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Kenz ‘de’ Rasasi Debuts at Beautyworld Middle East 2026 with a New Expression of Rasasi Heritage
Kenz ‘de’ Rasasi, a new fragrance house born from the rich heritage of Rasasi, made its debut at Beautyworld Middle East 2026, marking a bold new chapter for one of Dubai’s established names in perfumery. Unveiling eight fragrance collections, the house is taking the treasures of Rasasi into new territory, combining decades of fragrance expertise with refined design, craftsmanship and a vision shaped for a new generation of fragrance consumers.

The name Kenz ‘de’ Rasasi translates as “The Treasures of Rasasi,” reflecting the house’s approach to its heritage. Built on Rasasi’s longstanding perfumery expertise, the house revisits selected flagship creations, refining their original compositions and reimagining their presentation for today’s discerning, younger consumers. The approach combines the richness of established fragrance craftsmanship with luxury, offering a new expression of heritage through carefully considered scents, design and storytelling.
Conceptualised and creatively driven by Mr. Anis Abdul Razak, Owner of Rasasi Perfumes and Chairman of AAR Group, Kenz ‘de’ Rasasi draws on decades of perfumery expertise to reinterpret selected creations for a new generation. Guided by the philosophy “Inspired by legacy, built for the future,” the house gives heritage-inspired fragrances a distinctive identity through refined compositions, custom bottle designs and elevated materials, creating a fresh expression of Rasasi’s fragrance heritage.


“Kenz ‘de’ Rasasi brings together the treasures we have built over generations and gives them a new identity. We wanted to preserve the soul of these creations while introducing them to a generation that appreciates authentic quality, individuality and thoughtful design. At its heart, the house is about carrying forward what we have built while embracing what lies ahead: inspired by legacy, built for the future.”
With the global luxury fragrance market valued at approximately USD 16 billion, Kenz ‘de’ Rasasi is positioning its launch around the opportunity to take Rasasi’s fragrance heritage to a wider international audience. By combining the richness of established perfumery with accessible luxury, contemporary design and storytelling, the house aims to connect with younger consumers across global markets while giving familiar Rasasi creations a new relevance.
Commenting on this occasion, Mr. Ismail Anis Abdul Razzak, Deputy Chairman and Co-Founder of AAR Group, said, “The launch is rooted in the story of Dubai and the UAE’s growing influence on the global luxury and fragrance landscape. Rasasi has grown alongside Dubai, understanding the preferences, traditions and aspirations of the markets we come from. Kenz ‘de’ Rasasi allows us to take that heritage forward in a way that speaks to a new generation across international markets. We are bringing the craftsmanship and richness of our heritage into a new expression, ensuring that quality, elegance and individuality remain at its heart. Our ambition is to build a fragrance house that can resonate with our patrons, offering quality and elegance at an accessible level of luxury.”
The official unveiling was further marked by the presence of Bollywood superstar Salman Khan, who joined Mr. Anis Abdul Razak at the Kenz ‘de’ Rasasi booth as Chief Guest. His presence brought an added cultural and emotional dimension to the occasion, connecting the Dubai-born house with audiences across the region and beyond. As a familiar and influential figure across India, the UAE and international markets, Salman’s participation added further significance to a launch centred on taking a regional fragrance legacy to a global audience.
At Beautyworld Middle East, Kenz ‘de’ Rasasi unveiled eight fragrance collections, with custom bottle redesigns, elevated materials and tactile packaging that reinterpret Rasasi’s artistry through a modern lens. The collection includes Beyond Hawas, Hawas Apex, Hawas Desire, La Yuqawam Terrabotanica, Daareej, Shuhra, Rimal, and Tobacco. Every element has been developed to create a complete fragrance experience while maintaining a clear connection to the house’s origins. Inspired by legacy, built for the future, Kenz ‘de’ Rasasi is looking to give the treasures of Rasasi a new place in the world of fragrance.
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very Friday | 6pm–10pm | Friday Arvo Fish at Byron Bathers
Bring a taste of the Australian coast to your Friday evenings at Byron Bathers with Friday Arvo Fish, a weekly seafood experience at Ulu’s Pool Deck. Inspired by the laid-back Australian tradition of winding down at the end of the week, expect fresh seafood, live-fire grilling, freshly shucked oysters and sunset drinks by the water.
The menu features whole fire-grilled seabass and seabream, served with charred potatoes, asparagus and broccolini, with a choice of burnt lemon and herb butter or chilli butter. For those looking to make an occasion of it, the Shuck & Sip selection pairs fresh oysters with chilled rosé or Veuve Clicquot Yellow Label, while a line-up of cocktails keeps the evening going.
Hours of Operation: Everyday from 08:00 AM – 12:00 AM | Address: Al Manhal Building – Palm Jumeirah – Dubai
Friday, 30 October | 11pm–2am | Hawkerboi’s Kitchen takeover with Shef Codes
Hawkerboi is handing over its kitchen to Shef Codes for a late-night takeover this Friday. Expect a lively kitchen party, including three drink tokens for AED 120, redeemable for selected spirits with mixers. No reservations are required, so simply turn up with your friends and get ready for a different kind of night out.
Hours of Operation: 2PM–12AM Monday–Thursday I 12PM–1AM Friday–Saturday I | 12PM–12AM Sunday | Address: The Park – Al Thanyah Fifth – Jumeirah Lakes Towers – Dubai Website:
Saturday, 31 October | The Guild, DIFC I The Freak Show by Brunch Society

Not scared yet? You should be. The Guild’s Halloween edition of Brunch Society, The Freak Show, is bringing a nightmarish twist to the weekend, with three seatings, elaborate costumes and prizes for the best-dressed guests.
Guests are encouraged to dress to scare and show off their most creative Halloween looks. The brunch is followed by Murder on the Dance Floor, a Halloween afterparty at The Aviary with cocktails, music and dancing until late.
The first seating runs from 12pm to 4pm, with limited availability remaining. The second seating (4:30pm–8:30pm) and third seating (9pm–1am) are sold out.
Hours of Operation: Sunday – Wednesday 08:00 – 1:00 | Thursday – Saturday 08:00 – 3 AM | Address: The Guild, ICD Brookfield Place, DIFC, Dubai, UAE | Reservations: Book your table
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New Ladies’ Night | Hawkerboi JLT I Launching November 4th

There are three packages to choose from: AED 99 for unlimited wine, AED 159 for unlimited drinks and a chef’s platter, or AED 199 for Prosecco and a chef’s platter.
Hours of Operation: 2 PM–12 AM Monday–Thursday | 12 PM–1 AM Friday–Saturday | 12 PM–12 AM SundayAddress: The Park – Al Thanyah Fifth – Jumeirah Lakes Towers – Dubai
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Three Dubai Plans to Add to Your Week: Poolside Escapes, Italian Dining and a Little Self-Care
Looking for a few ideas to fill your week in Dubai? From a relaxing afternoon by the pool at Dahlia Restaurant & Lounge to a long Italian lunch or a little time set aside for yourself, these are three experiences worth adding to your plans.
A Poolside Pause at Dahlia Restaurant & Lounge


Set within Sofitel Dubai Downtown, Dahlia Restaurant & Lounge offers a sun-drenched escape from the pace of the city. Framed by sweeping views and the gentle rhythm of water and light, its poolside setting is made for leisurely swims, sun-soaked afternoons and refreshing drinks served with attentive flair. As the day unfolds, the atmosphere shifts into a relaxed social setting, with crafted beverages and light, flavourful bites made for sharing. Chic yet unpretentious, Dahlia is an invitation to take things slowly and enjoy a little understated indulgence in the heart of Downtown Dubai.
When: Daily | Where: Dahlia Restaurant & Lounge, Sofitel Dubai Downtown
A Little Taste of Italy at LOONA


For those who love a meal that turns into a long, leisurely affair, LOONA brings a little Italian warmth to Dubai’s dining scene. Its menu celebrates handmade pasta, fresh seafood, pizza and classic Italian flavours, with highlights including pappardelle with duck, potato ravioli with beef ragù and Italian-style sushi served on fresh crab. For a memorable finish, La Fortuna Ravioli is a special creation inspired by the Head Chef’s family tradition. Every table is guaranteed a surprise prize, making the end of the meal just as memorable as the first bite.
When: Daily | Where: LOONA, Dubai | Offer: New Italian menu featuring La Fortuna Ravioli, with a surprise prize guaranteed for every table
A Little Time for Yourself at Aesthetics by King’s College Hospital London – Dubai


For those looking to make a little more time for themselves this week, a considered approach to self-care can be just as worthwhile. Aesthetics by King’s College Hospital London – Dubai offers personalised treatments designed to support skin health, confidence and natural-looking results. Its services span facial rejuvenation, regenerative skin therapies, laser treatments, body contouring, hair restoration and intimate wellness, with each treatment tailored to individual concerns and goals.
Led by Plastic Surgeon and Medical Director Dr Dragana Spica, the clinic takes an approach centred on enhancing rather than transforming, combining medical expertise with treatments designed to help patients look and feel their best. Where: Aesthetics by King’s College Hospital London – Dubai
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