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Kaspersky Lab launches new generation of beyond-AV consumer solutions
In the modern world, people are making an everyday compromise between the opportunity to constantly stay connected, or preserve their privacy. The more people use different internet services, the more difficult it is for them to keep their personal information confidential. Moreover, maintaining a mobile lifestyle requires users to be available whenever and wherever they are, because their social connections, earnings, well-being and even emotional balance depend on this. Kaspersky Lab’s solutions allow people to not only stay connected whatever the circumstances, but also ensure their privacy online.
Thus, Kaspersky Lab has updated its key range of solutions for home users, designed to safeguard everything that is valuable to them – privacy, money, memories, piece of mind for their loved ones and much more, in addition to protecting against cyberattacks. In the company’s essential products – Kaspersky Free and Kaspersky Anti-Virus – functions have been added to protect users against the newest and most advanced cyberthreats. Improvements have also been made to the performance, ease of configuration and detection efficiency of the product line’s premium solutions – Kaspersky Internet Security and Kaspersky Total Security. But most importantly, the company’s portfolio has been replenished with a completely new product – an adaptive service called Kaspersky Security Cloud, which goes even further to protect users from any problems they may encounter in the digital world.
Every person is unique – this is beyond doubt. The same is true for people’s online behavior, which forms their individual digital world. That is why Kaspersky Lab experts have invented and patented the adaptive protection technology. Kaspersky Security Cloud combines all the best elements of the flagship solutions, including the market leading protection against cyberthreats, and adaptive “scenarios”. Adaptivity means that the service offers protection exactly when it is needed, depending on the individual’s behavior and the device they use.
Kaspersky Security Cloud operates according to the unique security-as-a-service scheme. It is “attached” not to the device, but to its owner via their account on the My Kaspersky portal. In addition, the service is available on both an annual and monthly* subscription basis. However, the uniqueness of the solution lies in the fact that, with the appropriate settings, the product behaves like an “adviser” that promptly tells you what to do in order to maintain a connection when it is most needed, or to avoid jeopardizing your personal data when such a risk occurs. For example:
- Imagine that you need to urgently send a confidential document, so you stop for a coffee in the nearest café and connect to the free Wi-Fi. However, this Wi-Fi turns out to be dangerous. Specifically, cybercriminals can intercept all the data transmitted over it! This is not uncommon. Kaspersky Security Cloud reports this risk and, depending on the settings, automatically turns on the VPN, which securely encrypts all transmitted data. Let the hackers try to decrypt that!
- Or, what if someone gets into your home Wi-Fi network and is secretly watching all your online activities – the websites you visit, the messages you send to your friends and family? Or is just using your internet for free? With the new solution from Kaspersky Lab, this is not possible, because it knows all the devices that connect to your network and keeps you informed about them.
- Or, imagine that you are hurriedly entering a new password for your account on a social network, but this password is too simple and easy to hack. Kaspersky Security Cloud will protest and offer to create a more reliable password, tell you how to do it, and even help to generate one that hackers will not be able to hack for centuries. Thus, your confidential correspondence with friends will remain untouched.
- Of course, a strong password is incredibly important, but what if the service itself has been hacked and all the passwords stolen? Again, this is not an uncommon occurrence. In this case, Kaspersky Security Cloud will learn about the leak and warn the owner, prompting him or her to change the password before it is too late, that is, before their personal data becomes available for sale on the Darknet.
- And what if you are late for an important meeting (a job interview or a date, for example), and your smartphone battery suddenly dies so you cannot warn the person waiting for you? With the Kaspersky Lab solution, this situation is highly unlikely. Not only does it constantly report unsafe device settings and unnecessary applications, it also prompts in advance how much time is left until your Android’s battery is completely discharged.
- Or yet another nervous situation: the hard drive in your laptop is dead with all your valuable files – the pet photos, the wedding video, the coursework that needs to be handed in tomorrow…not with Kaspersky Security Cloud! The solution does not only allow you to make regular backups, but also warns in advance if it suspects that the hard disk is close to failing.
These and other “scenarios” are embedded in Kaspersky Security Cloud, and they are being constantly replenished. Thus, the new adaptive service allows people to always stay connected and protect their data.
“While developing Kaspersky Security Cloud, we were guided by the desire to create a service that could provide right protection at the right time. People’s digital lives of today are much more than just a device connected to the Internet, they are a whole world that is no less important than the physical one. And each person has their own domain, which means each person needs special protection that suits their unique digital lifestyle. We believe that the future lies with security solutions that will adapt to the individual, to each member of their family, to their environment and behavior. Kaspersky Security Cloud is our first step towards this future”, says Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab.
Kaspersky Security Cloud is available in three versions starting from November 8. The Free version has a limited number of scenarios, it only applies to one account and three devices at a time. The Personal version provides full service functionality for one account and five devices. The Family version covers up to 20 accounts and up to 20 devices.
News
Big Ticket joins DP World ILT20 Season 4 as Official Partner
Big Ticket, the largest and longest-running guaranteed raffle draw in the Middle East (known for cash prizes, dream luxury cars, gold bars and coins) has joined the DP World International League T20 Season 4 as an Official Partner.
In recent years, Big Ticket has become more than just a raffle, it has gained the reputation of being a brand built around rewarding dreams and celebrating ambition, growing into one of the region’s largest and one of the most anticipated monthly draws in the UAE.
DP World ILT20 – the 34-match cricketing extravaganza – the biggest T20 tournament in the region featuring some of the most renowned global cricket stars is currently being played at the Dubai International Stadium, Zayed Cricket Stadium, Abu Dhabi and Sharjah Cricket Stadium.

DP World ILT20 Head of Partnerships Ishan Chopra: “We are delighted to welcome a UAE born raffle giant like Big Ticket as an Official Partner of the DP World ILT20. Their legacy of helping dreams come true aligns perfectly with our vision of delivering unforgettable, fan-first experiences across the league. This partnership strengthens our commitment to creating moments of excitement both on and off the field, and we look forward to elevating Season 4 together. With a household name like Big Ticket on board, we are confident of unlocking even more opportunities for fans to engage, celebrate and go All In for Cricket.”
Meanwhile, DP World ILT20 match tickets across all categories are available for the remaining tournament matches. Various spectator stand tickets start at AED 20 and hospitality packages start from AED 325. Fans can also book the new Sixes Lounge experience for AED 395, which includes unlimited food and beverages. Tickets can be purchased by visiting tickets.ilt20.ae or Virgin Megastores.
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The Maritime Standard Awards 2025 winners list showcases high levels of innovation and operational excellence across the maritime sector
The maritime sector’s leading awards event, The Maritime Standard (TMS) Awards 2025, has announced this year’s winners, honoring outstanding companies and industry leaders from across the Middle East and Indian Subcontinent. The Awards showcased achievement and innovation in 25 categories covering shipping, logistics, ship repair, offshore services, marine technology and related sectors, as well as a series of special awards for individual achievement. The prestigious event took place at Atlantis The Palm, Dubai on October 29th, attracting over 1000 senior executives, decision-makers and industry leaders, from the region, and across the globe.
Held under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, the event recognised organisations and individuals for setting new standards in operational excellence and leadership in the sector amid significant shifts in the industry, including decarbonisation, digitalization, and a renewed emphasis on supply chain resilience. From clean-fuel projects and AI-powered port operations to international collaborations that boost trade efficiency, the 2025 Awards showcased the industry’s progress in turning goals into tangible outcomes.
The evening was hosted by Yalda Hakim, a renowned international correspondent and documentary filmmaker, whose engaging presence added distinction to the occasion. The keynote address was delivered by Captain Abdulkareem Al Masabi, CEO of ADNOC Logistics and Services, who shared valuable insights on the evolving maritime landscape and the UAE’s leadership in advancing sustainable and innovative practices across the sector.
Clive Woodbridge, Editor of The Maritime Standard and Chairman of the Judging Panel, stated, “This year’s competition was exceptionally tough, and we received an unprecedented number of entries across all categories. Each finalist demonstrated remarkable achievements and operational standards over the past year, which underlines the significant advances that continue to be made in the regional maritime sector.”
A rigorous assessment process was conducted as part of the award selections, and this was supervised by an independent panel of distinguished judges that included some of the most prominent names in the maritime industry.
Trevor Pereira, Managing Director of The Maritime Standard, commented, “These Awards are not just about celebrating success, but also about encouraging excellence. This year’s event recognised innovative concepts, exciting new initiatives, and outstanding performance standards. As the region continues to expand its maritime infrastructure and digital port systems, with significant developments across the Middle East and the Indian Subcontinent, events like The Maritime Standard Awards play a key role in reinforcing its position as a global leader in shipping and maritime.”
Reaction from the individual winners on the night of October 29th was highly appreciative. Captain Mohamed Al Ali, Senior Vice President, Operations (Offshore Logistics), at ADNOC L&S, who received the Outstanding Achievement Award, added: “It was one of the greatest honours of my professional career to receive this Award. It really means a lot to me to have TMS recognise the years of dedication and hard work.”
Tony Dagher, the Founder and Managing Director of TMC Shipping Group was the recipient of the Young Person in Shipping and was similarly honoured. He said: “I have been fortunate to have had great support from many people during my journey in shipping, and to have a fantastic team around me now. This Award is as much for them as it is for me.
Over the past 12 years The Maritime Standard Awards has consolidated its standing as one of the most prominent annual gatherings within the global maritime calendar, gaining worldwide recognition for recognising excellence and promoting a more resilient and sustainable maritime future.

News
Deep Dive Dubai Launches Sunken City Walk, a Cinematic Underwater Experience that Makes Adventure Just a Step Away
Deep Dive Dubai has unveiled its newest attraction for experience seekers with the launch of Sunken City Walk. The guided underwater activity invites guests to step into a cinematic cityscape filled with surreal details. From an underwater swing and motorbike to a café table that looks straight out of a movie scene, this is Dubai’s latest must-try attraction.

The hour-long journey begins with a full briefing and safety overview, followed by guests changing into wetsuits and equipment provided on-site. They then join trained instructors for a 20-minute guided underwater walk through the Sunken City—an accessible, certification-free experience that requires no swimming skills, making it ideal for guests aged 10 and above. Currently offered at an introductory price of AED 600, with an optional 30-second keepsake video for AED 200, the experience is currently available in four daily slots at 11 AM, 12 PM, 2pm, and 3pm.
Jarrod Jablonski, Director, Deep Dive Dubai, said that “With Sunken City Walk, we’re continuing to shape Dubai’s reputation as a city of unforgettable experiences. It’s a unique attraction that reflects Dubai’s spirit, where visitors can discover adventure in ways they never thought possible.”
The launch reflects a global trend that travellers are choosing experiences over possessions. Supporting this, Shamal’s Experience Economy Report stated that 75% of UAE residents are more willing to spend on experiences, with 80% allocating a dedicated monthly budget. The launch also aligns with Dubai’s commitment to strengthening its global tourism appeal. According to Dubai Department of Economy and Tourism (DET), the city welcomed 9.88 million international visitors in the first half of 2025, a six percent increase year-on-year, reinforcing its position as one of the world’s leading lifestyle and tourism hubs. Sunken City Walk at Deep Dive Dubai adds a new way for visitors to experience the city’s spirit of reinvention, where adventure is always just a step away.
While Sunken City Walk offers a first taste of underwater adventure, guests can plunge into the incredible world of diving at Deep Dive Dubai, choosing from experiences such as scuba diving, freediving, and specialised diving courses.
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