultural and emotional dimension to the occasion, connecting the Dubai-born house with audiences across the region and beyond. As a familiar and influential figure across India, the UAE and international markets, Salman’s participation added further significance to a launch centred on taking a regional fragrance legacy to a global audience.

At Beautyworld Middle East, Kenz ‘de’ Rasasi unveiled eight fragrance collections, with custom bottle redesigns, elevated materials and tactile packaging that reinterpret Rasasi’s artistry through a modern lens. The collection includes Beyond Hawas, Hawas Apex, Hawas Desire, La Yuqawam Terrabotanica, Daareej, Shuhra, Rimal, and Tobacco. Every element has been developed to create a complete fragrance experience while maintaining a clear connection to the house’s origins. Inspired by legacy, built for the future, Kenz ‘de’ Rasasi is looking to give the treasures of Rasasi a new place in the world of fragrance.

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RX Coffee Apothecary Offers a Sweet Reward for Early Screening This Pinktober

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This Pinktober, RX Coffee Apothecary is adding a little sweetness to an important cause with a simple gesture designed to recognize those taking a proactive step towards their health.

As part of its Pinktober initiative this October, RX is offering a complimentary Strawberry Softie to customers who present proof of breast cancer screening. Available across all RX outlets throughout the month, the gesture is RX’s way of acknowledging and supporting those who have prioritised their health and taken an important proactive step.

Through the initiative, RX aims to raise awareness around the importance of early screening and preventive health, while using an everyday coffee stop as an opportunity to spark meaningful conversations. By engaging its community in a simple and approachable way, RX hopes to reinforce the message that taking the time to get screened can make a meaningful difference.

Adding to its Pinktober offerings, RX has also introduced Pinktober Tart, priced at AED 45. The Pinktober initiative is available throughout October across all RX outlets, including Dubai Mall, Jumeirah, City Centre Mirdif and City Centre Al Zahia. Because sometimes, taking an important step for your health deserves a little something sweet.

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DINE IN PINK FOR A PURPOSE AT GRAZER, MÖVENPICK HOTEL APARTMENTS DOWNTOWN DUBAI THIS OCTOBER

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This Pinktober, Grazer at Mövenpick Hotel Apartments Downtown Dubai is turning pink for a purpose with the launch of a limited-edition Pink Menu in support of Al Jalila Foundation.

Available until 31 October 2026, the month-long initiative invites guests to sip, savour and give back, with 25% of sales from the Pink Menu, excluding applicable taxes and fees, donated to Al Jalila Foundation.

Created especially for Pinktober, the menu features a selection of vibrant pink-inspired creations, including three refreshing drinks, three pastries and three savoury dishes. Pink drinks and pastries are priced at AED 30 each, while savoury dishes are available à la carte from AED 55 to AED 75.

Adding another touch of pink to the experience, guests who wear pink while dining at Grazer will receive 10% off their total bill, encouraging diners to show their support while enjoying the specially curated menu with friends and family.

Open daily from 8:00 AM to 11:00 PM, Grazer welcomes families and younger guests to take part in the initiative, with children also able to order from the Pink Menu at the same prices.

Through the Pinktober campaign, Grazer and Mövenpick Hotel Apartments Downtown Dubai aim to turn an everyday dining experience into an opportunity to give back, bringing the community together over good food and a meaningful cause throughout October.

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