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Aramtec Commits to Full Digital Transformation to Enhance Services for Customers and to Support Regional Expansion Plans

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Aramtec, one of the UAE’s longest-established food service companies, is delivering on a year-long strategy to become cloud-based and digitally empowered through solutions from global technology company SAP SE (NYSE: SAP). To fully automate and enhance Aramtec’s import of premium food brands and goods, as well online store Butchershop.ae, the company has committed to a transformation journey including an upgrade of its ERP landscape.

 

The new Aramtec strategy, titled Project Phoenix, will enhance the company’s food services it delivers to hotels, restaurants, airlines and other commercial F&B outlets.  With a need for flexibility, agility, and scalability, Aramtec’s adoption of cloud computing using RISE with SAP and S/4HANA solutions met all these criteria while delivering a tailored strategy based on SAP’s deep expertise in supply chain management and food service industries.

 

Edgard Chalhoub, General Manager of Aramtec, said, “Our objective is to capitalize on the digitization and automation benefits of technology to run our business more smoothly and to optimize our productivity and efficiency.  We are set to achieve greater visibility and control over all areas of Aramtec’s operations as well as our complex supply chain and distribution network, as we have more than 2000 stock keeping units (SKUs) distributed to thousands of customers. Ultimately, Aramtec will have the capacity to respond quickly to our customers’ needs and changes in the supply chain environment.”

 

Aramtec’s move to the cloud was accelerated through its adoption of RISE with SAP, which provides a pathway to the cloud for any customer, irrespective of starting point or complexity. The offering goes beyond a technical migration to the cloud, instead enabling adaptable and sustainable transformation of a company while realizing a faster time-to-market for new capabilities and applications.

 

Zakaria Haltout, Managing Director of SAP UAE, said, “The commitment Aramtec has made to becoming an SAP-designated Intelligent Enterprise means it is aligned with regional digital transformation plans while enhancing the services it delivers to existing and new-market customers. By leveraging SAP’s cloud-based S/4HANA, Aramtec will benefit from the latest SAP technologies and updates. It will enjoy precise stock control and record keeping, 360-degree views of all operations, automation of business processes, reduced total cost of ownership and the ability to manage business change and scale operations rapidly.”

 

The implementation of the SAP solutions at Aramtec, which will also include SAP Payroll, is expected to go live in the third quarter of 2023.

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CELEBRATE TOGETHERNESS THIS RAMADAN WITH AL HALLAB’S IFTAR OFFERINGS

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Overhead view of AL HALLAB Lebanese dishes including stuffed vine leaves, hummus with chickpeas, fried spring rolls, a pita sandwich with fries, dates with boiled egg, and mixed appetizers served on patterned table.

This Ramadan, Al Hallab invites families and loved ones to come together over a generous and comforting Iftar experience inspired by time-honoured Lebanese traditions. Available across all three Al Hallab outlets and for delivery, the Ramadan offering is thoughtfully designed to celebrate togetherness with the flavours that define the holy month.

Guests can enjoy a full dine-in experience at any of Al Hallab’s three outlets, where tables are set with warm hospitality and a feast of Lebanese favorites. From comforting soups like Lentil, Chicken, or Mushroom, to cold appetizers including Hummus, Moutabal, Labneh, Fattoush, and Vine Leaves, every dish is prepared with care to celebrate the flavors of Lebanon. Hot appetizers, grilled skewers, daily mains, and fresh bread complete the spread, followed by a selection of premium Arabic sweets like Kunafa, Shaibeat, Othamlieh, Kunafa rolls, and fruits for dessert. 

For those who prefer to break their fast at home, Al Hallab also offers Iftar meal boxes for delivery, making it easy to enjoy a complete Ramadan meal in the comfort of your own space. Available for one, two, or four people, each Iftar includes dates to break the fast, comforting soups, traditional juices like Kamaredine and Jallab, a selection of cold and hot appetizers, daily main dishes, and a taste of Ramadan’s sweetest delights, including Kataef Walnut and Shaibeyat Ashta.

Al Hallab’s Iftar is more than a meal; it is an invitation to gather, share, and celebrate the blessings of Ramadan with loved ones. Whether enjoying the cozy ambiance of the restaurant or the comfort of home, every Iftar is a moment of joy, flavor, and heritage.

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LA VILLE HOTEL & SUITES ANNOUNCES THE REOPENING OF LOOKUP ROOFTOP BAR WITH A REFINED MEDITERRANEAN IDENTITY

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Nighttime cityscape view from LA VILLE HOTEL & SUITES showing the illuminated Burj Khalifa and Downtown Dubai skyline.

La Ville Hotel & Suites CITY WALK Dubai, Autograph Collection announces the reopening of its rooftop destination, LookUp Rooftop Bar,on 22nd January 2026. Reintroduced with a refined Mediterranean identity and a fully refreshed look, LookUp now offers a complete day-to-night experience that feels genuinely new, even for long- standing guests of the hotel.

Overlooking City Walk with uninterrupted views of the Burj Khalifa and the downtown skyline, LookUp has been reshaped into a rooftop destination with greater depth and purpose. By day, the space centres around its infinity pool and open terraces, offering a relaxed setting for guests to unwind, swim and spend time outdoors. A strengthened food offering now plays a central role in the experience, with a full Mediterranean-inspired menu featuring wood fired pizzas and fresh sharable dishes, designed for casual dining and longer stays.

As the day moves into evening, LookUp naturally shifts in energy. Guests can enjoy crafted cocktails, a considered music programme and live DJs, alongside a calendar of curated experiences including fashion showcases, brand collaborations and pop ups. Morning wellness sessions such as yoga and pilates further extend the rooftop’s use beyond traditional bar hours, creating a space that works across different moments of the day.

The refreshed LookUp is designed as more than a rooftop bar. It is a lifestyle destination that brings together leisure, dining and social connection in one setting. With its updated design, stronger menu focus and varied programming, LookUp offers returning guests a new way to experience a familiar space, while welcoming new visitors into the heart of City Walk.

The reopening will welcome hotel owners, Marriott leaders, media, partners and influencers, marking the next chapter for one of City Walk’s most recognisable rooftops. With ongoing collaborations across wellness, fashion and lifestyle, LookUp Rooftop Bar is positioned as a key social destination within City Walk, offering experiences from sunrise through to late night.

Michel Nader, Regional Vice President, UAE & Levant – Premium & Select, Marriott International commented: “The return of LookUp is both timely and emblematic of Dubai’s ever-evolving social landscape. With its revitalised Mediterranean-inspired concept, the destination seamlessly combines refined charm with enhanced hospitality, embodying the city’s affinity for sophisticated and vibrant nightlife. We are confident the relaunch of this popular venue will be appreciated by local residents and international visitors.” 

Roudi Soubra, Vice President – Asset Management, Dubai Holding, added: “LookUp has always been more than just a rooftop, it’s part of La Ville’s story and spirit. This reimagining represents our commitment to continuous evolution and to creating spaces that inspire connection, creativity, and joy. With its Mediterranean charm and breathtaking views, LookUp once again reflects the essence of Dubai: dynamic, sophisticated, and full of life.”

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RAMADAN IFTAR AT OASIS TERRACE & GARDEN, MÖVENPICK DOWNTOWN

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Iftar dessert and fruit buffet display at MÖVENPICK DOWNTOWN featuring assorted cakes, mini pastries, fresh fruit platters, and traditional Ramadan desserts arranged on a serving counter.

This Ramadan, Oasis Terrace & Garden at Mövenpick Hotel Apartments, Downtown Dubai invites guests to break their fast in a relaxed outdoor setting with a garden-style Iftar buffet designed for families, friends, and group gatherings.

The experience features authentic Arabian and regional favourites, complemented by interactive live cooking stations. Guests are welcomed with dates and water on arrival, followed by unlimited access to mezze, salads, hot mains, and signature Oasis desserts. Live stations include Shawarma, slow-cooked Ouzi, and BBQ specialities, alongside a dedicated dessert counter and mocktails with laban.

Set across the venue’s open-air terrace and garden, the Iftar offers a laid-back yet festive atmosphere ideal for both casual and corporate celebrations throughout the holy month.

With its combination of open-air seating, warm hospitality and thoughtfully curated buffet, Oasis Terrace & Garden offers a welcoming space to slow down and reconnect after sunset. The experience reflects the spirit of Ramadan, bringing together comforting flavours, shared plates and a setting designed for togetherness. Available throughout Ramadan 2026 (subject to official moon sighting, expected from 19 February 2026).

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