Home Integrator
Sobha Realty Expands into the United States and Australia with Land Secured in Both Markets
Sobha Realty has commenced operations in the United States and Australia, securing land for its initial residential projects in North Dallas, Texas, and Southeast Queensland. The expansion marks the next stage of the developer’s international growth, with a phased approach shaped by local housing needs and delivery partnerships in each market.
In the United States, the company is planning single-family home communities in Celina and Frisco, within the Dallas–Fort Worth metropolitan area. In Australia, it has acquired sites in Brisbane and on the Gold Coast. Both programmes will be supported by company equity and local financing, with projects tailored to the requirements of buyers in each market.
Mr. PNC Menon, Founder of Sobha Group, said: “Our expansion into the United States and Australia reflects a long-term commitment to building an international business grounded in quality and trust. Over five decades, we have developed a discipline that places responsibility for the finished product at the heart of every decision. As we enter these markets, our priority is to apply that experience with a clear understanding of local needs. We intend to earn our position through the communities we create and the lasting value we deliver to homeowners.”
Mr. Ravi Menon, Chairman of Sobha Group, said: “The United States and Australia are important markets in Sobha’s next phase of growth. Our strategy is to establish a focused presence in locations with strong housing demand and build scale through disciplined investment and phased delivery. Securing land in North Dallas and South East Queensland gives us a foundation for that approach. We intend to grow deliberately in both markets, creating homes shaped by local needs and built to the standards that define Sobha.”
United States
Sobha Realty has secured land in Celina and Frisco and plans to deliver a phased programme of single-family homes over the coming years. Sales in its first Celina community are expected to begin in 2027, with the programme funded through company equity and local lending.
The first two communities are planned in Celina. The initial development will comprise larger homes on generous lots adjacent to North Sky, followed by a broader community of family homes. Work on the Frisco site is expected to begin in 2027.
The homes will cater to move-up buyers and growing families. The company’s focus on North Dallas is informed by population growth and corporate relocations supporting residential demand across the region.
Beyond its initial sites, Sobha Realty is evaluating opportunities in Austin and Houston, as well as Dallas–Fort Worth submarkets including Southlake, Westlake and Flower Mound. Nashville, Phoenix and Florida are also under consideration as part of its longer-term growth plans.
Australia
Sobha Realty has acquired two sites in Southeast Queensland, in Brisbane and on the Gold Coast. A development application for the Fortitude Valley site in Brisbane is planned within the next month. Construction on both projects is expected to begin in mid-2027, subject to approvals.
The projects are being planned around Australian buyers and local conditions, supported by feasibility assessments undertaken in the market. For its initial developments, Sobha Realty is partnering with Australian tier-one builders, architects and consultants, with the aim of contributing a wider range of housing types and price points.
Company equity will provide the base funding, complemented by financing from Australian banks and non-bank lenders, with bank funding preferred. Beyond Queensland, the company is assessing opportunities in Sydney across apartments and house-and-land developments.
Local delivery and Sobha standards
Mr. Francis Alfred, Managing Director of Sobha Realty, said: “Our entry into these markets begins with understanding how people want to live and translating those needs into homes that combine thoughtful design, innovation and the quality associated with Sobha. In the United States, our initial focus is on single-family homes for growing families and buyers taking the next step in homeownership. In Australia, we are planning projects around local lifestyles and conditions, working with experienced partners. Across both markets, we will combine local insight with Sobha’s expertise in technology, design and quality assurance, building our presence thoughtfully while maintaining the standards that define Sobha.”
In the UAE, Sobha Realty’s Backward Integration model brings design, engineering, manufacturing and construction in-house, from concept to completion. Through Mission 70/70, the company is moving a growing share of construction off-site into highly automated factories, using technology, automation and precision manufacturing to enhance quality and consistency.
Its initial projects in the United States and Australia will be delivered with local partners, with the company intending over time to introduce elements of its Backward Integration model, including factory-built components and advanced construction technologies, into both markets.
The expansion builds on Sobha Realty’s Dubai delivery programme, with 6,000+ homes planned for handover in 2026 across communities including Sobha Hartland, Sobha Hartland II, Sobha Reserve, Sobha One and Verde by Sobha.
Home Integrator
From Cozy Corners to Autumn Details: How to Style Your Home for the New Season
As the season changes, there’s something comforting about making the home feel a little warmer and more inviting. Autumn brings an opportunity to slow things down, create cosier spaces and add small touches that reflect the mood of the season. Whether it’s a candle glowing in the evening or a warmer colour palette around the living room, a few small changes can make a familiar space feel fresh. To embrace the season, MINT Market, a UAE-born curated online and offline marketplace, has rounded up pieces from its unique homegrown brands to help bring a little autumn warmth into everyday spaces, with inspiration for cozy gatherings, relaxed evenings and a subtle nod to Halloween.
Scents of Autumn
Autumn starts with the little details that set the mood, and scent is an easy place to begin. Fill your home with the comforting aromas of natural coconut wax melts in scents of Dark Honey & Tobacco, Cinnamon, Frankincense & Cedarwood, or Fireside & Wild Berrier, gently warmed in a tea light or electric burner. Or perhaps create the atmosphere with the glass jar candle, where vanilla, and sage meet soft woody sandalwood fragrance. For a little everyday indulgence, the coffee and cocoa massage soap bar brings a mini spa moment to your shower, with its textured surface gently exfoliating and massaging the skin while its rich, warm fragrance adds a comforting touch to your winter routine.
Living Room Essentials

In the living room, a simple change in colour and texture can instantly give the space a more seasonal feel. A maroon checkered throw in soft, neutral tones adds warmth and sophistication while making the room feel a little cosier. For a more contemporary touch, switch up your cushions with an abstract colourful striped cover, bringing playful colour and pattern into the space without overpowering the room.
A Touch of Halloween


As Halloween draws closer, let a little magic find its way into the home. From playful fidget toys to playdough sets, these little touches can spark imagination and make the season feel that much more magical. For an afternoon of fun, the spooky figures painting kit lets little ones add their own splash of colour and personality, making it a lovely activity to enjoy at home.
All the products mentioned in this guide are available through MINT Market Online, which brings together a selection of independent, homegrown brands.
Home Integrator
The Connected Home Is Evolving into an Intelligent Ecosystem
Exclsuive interview with Jason Ou President, Hisense Middle East. Africa, and India
Smart homes are moving beyond individual connected devices towards more integrated living experiences. How is Hisense approaching this shift, and what role do you see the brand playing in the evolution of connected homes across the Middle East?
At Hisense, we recognized early that the future of the smart home isn’t simply about connecting devices, it’s about creating intelligent companions that understand and anticipate how families live. Our vision has evolved from “connected life” to “smart connection powered by AI,” where every device in the home becomes part of an intelligent, communicative ecosystem.
This is the foundation of our ConnectLife platform, which unifies Hisense refrigerators, washing machines, TVs, dishwashers, and air conditioners into one seamless ecosystem. But connectivity alone is no longer enough. Our global vision is to transform home appliances into AI companions, moving toward what we call Artificial Super Intelligence (ASI) in the home, where devices don’t just respond to commands but actively partner with consumers to enhance their daily lives.
At IFA Berlin, we showcased this AI companionship philosophy across our product range. Our smart refrigerators, powered by AI and voice control, manage food inventory and suggest recipes. Our air conditioners intelligently adapt to preferences and environmental conditions. The award-winning X-zone Master washer dryer, which claimed the CES 2026 Best of Innovation Award, uses AI Assist to detect fabric types and optimize cycles automatically. These are household companions that learn, adapt, and improve over time.
The Middle East, with its strong appetite for premium technology and its culture centred on family gatherings and hospitality, is ideally positioned to lead this evolution. Hisense is committed to shaping the connected home experience across the region, not by adding more devices, but by transforming them into intelligent companions that enhance how families live together.
UAE consumers are increasingly looking for homes that combine convenience, energy efficiency, entertainment, and intelligent technology. How are these changing expectations influencing Hisense’s product development and regional strategy?
The UAE stands as the most digitally advanced market in the region, with consumers who are early adopters of technology and innovation. The fast-paced lifestyle here means UAE consumers actively seek products powered by AI that simplify their lives while delivering premium experiences. This market insight directly shapes our regional strategy and product development.
Convenience through intelligent technology: UAE consumers don’t have time for manual adjustments. Our ConnectLife ecosystem and AI-powered automation address this, whether it’s a washing machine that intelligently selects the optimal cycle or an air conditioner that anticipates comfort needs before you even think about it. AI transforms everyday tasks into seamless, automated experiences.
Energy efficiency as intelligent innovation: Sustainability matters to UAE consumers, but not at the expense of performance. Our U8 air conditioner, recognised with a Red Dot Award, exemplifies how AI can optimise energy consumption while maintaining exceptional comfort. The X-zone Master washer dryer uses heat pump technology for gentle, low-temperature drying at 50°C, protecting fabrics while significantly reducing energy use, intelligence that benefits both households and the environment.
Entertainment reimagined: This is where Hisense has established clear leadership. As the originator of RGB MiniLED technology, our flagship displays deliver cinema-grade experiences that discerning UAE consumers demand. The UR9 Series achieves 100% BT.2020 colour coverage, while our laser display portfolio redefines home entertainment possibilities.
Intelligent technology is the thread connecting all three pillars. Our localised R&D centre in Dubai ensures products are tailored to regional requirements, while our manufacturing facilities across the region demonstrate our commitment to serving this market with agility and precision.
Interoperability remains a key challenge in smart-home adoption, with consumers often managing devices across different platforms and ecosystems. How is Hisense addressing this challenge to make connected living more practical and accessible?
Interoperability is one of the greatest barriers to smart home adoption, and addressing it has been central to our strategic vision for the connected home. ConnectLife is Hisense’s answer to ecosystem fragmentation, but we’ve designed it to go far beyond simple device management. It serves as a unified platform where our full range of products don’t just connect, they communicate, analyze, and optimize experiences together. Refrigerators, washing machines, televisions, dishwashers, and air conditioners become nodes in an intelligent network that understands household patterns and preferences.
The PureFlat Smart Series refrigerator exemplifies this vision. Through ConnectLife, it transforms from a kitchen appliance into a connected hub for household life, enabling meal planning, content sharing, and family communication. The X-zone Master washer dryer integrates seamlessly, with AI Assist optimizing every cycle based on real-time data from across the ecosystem.
What distinguishes our approach is the shift from devices you control to devices that learn from each other. When our appliances analyze your patterns, your preferred temperatures, your viewing habits, your food consumption, they collectively optimize energy usage, suggest improvements, and anticipate needs. The home becomes an intelligent environment that adapts to how each family actually lives.
Rather than locking consumers into proprietary systems, we focus on creating seamless experiences that feel natural. When a large-format display delivers cinema-grade visuals, an air conditioner maintains the ideal viewing environment, and a refrigerator keeps refreshments ready, all coordinated intelligently, the home truly becomes greater than the sum of its parts.
Artificial intelligence is becoming a defining feature of next-generation home appliances and entertainment systems. Where do you see AI delivering the most meaningful improvements to everyday living, beyond simply adding more features to connected devices?
The meaningful impact of AI lies in transforming appliances from devices you control into intelligent companions that understand you. This represents a shift, from smart appliances that respond to commands to AI-powered systems that connect with each other, communicate, analyze patterns, and proactively optimize your home experience.
In home entertainment, our Hi-View AI Engine RGB processor works in real time, analyzing content to optimize color accuracy, contrast, and motion handling. It learns your viewing preferences and adapts, sport, film, and gaming are each rendered with the precision they deserve, without requiring manual adjustment.
In laundry care, the X-zone Master’s AI Assist represents a leap forward in intelligent companionship. The system doesn’t just follow instructions, it detects fabric types, analyses soil levels, and optimizes washing and drying parameters automatically. It learns from each cycle to deliver better garment care with less effort over time.
In climate control, AI enables our air conditioners to become environmental companions. They learn household patterns, analyze preferences, and adjust temperature proactively, maintaining comfort without constant input, particularly valuable in the Gulf region’s demanding climate.
In kitchen appliances, AI-powered refrigerators track food inventory, analyze consumption patterns, suggest recipes based on available ingredients, and even optimize energy usage based on household routines.
The transformative element is when these AI companions work together, sharing data, analyzing collective patterns, and optimizing the entire home environment. This is the vision Hisense is building: homes where AI doesn’t just add features, but genuinely understands and enhances how families live.
Hisense has recorded significant growth in the Middle East and Africa under your leadership. Which shifts in consumer behaviour, distribution, or product demand have contributed most to this momentum, and how are these insights shaping the brand’s next phase of growth?
Our growth across this diverse region is driven by a combination of key factors: a strong and innovative product portfolio, deep understanding of local market dynamics and consumer preferences, strategic partnerships, and our ability to deliver tailored solutions that meet evolving needs across different markets.
Strong product innovation: Our leadership in RGB MiniLED technology and large-format displays, Hisense ranks No. 1 globally in the 100-inch and over TV segment according to Omdia (2023-Q3 2025), reflects our commitment to genuinely differentiated products. The recognition of our X-zone Master at CES 2026 and IFA Berlin validates our approach to scenario-based innovation. Euromonitor International has certified Hisense as the fastest-growing brand among the world’s top 10 washing machine manufacturers over the past five years, momentum we’re building across all categories.
Deep market understanding: Consumer behavior across the region has shifted decisively toward premium, integrated solutions. Families want ecosystems that work together intelligently. In the GCC, the cultural emphasis on hospitality and shared experiences aligns naturally with our whole-home technology philosophy. We’ve invested in understanding what each market needs and tailoring our approach accordingly.
Strategic partnerships and localization: Our partnerships across retail and distribution channels have been crucial in reaching consumers effectively. Our manufacturing facilities in South Africa and Algeria, with a major facility under development in Egypt, bring production closer to consumers and demonstrate long-term regional commitment. Our R&D centre in Dubai ensures products address local requirements.
Looking ahead, these insights shape a strategy focused on deepening ecosystem connectivity, expanding our premium portfolio, and leveraging our position as official sponsor of the FIFA World Cup 2026™ to strengthen brand resonance with families across the region.
Hisense has expanded its television portfolio with technologies such as Mini-LED and larger-screen displays. How are these innovations shaping the brand’s premium home entertainment strategy in the UAE, and what can consumers expect next?
Display technology is at the heart of our premium entertainment strategy, and RGB MiniLED represents the future of television, a future Hisense originated and continues to lead.
We developed RGB MiniLED technology with three fundamental advantages that give us a clear edge over competition:
True colours: Unlike conventional displays that use blue LEDs with colour filters, RGB MiniLED uses dedicated red, green, and blue LEDs for the purest, most accurate colour reproduction possible. Our UR9 Series achieves 100% BT.2020 colour coverage, delivering what the content creators actually intended.
Eye protection: The natural light spectrum produced by RGB technology is gentler on eyes, reducing strain during extended viewing, particularly important for families in the UAE who value premium entertainment experiences at home.
Energy efficiency: RGB MiniLED delivers superior brightness and colour with lower power consumption than traditional technologies, intelligent innovation that doesn’t compromise on performance.
We’ve deployed this technology across our flagship lineup, the UX, UR9, and UR8 Series, paired with our Hi-View AI Engine RGB processor and native 180Hz refresh rates for exceptional precision in sport, gaming, and fast-paced content.
According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023-Q3 2025), reflecting both consumer demand for immersive screens and our ability to deliver at scale.
Our laser display portfolio extends this vision further. The L9Q Laser TV delivers cinema-grade screens up to 200 inches, while the Laser Projector XR10 offers 6,000 lumens brightness, 60,000:1 contrast ratio, and projection capability up to 300 inches, fundamentally dissolving the distinction between television and home cinema.
UAE consumers can expect continued innovation at the intersection of display technology and AI, screens that not only deliver exceptional picture quality but adapt intelligently to content, lighting conditions, and preferences. Combined with premium audio partnerships like our collaboration with Devialet, we’re building complete entertainment experiences, not simply selling screens.
Home Integrator
New Partnership Connects Residential Wellbeing With Preventive Healthcare
EYWA by R.Evolution has partnered with Dubai-based Longevium Clinic to expand its approach to longevity, preventive health, and wellbeing.
The collaboration brings together EYWA, a longevity-led luxury residential brand, and Longevium, a network of clinics specializing in metabolic health, preventive care, and data-driven medicine.
Through the partnership, EYWA residents will receive preferential rates on Longevium’s health programs, with access to ongoing support tailored to their individual needs. Depending on the program, services may include advanced diagnostics, biological-age assessments, and personalized health protocols, with medical interventions provided under physician guidance.
To make longevity support seamless, EYWA’s Health and Longevity concierge will coordinate residents’ access to Longevium’s programs, helping them turn health priorities into action and stay on track with their long-term wellness goals. Access to Longevium’s packages and offers will also be extended to members of the EYWA Membership Club.
The partnership reflects a simple idea: longevity is shaped by medical care and also by the environments and habits that make up everyday life. Sleep, movement, nutrition, metabolic health, and emotional wellbeing are all connected, making the home an important part of healthier living.
Connecting the Home with Personal Health
EYWA sees the home as an active part of wellbeing, bringing together biophilic design, neuroarchitecture, and advanced technology. Across its residential developments, attention to air and water quality, natural light, connection to nature, and low-EMF bedrooms helps create an environment designed to support healthier everyday living.
This approach also reflects a wider shift in the UAE toward making wellbeing part of everyday life. The country’s National Strategy for Wellbeing 2031 aims to position the UAE as a global leader in quality of life, with priorities including healthier lifestyles, mental wellbeing, and a more integrated approach to health across individuals and communities.
The partnership with Longevium builds on this approach by connecting the residential environment with personalized medical expertise. While the home can support healthier habits, medical guidance can help residents better understand their individual health needs and make informed choices over time.
“Longevity buildings are not just about luxury — because ‘just luxury’ and impressive interiors have become yesterday’s benchmark. Today, true luxury is grounded in what matters most to people: health and wellbeing, supported in a way that simplifies daily life,” said Alex Zagrebelny, Founder and CEO of EYWA by R.Evolution. “That means making daily routines easier, strengthening family and social interaction, and creating environments that support continuous connection and recovery — within the building itself. As visionary regenerative longevity real estate, EYWA is designed to turn longevity into a lived experience every day, and partnerships like this bring the scientific credibility and human performance insight to make that promise real.”
Bringing Medical Expertise into the Longevity Ecosystem
Founded by Dr. Ksenia Butova, a longevity physician and vascular specialist with 14 years of clinical experience, Longevium operates three clinics in Dubai and has a team of more than 100 professionals. Its work focuses on extending healthspan through data-driven medicine and biomedical innovation, with expertise in preventive healthcare, metabolic health, and human performance.
Longevium complements EYWA’s focus on the living environment by adding a more personal understanding of health. Through medical assessments and long-term tracking, residents can gain a clearer picture of their individual needs and how their health changes over time.
“Health is shaped by both our choices and the environments in which we live,” said Dr. Ksenia Butova, Founder and CEO of Longevium. “EYWA recognizes the role that thoughtful design can play in supporting vitality, while Longevium brings the medical perspective needed to understand individual health needs and track progress over time. By bringing these two perspectives together, we can offer residents a more informed and practical approach to long-term wellbeing.”
Building a Wider Longevity Network
The partnership comes as Dubai places growing emphasis on longevity, preventive healthcare, and healthspan. The establishment of the Dubai Longevity Authority in June 2026 reflects the emirate’s ambition to advance healthcare and longevity science.
For EYWA, Longevium is part of a broader strategy to build a network of specialized partners and create a more comprehensive residential experience that goes beyond architecture and design. By bringing together architecture, science, nature, and medical expertise, EYWA aims to offer residents greater access to the knowledge and support that can help them live healthier lives, while strengthening its position in the growing longevity-led real estate market.
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