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Al Falak secures Microsoft Surface Pro 4 distribution for Saudi Arabia

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Al Falak, Electronic Equipment & Supplies Co, recently announced the launching of Microsoft Surface Pro 4 in the Kingdom of Saudi Arabia (KSA) as a distributor of the best-in-class Windows tablet. The company will also be distributing the new tablet’s full range of accessories. This reflects not only Al Falak’s leadership in the KSA’s IT sector but also shows its commitment to support Microsoft Arabia’s growth plans in the Saudi market as its strategic local partner.

With more than three decades in the business, Al Falak has built a network of strategic business partnerships with leading vendor companies around the world, and has received due recognition for its efforts such as receiving the ‘FY15 EMEA Best Distributor Award of the Year for Office Online’ from Microsoft. The company has been a long time distributor for Microsoft over the last 20 years—offering its full range of products (XBox, Microsoft Office, etc.) and technologies to the Saudi Market. Al Falak is also the first in the GCC region to sell Electronic Software Delivery (ESD) keys for Windows and Microsoft Office to system builder resellers in Saudi Arabia.

With 12.3-inch display and powerful processing capabilities, Surface Pro 4 has been available to KSA customers since May 1st of this year. Various variants of the product will be rolled out in the local market with the following specifications: Intel Core i5, 4 GB RAM, 128 GB storage; Intel Core i5, 8 GB RAM, 256 GB storage; Intel Core i7, 16 GB RAM, 256 GB storage; and Intel Core i7, 16 GB RAM, 512 GB storage.

Further, Surface Pro 4 includes various ports for different uses and needs, including full-size USB 3.0, Mini DisplayPort, microSD card reader, Micro USB, headset jack, and Type Cover port that enables you to use the Type Cover, a slim keyboard that allows users to go from tablet to laptop mode. The tablet also offers touch functionality or typing via keyboard or writing with the Surface Pen or even voice commands.

Ahmed Ashadawi, President and CEO, Al Falak, said: “As a distributor of Surface Pro 4 in the KSA, we are demonstrating once again our successful partnership with Microsoft Arabia and our shared commitment to meet and anticipate the needs of our customers as well as exceed their expectations. By making it available for the first time, we are providing the local market with a new cutting-edge device designed with unmatched features to outperform both laptops and tablets existing in the region today.

Rakan Tarabzouni, Head of Windows OS & Devices at Microsoft Arabia, said: “We are happy to collaborate with Al Falak in this latest strategic move to launch Surface Pro 4 in the KSA, which we consider one of our important markets. Through Al Falak’s strong reputation and established presence in the KSA, we are confident that we will successfully launch and distribute the product in the local market. Additionally, such a move will enable us to further highlight our approach to adopt the concept of advanced business performance via mobile and compact devices and promote the Bring Your Own Device (BYOD) initiative not only in the KSA but the rest of the Gulf region. Surface Pro 4 enables users and business to achieve more, anywhere.”

Al Falak Electronic Equipment & Supplies Company was founded in 1981 to assist and contribute to the technical modernization of the Kingdom of Saudi Arabia and the Gulf region. Al Falak is a wholly owned Saudi Arabian company. It has played a major role in the IT evolution by serving a diverse clientele throughout the region, including government ministries and agencies, universities, and prestigious private sector corporations in Saudi Arabia, the UAE, Bahrain, Qatar and Kuwait.

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ASUS Redefines Next-Gen Business Computing with the ExpertCenter P400 AiO

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ASUS ExpertCenter

ASUS recently announced the ExpertCenter P400 AiO (P440VA), an all-in-one solution that combines performance and style in a compact design. It features a 24-inch FHD touchscreen1 display with 100% sRGB color gamut and a 93% screen-to-body ratio. Combined with immersive Dolby Atmos audio, it provides a premium experience for multimedia tasks.

ExpertCenter P400 AiO also integrates ASUS AI ExpertMeet to enhance videoconferencing experiences, adding value for businesses that rely on virtual collaboration. Its VESA-mount compatibility and sleek form factor offer flexibility in any modern workspace, while business-grade security with ASUS ExpertGuardian and connectivity features ensure reliability in SMB environments.

Designed with a sleeker profile, the ExpertCenter P400 AiO is 25% thinner than previous generations, making this ASUS’ most compact all-in-one PC. It also includes a comprehensive lineup of ports, including an optional HDMI-in port that allows users to connect their laptop for a bigger screen experience. Moreover, the height-adjustable stand (HAS) on the ASUS ExpertCenter P400 AiO offers tilt, swivel, and height adjustments, providing perfect viewing angles whether sitting or standing.

Class-leading performance

ASUS ExpertCenter P400 AiO is built to power through any task and offers streamlined management to reduce admin workload. Powered by up to an Intel Core i7 processor, along with up to 64 GB DDR5 memory and up to 2 TB SSD, ExpertCenter P400 AiO delivers exceptional processing power.

Businesses can experience lightning-fast connectivity on the ExpertCenter P400 AiO with Wi-Fi 7 that delivers speeds of up to 3x faster than Wi-Fi 6.

Productivity enhanced by AI

ASUS ExpertCenter P400 AiO has been engineered to take advantage of the latest AI tools. This includes ASUS AI ExpertMeet, which helps elevate the meeting experience, optimizing calls with AI noise-canceling audio and AI camera. AI Meeting Minutes automatically transcribes meetings by turning audio into text, making it easy to review later. It can summarize key points of the meeting, as well as identify multiple speakers.

Moreover, users can supercharge their productivity with Microsoft Copilot with commercial data protection. Featuring a dedicated key, one click means endless exploration, achieving more with less time and effort.

Display of brilliance

ASUS ExpertCenter P400 AiO features a 24-inch FHD edge-to-edge slim-bezel design with an impressive 93% screen-to-body ratio. Offering 178° viewing angles and a 100% sRGB color gamut for vivid, lifelike colors, the screen also has anti-glare properties, TÜV Rheinland certification for low blue-light emissions to ensure optimal eye comfort under extended use.

A retractable camera is included, which can be accessed by an intuitive push-and-pull design. This hides the camera completely when not in use and ensures that users know when the camera is active, giving an added layer of security and peace of mind.

Business-grade security

With robust security features, ASUS ExpertCenter P400 AiO shields personal data with multiple ASUS ExpertGuardian protections. This includes a commercial-grade and NIST SP 800-155 compliant BIOS with 5 years of ASUS BIOS and driver update support, plus an integrated biometric login with FIDO authentication that safeguards critical data from software, firmware and hardware.

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Samsung Announces Pre-Order Availability for the Galaxy S25 Edge in UAE

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Galaxy S25 Edge

Samsung Gulf Electronics has announced that the new Galaxy S25 Edge is now available for pre-order for customers across the UAE until May 29th, 2025.  Crafted with style and strength in mind, Galaxy S25 Edge strikes a new balance of premium, pro-level performance in a resilient titanium body that’s only 5.8mm thick. S25 Edge delivers on the S Series legacy, integrating an iconic Galaxy AI-enabled camera and unleashing a new realm of creativity in an effortlessly portable device.

Fadi Abu Shamat, Head of the Mobile eXperience Division at Samsung Gulf Electronics, said: “We are excited to launch the S25 Edge in the UAE, where technological innovation and premium lifestyle experiences are highly valued. The Galaxy S25 Edge is more than a slim smartphone, as it not only marks a breakthrough for its category but also accelerates important innovation across the mobile industry. Its sleek design and outstanding AI-powered features will particularly resonate with UAE consumers who demand both sophistication and performance in their digital lifestyle, reinforcing Samsung’s position as a leader in the premium smartphone segment.”

With a thin 5.8mm chassis, Galaxy S25 Edge is a remarkable feat of engineering that weighs just 163 gm. The optimally curved edges and sturdy titanium frame offer enduring protection for everyday use. The latest Corning Gorilla Glass Ceramic 2, a new glass ceramic offering that delivers engineered resilience, is used for the front display to yield both vibrancy and strength on Galaxy S25 Edge.

Galaxy S25 Edge has a 200MP wide lens, upholding the Galaxy S series’ iconic camera experience while taking Nightography to a new level. Thanks to its ultra-high resolution, users get sharper photos while maintaining clearer shots with large pixel size in low-light environments. The 12MP ultra-wide sensor features autofocus for crisp, detailed macro photography and more creative flexibility.

Galaxy S25 Edge features the same ProVisual Engine optimized for Galaxy S25 with pro-grade enhancements, like ensuring sharp details for clothes or plants and natural, true-to-life skin tone in portraits. Galaxy AI-powered editing features, including fan-favorites like Audio Eraser and Drawing Assist pair advanced creative and editing tools with a never-before-seen slim form factor.

Galaxy S25 Edge is built to deliver premium performance, starting with the Snapdragon 8  Elite Mobile Platform for Galaxy, customized by Qualcomm Technologies, Inc. Advanced, efficient AI image processing is enabled by ProScaler, which delivers a 40% improvement in display image scaling quality, while incorporating Samsung’s customized mobile Digital Natural Image engine (mDNIe).

Galaxy S25 Edge integrates AI agents that work seamlessly across multiple apps, helping as a true AI companion to get things done more easily. Now Brief and Now Bar include third-party app integrations for greater convenience and helpful reminders during everyday commuting, dining and more.

Thanks to Galaxy’s deep integration with Google, Galaxy S25 Edge brings Gemini’s latest advancements to more users. Users can show Gemini Live what they see on their screen or in the world around them while simultaneously interacting with it in a live conversation.

Experiences powered by Galaxy AI on Galaxy S25 Edge are designed with privacy at the core. On-device AI processing ensures data is kept secure by Samsung Knox Vault, ensuring hyper-personalized mobile experiences that never sacrifice privacy.

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Galaxy Tab S10 FE Series Brings Intelligent Experiences to the UAE

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Samsung FE

Samsung Gulf Electronics has launched the Galaxy Tab S10 FE and Galaxy Tab S10 FE+, offering new entry points for UAE consumers to the Galaxy ecosystem on a premium tablet design. Equipped with the largest screen yet on the Galaxy Tab FE Series and slimmer bezels that expand its display, the Galaxy Tab S10 FE+ provides a fun, immersive viewing experience for everything from entertainment to studying and day-to-day tasks. Samsung’s Intelligent Features empower users to get more done with ease, while a slimmer design helps users to achieve their creativity and productivity on the go.

Fadi Abu Shamat, Vice President and Head of the Mobile eXperience Division at Samsung Gulf Electronics, said: “With the new Galaxy Tab S10 FE Series, we’re bringing Samsung’s powerful Galaxy AI and connected ecosystem into the hands of even more users in the UAE, unlocking new levels of productivity, creativity and immersion. Designed with ultra-slim bezels, expansive displays and seamless integration, the Galaxy Tab S10 FE empowers users to work, create and connect in smarter and more meaningful ways.”

Stunning Clarity on a Bigger, Vibrant Display

Combining the Galaxy Tab S Series’ heritage design with slim bezels, the Galaxy Tab S10 FE+ 13.1-inch display offers immersive entertainment on a screen that’s almost 12% larger than the previous FE+. Smooth visuals enabled by a 90Hz refresh rate and new levels of visibility up to 800 nits HBM on the Galaxy Tab S10 FE Series ensure an optimal viewing experience when watching videos and gaming. Vision Booster’s automatic adjustments enhance brightness and visibility even in ever-changing outdoor environments while blue-light emissions are safely reduced to minimize eye strain, meeting every unique viewing need.

Robust Performance in a Portable Design

The Galaxy Tab S10 FE Series boosts productivity when working or studying, and delivers fast, smooth gameplay without interruption. Performance upgrades enable the Galaxy Tab S10 FE Series to help users switch effortlessly between multiple apps when they are being creative, allowing for improved multitasking. And when capturing everyday moments in the classroom or in workspaces, a newly upgraded 13MP high resolution rear camera produces clear and vivid photos.

These versatile experiences, from powerful work to seamless play, accompany users everywhere they go. Now more than 4% lighter than its predecessor, Galaxy Tab S10 FE is even easier to carry around, while the Galaxy S10 Tab FE Series offers hassle-free storage and mobility at home, on campus, in the workplace and elsewhere with its slim design. Engineered for resilience and durability to withstand the elements, the FE Series also comes with the same IP68 rating as the newest Galaxy Tab S10 Series.

Advanced Features Unleash Potential

Building on Samsung’s legacy of delivering premium experiences across the Galaxy ecosystem, the Galaxy Tab S10 FE+ and Galaxy Tab S10 FE are the first models in the FE Series to come equipped with cutting-edge AI capabilities right out of the box, fueling user productivity.

  • Fan-favorite Circle to Search with Google allows you to search what you see on your tablet without switching apps. Quickly get the info you need, translate text on screen or get homework help with step-by-step explanations – all on one large screen.
  • Samsung Notes features like Solve Math for quick calculations of handwriting and text, and Handwriting Help to tidy up notes easily, make notetaking easier than ever so users can stay focused in the moment.
  • AI assistants are instantly launched with a single tap of the Galaxy AI Key on the Book Cover Keyboard. Plus, AI assistants can be customized based on users’ preferences for a more personalized experience.
  • An upgraded Object Eraser lets users effortlessly remove unwanted objects from photos, with automatic suggestions for quick and easy edits.
  • Newly introduced Best Face ensures perfect group photos by selecting and combining the best expressions and features.
  • Auto Trim brings cherished moments to life by sifting through multiple videos to seamlessly compile highlight reels. 
  • The Galaxy Tab S10 FE Series also serves as the perfect canvas for creativity with pre-loaded apps and tools including LumaFusion, Goodnotes, Clip Studio Paint and more, alongside other spotlight apps like Noteshelf 3, Sketchbook and Picsart.

For an even more intuitive AI experience, the FE Series seamlessly integrates with other Samsung Galaxy devices. Similar to the Galaxy Tab S10, users can access a comprehensive overview of their home status with the Home Insight widget dashboard and 3D Map View feature. Summarized status updates of SmartThings-enabled devices give users peace of mind when out and about.

Security Your Way

As with any Galaxy device, the Galaxy Tab S10 FE Series is fortified by strong security, Samsung Knox, Samsung Galaxy’s defense-grade, multi-layer security platform built to safeguard critical information and protect against vulnerabilities with end-to-end hardware, real-time threat detection and collaborative protection.

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