Exclusive interview with Andre Adel Saade, General Manager of Radisson Blu Hotel & Convention Centre, Riyadh

You have led hotels across Saudi Arabia, the UAE, Lebanon and Algeria. What has working across different markets taught you about hospitality leadership?

Working across different markets has taught me that there is no single formula for hospitality leadership. Every market has its own culture, expectations and way of doing business. A good leader needs to understand that context, respect it and adapt accordingly.

However, I believe the fundamentals of hospitality remain the same wherever you are. People want to feel valued, whether they are guests or colleagues. They want to be treated with respect, honesty and genuine care.

I have always believed that hospitality is much more than the physical product we offer. Every hotel has rooms, restaurants and facilities, and these must meet the right standards. What ultimately distinguishes one hotel from another, however, is its people, the relationships they build with guests and how they make them feel.

For me, this starts with getting the basics right: clean, well-maintained rooms and bathrooms, good food, an excellent breakfast with plenty of choice, from healthy options to food that reminds people of home, and, above all, a sincere approach to service. We may not always get everything right, and I do not believe any hotel can promise that. What matters is how we respond when something goes wrong. We should acknowledge our mistakes, apologise sincerely and find a solution. Guests should never feel that we are more concerned with defending ourselves than taking care of them.

I also believe in building relationships with guests that feel almost like family, while always maintaining the right professional boundaries and standards. It is about remembering people, understanding their preferences and making them feel that their presence genuinely matters.

From an operational perspective, I look at the business through what I call the five Ps: People, Product, Price, Processes and Presentation. People will always come first because hospitality is ultimately delivered by people. Product defines the experience we offer, Price ensures we position it correctly, Processes provide consistency and discipline, and Presentation elevates the perceived value of that experience. I have also always believed in leaving something behind wherever I work, whether it is a better process, a service detail, a commercial idea or a stronger team. One of the most rewarding things is returning to a hotel years later and seeing that something you introduced is still being practised.

Ultimately, my experience across different markets has taught me that standards can be global, but hospitality must always feel local, personal and genuine. The challenge, and the opportunity, is to adapt to different cultures while maintaining high standards and creating an experience that makes every guest feel valued and at home.

You have been recognized as the GM of the year in KSA twice. What do those recognitions mean to you, particularly from a leadership perspective?

It is certainly an honour to receive such recognition, particularly in a market as competitive and dynamic as Saudi Arabia. I am grateful for it, but I have never looked at a General Manager award as an individual achievement. A hotel is far too complex for one person to take credit for its success.

Every guest experience is the result of many people doing their jobs properly, often behind the scenes and without recognition. From Housekeeping and Engineering to Front Office, Food & Beverage, Sales, Finance and Human Resources, every department contributes to what the guest ultimately experiences.

For me, leadership is not about standing above people or expecting others to do things that you would not do yourself. It is about leading by example, being present, listening, taking responsibility and treating people fairly. Respect is earned through actions and consistency, not simply through position or title. Humility is equally important. You never stop learning, and you should never consider yourself above the people you work with. Some of the best ideas and most valuable lessons come from colleagues at every level of the organisation. A good leader must be willing to listen and recognise that he does not have all the answers.

My responsibility is to set the direction, establish clear expectations, support people, develop their capabilities and give them the confidence to take ownership. Accountability is essential, too, but it should always be applied fairly and with the intention of improving performance. The awards are meaningful because they recognise the collective effort behind the results.

Yet one of the things I value most is seeing people I have worked with grow in confidence, take on greater responsibilities and progress in their careers. For me, one of the greatest measures of leadership is not simply what we achieve, but how much stronger our people and our organization become along the way.

Having returned to Saudi Arabia in a leadership role, what changes in the Kingdom’s hospitality landscape have stood out to you most?

Having worked in Riyadh from 2002 to 2005, before moving to Al Khobar to open a five-star property, I left Saudi Arabia at the end of 2008 and returned in 2019. Coming back after more than a decade gave me a valuable perspective on the Kingdom’s evolving hospitality landscape.

The pace of development has been remarkable, but what stands out to me most is the growing focus not only on building new hotels and destinations, but also on developing talent, enhancing operational performance, creating distinctive guest experiences and giving visitors compelling reasons to return.

Riyadh, in particular, has developed into a much more diverse business and lifestyle destination. The growth of international business, major conferences, sporting events, entertainment and dining has broadened the reasons people visit the city, creating new opportunities for hotels to serve a wider range of guests.

For us as hoteliers, this growth brings both opportunity and responsibility. With more hotels entering the market, the physical product alone will not be enough to set one hotel apart. The real difference lies in how well we operate, how consistently we deliver and how effectively we understand and respond to our guests.

Saudi Arabia has a strong tradition of welcoming guests, and I believe our industry has a real opportunity to reflect that spirit. For me, genuine hospitality is about making people feel valued and at ease, almost as though they are being welcomed into a home, while maintaining the professionalism and standards expected of an international hotel. As the market continues to grow, I believe the hotels that distinguish themselves will be those that combine a strong product and capable teams with consistent standards and a genuine understanding of what guests value. That is what turns a good hotel experience into one that people remember and want to return to.

What opportunities do you see for convention and business hotels as Riyadh continues to attract international events and corporate activity?

I believe the opportunity is significant because Riyadh’s growth is creating demand at several levels simultaneously. We are seeing corporate travel, government and private-sector activity, exhibitions and conferences, major international events and an important market for social occasions. At the same time, the city’s expanding entertainment offering and growing interest in Saudi culture and heritage are attracting more leisure travellers.

The profile of the business traveller is also changing. A trip that may once have been purely corporate can now extend into a leisure stay, with guests choosing to experience the city’s restaurants, entertainment, cultural attractions and heritage destinations. This creates an important opportunity for hotels to serve both business and leisure needs.

For convention hotels, the opportunity goes well beyond providing meeting rooms. Organizers need an integrated solution that brings together accommodation, meeting and exhibition facilities, technology, catering, transportation and experienced teams capable of managing the entire event. At Radisson Blu Riyadh Minhal, our hotel and convention centre allow us to offer these services under one roof. With event spaces capable of hosting up to 2,334 guests, we can cater to a wide range of meetings, conferences and social occasions.

However, facilities alone do not guarantee success. The quality of the experience depends on how well our teams work together. An event organiser needs to feel confident that we understand the requirements, communicate clearly, anticipate challenges and deliver what we promise. When something does not go according to plan, we need to respond quickly, take responsibility and find a solution.

In this business, responsiveness is critical. Organisers need partners who can make decisions, accommodate last-minute changes and find practical solutions without compromising service or execution. Our role goes beyond providing an event space; it is about being proactive, adaptable and solution-oriented, so that even when plans change at short notice, the event runs smoothly and the organiser can focus on its success.

Radisson Blu Riyadh Minhal recently marked Saudi National Day through its collaboration with Nutq Association. How does community engagement fit into the hotel’s approach to hospitality today?

In my opinion, hospitality should extend beyond the guests who walk through our doors. A hotel is part of its community, and we have a responsibility to contribute positively to the people and society around us.

Our collaboration with Nutq Association around Saudi National Day was particularly meaningful because it allowed us to celebrate an important national occasion through engagement and inclusion, rather than treating it simply as another event on the calendar. What made the occasion especially memorable for me was seeing the orphaned children who joined us through Nutq Association and the smiles on their faces. Their happiness genuinely touched me. It was a simple but powerful reminder that sometimes, the most meaningful thing we can offer is not something material, but a moment of joy, a sense of belonging and the feeling of being cared for. That, to me, is at the heart of hospitality.

I strongly believe that genuine hospitality begins with how we treat people. We welcome guests from different nationalities, backgrounds and generations every day, and we have an opportunity to make people feel respected, valued and included. The same principle should apply beyond the hotel itself.

Community engagement does not always need to be a large initiative. What matters is that it is sincere, meaningful and reflects a genuine willingness to contribute. When we use our facilities, our teams and our position within the community to support worthwhile causes, hospitality becomes more than a business; it becomes a way to make a positive difference in people’s lives.

For us, community engagement is a natural extension of hospitality. Seeing the smiles on those children’s faces was a reminder that sometimes, the simplest moments can leave the most lasting impression.

With the convention centre able to host up to 2,334 guests across its event spaces, how are you seeing demand for business events, conferences and social occasions evolve in Riyadh?

We are seeing both the volume and sophistication of demand increase. Riyadh is attracting more corporate meetings, conferences, government and international events, while the social-events market, particularly weddings and large celebrations, continues to be an important source of business.

Being both a hotel and a convention centre gives us a distinct advantage. We can offer organisers an integrated experience combining accommodation, meeting and exhibition spaces, food and beverage, technology and the wider services of a full-service hotel.

However, the larger and more complex the event, the more important teamwork and attention to detail become. Sales, Banqueting, Culinary, Rooms, Engineering, IT, Security and Front Office must operate as one team. Hundreds of delegates may arrive within a short period, several sessions may run simultaneously, and catering, accommodation and technical requirements must all be coordinated while the hotel continues to serve its other guests.

This requires strong processes, clear communication and people who understand both their responsibilities and the importance of supporting one another. As a General Manager, my role is to ensure that our teams have the direction, resources and support they need to deliver.

I also believe that, regardless of the size of the event, we must never lose sight of the individual guest. Behind every conference delegate, wedding guest or corporate traveller is a person with expectations. They may remember the quality of the facilities, but they will also remember whether they were welcomed warmly, whether their needs were understood and how we treated them when they needed assistance.

That is why operational excellence and genuine hospitality must go hand in hand. Our processes should be strong enough to make the operation run smoothly, but our service should never feel mechanical or impersonal. As Riyadh continues to establish itself as an international destination for business and events, hotels with genuine convention capability will have an important role to play. Our opportunity is to deliver the facilities, expertise and consistency that organisers expect, while ensuring that every event is supported by a team that understands the importance of getting the details right and making the experience personal.