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SCC Middle East appoints Shams Hasan as VP of Sales as regional expansion accelerates

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3 weeks ago

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SCC Middle East has appointed Shams Hasan as Vice President of Sales as the company expands its UAE-based team and accelerates its growth plans across the Middle East.

Hasan will lead the company’s commercial development across the region, with responsibility for expanding SCC ME’s customer base and strengthening its engagement with government, critical industries and large enterprise.

He joins SCC from VAST Data, where he most recently led sales and strategy across the Middle East, Türkiye and Africa and was part of the regional leadership team that built the business from the ground up.

Prior to VAST Data, Hasan held senior roles with Dell Technologies in the UK and across the Middle East, Türkiye and Africa. During his time with Dell, he also fronted the company’s Realizing 2030 research in the region.

His appointment comes as SCC ME builds its regional operation around growing customer demand in areas including AI, cybersecurity, cloud, data and mission-critical infrastructure. The company is investing in the people and capabilities needed to support its next phase of regional growth, as organisations look for partners that can bring together technology, expertise and delivery capability rather than simply provide another technology solution.

Daniel Valle, CEO, SCC Middle East, said:

“The timing of this appointment is important for us. We are building the business quickly, but we also want to build it properly and around people who genuinely understand this market.

“Shams understands it extremely well. More importantly, he knows the people and organisations shaping it. He brings relationships, credibility and experience in areas that are becoming increasingly important to our customers, particularly as AI moves from experimentation into real operational environments.

“Our opportunity is to put the customer at the heart of that technology conversation and help turn ambition into measurable progress. Shams will play a very important role in helping us do that.”

Hasan’s appointment also brings significant AI infrastructure experience into SCC ME at a time when organisations across the Gulf are looking more closely at the infrastructure, data, security and sovereignty requirements behind AI adoption.

Over recent years, he has worked alongside organisations across the region as they have moved from exploring the potential of AI to addressing the practical challenges of putting it into production.

The appointment also comes ahead of AI Everything Abu Dhabi, where Hasan will join Valle and the SCC ME team alongside VAST Data, meeting customers, partners and prospects and discussing the practical requirements behind secure and sovereign AI implementation.

Hasan said:

“What drew me to SCC is a combination that is genuinely quite rare. There is more than 50 years of experience behind the business, but it remains independent and family owned. That matters because we are not tied to one technology or one answer. We can start with what the customer is actually trying to achieve and then bring together the right technology, partners and expertise to get them there.

“I’ve spent a large part of my career working with customers and partners across this region, and relationships here are built over time. SCC understands that. It is a business that measures relationships in years and decades rather than quarters, and that long-term mindset resonates strongly in this market.

“My focus is straightforward: get in front of the right organisations, deliver sales growth and turn the opportunity we see across the region into long-term customer relationships.”

Hasan holds a BSc in Electrical Engineering from the University of Texas at Austin. He also holds an MBA from Columbia Business School, where he received Dean’s Honors, and an MBA from London Business School, where he graduated with Distinction.

SCC’s investment in its Middle East operation forms part of the privately owned technology group’s longer-term international growth strategy.

Founded more than 50 years ago, SCC has remained under family ownership while growing into one of Europe’s largest independent technology solutions and services organisations. Its ownership structure has allowed the business to take a long-term approach to investment, customer relationships and the markets in which it operates.

James Rigby, Executive Chairman, SCC, said:

“Being a family-owned business shapes the way we think about growth. We have been building SCC for more than 50 years and that naturally gives you a different perspective. You invest in people, you build relationships and you think about where the business needs to be in five, ten and twenty years, not simply the next quarter.

“That is the approach we are taking in the Middle East. We are here to build something meaningful and sustainable, based on the same values and customer-first philosophy that have earned SCC trust over many years.

“Shams has spent much of his career building businesses and relationships in technology markets and I think that builder’s mindset makes him a very good fit for what Daniel and the team are creating in the region.”

SCC ME’s regional strategy is centred on putting customers at the heart of technology, helping them turn ambition into progress that strengthens organisations, advances national capability and creates lasting value for people and society.

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PNY Brings Enterprise-Grade Computing Power to Dubai AI Festival

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15 hours ago

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October 21, 2026

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PNY Technologies announced its participation in the Dubai AI Festival, taking place at the Dubai World Trade Centre on October 26–27.

PNY is hosting the space alongside regional partners Infiniarc and Kerno to run its heaviest enterprise infrastructure live. The display will feature two systems configured for server and workstation environments:

  1. PNY NVIDIA RTX PRO 6000 Blackwell Server Edition, integrated into a server system presented with Kerno. A professional AI workstation powered by NVIDIA RTX PRO GPU, presented with Infiniarc.

The showcase provides a practical view of PNY’s professional GPU technology in operation and the raw performance available for organizations building localized software.

By joining the Dubai AI Festival, PNY aims to engage directly with enterprises, technology professionals, and the wider regional ecosystem to discuss the hardware requirements needed for real-world deployment.

The PNY team, represented on-site by Abdulkader MANDO will be available throughout the two-days event to meet with visitors, discuss upcoming projects, and provide a closer look at the systems on display.

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StarLink Expands IBM Distribution into the Levant to Accelerate Enterprise AI and Hybrid Transformation

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21 hours ago

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October 21, 2026

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StarLink, an Infinigate Group company, a leader in the MEA distribution space as a Trusted Digital Advisor announced expansion of their IBM distribution footprint into the Levant (Jordan, Lebanon and Palestine), extending the success of an already established collaboration across key markets in Levant.

As organizations across the Levant accelerate digital transformation, modernize applications and infrastructure, and explore enterprise AI, this expansion will enable local partners to access IBM’s technology portfolio of AI, automation, data, application integration, observability, storage and hybrid infrastructure technologies alongside StarLink’s dedicated regional sales and technical expertise.

Bringing IBM innovation closer to Levant customers

IBM’s high-growth technology portfolio spans Data and Agentic AI, Automation, Application Integration, HashiCorp, Observability, Storage and Hybrid Infrastructure. These technologies can help organizations address some of their most pressing digital priorities – from modernizing applications and automating IT operations to strengthening cyber resilience, optimizing infrastructure and accelerating the adoption of AI.

The portfolio presents significant opportunities across key industries in the Levant, including government and public sector, financial services, telecommunications, energy, utilities and large enterprises.

By offering these capabilities to local partners and customers, StarLink aims to help organizations build more agile, intelligent and resilient digital environments.

A Partner-first model built for growth

StarLink’s channel execution capabilities and deep regional partner relationships are a differentiator alongside their dedicated IBM-focused engine to support partners across Software, Hardware and Services while providing access to dedicated technical expertise, professional services, training and marketing investments. This model is designed to give partners the resources and expertise they need to identify new opportunities, develop customized solutions and accelerate customer engagements.

“The expansion of our IBM distribution footprint into the Levant is a natural progression of our successful relationship,” said Ahmed Diab, COO, StarLink. “The Levant presents a significant growth opportunity as organizations accelerate their adoption of AI, automation, application modernization, and hybrid infrastructure. IBM’s strong integration across AI, applications, data, automation, infrastructure, and observability also aligns exceptionally well with StarLink’s broader technology portfolio. By bringing these capabilities together, we can help our partners address evolving enterprise needs with a more integrated technology strategy. We are confident this expansion will unlock new opportunities, strengthen our partner ecosystem, and generate a strong pipeline for the Levant.”

StarLink will focus on building the foundations for long-term growth across the Levant channel community with partner recruitment and onboarding, IBM portfolio enablement, supported by sales and technical training.

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ParamountAssure launches inaugural CybHER Awards 2026 to recognise women’s contributions to cybersecurity

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2 days ago

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October 20, 2026

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ParamountAssure, a UAE-headquartered cybersecurity company, has announced its inaugural ‘Paramount CybHER Awards’ to recognise the expertise and contributions of women protecting their organisations from cyber risk. Registrations are open for women working in cybersecurity and governance, risk and compliance across India, Australia, the UAE, Qatar, Oman, Bahrain, Kuwait and Saudi Arabia. Participants are invited to share practical knowledge that can contribute to the wider cybersecurity profession.

The initiative comes as women remain underrepresented in cybersecurity, with the Global Cybersecurity Forum and Boston Consulting Group’s Cybersecurity Workforce Report estimating their share of the global cybersecurity workforce at 24%. Paramount has unveiled CybHER to recognise women in the public and private sector who implement and oversee cybersecurity in practice and keep operations running.

Premchand Kurup, CEO of ParamountAssure, said: “Women in organisations understand how cybersecurity decisions affect the wider business. Through our interactions, we see women applying sound judgement to complex security and risk challenges every day. Their experience deserves greater visibility. CybHER gives them a platform to share their approaches and lessons, while showing women considering cybersecurity the range of skills and career paths within the profession.”

Five winners will each receive a citation and award recognition, bringing their expertise to a wider professional audience. Selected on the merit of their submissions, winners will gain recognition for the quality of their thinking and the contribution their ideas can make to the cybersecurity community.

Participants can choose the format that best communicates their thinking, submitting an original article or blog of up to 1,000 words, a presentation of up to 10 slides, or a one-minute video. Entries should offer practical insights or useful frameworks, explaining an approach to a cybersecurity challenge or sharing lessons that other professionals can apply. The emphasis is on communicating expertise clearly and giving readers or viewers ideas they can use in their own work.

Ashok Chandrasekharan, COO at ParamountAssure, said: “Women currently make up 25% of ParamountAssure’s workforce and leadership contributing across different functions within our business. We see first-hand the value of their expertise in supporting our work with clients. CybHER reflects our belief that the contributions of women in cybersecurity should be recognised and shared more widely across the industry.”

The awards are open to women whose roles involve protecting their employer’s systems and information, including professionals responsible for security, risk, compliance or privacy. Eligibility extends across technical, managerial and leadership positions, reflecting the different ways women help organisations prevent and respond to cyber threats. Participants can draw on experience in security operations or in setting and overseeing the policies that guide how their organisation manages digital risk.

The independent jury includes Sumayya Shafi, Information Technology Manager at Dubai Petroleum, Amna Al Balushi, Chief Information Security Officer and Head of IT Governance at a leading bank in Oman, and Mariam Ben Dhafari, Director of the Information Systems Center at the General Secretariat of the Supreme Council for Planning and Development in Kuwait. Together, they will assess submissions on demonstrated expertise and originality, considering their practical value, clarity, analytical thinking and potential industry impact.

Sumayya Shafi, Information Technology Manager at Dubai Petroleum, said: “There is still a perception that technical and cybersecurity roles are predominantly male, and many women working in these fields remain underrepresented in the wider industry conversation. Women are already leading in these fields across organisations, and recognising their work is an important step towards closing that gap. CybHER provides a platform to bring these contributions into greater focus.”

The application window will close on November 30, 2026 at 11:59 pm GST (UTC+4), with the announcement of five winners scheduled in January 2027. Eligible professionals can visit the website for further updates, including full participation criteria and submission guidance.

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