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Tealium Accelerates AI-Driven Customer Data Innovation in collaboration with AWS at GITEX GLOBAL 2025

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Two business executives in suits shaking hands during Tealium and AWS partnership signing ceremony at GITEX 2025 Dubai, standing before large AWS branded wall

Tealium, the leading intelligent real-time data streaming platform together with Amazon Web Services (AWS), highlighted their joint capabilities at GITEX GLOBAL 2025, the region’s premier technology event at Dubai World Trade Centre. Both companies continue to work together following their global multi-year Strategic Collaboration Agreement last year, to help enterprises across the Middle East harness AI with trusted, real-time customer data.

At GITEX 2025, Tealium and AWS hosted a signing ceremony to strengthen their collaboration on localized data capabilities. With Tealium’s platform running on AWS data centers in the UAE, customers benefit from improved latency, stronger compliance with local regulations, and the assurance that sensitive data remains within national borders.

By leveraging AWS’s secure and scalable cloud infrastructure, Tealium empowers enterprises in the MEA region to optimize AI-driven data collection, management, and activation solutions. This foundation allows global brands to unify first-party data, build predictive models, and create personalized, scalable, and compliant interactions through the Customer Data Hub on AWS without time-consuming data wrangling. According to Tealium research, 81% of CDP users report gaining a competitive edge in AI initiatives, proving the value of building a solid data foundation.

Jeff Lunsford, Chief Executive Officer, Tealium, said: “In the UAE, AI adoption is scaling at a remarkable pace to become one of the world’s leading digital economies, fueled by visionary initiatives such as its National AI Strategy 2031. At GITEX, we are showcasing how enterprises can move beyond experimentation and achieve measurable impact with dazzling experiences powered by real-time, privacy-compliant customer data. Together with AWS, Tealium is investing in the Middle East and Africa region to help organizations gain speed, compliance, and intelligence in their AI programs, unlocking growth, efficiency, and better customer engagement.”

Recognized as a Leader in the Gartner® Magic Quadrant™ for Customer Data Platforms for two consecutive years, Tealium continues to set the standard for innovation, scalability, and global impact. The UAE is already positioned as one of the world’s most AI-ready nations, with 80% of the country’s professionals using AI tools regularly in their work. This environment provides fertile ground for enterprises to accelerate their digital transformation journeys.

Tealium and AWS experts are available at H8-A20, Hall 8 throughout the event to meet with regional businesses, showcase solutions, and demonstrate how regional enterprises can leverage their joint capabilities to power AI initiatives responsibly and effectively.

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Datadobi Adds Data Access Governance to StorageMAP, Enabling Enterprises to Answer the Critical Question: “Who Has Access to What?”

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Datadobi, a leader in the Data Storage Management Services space, today announced the general availability of Data Access Governance (DAG) within StorageMAP. The new capability gives organizations visibility into who has access to their unstructured data and whether that access aligns with corporate policy. It extends Datadobi’s ability to help enterprises discover, align, and operationalize data across fragmented environments as their intelligence and orchestration layer.

As AI initiatives, cyber threats, and rising data complexity expose the limits of traditional approaches, DAG addresses a critical gap: organizations cannot govern, protect, or extract value from data they cannot see or control. As AI initiatives, cyber threats, and rising data complexity expose the limits of traditional approaches, DAG addresses a critical gap: organizations cannot govern, protect, or extract value from data they cannot see or control.

StorageMAP’s DAG capability gives administrators comprehensive visibility into access permissions across fragmented unstructured data environments. By surfacing who has access to what data, and whether that access aligns with business and security policy. Organizations can detect misaligned permissions, reduce cyber exposure, and enforce governance at scale. This visibility is the essential first stage of the broader DSMS discipline — visibility, understanding, decision, execution — that determines whether organizations can act on their data with confidence.

The introduction of DAG extends StorageMAP’s existing capabilities across data discovery, classification, risk assessment, lifecycle management and AI Data Readiness. Together, these capabilities help organizations to discover what data they have, align it with business value and risk requirements, and operationalize policy-driven action across their environments. The result is unstructured data that supports AI initiatives, strengthens cyber resilience, reduces cost, and drives long-term business value rather than holding it back.

DAG, which was trialed by a number of beta customers, supports a range of enterprise use cases, from protecting sensitive data and reducing breach impact, to maintaining records compliance and managing risk through mergers, acquisitions, and divestitures. Early access customers identified a gap in their understanding of which critical datasets were exposed and who could access them, often relying on manual investigation to respond to audits and security incidents.

With Datadobi’s DAG capabilities, these organizations quickly identify overexposed data and validate access controls to proactively strengthen their security posture. For organizations investing in AI, it provides the governance foundation that trusted, well-governed data requires.  And for those subject to data protection regulations (such as GDPR, HIPAA, or PCI DSS), it delivers the visibility needed to demonstrate that access controls are in place, operating as intended, and aligned with business policy.

“Unstructured data is at the center of every major enterprise challenge right now including AI readiness, cyber resilience, cost management, and regulatory compliance,” said Michael Jack, Co-founder and Chief Revenue Officer for Datadobi. “But organizations cannot address any of those challenges with data they cannot see or control. Data Access Governance gives teams the visibility to understand who has access to what, identify where risk exists, and take action to bring their unstructured data under control. It is a foundational step in turning unstructured data from a source of risk and complexity into a driver of business value.”

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Cloudera and Muroon Announce Strategic MoU

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In a strategic move to advance enterprise digital enablement and support the technological ambitions of Saudi Vision 2030, Cloudera, the only true hybrid platform for data, analytics, and AI, has agreed to a Memorandum of Understanding (MoU) with MuroonI the technology and digital enablement subsidiary of Tawuniya.

The proposed collaboration aims to evaluate opportunities to help organizations across the region modernize their technology capabilities, accelerate digital transformation, and unlock long-term business value. By leveraging Cloudera’s products and services, the engagement will explore how Cloudera’s hybrid data platforms and AI-driven analytics can help to boost Muroon’s expanding IT and digital enablement objectives.

Under the proposed partnership, Muroon and Cloudera will aim to collaborate on delivering secure data exchange and modern cloud architecture. Integrating Cloudera Anywhere Cloud™ principles, the proposed collaboration will explore ways to deliver a consistent cloud experience, enabling organizations to deploy AI and analytics workloads across private data centers and cloud environments with unified governance and security.

The proposed alliance creates complementary roles for both organizations. Muroon will leverage its delivery capabilities, consulting expertise, implementation services, across the Tawuniya ecosystem and the wider region. Cloudera will look to provide technology leadership, platform expertise, solution architecture, and technical enablement.

Ahmad Shakora, General Vice President of META, Cloudera, said:
“Our proposed collaboration with Muroon represents an important milestone in empowering regional organizations with modern hybrid data and AI architectures. Through Cloudera’s ability to bring AI and analytics to data anywhere it resides, combined with Muroon’s deep digital enablement and implementation capabilities, we aim to accelerate innovation, ensure secure data management, and actively contribute to the digital economy goals of Saudi Vision 2030.”

Faisal Bakhsh, Vice President of Business Development and Services Delivery at Muroon, added:
“As the technology arm of Tawuniya Group, Muroon is dedicated to delivering cutting-edge digital solutions that drive operational efficiency and business growth. Exploring this partnership with Cloudera allows us to harness world-class hybrid data and AI platforms to expand our service capabilities, facilitate secure data exchange, and deliver transformative value to our ecosystem and clients across Saudi Arabia.”

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Cloudera and Muroon Announce Strategic MoU

Published

on


In a strategic move to advance enterprise digital enablement and support the technological ambitions of Saudi Vision 2030, Cloudera, the only true hybrid platform for data, analytics, and AI, has agreed to a Memorandum of Understanding (MoU) with MuroonI the technology and digital enablement subsidiary of Tawuniya.

The proposed collaboration aims to evaluate opportunities to help organizations across the region modernize their technology capabilities, accelerate digital transformation, and unlock long-term business value. By leveraging Cloudera’s products and services, the engagement will explore how Cloudera’s hybrid data platforms and AI-driven analytics can help to boost Muroon’s expanding IT and digital enablement objectives.

Under the proposed partnership, Muroon and Cloudera will aim to collaborate on delivering secure data exchange and modern cloud architecture. Integrating Cloudera Anywhere Cloud™ principles, the proposed collaboration will explore ways to deliver a consistent cloud experience, enabling organizations to deploy AI and analytics workloads across private data centers and cloud environments with unified governance and security.

The proposed alliance creates complementary roles for both organizations. Muroon will leverage its delivery capabilities, consulting expertise, implementation services, across the Tawuniya ecosystem and the wider region. Cloudera will look to provide technology leadership, platform expertise, solution architecture, and technical enablement.

Ahmad Shakora, General Vice President of META, Cloudera, said:
“Our proposed collaboration with Muroon represents an important milestone in empowering regional organizations with modern hybrid data and AI architectures. Through Cloudera’s ability to bring AI and analytics to data anywhere it resides, combined with Muroon’s deep digital enablement and implementation capabilities, we aim to accelerate innovation, ensure secure data management, and actively contribute to the digital economy goals of Saudi Vision 2030.”

Faisal Bakhsh, Vice President of Business Development and Services Delivery at Muroon, added:
“As the technology arm of Tawuniya Group, Muroon is dedicated to delivering cutting-edge digital solutions that drive operational efficiency and business growth. Exploring this partnership with Cloudera allows us to harness world-class hybrid data and AI platforms to expand our service capabilities, facilitate secure data exchange, and deliver transformative value to our ecosystem and clients across Saudi Arabia.”

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