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Revenue Management Transforming the Hospitality Market

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revenue management hospitality

Integrator Media had an exclusive interview with Ibrahim Saba, Principal Sales Director Middle East at IDeaS. He shared insightful perspectives on how IDeaS Revenue Solutions is revolutionizing the future of revenue management in the hospitality industry through advanced analytics, cutting-edge technology, and tailored solutions designed to meet the unique needs of the Middle Eastern market.

Could you please provide us with an overview of IDeaS Revenue Solutions and how the company is currently shaping the future of revenue management in the hospitality industry?

IDeaS provides intelligent, automated pricing and inventory decisions to help businesses achieve rapid revenue growth. Our revenue management software is trusted by over 30,000 hotels, meeting and event spaces, and parking facilities ranging from the most well-known brands to the independent owner.  Providing key capabilities like advanced forecasting, confident pricing and automated revenue management decisions have enabled us to grow to have clients in over 158 countries and territories.  IDeaS continually invests and innovates in technology and our thriving client relationships to shape the future of revenue management through impactful and meaningful solutions to the hospitality and travel industry.  

What sets IDeaS apart from other revenue management solution providers in the Middle East, and what is your vision for the company’s future in the region?

IDeaS leverages cutting-edge analytics and machine learning algorithms to provide unparalleled demand forecasting and pricing recommendations that quickly adapt to changing market conditions, ensuring optimal revenue performance for hotels and other hospitality businesses. The Middle East and Africa (MEA) region represents one of the fastest-growing hospitality markets globally. We have been a trusted partner in the region for over 25 years, supporting both global and local hotels and resorts. Through our global expertise and local experience, we have been able to help our hotel partners drive strategic growth in the Middle East and Africa. Earlier this year we amplified our commitment to the region through the establishment of our office in the UAE to focus on meeting the region’s rapidly evolving needs. Our global and local knowledge helps us to truly understand the nuances of the MEA region and hotels’ unique business needs. Managed from our Dubai office, our vision is to provide impactful, tailored solutions that align with the region’s requirements and business practices.

Can you provide insights into how IDeaS Revenue Solutions specifically caters to the unique challenges faced by hospitality businesses in the Middle East region?

The Middle East is culturally diverse, and guest expectations can vary significantly. At IDeaS, we collaborate closely with clients to understand local preferences and norms, along with a deep consideration of the different hotel tiers and locations.

Our suite of products and solutions are tailored to the needs of hospitality operators big and small. With automated revenue management systems, tools for maximizing meetings and events opportunities, and practical business intelligence and operational forecasting software, IDeaS has a breadth of flexible solutions built to fit the needs of busy operators in this diverse market.

How does IDeaS stay abreast of the evolving needs and trends within the Middle Eastern hospitality market?

IDeaS invests in comprehensive market research to understand the unique dynamics of the Middle Eastern hospitality industry. We analyze data related to guest preferences, booking patterns, and regional demand fluctuations. Most importantly, though, we collaborate with local and regional hotel chains, industry associations, and technology partners. These partnerships provide valuable insights into market trends. By staying informed, we adapt our solutions to meet changing requirements.

With the growing importance of sustainability and responsible tourism practices, how does IDeaS incorporate these factors into its revenue management strategies for hospitality clients in the Middle East?

 We see sustainability and responsible tourism as a very important goal.  Not only in our own business practices, but as a key deliverable to our clients.  We also see it as a way to uniquely invest in the creative use of our product features and capabilities.  The effective forecasting and automation capabilities of our products have allowed organizations to find incredibly creative ways to contribute to their own efforts.  For example, our revenue solutions can give insight to where their business is coming from or not, here, hotels can focus on sourcing business from closer markets to reduce the carbon footprint of air travel.  In other cases, hotels can use our highly accurate demand forecasts to see the type of incoming business, tie them to operational forecasts to make more informed decisions on their hotel operations.  This allows hoteliers to better plan, from housekeeping, room turn-over to food ordering.  In addition, our cloud-based solutions are a more energy efficient way to handle data due to efficiencies of scale.

 How does IDeaS leverage data analytics and technology to help hospitality businesses make informed decisions and optimize revenue streams in real-time?

IDeaS use a series of highly sophisticated self-learning algorithms to project future demand at a granular, room- or product-type level more accurately. By analyzing historical booking patterns, seasonality, events, and market trends, we provide revenue managers with actionable insights powered by machine learning and AI. With real-time dynamic pricing, the available rooms are optimally allocated. Our RMS also assists hotels in maximizing their channels and group bookings with effective controls. With advanced technology, we can also evaluate the impact of group reservations on overall revenue, balance group business with transient bookings, ultimately driving and maintaining hotels profitability.

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Hospitality

MÖVENPICK HOTEL BUR DUBAI – DECEMBER FESTIVE LISTINGS

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Group of people celebrating and cheering at a party, holding glasses of champagne while sparklers go off in the foreground.

A Very Merry Light-Up – Tree Lighting Ceremony

Welcome the festive season with Mövenpick’s enchanting Tree Lighting Ceremony, where glowing lights, carols, and joyful moments create the perfect start to December. Guests can enjoy a live choir, Santa meet & greet, kids’ giveaways, and a cheerful raffle draw, while adults savour festive canapés and beverages. With magical snow moments and charming décor, it’s an evening designed to bring families together in the spirit of the holidays.

The lobby at Mövenpick Bur Dubai is known for its welcoming warmth and elegant ambiance, making it the perfect gathering place for families to come together and celebrate the start of the festive season. Its open, bright layout brings a sense of harmony and connection to every moment.

Date & Time: 5th December | 7:00 PM – 9:00 PM | Venue: Lobby | For more information, please call +971 04 336 6000 or +971 50 210 6033

Santa’s Sweet Stop at Fountain Café

A holiday favourite returns, Mövenpick’s Christmas Plum Cake, baked with love and steeped in tradition. Made with plump fruits, warm spices, and a rich, buttery crumb, each cake captures the essence of the season in every slice. Whether you’re gifting it to loved ones, bringing it to a festive gathering, or simply enjoying it at home, it brings a sense of warmth and nostalgia to any holiday table.

Families often return year after year for this much-loved treat, a symbol of togetherness, celebration, and the comforting tastes that make the season special.

Fountain Café offers a cozy, elegant setting at the heart of the hotel, making it the perfect spot for guests to gather, savour seasonal treats, and enjoy relaxed moments with family during the festive season.

Date: 1st–31st December | Venue: Fountain Café | For more information, please call +971 04 336 6000 or +971 50 210 6033

Turkey Takeaway – A Festive Feast at Home

Celebrate the holidays in the comfort of home with Mövenpick’s lovingly prepared Turkey Takeaway, a heartwarming feast designed to bring families together around the table. Each turkey is seasoned, roasted, and paired with classic trimmings, creating a centerpiece that invites storytelling, laughter, and meaningful moments shared with the people who matter most.

Perfect for intimate gatherings, extended family dinners, or festive hosting, this takeaway offering allows you to enjoy restaurant-quality flavours without the stress of preparation freeing you to focus on connection, togetherness, and the joy of the season.

Mövenpick Bur Dubai is celebrated for its culinary craftsmanship rooted in Swiss hospitality. Every festive dish reflects a dedication to flavour, harmony, and creating memorable family moments that bring people closer together.

Date: 24th November – 30th December | Extra: Free delivery within Oud Metha | For more information: +971 04 336 6000 | +971 50 210 6033

Art of Brunch: Holly Jolly Feast – Christmas Saturdays

Every Saturday in December, families are invited to step into a joyful world of festive magic at Mövenpick’s Holly Jolly Feast. This heartwarming brunch brings the spirit of the holiday season to life with mouth-watering roasts, colourful live stations, and decadent desserts that delight young and old alike.

Children can enjoy unforgettable moments with Santa, experience gentle snow flurries, bounce through the day on the bouncy castle, and decorate gingerbread houses while parents relax to cheerful entertainment and savour time together.
A celebration crafted for families, filled with laughter, festive flavours, and memories that will be cherished long after the decorations come down.

The Fountain Restaurant is designed with families in mind, offering generous space, warm lighting, and interactive live stations that bring a sense of excitement and connection to every meal. It’s a venue where celebrations feel personal, joyful, and truly memorable.

Dates & Time: Saturdays, 6th, 13th, 20th & 27th December | 1:00 PM – 5:00 PM | Venue: The Fountain Restaurant | Info: +971 04 336 6000 | +971 50 210 6033

Jingle Roast Sunday at Garden Lounge

Make Sundays extra special this December with Mövenpick’s Jingle Roast Sunday, a comforting, family-friendly gathering that celebrates the joy of slowing down together. Enjoy a beautifully prepared roast with all the festive trimmings, golden potatoes, rich gravies, seasonal vegetables, and indulgent desserts, all served in a relaxed open-air setting.

Live music adds warmth to the atmosphere, while children enjoy a heartwarming Santa meet & greet and receive festive giveaways. It’s a laid-back, wholesome afternoon designed to bring families closer and create holiday memories that last a lifetime.

Garden Lounge is a beloved open-air escape where families can relax together under soft lighting and a welcoming atmosphere. Its spacious setting features a massive screen for live matches and sports, making it perfect for fans and families alike, and it also offers a full shisha menu for guests who want to unwind in comfort.

Dates & Time: Sundays, 7th, 14th, 21st & 28th December | 1:00 PM – 5:00 PM | Venue: Garden Lounge | Info: +971 04 336 6000 | +971 50 210 6033

Winter Wonderland Christmas Eve Dinner

Gather with family and friends for a heartwarming Christmas Eve celebration at The Fountain Restaurant, transformed into a festive wonderland for the night. Enjoy a beautifully curated buffet of seasonal favourites, international dishes, and sweet holiday indulgences that bring comfort and joy to every plate.

Children will delight in a magical visit from Santa, while gentle snow moments, festive music, and warm décor set the stage for a memorable evening. It’s an invitation to pause, come together, and embrace the harmony and togetherness that define Christmas Eve.

Known for its inviting décor and harmonious ambiance, The Fountain Restaurant provides an elegant yet comfortable setting for family celebrations. It’s a place where festive traditions come alive and cherished moments are created around every table.

Date & Time: 24th December | 7:00 PM – 10:00 PM | Venue: The Fountain Restaurant | Info: +971 04 336 6000 | +971 50 210 6033

Grand Christmas Day Brunch

Create meaningful Christmas memories with a joyful family brunch at Mövenpick, where delicious food, festive entertainment, and warm hospitality come together in perfect harmony. Enjoy a lavish buffet of roasts, global dishes, vibrant live stations, and festive desserts, all designed to bring families closer through shared flavour and celebration.

Children will enjoy Snow Time moments, Santa giveaways, face painting, a bouncy castle, and holiday activities, while parents relax to live music and the joyful spirit of Christmas. It’s everything the holiday should be, loving, lively, and unforgettable. 

With its bright festive décor and family-friendly layout, The Fountain Restaurant offers the perfect environment for joyful Christmas gatherings. Its warm atmosphere encourages connection, shared experiences, and celebratory moments that last long beyond the holiday.

Date & Time: 25th December | 1:00 PM – 5:00 PM | Venue: The Fountain Restaurant | Info: +971 04 336 6000 | +971 50 210 6033

New Year’s Eve Glitter Gala

Welcome the new year surrounded by loved ones at Mövenpick’s dazzling New Year’s Eve Glitter Gala. Enjoy a spectacular night filled with a lavish buffet, vibrant bar offerings, and an impressive lineup of entertainment including a live DJ, band, belly dancer, and Tanoura show.

The evening is designed for families and friends to celebrate side by side, sharing laughter, music, and hopeful anticipation for the year ahead. As the countdown begins, raise a glass together and welcome 2026 with harmony, joy, and unforgettable memories.

The Fountain Restaurant’s elegant design and celebratory ambiance make it the ideal destination for an unforgettable New Year’s Eve. Here, families come together to enjoy exceptional dining, joyful music, and meaningful moments as they welcome a new year in harmony.

Date & Time: 31st December | 7:30 PM onwards | Venue: The Fountain Restaurant | Info: +971 04 336 6000 | +971 50 210 6033

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Hospitality

HOUSE OF HYPE DUBAI JUST FLIPPED THE HOLIDAYS, UNVEILS THE WINTER WONDERVERSE

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Four people in Christmas sweaters and Santa hats looking up at a purple, mirrored, festive, and immersive art installation with large glowing spheres.

This festive season, House of Hype, Dubai Mall’s most spectacular immersive mega-experience, turns the holidays upside down with The Winter Wonderverse, a surreal festive universe that only Dubai could dream up.

Running from December 13 – 28, 2025, The Winter Wonderverse @ House of Hype delivers a larger-than-life remix of holiday classics across the park’s 25 immersive worlds. Expect glowing snow, dancing lights, spontaneous performances, mischievous elf photobooths, chaotic parades, and snacks almost too cute to eat — all crafted to surprise, delight, and spark unforgettable shared moments.

But this isn’t nostalgia, and it’s definitely not the winter village you’ve visited five times before. This is House of Hype in Dubai! Where everything is bigger, wilder, brighter, and far more fun.

A Holiday Universe, One Wild World at a Time

From the moment you step inside, you’re not entering a venue, you’re crossing into a surreal festive season multiverse. One minute you’re inside a shimmering snow globe where neon snow falls around you, the next, you’re being pulled into an elf transformation photobooth where the “elves” are a little too enthusiastic and definitely up to mischief.

Turn a corner and suddenly a world-hopping parade bursts through the space, sweeping you into a swirl of bold characters, dancers, glitchy holiday creatures, and spontaneous performances that feel like they jumped out of a fever dream.

Blending humor, fantasy, nostalgia, and hypersaturated design, The Winter Wonderverse @ House of Hype is for people who want their holidays to feel anything but ordinary, families, friends, creators, travelers, and anyone chasing a festive escape with a twist.

Festive Highlights:

Inspired by House of Hype’s signature mega-experience DNA, here’s what guests can expect:

  • Glowing Snow & Dancing Lights: A surreal holiday landscape perfect for unforgettable photo and video moments.
  • Elf Transformation Photobooths: Snap, record, and instantly drop into the Winter Wonderverse storyline with playful, social-ready content.
  • World-Hopping Parades & Outrageous Performances: A spontaneous cast brings the universe to life through bold interactions and unexpected spectacle.
  • A Surprise Treat Awaits Anyone in Ugly Sweaters: Show up to Dubai’s most chaotic holiday showdown, loud, fun, and delightfully unhinged.
  • Cute Holiday Snacks & Limited-Edition Treats: Delicious, highly Instagrammable snacks curated by Michelin-starred culinary talent.

House of Hype invites guests on a 60–90 minute adventure through Dubai Mall’s full-scale City of Dreams, a joyful mega-experience built from the brightest corners of digital pop culture. Across 25 surreal, interactive zones, visitors drift through neon Tokyo nights, K-Pop stages, shimmering Bollywood energy, robotic light shows, projection domes, hidden pathways, exclusive shopping, and limited-edition global snacks. With live performances, AI-powered photo moments, and unexpected worlds opening at every turn, every visit becomes a journey to dream big, live loud, and have fun.

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Hospitality

SOFITEL THE OBELISK CELEBRATES CHEF IMPIAZZI’S 2025 BERNACHES AWARD

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Chef holding an award in front of a large window overlooking a city skyline.

Sofitel Dubai The Obelisk is proud to announce that Executive Chef Russell Impiazzi has been honored with a 2025 Bernaches Award, Accor’s highest global recognition celebrating innovation, creativity, and the transformative spirit of Heartists®.

Now in their thirty-fifth year, the Bernaches Awards spotlight outstanding initiatives across the Group. This year, an international jury reviewed 48 projects selected from 260 applications representing nearly 50 countries, ultimately naming 23 winners for their impact and forward-thinking approach. Chef Russell was recognised for his exceptional contribution to sustainability within Accor and the wider hospitality industry.

“We are immensely proud of Chef Russell’s recognition at the 2025 Bernaches Awards,” said Haytham Omar, Managing Director of Sofitel Dubai The Obelisk. “His dedication to sustainability, innovation, and culinary excellence represents the very best of our brand and our Heartists®. His actions continue to inspire our guests, and the wider industry.


A Leader in Responsible Gastronomy

As Executive Chef of Sofitel Dubai The Obelisk since 2020, he brings more than 30 years of international culinary expertise to the hotel’s five dining destinations. His commitment to zero food waste, carbon-neutral menus, and locally sourced ingredients has redefined responsible luxury at the hotel. Under his stewardship, the hotel has achieved Green Key certification and Dubai Sustainable Tourism’s Gold Tier, firming its position as a regional sustainability leader.

An Award-Winning Sustainability Project

Chef Russell’s winning project demonstrates measurable impact across the UAE’s sustainability landscape. Highlights include zero-waste kitchens with “no bin days,” carbon-neutral menus, expanded plant-based options, community collaboration with the UAE Food Bank, and 30% local sourcing, targeted to reach 35% by year-end.

His influence extends beyond the hotel, inspiring more than 1,000 students through his “Veg Pledge,” supporting Farm-to-Table education programs, and contributing to national initiatives such as NE’MA, the UAE’s Food Loss and Waste Initiative. His leadership has also earned him recognition as a Sustainability Champion of the year by Gault & Millau (2023) and The Caterer (2024).

Chef Russell’s work reflects Accor’s vision for bold, purpose-driven hospitality—creating meaningful change for teams, communities, and the planet. Learn more about Sofitel Dubai The Obelisk’s Commitment to Sustainability.  

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