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Unifonic brings Conversational AI to the UAE at Seamless Middle East 2024

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Unifonic, the leading conversations platform, and SaaS (Software as a Service) provider in the Middle East, showcased its evolution towards conversational artificial intelligence (AI)-powered engagement solutions at Seamless Middle East 2024. During its participation, Unifonic exhibited its customer journey automation suite and underlined its commitment to revolutionising customer engagement through automation.

AI and machine learning technologies are reshaping businesses’ communications with their customers. Amidst this transformation, Unifonic’s suite of software solutions, which was showcased at the event, reflects its dedication to enhancing customer engagement and solidifying its position as a key player in the region’s communication ecosystem.

Driven by a vision to enhance customer relationships and elevate brand experiences, Unifonic introduces innovative solutions such as its AI-powered conversational chatbot, which is being exhibited at Seamless Middle East. This aligns with the visionary goal of ‘We the UAE 2031,’ fostering technological innovation and digital transformation across various industries in the region.

Unifonic enables clients to create omnichannel customer experiences that align with their digital transformation initiatives. By acquiring Sestek in 2022, Unifonic expanded its AI solutions offering, further augmenting its capabilities in AI-powered conversational suites. The company facilitates modern, reliable and efficient business messaging across diverse industries with no-code, automation and orchestration software.

Ahmed Hamdan, CEO and Co-Founder of Unifonic said, “At Unifonic, we are setting new standards in enhancing customer engagement with conversational AI-powered automation in line with ‘We the UAE 2031’ vision. Our aim is to provide safe and quality experiences, adhere to regulations, and build customer trust. Automation enables us to deliver efficient communication at scale while reducing costs and streamlining resources for our partners. Our conversational AI software ensures bespoke and seamless interactions across different channels, thus fostering long-term relationships.”

“Unifonic is at the forefront of the conversational AI revolution in the Middle East, showcasing the potential of AI in transforming customer interactions to be more engaging and responsive. Our latest innovations exhibited at Seamless Middle East 2024 highlight our commitment to helping businesses in the region redefine their communication strategies,” he added.

Unifonic’s adoption of conversational AI for automating customer journeys marks a transformative shift with wide-ranging impacts on businesses. By leveraging platforms including WhatsApp, Unifonic drives superior engagement and enhances performance marketing strategies. With its progressive approach, the company is poised to reshape customer experiences and restructure business communication.

Unifonic’s Conversational Marketing Automation enables businesses to engage in omnichannel conversations, integrate systems, and set triggers and events that lead to meaningful actions. This helps to boost confidence in digital marketing strategies. By performing detailed analysis and optimization, Unifonic provides comprehensive tracking for highly effective performance marketing campaigns on platforms like Instagram and Facebook.

Similarly, the company’s ability to provide Customer Support Automation is transforming customer support through various automation techniques. By providing agents with a comprehensive view of conversations, purchase history, and other important attributes, the company enhances interactions and improves customer satisfaction. This highlights the positive impact of automated support on customer service.

Amid the fast-paced evolution of communication technologies, Unifonic’s customer engagement platform empowers brands to build connections effortlessly and instantly with customers across various channels. It helps companies leverage advanced technologies and a robust integration ecosystem for personalised omnichannel customer journeys.

The company offers unique services that go beyond the usual boundaries, creating a customized communication system that enhances the relationship between brands and customers. Furthermore, Unifonic’s participation in Seamless Middle East 2024, with its focus on Conversational Marketing Automation and Customer Support Automation, underscores its proficiency in advanced customer engagement strategies that rely on strong SaaS integration and state-of-the-art technologies.

Unifonic’s participation in Seamless Middle East 2024, one of the region’s largest events focusing on payments, fintech, retail, and ecommerce innovations, highlights its key role as an innovator and leader in AI-powered communications.

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Kingston retains No. 1 Position in Global DRAM Module Market

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Kingston Technology Europe Co LLP an affiliate of Kingston Technology Company, Inc., a world leader in memory products and technology solutions, today announced it has been ranked the top third-party DRAM module supplier in the world, according to the latest rankings by revenue from analyst firm TrendForce. Kingston retains its number 1 position with an estimated 62% market share.

TrendForce reported that the global DRAM module market generated approximately $21.2 billion in revenue in 2025, representing a 59% YoY increase and a significant acceleration from the 7% growth recorded in 2024. The market’s expansion was driven by rising DRAM prices and stronger shipment volumes during the second half of the year. According to the report, Kingston’s revenue grew 48% YoY in 2025, reinforcing its leadership position in a market where the top five DRAM module suppliers accounted for only 77% of total revenue. Kingston alone represented nearly two-thirds of the market.

The DRAM market experienced a dramatic shift during 2025. Early in the year, DRAM module manufacturers increased DDR4 inventory levels in response to tariff concerns and DRAM suppliers’ end-of-life plans for DDR4 products. Later in the year, growing demand from cloud service providers supporting agentic AI workloads significantly increased server DRAM consumption. This surge reduced DRAM allocations available for PC and consumer applications, contributing to higher memory prices and stronger module market performance.

Kingston’s industry-leading procurement scale allowed the company to strategically manage inventory throughout 2025 and as DRAM pricing strengthened during the second half of 2025, Kingston was well positioned to aggressively support channel demand, helping drive its strong annual performance. TrendForce also noted that DRAM module manufacturers increasingly focused on industrial and enterprise server markets during 2025 while accelerating the transition to DDR5-based product portfolios. Kingston continues to expand its comprehensive memory offerings across consumer, enterprise, industrial, and data centre applications, helping customers navigate evolving technology requirements and next-generation computing workloads.

“Maintaining our leadership position in a dynamic and rapidly evolving memory market reflects Kingston’s long-term strategy, strong supplier relationships, and commitment to serving customers worldwide,” said Iwona Zalewska, DRAM Business Manager, Kingston, EMEA. “Our ability to anticipate market transitions, manage inventory effectively, and provide reliable memory solutions enabled us to support partners and customers throughout the year.”

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Symbiosis International University, Dubai Marks First Graduation Alongside New Phase of Campus Expansion 

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Symbiosis Dubai marked a significant milestone in its UAE journey with the inauguration of its newly added Block 4 at Dubai Knowledge Park on Wednesday, September 30, 2026, followed by its first Convocation Ceremony on Thursday, October 1, 2026 at JW Marriott Marquis Hotel-Dubai.

The expansion into Block 4, alongside the university’s existing presence at Block 14, reflects Symbiosis Dubai’s continued focus on growth with the student experience at its core. As the student community and academic portfolio continue to expand, the university has remained committed to creating better spaces, stronger learning opportunities and a more engaging campus environment. The additional facilities will further support academic delivery, student collaboration, innovation, industry interaction and overall student development.

The inauguration was followed by another landmark moment for the university as its inaugural MBA cohort graduated at the first Convocation Ceremony in Dubai.

The graduating cohort holds particular significance for Symbiosis Dubai, having joined the university at the very beginning of its UAE journey in 2024. Their graduation marks the completion of the institution’s first academic cycle in Dubai and reflects how both the students and the university have progressed over the past two years.

During this period, Symbiosis Dubai has expanded its academic portfolio across business, technology, computer studies, media and communication, psychology and commerce, while continuing to strengthen its engagement with industry and the professional ecosystem in the UAE.

For MBA students, this has translated into a strong focus on internships, placement support, industry projects, corporate interactions, networking opportunities and career-focused initiatives, helping students build practical experience and prepare for professional roles beyond the classroom.

The university has recorded high internship participation among first-year MBA students, while its broader career and placement initiatives continue to create pathways for students to connect with employers, explore full-time opportunities and transition more confidently into the workplace.

This emphasis on career readiness remains an important part of the Symbiosis Dubai student experience, supporting students not only through their academic journey but also as they move towards internships, placements and long-term professional opportunities.

The first Convocation Ceremony was graced by H.E. Dr. Deepak Mittal, Ambassador of India to the UAE, as Chief Guest, alongside Guests of Honor H.E. Dr. E. Vishnu Vardhan Reddy, Consul General of India in Dubai, and Mr. Marwan Abdulaziz Janahi, Senior Vice President, TECOM Group.

The ceremony was held in the presence of Dr. Vidya Yeravdekar, Chancellor, Symbiosis International University, Dr. Ramakrishnan Raman, Vice Chancellor, Symbiosis International University, Dr. Rajiv Yeravdekar, Provost, Faculty of Medical and Health Sciences, Symbiosis International University and Dr. Anita Patankar, Executive Director, Symbiosis Dubai.

A special message and blessings from Prof. (Dr.) S. B. Mujumdar, Founder and President, Symbiosis, were also shared with the graduating cohort.

Dr. Vidya Yeravdekar, Chancellor, Symbiosis International University, said: “Our first Convocation in Dubai and the inauguration of Block 4 represent an important stage in the growth of Symbiosis Dubai. As our inaugural MBA cohort graduates, we are also expanding our academic capacity and creating greater opportunities for the students who will follow. The UAE has emerged as a dynamic global hub for education, innovation and industry, and we are proud to be growing within this ecosystem. Our focus remains on delivering strong academic experiences, deepening industry engagement and preparing students to contribute meaningfully to the region and beyond.”

The inauguration of Block 4 and the first Convocation mark a significant step in Symbiosis Dubai’s journey in the UAE. As the university continues to grow its academic community and industry partnerships, it remains focused on strengthening its presence in Dubai and contributing to the UAE’s evolving higher education landscape.

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CABSAT and SATExpo 2026 head to new Expo City Dubai home with expanded focus on content, Mediatech & Pro AV and the commercial space economy

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CABSAT and SATExpo will take place from 5–7 October 2026 at their new home, Dubai Exhibition Centre (DEC), Expo City Dubai, bringing together international leaders across media, content, broadcast, Pro AV, satellite communications and space technology.

Now in its 33rd edition and held in strategic partnership with Dubai Studio City, CABSAT 2026 arrives as the region’s unified sourcing platform for media technology, content creation, broadcast and professional audiovisual (Pro AV) solutions. Co-located SATExpo, now in its second edition and held in strategic partnership with the UAE Space Agency, will connect the international satellite, space and advanced-connectivity ecosystem across infrastructure, connectivity and emerging commercial applications.

CABSAT 2026 is expected to welcome more than 18,800 visitors, 450+ exhibiting companies and 700+ brands from over 120 countries, alongside more than 150 speakers and 50+ hours of industry content. Confirmed international exhibitors include Grass Valley, Ross Video, Evertz, Imagine Communications, Haivision, LiveU, NAGRAVISION and Qvest, spanning broadcast, production, content and media technology.

SATExpo 2026 is expected to bring together more than 8,000 visitors, 150+ exhibitors from over 70 countries and 80+ expert speakers. Participating companies include Eutelsat, SES, Telesat, APSTAR, Space Norway and ST Engineering iDirect.

Rajendra Salgaonkar, Head of Sales, Exhibitions, inD, said: “The media, entertainment and space industries are evolving at remarkable speed, creating new opportunities across technology, content and connectivity. CABSAT and SATExpo have evolved alongside these industries, bringing together the people, technologies and ideas shaping what comes next. With CABSAT now bringing together media technology, content creation, broadcast and Pro AV, and SATExpo connecting the satellite and space value chain, our new home at Expo City Dubai provides an exciting setting for international business, knowledge exchange and collaboration.”

Contentverse explores the forces reshaping media and content

At the heart of CABSAT’s knowledge programme, Contentverse Director’s Cut, the evolution of Content Congress, will bring together international and regional media leaders to examine how artificial intelligence, new storytelling formats, changing audience behaviour and emerging commercial models are reshaping content creation, distribution and monetisation.

The programme will feature international and regional industry leaders including Amith Jain of JioStar, Moon Baz of Meta, Assad Ghanem of Viu and Ellie Habib of OSN+ contributing perspectives across creator-led content, vertical storytelling, production, technology and evolving audience behaviours.

The programme comes as the MENA media and entertainment market continues to expand. The sector is projected to reach USD 18 billion by 2028, with digital platforms expected to account for 74 per cent of the market, while the UAE and Saudi Arabia are projected to represent 66 per cent of the regional media and entertainment share. Globally, the industry is expected to reach approximately USD 4.2 trillion by 2030.

From content development to production in action

Beyond the conference programme, CABSAT 2026 will create further opportunities for industry collaboration, industry access and recognition. Co-Production Salon in partnership with H-consult will facilitate curated meetings between content creators, producers and investors, connecting creative projects with potential production partners, financing opportunities and international collaboration. The Dubai Studio City Sound Stage Tour will offer a behind-the-scenes look at Dubai’s production infrastructure and capabilities, while the BroadcastPro Manufacturer Awards 2026 will recognize technologies and solutions advancing the broadcast and media-production industry.

Exhibitor perspective

Across the exhibition floor, CABSAT will also showcase how technology providers are responding to changing production requirements, as broadcasters and media organisations increasingly move towards more flexible, software-defined and IP-based workflows. Exhibitors will demonstrate solutions spanning production, broadcast engineering, cloud and IP workflows, reflecting the wider transformation taking place across the media technology ecosystem.

Klaus-Joerg Jasper, Sales Director Middle East, Lawo, stated: “CABSAT remains one of the most important meeting points for broadcasters, media organisations, and technology innovators across the Middle East. At this year’s show, we are demonstrating how open, software-based and IP-native technologies are helping media companies transition from fixed infrastructures to more flexible, service-oriented production models.”

SATExpo connects the future of satellite and space

Held under the theme ‘Connecting the future’, SATExpo 2026 will bring together the international satellite, space and advanced-connectivity ecosystem. Covering the complete value chain from satellite manufacturing and launch services to ground systems, connectivity, downstream applications and space-data analytics, the event will connect governments, satellite operators, technology providers, investors and emerging space businesses.

The SATExpo Summit, themed ‘From Space Race to International Collaboration in Orbits – A Future for All’, will examine three areas shaping the sector: orbital safety, liability and sustainability governance; future in-space infrastructure and services from GEO to LEO; and human spaceflight and space exploration.

Alongside the Summit, the Satellite Innovation Showcase, Startups and Space-Tech Demonstrations will highlight emerging technologies and practical applications. The Matchmaking Programme will facilitate curated meetings between satellite operators, solution providers, investors and government stakeholders, creating opportunities for commercial discussions and international partnerships.

Together at their new Expo City Dubai home, CABSAT and SATExpo 2026 will provide distinct but complementary platforms for the content, mediatech, broadcast, Pro AV, satellite and space technology communities, creating opportunities for technology discovery, international collaboration and business exchange.

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