Home Integrator
New Initiative ‘Longevity Starts From Childhood’ Connects the Early Years With Lifelong Wellbeing
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EYWA by R.Evolution and Friendly Early Childhood Center have launched Longevity Starts From Childhood, a new Dubai initiative exploring how the foundations of lifelong health and wellbeing can be shaped from the earliest years.
The partnership brings together EYWA, an ultra-luxury residential ecosystem built around longevity and wellbeing, and Friendly Early Childhood Center, one of Dubai’s most premium and innovation-led early childhood centres. Together, the partners will develop children’s spaces, educational experiences and a programme for families focused on the relationship between childhood development and the environments in which children live, learn and grow.
The collaboration is closely aligned with the UAE’s growing focus on family wellbeing and early childhood development. The Year of the Family 2026 places the family at the centre of building strong future generations, while the Dubai Quality of Life Strategy 2033 identifies children among its priority groups and brings together initiatives across health, education, society and family.

Longevity starts earlier than we think
“Longevity is often discussed as something we begin thinking about as adults. But the science tells us that some of the most important foundations are established much earlier,” said Irina Baikova, Co-Founder, Friendly Nursery Early Childhood Center. “According to the World Health Organization, around 80% of a child’s brain is formed by the age of three, while every USD 1 invested in early childhood development interventions can generate returns of up to USD 13. The early years are an extraordinary window of opportunity. Our partnership with EYWA is about connecting what happens in early childhood education with the environment a child returns to every day: the home.”
Bringing the philosophy into the home
Under the partnership, Friendly Early Childhood Center will become EYWA’s early childhood development partner for the creation and curation of Kids Clubs at both EYWA Tree of Life and EYWA Way of Water in Business Bay.
The partners will explore how factors including air and water quality, natural light, acoustics, hygiene, movement, learning and healthy routines can be incorporated into spaces created specifically for children.
Rather than approaching a Kids Club simply as another residential amenity, EYWA and Friendly Early Childhood Center will consider how the space itself can support the way children play, learn, socialise and develop.

For Alex Zagrebelny, Founder and CEO of Eywa by R.Evolution, the idea also has a personal origin.
“EYWA began with a question: can the place where we spend most of our lives actually help us live better? For me, that question became very personal. After introducing at home several of the environmental principles that we have incorporated into EYWA, I saw noticeable changes in my own child’s focus, concentration and memory. This is my experience as a father, not a medical claim, but it completely changed the way I looked at homes,” said Alex. “A home is not just where a child grows up. It is one of the earliest environments shaping their habits and behavior. If we are serious about longevity, we have to start thinking about that much earlier.”
From partnership to family programme
The initiative will move into a series of activations from September through November 2026, with EYWA and Friendly Early Childhood Center planning events and experiences for both parents and children.
The programme will explore in an accessible and practical way how health and the surrounding environment interact with childhood development and education — from sleep, air, water, light and movement to the role of the home itself.
The first activations will begin in September, followed by a joint event at Friendly Early Childhood Center in October and further parent-and-child experiences in November. Families will also have the opportunity to visit EYWA Tree of Life and experience how longevity and wellbeing principles are translated into a residential environment.
The partnership forms part of R.Evolution and EYWA’s broader work in longevity and wellbeing, extending the conversation beyond adult wellness to the environments and habits that shape health, development and quality of life from childhood.
Through Longevity Starts From Childhood, EYWA and Friendly Early Childhood Center aim to translate these principles into everyday life — connecting the places where children learn with the places where they live.
Home Integrator
IKEA Turned Last-Minute Hosting into a 90-Second Guest-Ready Tidy-Up Challenge
IKEA, operated by Al-Futtaim in the UAE, gathered residents and visitors together for the Guest-Ready Tidy-Up on 15 October, at IKEA Festival Plaza and Dubai Festival City stores.The activation brought IKEA’s storage solutions to life through a playful challenge, showcasing how IKEA continues to be part of customers’ everyday stories.
From laundry on the sofa, to toys on the floor – the last-minute tidy up before welcoming guests into our home can be familiar. Inspired by a relatable hosting moment, what happens after you receive the message that guests are on their way, the challenge gave IKEA Family members 90 seconds to put misplaced items into designated storage spaces in a staged living room, before the doorbell rang and their time was up.
An IKEA coworker assessed whether items were stored correctly within the allocated time, with 60 IKEA gift cards handed out to the winning customers across both stores, each worth AED 500.
The Guest-Ready Tidy-Up challenge celebrated the everyday moments that bring people together. Through practical, well-designed storage solutions at affordable prices, IKEA helps customers create homes that work for their routines, making it easier to clear the clutter and welcome friends and family. The challenge offered visitors a firsthand experience of IKEA’s storage solutions and ideas to use at home long after the activation.
Home Integrator
Ohana Development Announces Erling Haaland as a Proud Homeowner at Manchester City Yas Residences by Ohana, During Phase 2 Launch
Ohana Development has announced Erling Haaland as a proud homeowner at Manchester City Yas Residences by Ohana during the launch of the project’s second phase. Featuring two- and three-bedroom townhouses, duplex villas, and four- and five-bedroom villas, Phase 2 sales will commence on 19 October 2026. The event at Etihad Arena welcomed over 4,000 guests, including Pep Guardiola, who was announced as the project’s official brand ambassador.
Located along Yas Canal, adjacent to Yas Island, the development spans 1.67 million square metres and will feature more than 2,000 residences. The world’s first Manchester City-branded residential community has already broken ground, with phased delivery scheduled by 2029.
In a video appearance by Manchester City star Erling Haaland, he announced that he was excited to be joining the Ohana family as a proud homeowner with a five-bedroom villa for his family at Manchester City Yas Residences by Ohana. Additionally, Manchester City legend, Alfie Haaland also picked up the keys to his new home in the community.
Pep Guardiola also appeared on stage for a discussion exploring teamwork, resilience and the importance of sport and wellbeing beyond football.
Husein Salem, CEO of Ohana Development, said: “The response to our first phase demonstrated the confidence buyers place in Abu Dhabi and our vision for Manchester City Yas Residences by Ohana. Phase 2 builds on that momentum, offering more families and investors the opportunity to become part of this unique community. Welcoming Pep Guardiola as our official brand ambassador further reinforces our commitment to creating a residential destination centred on sport, wellbeing and lasting value.”
Pep Guardiola said: “In professional sport, we understand that performance depends on more than training. Recovery, balance and wellbeing are just as important, and those principles matter in everyday life too. Manchester City Yas Residences by Ohana places sport and wellness at the heart of the community, giving residents opportunities to stay active, recharge and spend time together. That approach is what makes the project particularly appealing to me, and I am pleased to join Ohana Development as its official brand ambassador for this unique community.”
Home Integrator
Deyaar builds on its 2026 handover momentum with 711 new homes at Tria in Dubai Silicon Oasis
Deyaar Development PJSC (Deyaar), a DFM-listed integrated real estate company and one of Dubai’s leading developers, has announced the handover of Tria, a landmark residential development that brings a new scale of elevated living to Dubai Silicon Oasis (DSO). Rising prominently above its surroundings, the development comprises 711 residences and six retail units, distinguished by a striking three-wing architectural form designed to create three unique view corridors, ensuring residents enjoy prime outlooks across the Dubai skyline, Dubai Silicon Oasis and the surrounding parklands.
The handover lifts Deyaar’s deliveries in 2026 to more than 2,100 units, following the completion of 1,436 units across Regalia, Jannat and Talia Residences earlier in the first half. Built with families in mind, Tria pairs its homes with podium and rooftop amenities that include swimming pools, landscaped gardens, children’s areas, fitness and wellness facilities, sports courts, social spaces, and outdoor dining and entertainment areas.
Saeed Mohammed Al Qatami, CEO of Deyaar, said: “Earlier this year we welcomed owners to three of our projects across Dubai. Today, Tria adds another 711 homes to that momentum. It was conceived as a modern urban sanctuary, and seeing it come to life in the heart of Dubai Silicon Oasis is a proud moment for Deyaar. We thank our owners and investors for their trust, and our partners, contractors, government stakeholders and team for making it possible.”
With more than two decades of experience across residential, commercial and hospitality developments, Deyaar continues to diversify its portfolio and build on its momentum this year. Tria reflects a clear vision: creating vibrant communities where thoughtful design, wellbeing and lasting value shape the way Dubai lives.
As Deyaar looks ahead, its focus remains on scaling a balanced pipeline of projects, strengthening its position as one of Dubai’s most dynamic developers and contributing to the emirate’s long-term urban growth.
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