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AI IN HEARING AIDS COULD CUT FALL-RELATED INJURIES AMONG THE GULF’S GROWING ELDERLY POPULATION

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Starkey, a global leader in hearing technology, is calling on patients, families and caregivers across the Middle East to actively use the AI capabilities now built into modern hearing technology, starting with fall detection, one of the most underused safety features available to older adults today. The call comes as regional and global data continue to point to falls as one of the most serious, and most preventable, health risks facing ageing populations.

Globally, falls are the second leading cause of unintentional injury death, after road traffic injuries, with an estimated 684,000 people dying from falls each year and a further 37.3 million falls serious enough to require medical attention, according to the World Health Organization. Adults over 60 consistently record the highest fall-related death rates in every region of the world.

The picture across the Gulf is just as pressing. A pooled analysis of studies from Gulf Cooperation Council countries put the prevalence of falls among older adults at approximately 46.9% annually. In the UAE, one study found that around half of elderly participants had experienced a fall within the preceding two years, with women and adults over 70 at greatest risk. City-level studies from Saudi Arabia have recorded annual fall prevalence among older adults ranging from roughly 32% to as high as 58%, depending on the population studied.

“Hearing aids have quietly become one of the most capable health devices a person over 60 can wear, and most patients and families don’t yet realise it,” said Moayad Zalloom, Audiologist and Commercial Sales Manager, Starkey MEA. “Omega AI was engineered so the same sensors that process sound can also detect a fall and alert a caregiver automatically. That is a meaningful safety net for an ageing patient living independently, but only if the feature is switched on and the people around that patient know it exists.”

Starkey MEA said the region’s demographic trajectory makes the issue increasingly urgent. Life expectancy across the GCC continues to rise, and with it, the number of older adults living independently or with limited daily supervision. Fall-related injuries are a leading cause of hospitalisation, loss of independence and long-term disability among this group, yet awareness of preventive technology remains low across the region.

“We spend a lot of time telling patients about hearing performance, and not nearly enough time telling them about the safety features already sitting in the device on their ear,” added Moayad. “Fall detection only works if it is turned on, if a family member is listed as a contact, and if the patient actually wears the device consistently. That is a conversation every audiologist in this region should be having with every older patient, and it is a conversation every family should be having at home.”

Starkey is encouraging patients, caregivers and hearing care professionals across the Middle East to treat three steps as standard practice: confirm that fall detection is enabled during every fitting or follow-up visit, register at least one family member or caregiver as an alert contact, and revisit those settings at routine check-ups rather than only after an incident has already occurred.

Starkey Middle East and Africa will continue working with audiologists, clinics and health partners across the region to raise awareness of AI-enabled safety features and to help translate the technology already available today into fewer preventable injuries among older patients.

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Vertiv expands Manufacturing and Testing Capacity at Tognana Campus near Padua

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Vertiv (NYSE: VRT), a global leader in critical digital infrastructure, today announced investments to expand chiller manufacturing and integrated testing capabilities at its Tognana campus near Padua. The company expects to double chiller production capacity in the region by the end of 2026 and complete a new large-scale testing laboratory in early 2027. The growth is also creating additional career opportunities across the campus. The site serves as one of Vertiv’s principal centers for cooling technology development, bringing together research and development, product management, manufacturing, and a Customer Experience Center, where customers and consultants can participate in witness testing of a broad range of cooling technologies across the thermal chain under real-world operating conditions.

With the growing demand for thermal systems to support high-density AI applications, Vertiv is focused on increasing manufacturing operations and new production processes at the Tognana site to support regional and global chiller capacity. The company is also investing in a new integrated testing laboratory for large-scale chillers, to validate their integration with liquid cooling systems under high-density load conditions and extreme temperature ranges. The expanded capability is intended to help customers validate thermal performance under expected site conditions and deploy increasingly complex cooling systems with greater speed and confidence.

“AI is driving thermal demands that didn’t exist two years ago, with higher densities, faster deployment demands, and no room to compromise on reliability,” said Giordano Albertazzi, CEO of Vertiv. “The expansion at Tognana puts us further ahead with more manufacturing capacity, integrated testing, and advanced thermal management systems built for current and future generations of silicon. This investment reinforces our position at the front of the curve.”

Vertiv has maintained a longstanding presence at the Tognana site since the 1960s, building on the legacy of brands such as Vertiv™ Liebert® and Vertiv™ Hiross, pioneers in precision cooling. Today, the campus serves as one of Vertiv’s principal European centers for data center thermal management, integrating innovation, manufacturing, testing, and customer engagement capabilities. Together with the Castel Guelfo facility near Bologna, it forms one of Vertiv’s main European technology hubs. Bologna and Tognana are also Vertiv Academy sites, providing training programs for technicians, partners and industry professionals. They are part of a network of 30 training centers and academies worldwide, of which 15 are based in Europe, Middle East and Africa (EMEA).

“The expertise of our Tognana teams is central to Vertiv’s ability to support increasingly complex cooling requirements,” said Sam Bainborough, vice president, thermal business at Vertiv in EMEA. “By expanding manufacturing, integrated testing and our local talent base, we are strengthening the campus’s role in serving customers across EMEA and other global markets while creating skilled opportunities in the region.”

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OPTRO LAUNCHES ‘OPTRO PARTNER CONNECT’ TO POWER GLOBAL GRC ECOSYSTEM GROWTH

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Optro (formerly AuditBoard), the leading AI-powered GRC Intelligence Platform empowering enterprises to transform risk into opportunity, has announced the formal launch of Optro Partner Connect. The new partner program offers partners flexible ways to go to market, a comprehensive suite of enablement, certification, technical, and co-marketing support, and a clear, predictable path to expand into new markets, deepen their service offerings, and drive lasting customer outcomes.

Optro Partner Connect replaces legacy frameworks with a modular design centered around distinct partner tracks, initially launching with Advisory Partners and Solution Providers, and a transparent tier structure in which benefits grow as partners do. Because benefits are tiered, partners will know exactly what they can access and unlock at each stage of their journey with Optro. Supporting every partner is a dedicated Partner Center of Excellence (PCoE): a team solely focused on partner success that guides firms through onboarding and ongoing “everboarding,” helping partners reach their first wins sooner and maintain a clear line of sight on their next stage of growth.

“Partners are a critical growth engine for Optro, and Optro Partner Connect ensures our ecosystem’s experience matches the enterprise-grade quality of our platform,” said Scott Whitlock, Global VP of Alliances and Channels at Optro. “By moving away from transaction-only metrics and adopting a holistic evaluation of capacity and competency, we are giving our partners a clear blueprint to build highly profitable services practices around our GRC Intelligence Platform.”

A differentiator of the program is Optro’s roadmap to weave an AI layer throughout the partner experience to give partners back time and help them win by automating repeatable manual tasks, surfacing real-time co-sell guidance in the field, and personalizing each partner’s onboarding so they can spend less time on administration and more time on value creation.

Key Program Highlights At-A-Glance

  • Flexible Tracks & Engagement Models: Partners choose how they go to market across the Advisory and Solution Provider tracks, referring, selling, or servicing with a transparent tier structure, a flexible legal framework, and recognized status as they grow. Financial and servicing incentives reward that momentum, and a services-rich platform offers eligible partners room to build a high-value practice across the full customer lifecycle — from implementation and advisory through managed services.
  • Enablement, Expertise, and Market Presence: A comprehensive benefits suite spanning role-based training and certification, deep technical and co-sell support, and co-branded marketing resources. Beyond a searchable partner directory that helps customers find them, qualified partners have a path to build their own solutions, integrations, and accelerators with Optro — turning their expertise into valuable IP.
  • A Strategic Voice for Optro: Through continuous feedback loops and a formal Partner Advisory Board, invited partners can participate in roadmap and go-to-market strategy discussions, helping to impact the future of connected GRC alongside Optro’s leadership rather than just delivering it.

“Our collaboration with Optro helps us transform how our clients handle audit and compliance,” said Adam Pajakowski, Principal at Crowe. “Through this new partner program, we can continue to help companies move away from outdated, manual processes. We look forward to expanding our work together and continuing to drive great results for our joint clients.”

“We’re excited about the launch of Optro Partner Connect and the added structure it brings to an already strong collaboration,” said Andrew Struthers-Kennedy, Global Lead, CAE Solutions, Protiviti. “The program introduces clearer alignment, more formal recognition, and a scalable framework for how we work together, which we believe will help drive greater consistency and impact as both organizations continue to grow.”

Optro Partner Connect formally goes live today. Comprehensive program briefs, regional guides, and deal registration resources are now available to active partners via a unified, updated partner portal. To learn more or apply to join Optro Partner Connect, visit optro.ai.

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DXC INTRODUCES DXC PRIVATE CLOUD+, BRINGING GREATER CONTROL, SECURITY, AND FLEXIBILITY TO ENTERPRISE CLOUD

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DXC Technology (NYSE: DXC), a leading enterprise technology and innovation partner, has announced that its DXC Private Cloud+ is now generally available. The solution delivers public cloud–like flexibility and pricing while maintaining full control over sensitive data and workloads. Powered by Dell Technologies infrastructure like servers, storage, and cyber resilience solutions and operated by DXC OASIS, DXC’s intelligent orchestration platform, Private Cloud+ helps organizations innovate more easily while still meeting strict requirements for data security, compliance, and sovereignty, at a time when enterprise cloud strategies are rapidly evolving.

As governance, security, data sovereignty, and industry-specific requirements become just as critical as scale, global organizations across industries are moving beyond a single-cloud approach and building multi-cloud portfolios that offer greater choice and control. In this environment, Private Cloud+ adds a powerful new option—combining the economics and agility of hyperscale with the control of private cloud, while providing a unified platform to connect data centers, integrate with public clouds, and prepare for AI workloads.

“Customers across industries from manufacturing to transportation, insurance and more want hyperscale economics, flexibility, and AI-readiness in a true hybrid environment, one that works across what they already run and the public clouds they depend on. Until now, they’ve had to compromise. Private Cloud+, powered by Dell and operated by DXC OASIS, ends that trade-off and enables them to be ready as AI workloads increase,” said Chris Drumgoole, President, Global Infrastructure Services, DXC.

Hosted in DXC’s data centers and orchestrated by DXC OASIS with a Human+ approach, Private Cloud+ supports the full range of enterprise workloads, including VMs, containers, data, backup and resiliency, and private AI. The result is a single environment where customers can reduce technical debt, strengthen security, and move faster from idea to production, supported by consumption-based economics that simplify financial planning.

Private Cloud+ is offered in three editions, enabling enterprises to choose the deployment model that matches their workload, tenancy, and compliance needs:

  • Core: a multi-tenant private cloud with the full Private Cloud+ feature set on consumption-based pricing
  • Dedicated: a single-tenant environment for customers requiring full isolation of compute, storage, and data sovereignty
  • Government: a hardened edition with advanced security controls, operated by cleared domestic personnel, for government agencies and regulated industries


“Enterprises are juggling sensitive workloads, modernization, and AI, all at once. Many are looking for infrastructure that handles it natively, without bolt-ons. That’s exactly what we built with Private Cloud+, with DXC OASIS removing the operational burden so customers can focus on innovation,” said Benjamin Greene, Director, Global Infrastructure Services, Private Cloud, DXC.

DXC and Dell have collaborated for over 25 years, jointly serving more than 2,000 customers worldwide. DXC is a Titanium Black partner in the Dell Technologies Partner Program. Private Cloud+ is a DXC Fast Track solution, focused on AI-fueled capabilities and automation that drive exponential growth.

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