Kenz De Rasasi, the newest outlook of Rasasi Perfumes – contemporary luxury fragrance house born from the heritage of Rasasi Perfumes, will make its official debut at Beautyworld Middle East on 6 October 2026, with Bollywood superstar Salman Khan attending as Chief Guest for the brand’s official launch and unveiling.

Salman Khan will join Mr. Anis Abdul Razzak, Owner of Rasasi Perfumes and Chairman of AAR Group, for the unveiling, marking a significant new chapter in the Rasasi fragrance legacy.

Born from decades of perfumery heritage, Kenz De Rasasi has been created to rediscover and reimagine selected treasures from Rasasi’s legacy for a new generation of fragrance consumers.

The name itself reflects this philosophy. “Kenz” means “treasure” in Arabic, while “de” means “of” in French making Kenz De Rasasi, “The Treasures of Rasasi.”

Rather than simply revisiting existing creations, Kenz De Rasasi reimagines each treasure in its entirety from the fragrance and formulation to the bottle, packaging, design, positioning, storytelling and overall consumer experience. The character and heritage at the heart of each creation are preserved, while being given a contemporary new expression.

At Beautyworld Middle East 2026, Kenz De Rasasi will unveil eight fragrance collections, presenting the brand and its fragrance universe to international retailers, distributors, media, creators and the wider fragrance industry for the first time.

Conceptualised and creatively driven by Mr. Anis Abdul Razzak, Owner of Rasasi Perfumes and Chairman of AAR Group, Kenz De Rasasi represents an evolution from within the Rasasi family. Drawing upon decades of perfumery expertise while establishing a distinctive identity of its own, the brand has been created with the ambition of building a globally recognised contemporary fragrance house from Dubai.

Joining Mr. Anis Abdul Razzak for this milestone will be Bollywood superstar Salman Khan as Chief Guest, who will take part in the official launch and unveiling of Kenz De Rasasi at the brand’s Z6-A12 booth from 2:00 PM on 6 October.

The unveiling will bring together the heritage of Rasasi, the creative vision behind Kenz De Rasasi and one of Indian cinema’s most recognised personalities for the official introduction of the brand to the global fragrance industry.

Beautyworld Middle East marks the beginning of a new chapter for Kenz De Rasasi as it introduces its fragrance universe under one defining philosophy: KENZ DE RASASI – A LEGACY REIMAGINED.

An aerial image of the 42-acre Battersea Power Station masterplan with 16 acres of the brownfield site to develop (left) – Credit High Level Photography. A CGI of the next chapter of Battersea Power Station, delivering up to 3.2 million sq ft of mixed-use development. Buildings are indicative only and subject to design detail and Reserve Matters applications (right) – credit Studio Egret West.

Battersea Power Station has submitted a planning application to evolve the development’s masterplan for the remaining 16 acres of the 42-acre riverside neighbourhood, setting out an ambitious vision for the next chapter of one of Central London’s last large-scale brownfield sites.

Proposing up to 3.2 million sq ft of residential, commercial and leisure space across 16 acres, the future phases of Battersea Power Station will nearly double the scale of development already delivered across the thriving riverside neighbourhood.

Renowned master planner, urban designer and landscape architect, Studio Egret West, has refreshed the original masterplan by Rafael Viñoly, which is over 15 years old, to respond to major changes in urban living, working and how people spend their leisure time. It also reflects feedback received through public consultation and stakeholder engagement which took place throughout the summer.

A CGI of the view from Battersea Park Road towards the Grade II* listed Power Station. Buildings are indicative only and subject to design detail and Reserve Matters applications (right) – credit Studio Egret West.

Recognising the diverse needs of people living within a city and building on the success of the first half of the riverside neighbourhood, the future phases will continue to follow a mixed-use approach. Commercial spaces of varying sizes and designs will support a broad range of businesses, alongside new homes, cultural and leisure venues, furthering Battersea Power Station’s vision of creating a vibrant and inclusive place for all.

Studio Egret West’s new proposals adapt Viñoly’s original masterplan by dividing each of the remaining phases into clusters of smaller buildings, helping the neighbourhood to feel more open and connected with the wider area. The plans also introduce a finer network of streets, laneways, courtyards and passages, which will give people a greater choice about how they move through the neighbourhood.

New sightlines through the future buildings will create stronger visual connections to the Power Station, helping the local community engage with the restored landmark while ensuring it remains the dominant architectural feature of the riverside neighbourhood.

The emerging landscaping proposals help to stitch Battersea Power Station together with the wider Nine Elms area, by including a ‘green handshake’ across Nine Elms Lane connecting

directly to Nine Elms Park. A planting strategy has also been developed with biodiversity and a changing climate in mind, featuring a varied mix of resilient species and references to Battersea’s history, including lavender.

A ‘Third Generator’ is a core part of the emerging vision. Inspired by the Power Station’s history of generating one-fifth of London’s electricity. The ambition is to create a dynamic venue that brings together a diverse mix of uses and experiences spanning the arts, music, fashion, food, education, sport and the wider creative industries.

Phase 5A, within the future phases, has already received detailed planning permission and will deliver 200 new council homes in partnership with Wandsworth Council. The remaining phases will be subject to design detail and Reserved Matters applications.

Tan Sri Shahril Ridza Ridzuan, Chairman of Battersea Project Holding Company, said: “The submission of our revised masterplan for the remaining 16-acres of Battersea Power Station is a critical step forward in realising the vision for this vibrant mixed-use neighbourhood. Projects of this scale and ambition take decades to bring to fruition, during which time cities naturally evolve and advance, and it’s our duty as custodians of a major undeveloped part of the city to take account of these adjustments.

When we embarked on this project in 2012, we understood the scale of the challenge ahead, from restoring a derelict Grade II* listed landmark to investing in major public infrastructure to support the mixed-use eco-system. Our steadfastness and relentless commitment to delivery remains as strong today as it was 14 years ago, and this is reflected in our ambitious revised masterplan for the remaining phases.”

James Saunders, CEO of Battersea Power Station Development Company, said:

“The last decade has seen events like Covid-19 and digital integration into everyday life blur the boundaries between work, living and leisure time, all fundamentally changing how we interact with cities. Responding to this, our refreshed masterplan seeks to place community and connection at the core of Battersea Power Station.

From green spaces, to expanding London’s cultural scene, championing business innovation, creating new homes and delivering thousands of new jobs, our proposals for the next chapter of Battersea Power Station will build upon our existing successes and create a future-proofed neighbourhood that London can be proud of.”

David West, Founding Director at Studio Egret West, said:

“The revised masterplan builds on the success of the first half of the Battersea Power Station story, creating opportunities for more homes, workplaces, retail and leisure including a new hybrid cultural venue. The future phases will be more permeable, inclusive and intriguing, with an expanded network of playful, artistic and biodiverse public spaces. The refreshed vision is also deliberately flexible, leaving room for serendipity, while remaining responsive and resilient to what we’ve learned from the journey so far. It’s about commerce, culture, community and curiosity working in harmony.”

Battersea Power Station has become a global blueprint for regeneration, transforming the former coal-fired Power Station and surrounding brownfield site into a thriving mixed-use neighbourhood home to over 3,000 residents, 8,000 workers and welcoming millions of visitors each year.

Major public infrastructure has firmly established Battersea Power Station’s position in Central London, including the Northern Line Extension which opened five years ago. This improved connectivity has helped support the delivery of more than 2,200 homes, c. 800,000 sq ft offices and over 170 British and international brands now open across the riverside neighbourhood.

Culture and community are equally central to the neighbourhood’s success. A growing programme of large-scale events, including last weekend’s celebrASIA festival, demonstrates Battersea Power Station’s role not only as a place to live and work, but as a destination that brings people together.

Progress is already being made on the next phases of development with construction beginning earlier this month on Prospect Place South, two new buildings designed by Gehry Partners. The buildings are part of Frank Gehry’s first and only UK residential development, and will provide approximately 300 homes, 65,000 sq ft of commercial space and a 15,000 sq ft community hub, while completing the pedestrianised high street, Electric Boulevard.

COEX, President, Jo Sang Hyeon has launched the first ‘2026 K-Premium Products Fair in Dubai’, taking place from September 29 to October 1 at InterContinental Dubai Festival City in Dubai, to support promising Korean SMEs in entering the Middle Eastern market and expanding their export channels.

H.E. Dr. Thani Bin Ahmed Al Zeyoudi, Minister of Foreign Trade for the United Arab Emirates, graced the occasion with his presence and delivered the keynote address. Lee Won-ik, Ambassador of the Republic of Korea to the United Arab Emirates and Mr. Jonghoon Han, Director of COEX, were also present at the event. Jo Sang Hyeon, President of COEX, said, “This event, the first COEX is presenting in Dubai, is meaningful as both an initiative to support Korean SMEs entering the Middle East and a starting point for expanding COEX’s overseas business into the region. We aim to support promising Korean SMEs by facilitating direct consultation with local buyers and enabling them to assess consumer responses so that they can practically evaluate their potential to enter the Middle Eastern market. Going forward, we will continue to expand export channels for Korean companies across the GCC and throughout the Middle East by leveraging our global exhibition and buyer networks.’’

This is the first event being organized by COEX in Dubai and marks its first exhibition in the Middle East as COEX expands its overseas business operations following Vietnam and Indonesia. It connects Korean consumer-goods companies with buyers from the six Gulf Cooperation Council (GCC) countries—Saudi Arabia, the UAE, Qatar, Kuwait, Bahrain, and Oman—and connect the companies with local market local market validation and sales opportunities.

A total of 50 promising Korean consumer-goods companies have participated across categories including beauty and fashion, living and interior, food and beverages, and other consumer products. A key feature of the event is its one-on-one export consultation program, connecting participating companies with distributors and purchasing representatives from major retail networks across the GCC markets, including the UAE, Saudi Arabia, and Qatar.

COEX has leveraged its global buyer network and local agents to identify and match potential buyers in advance according to each participating company’s product portfolio and export needs. COEX is also providing consultation and export support aimed at helping participating companies enter local distribution networks.

Alongside the export consultations, the event features an offline local showcase and an online sales programme designed to introduce participating brands to the local market. Before and after the event, participating companies’ products are being showcased to local consumers at major retail facilities in Dubai.

Following the event, COEX will support cross-border trade (CBT) online sales for approximately two months, allowing participating companies to assess consumer interest and market potential.

COEX plans to use its first Dubai event as a stepping stone to expand into the Middle Eastern market, leveraging its experience and networks in consumer-good exhibitions and export-support in Vietnam and Indonesia to strengthen its presence across the GCC and the wider Middle East and North Africa (MENA) region.

EVENT OVERVIEW

Event Name: ‘2026 K-Premium Products Fair in Dubai’

Date: September 29 (Tue) – October 1 (Thu), 2026

Venue: InterContinental Dubai Festival City, Dubai, UAE

Main Product Categories: Promising consumer goods, including beauty and fashion, living and interior, food and beverages

Programs: One-on-one export consultations, offline showcase, online sales linkage, VIP networking, visits to local retail facilities