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Aramtec Commits to Full Digital Transformation to Enhance Services for Customers and to Support Regional Expansion Plans

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Aramtec, one of the UAE’s longest-established food service companies, is delivering on a year-long strategy to become cloud-based and digitally empowered through solutions from global technology company SAP SE (NYSE: SAP). To fully automate and enhance Aramtec’s import of premium food brands and goods, as well online store Butchershop.ae, the company has committed to a transformation journey including an upgrade of its ERP landscape.

 

The new Aramtec strategy, titled Project Phoenix, will enhance the company’s food services it delivers to hotels, restaurants, airlines and other commercial F&B outlets.  With a need for flexibility, agility, and scalability, Aramtec’s adoption of cloud computing using RISE with SAP and S/4HANA solutions met all these criteria while delivering a tailored strategy based on SAP’s deep expertise in supply chain management and food service industries.

 

Edgard Chalhoub, General Manager of Aramtec, said, “Our objective is to capitalize on the digitization and automation benefits of technology to run our business more smoothly and to optimize our productivity and efficiency.  We are set to achieve greater visibility and control over all areas of Aramtec’s operations as well as our complex supply chain and distribution network, as we have more than 2000 stock keeping units (SKUs) distributed to thousands of customers. Ultimately, Aramtec will have the capacity to respond quickly to our customers’ needs and changes in the supply chain environment.”

 

Aramtec’s move to the cloud was accelerated through its adoption of RISE with SAP, which provides a pathway to the cloud for any customer, irrespective of starting point or complexity. The offering goes beyond a technical migration to the cloud, instead enabling adaptable and sustainable transformation of a company while realizing a faster time-to-market for new capabilities and applications.

 

Zakaria Haltout, Managing Director of SAP UAE, said, “The commitment Aramtec has made to becoming an SAP-designated Intelligent Enterprise means it is aligned with regional digital transformation plans while enhancing the services it delivers to existing and new-market customers. By leveraging SAP’s cloud-based S/4HANA, Aramtec will benefit from the latest SAP technologies and updates. It will enjoy precise stock control and record keeping, 360-degree views of all operations, automation of business processes, reduced total cost of ownership and the ability to manage business change and scale operations rapidly.”

 

The implementation of the SAP solutions at Aramtec, which will also include SAP Payroll, is expected to go live in the third quarter of 2023.

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Hospitality

A PROPER BREAK, ON YOUR OWN CLOCK: VOCO BONNINGTON DUBAI UNVEILS 36-HOUR STAYCATION

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voco Bonnington Dubai is inviting guests to press pause with a new 36-hour staycation offer, built for travellers who want more than a rushed overnight stay. Rather than checking in for a single night and rushing out the next morning, guests can check in from 9am and check out at 9pm the following day, unlocking a full day and a half at the hotel for the price of one night.

The extended format is designed around the idea that a proper break needs more than a few hours to actually feel like one. Guests have an extra afternoon, evening and full day to make use of the hotel rather than squeezing everything into a single overnight, whether that means a long lie-in, a lazy breakfast, an afternoon by the pool, or simply having somewhere comfortable to work from before heading back out into the city. Breakfast is included on both mornings, so guests can ease into each day without the usual checkout-time pressure, and children stay free, with complimentary meals from the kids’ menu for the full length of the stay.

Location adds to the appeal. voco Bonnington Dubai sits just minutes from DMCC Metro, Dubai Marina and JBR, giving guests quick access to the beach, marina walk and the city’s business districts, while the hotel itself offers enough to make staying in just as tempting, from the gym and pool to its food and beverage outlets offering guests a place to unwind without needing to go far. It is this mix of connectivity and comfort that makes the 36-hour format work particularly well here, guests get the flexibility to explore Dubai on their own schedule, with a relaxed, well-equipped base to return to in between.

The offer is bookable for stays until 6 September 2026, and forms part of a wider IHG Hotels & Resorts initiative running across more than 190 hotels and resorts in the Middle East, Africa, India and South Asia, giving guests the same extended-stay flexibility wherever they choose to book.

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Hospitality

KEETA TEAMS UP WITH EMPIRE ENTERTAINMENT TO LAUNCH SONY PICTURES’ SPIDER-MAN: BRAND NEW DAY CAMPAIGN IN THE UAE

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Keeta, the international on-demand food delivery platform backed by global technology leader Meituan, announced an exciting co-promotion with Empire Entertainment to launch a UAE campaign inspired by Sony Pictures’ Spider-Man: Brand New Day, releasing in cinemas July 30th bringing together entertainment and everyday convenience in a unique experience for customers across the UAE.

Built around the campaign theme “Delivering A Brand New Day,” the collaboration is designed to make every day easier, brighter, and more rewarding through memorable experiences that go beyond food delivery.

Running throughout the campaign, customers can take part in a series of interactive experiences, including in-app challenges, exclusive rewards, mall activations, and the chance to win cinema experiences inspired by the highly anticipated theatrical release of Spider-Man: Brand New Day.

The campaign will also feature immersive pop-up experiences at some of the UAE’s most popular shopping destinations, allowing families, movie fans, and customers to engage with the brand through interactive games, exclusive prizes, and entertainment-led experiences.

The collaboration reflects Keeta’s commitment to creating memorable experiences that go beyond everyday delivery, connecting customers with the moments, brands, and experiences they love.

As Sony Pictures’ Spider-Man: Brand New Day arrives in cinemas on July 30th, Keeta invites customers across the UAE to join the celebration and discover how every order can help deliver a brand new day. For additional information about Keeta, download the app from [HERE].

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Hospitality

JAMES CAFÉ UNVEILS NEW SEASONAL BEVERAGES INSPIRED BY SUMMER FLAVOURS

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From floral matcha blends to bold espresso creations, the new line-up captures the essence of the season in every sip

James Café introduces a new collection of seasonal beverages, bringing together vibrant flavours, elevated ingredients, and a fresh take on café classics.

At the heart of the new menu is a creative exploration of matcha, reimagined through a series of distinctive flavour pairings. From the tangy brightness of Hibiscus Matcha to the soft, aromatic notes of Lavender Matcha, each drink balances the earthy depth of ceremonial-grade matcha with a unique seasonal twist. Variations such as Vanilla Matcha and Berry Matcha introduce a smoother, more indulgent profile, combining creamy textures with subtle sweetness.

For coffee lovers, the offering leans into both comfort and experimentation. The Crème Espresso delivers a rich, full-bodied coffee topped with a silky foam and a hint of vanilla, while the more adventurous Volcano Espresso pairs bold espresso with ginger ale and vanilla, creating a layered drink with a distinctive, slightly smoky finish.

Each beverage is priced at AED 32 and is available across all James Café locations in Abu Dhabi. Designed to reflect the lighter, brighter mood of the season, the menu blends delicate florals, fruity notes, and bold coffee profiles, offering something for every palate, whether you’re looking for something refreshing, indulgent, or quietly comforting.

Highlights from the seasonal menu:

  • Hibiscus Matcha — a bright, lightly tart blend of green tea and hibiscus
  • Lavender Matcha — a delicate floral infusion with a smooth, creamy finish
  • Berry Matcha — a fruity, vibrant take on ceremonial matcha
  • Vanilla Matcha — soft, comforting, and subtly sweet
  • Crème Espresso — rich espresso topped with silky foam and vanilla notes
  • Volcano Espresso — bold espresso with ginger ale and a smoky finish

Locations:
James Café, Al Qana, Abu Dhabi
James Café, Shams Boutik, Reem Island, Abu Dhabi

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