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MECSR hosts ‘Retail Congress MENA 2026’ as Industry leaders discuss AI and Retail’s Future

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AI, leadership, the future of retail and Dubai’s Retail and Tourism Agenda took centre stage on day one of ‘Retail Congress MENA 2026’, as retail leaders, shopping centre and real estate professionals from the region gathered at Ritz-Carlton, DIFC, Dubai on Monday to exchange insights on the trends, challenges and opportunities shaping the next chapter of MENA’s retail industry.

The two-day congress, organized by the Middle East Council of Shopping Centres & Retailers (MECSR) is taking place on 5th-6th October under the theme ‘Level Up: Empowering Tomorrow’s Leaders Today’.

The opening featured a series of keynote sessions, panel discussion and thought-provoking industry conversations focused on leadership, innovation, technology and the evolving expectations of today’s consumers and their impact on the retail market.

The event began with the opening remarks by David Macadam, CEO, MECSR; Richard Dean, Master of Ceremonies followed by Dr. Younis Al Mulla, Chairman, MECSR and Ayman Alburti, Board President, MECSR; CEO, Azad Properties, MECSR / Azad Properties.

The event kicked off with an insightful session titled ‘Dubai’s Retail and Tourism Agenda: The View from the City’ featuring Mohammed Feras Arayqat, Vice President, Retail Calendar and Promotions, Dubai Festivals and Retail Establishment (DFRE).

Arayqat discussed how Dubai’s retail sector and tourism economy have evolved alongside each other over the past two decades, and how the city’s continued growth in visitors and residents demanding are influencing the way retail destinations are planned, leased and programmed. He also highlighted the role of Dubai’s retail calendar and major campaigns in driving footfall and shaping the city’s retail landscape in the years ahead.

Another key session ‘The Human Future: AI, Happiness and How We Will Live, Work and Gather’ by Mo Gawdat, Former Chief Business Officer, Google [X] and Founder, One Billion Happy in discussion with David Macadam, CEO, MECSR.

The conversations focussed on the growing impact of artificial intelligence on business, the workplace and human behaviour. Gawdat with Macadam outlined how AI could reshape the way people work, shop and interact. He emphasised the need for leaders to navigate technological change with a greater focus on people’s wellbeing and confidence. The also highlighted the growing importance of employee and consumer wellbeing as businesses adapt to rapid technological change.

 In the next session ‘NEXT | Leading Through the New Realities’ featuring Alain Bejjani the author of NEXT | Leading Through the New Realities and former Chief Executive Officer of Majid Al Futtaim Holding, was in

conversation with Richard Dean, Master of Ceremonies. The discussion explored how the conditions that shaped the Gulf’s retail and real estate sector over the past two decades are changing. The speaker further examined what these shifts mean for regional leaders and operators and how leadership must evolve to respond to new market realities. He highlighted the importance of recognising change early and enabling organisations to remain decisive and adaptable as the business environment continues to shift.

Another insightful session was ‘Capital and Confidence: Navigating the Region’s Next Chapter ‘featuring Gogi George, Director, Asset Management, Lulu International Holdings Ltd accompanied by Shane Eldstrom, Chief Executive Officer, United Developers (Place Vendôme); Duaij Al Rumaihi, Chief Commercial Officer, Seef Properties; Richard Dean, Master of Ceremonies and Tarik Abdullah Alaklan, Director Of Luxury Accounts, Cenomi Centers.

The speakers discussed how regional owners and developers are assessing a changing market environment, including evolving approaches to risk and return. They shared their perspectives on the current operating landscape and how businesses are navigating market shifts while positioning themselves for the region’s next phase of growth.

‘Brand Retail in the Gulf: Sustaining Growth in a More Demanding Market’ featuring John Hadden, · Chief Executive Officer, Alshaya Group in conversation with David Macadam, CEO, MECSR was focussed on rising consumer expectation across the Gulf and the convergence of shopping and entertainment.

Hadden also outlined how physical and online retail are increasingly aligning and what the region must do to maintain its position as a leading centre for brand retail.

The event continued with ‘Right in the Heart: Reinventing a Legacy Mall for Modern Retail’ featuring Mary Del Dosso, Mall Director, BurJuman and Reef Malls, Al Ghurair Group in talk with David Macadam, CEO, MECSR. Del Dosso discussed the repositioning of BurJuman, one of Dubai’s landmark shopping centres, including its evolving tenant mix, food, community and brand decisions shaping its future.

Day one concluded with a key session ‘AI in Retail: Levelling Up the Operation’ held by Baiju Pappachan, Founder and Managing Director, Raffle_Tech & BUZ Marketing LLC; Nevzat Yavan, Chief Operating Officer, ESAS Properties and Hamdi Kulahcioglu, Senior Partner, Akerio in conversation with David Macadam, CEO, MECSR.

The session focused on the growing use of artificial intelligence across retail operations, from shopping centre platforms to pricing, customer engagement and relationship and brand management. The speakers share their

experiences of implementing AI, its impact on customers and teams, and the opportunities they see for further adoption.

Day two will open with “The Road to Jeddah,” featuring David Macadam, Ayman Alburti (Azad Properties) and Thamer AlAboud, Chairman of the Tourism and Culture Council at Jeddah Chamber, previewing MECSR’s Saudi expansion.

Further sessions include “The Leadership Conversation: What It Takes to Lead Retail at Scale,” featuring Nasser Alajmi (AWJ Real Estate), Neeraj Teckchandani, CEO of Apparel Group, and Nada Ghaoui Abousaab (FIKRA Consultants) as moderator.

“Betting Big on the Gulf: Brands, Markets and the Plans,” featuring Kapil Sethi (GMG) and Majid Algothmi (RED Malls/Azad Properties). “The Holy Cities Opportunity,” featuring Konrad Kolankiewicz (Knowledge Economic City) and Mohammad Iqbal Alawi (Alsarah Holding), with Nada Ghaoui Abousaab (FIKRA Consultants) as moderator and “The Operator’s Playbook: Unlocking the Full Potential of Every Asset,” featuring Jihad Dirani (Abdullah Al Othaim Investment Co); Khaled Abuhamdeh (Al-Futtaim Group); Khalid Aljanahi (Cenomi Centers) and Rony Mourani, CEO of Mall of Qatar, with Richard Dean as moderator.

The programme will close with “The Next Wave: Retail, Dining and Destinations Reshaping the Mall,” featuring Ahmad Alkashakri (Restaurants & Cafés Owners Association) and Todd Pilgreen (Gensler), with David Macadam as moderator, followed by his closing keynote address.

Exhibition and Awards

Alongside the conference, the Retail Congress MENA exhibition will showcase destination malls, retail concepts, real estate developments and specialist services. The programme also features the MECSR Shopping Centre & Retailer MENA Awards, recognising outstanding assets, initiatives and teams across the region.

The MECSR Awards 2026 finalists have been announced, recognising outstanding achievements across the region’s retail and shopping centre industry. For the full list of finalists, please click here MECSR_Awards_Finalists and to attend the Gala Awards, please register at retailcongress.me.

Strong Industry Support

Retail Congress MENA 2026 is supported by leading developers, retail organisations, technology companies and industry partners from across the region.

The event is supported by four Diamond Sponsors: Cenomi Centers, Unified Real Estate Development, Azad Properties | RED Malls, and Al Othaim Investment, alongside Platinum Sponsors Knowledge Economic City Co. and Red Sea Mall. Danah Real Estate and Dalma Mall are Gold Sponsors, while Yardi Systems and Champion Group are Silver Sponsors. MRI Real Estate Software, Giftstarr, BurJuman, Kingdom Centre, and Ground Control Entertainment are Bronze Sponsors.

The event also features Awwal Events and Amusement Services International LLC as Exhibitors. AI Solutions LLC, Chris G Studios, Crystal House Sharjah, Dhamani, Artex, Eleva AI, Fairplatz and Premagic are Support Partners, while Eye of Dubai, Eye of Riyadh, Experience Abu Dhabi and Yardstick Marketing are Media Partners.

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Submer to Address the Infrastructure Challenges Behind Sovereign AI at DCD Connect | MENA 2026

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Submer, a full-stack AI and HPC data centre infrastructure provider, will join industry leaders at DCD Connect | MENA 2026, taking place October 26–27 at Grand Hyatt Dubai, to discuss the infrastructure strategies needed to advance sovereign AI across the region.

As governments and organisations across the Middle East accelerate their sovereign AI and cloud strategies, the challenge extends beyond keeping data within national borders. They must also build the high-performance computing infrastructure needed to support increasingly complex AI workloads while meeting regulatory requirements, scaling efficiently and maintaining commercial viability.

Submer will contribute to this discussion through its participation in the panel debate “Building Sovereign AI: Enabling Innovation Through Scalable Compute,” on October 26, from 2:30 p.m. to 3:15 p.m. The session will explore the infrastructure requirements of sovereign cloud environments, the trade-offs between fully localised and hybrid infrastructure models, and how the region can develop a sovereign-ready compute backbone without compromising flexibility, performance or return on investment.

Bahaa Al Janabi, Technical and Solution Lead for Middle East, Turkey and Africa at Submer, will join fellow industry experts to examine how infrastructure decisions can shape the region’s ability to turn its AI ambitions into scalable, commercially viable deployments.

“Sovereign AI is not simply about where data resides. It is about having the infrastructure to run advanced AI workloads at scale while meeting national requirements and making the economics work. The choices organisations make today will shape their ability to innovate, scale and compete. We look forward to discussing how the right infrastructure strategies can help turn the region’s sovereign AI ambitions into reality,” said Bahaa Al Janabi.

Submer representatives will also be available throughout the event to meet with customers, partners and industry stakeholders and discuss the evolving AI infrastructure landscape across the Middle East, Africa and Turkey.

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Thermax showcases advanced desalination and water recovery technologies to strengthen UAE’s industrial water security at WETEX 2026

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Thermax Limited showcased its advanced seawater desalination and industrial water recovery technologies at the Water, Energy, Technology and Environment Exhibition 2026 (WETEX), held from October 20 to 22 at Dubai World Trade Centre. Through its digital showcase, the company highlighted solutions designed to help industries secure reliable water supplies, improve resource efficiency and reduce environmental impact.

Thermax’s participation came as Dubai continues to strengthen its desalination infrastructure to meet growing water requirements. According to Dubai Electricity and Water Authority (DEWA) Financial Annual Report, desalinated water production increased by 5.51 per cent year-on-year in the first quarter of 2026, reaching a record 37.57 billion imperial gallons. By June 2026, Dubai’s installed desalination capacity had reached 555 million imperial gallons per day, with seawater reverse osmosis accounting for 23 per cent of the total. These developments highlight the growing importance of efficient and reliable water infrastructure in supporting the UAE’s evolving water requirements.

At the event, Thermax highlighted its desalination solutions that help industries meet their water needs while easing pressure on freshwater resources. The systems use energy-efficient membrane technology to remove salts from seawater and produce water suitable for industrial use, with designs tailored to each customer’s water quality and operating requirements.

Through its digital showcase, Thermax also highlighted portable and containerised desalination systems that bring key equipment together in compact units. This reduces installation work on site, supports faster deployment and allows treatment capacity to grow with demand.

Ashish Bhandari, Managing Director & CEO, Thermax Limited, said: “Water security shapes where industries invest and how competitively they operate. Businesses need dependable supply at a cost they can sustain. That means planning water and energy together, with investment decisions guided by performance throughout a plant’s life.”

Beyond desalination, Thermax also showcased Advanced Reverse Osmosis (RO) technology that recovers additional usable water from the concentrated stream left after treatment. By concentrating the remaining brine, the technology reduces the load on downstream evaporation systems and supports more efficient industrial wastewater management. When combined with suitable additional treatment and crystallisation processes, it can also support salt recovery, creating opportunities to recover valuable resources from wastewater and promote circular water management.

Thermax also showcased industrial water treatment, wastewater recycling and zero liquid discharge (ZLD) solutions that help industries treat and reuse wastewater for suitable applications while reducing freshwater dependence. Complementing these solutions, Thermax’s EDGE Live digital platform supports plant performance through real-time monitoring, AI-driven analytics and predictive diagnostics, helping industrial operators identify potential issues early, optimise maintenance and improve operational reliability.

These solutions align with the objectives of the UAE Water Security Strategy 2036, which targets 95 per cent reuse of treated water by 2036. Through its regional office in Dubai, Thermax is focused on exploring various opportunities across the UAE’s industrial desalination, water treatment and wastewater recycling sectors, particularly within water-intensive industries such as oil and gas, chemicals, metals, food and beverages, and pharmaceuticals.

Thermax has been active across the Middle East and North Africa region since 1993, with more than 1,000 installations across its regional energy and environment portfolio, serving over 30 industries.

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TrendAI™Expands Vision One with New Security Capabilities for AI Agents and Application Development

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TrendAI™, the global AI security leader and enterprise business unit of Trend Micro  Incorporated (TYO: 4704; TSE: 4704), has announced new capabilities for TrendAI Vision One™. These include the private preview of Autonomous Vulnerability Discovery and expanded support for Claude’s Compliance API, which now covers Claude Code and Cowork sessions. Together, these services help enterprises identify exploitable vulnerabilities in source code before attackers do, investigate how AI agents operate, and maintain oversight as AI adoption scales.

The need for this oversight is growing rapidly across the region. According to research conducted by The Harris Poll for Dataiku, 62% of UAE chief information officers believe their organisation have more than 50 AI agents running in production, yet only 18% have a fully unified view of agents across platforms, data environments, and business applications. At the same time, AI is accelerating both how quickly code is written and how quickly attackers can identify flaws. Security teams therefore need to keep pace with AI adoption without losing visibility into what is happening across their environments.

The new capabilities extend TrendAI Vision One™ across both software development and AI agent activity. TrendAI Vision One™ Autonomous Vulnerability Discovery is powered by AESIR, TrendAI’s agentic exploit-remediation engine, which identifies and validates vulnerabilities, including zero-days. It also verifies fixes in customer source code. The engine uses purpose-built, multi-model AI architecture that relies primarily on Anthropic models and has outperformed single-model and agentic system scores on the CyberGym Leaderboard. Every finding is validated by experts from the TrendAI™ Zero-Day Initiative™ (ZDI), the world’s largest vendor-agnostic bug bounty programme. The Autonomous Vulnerability Discovery is deployed and operated on Amazon Bedrock from Amazon Web Services (AWS), enabling the full workflow to run within the customer’s AWS environment

In parallel, the expanded Claude Compliance API integration brings Claude Code and Cowork session records from Claude Enterprise into TrendAI Vision One™.  These records include prompts, responses, and tool calls, each tied to a verified user. It enables security teams to investigate AI activity in context, correlate it with endpoint, identity, cloud and network signals, and build custom detections for relevant agent behaviour.

Commenting on the announcement, Salah Suleiman, Managing Director, South Gulf, TrendAI™, said, “AI is changing both how software is built and how work gets done across the enterprise. Code is being written faster than ever, while AI agents are increasingly able to access systems, call tools and act on behalf of users. As organisations across the UAE and the wider region scale AI at pace, their security teams need to identify vulnerabilities early while maintaining clear visibility into what AI systems are doing and whether their actions align with organisational policies. With these additions to TrendAI Vision One™, we are helping organisations move faster with AI while maintaining the context, oversight and control needed to do so securely.”

TrendAI Vision One™ also continues to ingest activity logs from Claude Enterprise, covering user logins, administrative actions and configuration changes, as well as from Claude Platform, covering administrative, system and resource events. Autonomous Vulnerability Discovery is now available in private preview to select enterprise customers running on AWS, while Claude’s Compliance API integration in TrendAI Vision One™ is available to TrendAI Vision One™ customers using Claude Enterprise.

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