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VSUN unveils plans to capture GCC’s virtual reality market

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VSUN, a leading international manufacturer of world-class smartphones, has outlined its ambitious strategy to capture a large slice of the GCC’s virtual reality market by targeting consumers who are demanding high-performance smartphones with cutting-edge technology.

Virtual reality (VR) made a big splash at the Mobile World Congress 2016 in Barcelona in February this year and is set to appeal to GCC consumers in a big way, given the large gaming community across the Middle East. While VR is still evolving in the region, VSUN aims to use its first-mover advantage to drive an early adoption of the technology by introducing the first of its stylish VR-equipped products in the market well before its competitors.

This Gitex, the company will launch two new technologically advanced 4G/LTE smartphones with proprietary Finger Print technology and significant virtual reality capabilities. VSUN has created a special VR Experience Zone as a highlight at its stand in Gitex for consumers to experience VR first-hand in conjunction with VSUN smartphones.

VSUN’s latest handset devices, Race and Touch, embrace the most advanced Android phone technologies, user-friendly interface and ergonomic design to provide a superior experience to its users. With applications in fields such as entertainment, gaming, education, e-commerce, marketing and more, VSUN’s VR technology opens up a whole new world of reality with ultra immersive experience.

Haitham Kalakeche, CEO of VSUN, described the new products as the showcase for the company’s increasing leadership in the smartphone space. “Virtual reality is the next logical leap in smartphone evolution and we are among the first ones to introduce this technology in the region,” he pointed out. “Our new products showcase our determination to introduce innovative devices that expand the full capabilities of the smartphone. The company is poised for inorganic growth in 2016 with technology being at the helm of driving us forward.”

Swithin D’Silva, Vice President, VSUN, said, “The giant strides that we have made over the past year is a testament to the fact that we are leading the industry into the latest realms of smartphone technology with several new wins across new territories, new markets and new channels. We can see a new genre of educated consumers emerging who can appreciate VSUN’s Virtual Reality smartphones and are willing to pay that slight premium over our nearest competitors.”

VSUN’s new smartphones are a huge improvement on the current handsets available in the market and build on VSUN’s impressive OEM reputation to create market-leading product innovations. The company has capitalized on its strong partnership with MTK, the world’s leading chipset manufacturer, to develop its latest range of smartphones.

“Virtual Reality is not just about sharing experiences, its about simulating our brains and taking us into the world of imagination” said Nitin Jain, Director Products. “At VSUN Innovation Labs (“VLABS”) we are committed to providing a WOW experience to our consumers using high end technology and creativity.”

The sleek Race works on the Android Lollypop 5.1 platform and is equipped with a 1.3 GHz MTK 4G Quadcore Processor and 5-inch high-definition IPS 2.5D Curve Display screen, along with advanced features such as 13 MP Auto Focus Sony Exmors back camera and a 5 MP front camera, Ultra Snapshot, Live Photomode, Dual SIM facility, and Gesture and Voice Capture. The smartphone comes preloaded with VR themes designed to excite and entertain the user and VR Glasses as part of the package.

On the other hand, VSUN Touch with proprietary Finger Print technology features a 1.3 GHz MTK 4G Quadcore Processor working on the Lollypop operating system with a 13MP back camera and 5MP front camera. A host of security and operating features make it an attractive handset to own. End users can actually customize each of their fingers to open up an application of their liking using finger print technology.

Both Race and Touch are equipped with Smart Network Switching that will allow the phones to switch between 4G and 3G technologies. The smartphones present rich 360-degree content that can be viewed in 2D and 3D environments through advanced VR headsets.
The company also plans to have its own team to continuously work on proprietary content and provide to consumer for new and better experience. VLABS will develop real life videos, games and animation in VR and regularly push content to a VSUN consumer’s phone directly.

Race and Touch are competitively priced at Dhs599 and Dhs799 respectively and are available at all leading electronics stores and retail outlets in the Middle East. VSUN will be showcasing these two path-breaking smartphones at the upcoming GITEX Shopper 2016, taking place from March 30 to April 2 at the Dubai International Exhibition Centre.

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Ardee Developments Announces Sales Launch for Fairmont Residences Al Marjan Island

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Ardee Al Marjan

Ardee Developments has announced the launch of sales for Fairmont Residences Al Marjan Island, its highly anticipated branded residential offering in partnership with Fairmont Hotels & Resorts.

Official sales will commence on 1 June 2025 with expression of interest starting 15 May 2025, marking a major milestone in the evolution of Ardee Al Marjan Island, the company’s flagship, multi-billion-dirham development set to redefine coastal living in Ras Al Khaimah.

Fairmont Residences Al Marjan Island will comprise 523 upscale residences — including apartments, townhouses, and sea villas — ranging from one to six bedrooms and spanning 86 m² to over 300 m². Every home is thoughtfully designed to embody refined beachfront living, with uninterrupted sea views and elegant interiors that reflect timeless sophistication.

Bringing together the prestige of the Fairmont brand with the ease of resort-style living, residents will enjoy exclusive access to a private beach, the Fairmont Fit Fitness Centre and Studio, family & kids pool, adults sky pool & terrace & bar, dedicated boardroom and private dining room, resident’s owners lounge as well as wellness facilities including treatment rooms, screening room, games room, kids club and seamless connectivity to the adjacent Fairmont resort.

Further enriching the offering is a tailored suite of à la carte services. From in-home catering and private chef experiences to childcare, dog walking, housekeeping, personal concierge support, and a home maintenance program while residents are away, every element is designed to simplify and enhance everyday living. In addition, residents will enjoy exclusive access to the Accor Owner Benefits Program. This includes Diamond status in the Accor Live Limitless (ALL) programme, the ability to gift Gold status to family and friends, and VIP privileges at over 5,700 hotels and resorts around the world.

With prices starting from AED 2.49 Million, Fairmont Residences Al Marjan Island offers an exclusive opportunity for discerning buyers seeking long-term value, effortless luxury, and a lifestyle defined by exceptional quality in one of the region’s most iconic coastal destinations.

Beyond the residences, guests were given an exclusive look at the next phase of the Ardee Al Marjan Island masterplan. The development is progressing into a fully integrated coastal destination that blends residences, hospitality, leisure, retail, and entertainment on an unprecedented scale.

Key components of the masterplan include branded and serviced residences, private villas, townhouses, a flagship luxury hotel, and a vibrant retail and F&B promenade. The destination will also feature a variety of curated lifestyle offerings — from wellness hubs and gaming lounges to family entertainment zones and waterfront experiences — all designed to create a future-ready, immersive community.

Prioritizing walkability, nature access, and sea connectivity, the project will boast expansive green spaces, direct beach access, and panoramic views, setting a new standard for contemporary island living in Ras Al Khaimah.

Vishal Mehta, CEO of Ardee Developments, added: “As we prepare to open sales of Fairmont Residences Al Marjan Island this June, we are proud to invite buyers into a community that reflects excellence at every level. In partnership with Al Marjan Island, Fairmont Hotels, and Christie’s International Real Estate, we are shaping a new era of luxury coastal living in Ras Al Khaimah — one defined by world-class design, hospitality, and lifestyle, brought together in a truly integrated destination.”

To support global sales efforts, Ardee Developments has appointed Christie’s International Real Estate Ras Al Khaimah as the exclusive master agency. Christie’s will lead GCC and international outreach and client servicing, ensuring a seamless buyer journey.

“This is a vibrant and integrated coastal lifestyle community that combines natural beauty, unparalleled hospitality and leisure not seen in the area before,” said Jackie Johns and Dinesh Chhatwani, Managing Partners at Christie’s International Real Estate Ras Al Khaimah. “Ras Al Khaimah’s momentum as a global hospitality and investment hub, and its rapidly growing real estate market, makes it the ideal launchpad for Ardee Developments to execute its grand vision.”

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MERED Unveils Strategic Vision for Saudi Arabia at Saudi Giga Projects 2025

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MERED

MERED outlined its long-term investment plans and strategic vision for Saudi Arabia at Saudi Giga Projects 2025 in Riyadh. The event, a key platform aligned with Vision 2030, brought together government bodies, giga project leaders, and private sector executives to discuss development, contracting, and talent-building opportunities within the Kingdom’s fast-growing construction and real estate sectors. As part of MERED’s participation, CEO Michael Belton joined a fireside chat where he shared insights into the company’s market entry approach and growth plans for the Saudi market.

“The Kingdom’s rapid urban and infrastructure growth is reshaping residential demand and creating new opportunities for long-term development,” said Michael Belton, CEO of MERED. “Vision 2030 and ongoing economic diversification are driving strong demand across residential, retail, commercial, and hospitality sectors, supported by investor-friendly reforms. In major cities like Riyadh and Jeddah, we’re seeing increased interest in premium and luxury living, as well as growing demand for Class A office spaces that reflect the ambitions of a modern business environment. MERED is well-positioned to meet these changing market needs through high-quality, innovative developments that offer lasting value.”

Yazan Al-Khalidi, Chief Commercial Director at MERED, joined a panel alongside leading developers, consultants, and contractors to discuss workforce capabilities and the skills required to deliver Saudi Arabia’s giga projects efficiently and at scale. The Kingdom’s real estate sector is projected to contribute 10% to GDP by 2030, while non-oil economic activity now accounts for over 50% of national GDP. Knight Frank’s Saudi Report 2025 reveals that 93% of high-income Saudi nationals are actively seeking to buy property, reinforcing the country’s ambition to build a competitive luxury real estate market.

Alongside its growth plans in Saudi Arabia, MERED is supporting the development of future architectural talent in line with the region’s broader goal of equipping young people with in-demand skills. As part of this effort, the company is sponsoring a select group of students to attend the Pininfarina Architecture Summer School in Turin this July, through its partnership with the prestigious Pininfarina Academy, founded by the renowned Italian design house. The program offers hands-on training and exposure to international design practices, giving participants valuable experience they can apply to architectural projects across the region.

MERED’s participation underscores its broader commitment to supporting the Kingdom’s real estate ambitions through innovation, sustainability, and knowledge transfer. With a pipeline of projects already launched in Dubai and Abu Dhabi, including the 290-meter ICONIC Residences designed by Pininfarina, the brand is well-positioned to introduce high-end, future-ready developments to the Saudi market.

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HODL 2025 Opens in Dubai, Advancing the Emirates’ Position as a Global Financial Innovation Hub

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HODL 2025

HODL 2025, organised by Trescon officially opened recently at Madinat Jumeirah, Dubai, marking a pivotal moment in the evolution of blockchain and decentralized finance (DeFi).

The prestigious two-day event follows the Dubai FinTech Summit that commenced on 12th May. During the Summit’s opening ceremony, His Excellency Essa Kazim, Governor of Dubai International Financial Centre (DIFC), announced the launch of the inaugural Dubai Future Finance Week, scheduled for 2026. This flagship initiative will bring together major financial events—including Dubai FinTech Summit, Future Sustainability Forum, Private Capital Forum, Seamless Middle East, HODL Summit, and Dubai Future District Fund AGM—under a unified theme: “Pioneering tomorrow’s financial landscape: Innovation, sustainability, and global connectivity.”

“Being part of the upcoming Dubai Future Finance Week reflects our commitment to fostering innovation and collaboration in the Web3 space,” said Mohammed Saleem, Founder & Chairman, Trescon. “We are proud to contribute to Dubai’s vision of becoming a global financial powerhouse.”


Crypto Rulebook: Toward Global Standards

A day 1 highlight was the expert panel “Crypto rulebook: Global best practices and regulatory measures”, moderated by Saqr Ereiqat, Secretary General, Dubai Digital Asset Association. Speakers included:

  • Dyma Budorin, CEO, Hacken
  • Samir Safar-Aly, MENA FinTech Association
  • Erwin Voloder, European Blockchain Association
  • Belal Jassoma, DMCC

“We want to have the best ecosystem for entrepreneurs to run their business.” — Dyma Budorin
 “Regulations need to catch up and work together.” — Samir Safar-Aly

The discussion emphasized the need for global regulatory coherence and innovation-friendly compliance frameworks.

Insuring Web3: A $6 Trillion Opportunity

Another standout session, “Insuring the Future of Crypto: Bridging Risk & Innovation in the Digital Asset Economy”, spotlighted the crucial role of insurance in de-risking digital finance.

“Insurance has been a bedrock component of sustainability; it is a $6 trillion market.” — Joseph Ziolkowski

The panel explored how risk-aligned insurance solutions are key to unlocking institutional trust and long-term ecosystem resilience.

During his session, Cristian Ulloa, Co-Founder & CEO of Liquid Loans, Platinum sponsor of HODL 2025, shared valuable strategies for building wealth in crypto while steering clear of common pitfalls that lead to crypto regret.

Global Leaders on the HODL Stage

Day 1 also featured other prominent speakers sharing insights across DeFi, tokenisation, compliance, and blockchain banking including:

  • Corbin Fraser, CEO, Bitcoin.com
  • Nils Andersen-Röed, Global Head of FIU, Binance
  • Gracy Chen, CEO, Bitget
  • Rifad Mahasneh, CEO MENA, OKX
  • Robert Crossley, Global Head, Franklin Templeton
  • Joseph Ziolkowski, CEO, Relm Insurance
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