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Al Falak secures Microsoft Surface Pro 4 distribution for Saudi Arabia

Published

10 years ago

May 10, 2016

admin

Al Falak, Electronic Equipment & Supplies Co, recently announced the launching of Microsoft Surface Pro 4 in the Kingdom of Saudi Arabia (KSA) as a distributor of the best-in-class Windows tablet. The company will also be distributing the new tablet’s full range of accessories. This reflects not only Al Falak’s leadership in the KSA’s IT sector but also shows its commitment to support Microsoft Arabia’s growth plans in the Saudi market as its strategic local partner.

With more than three decades in the business, Al Falak has built a network of strategic business partnerships with leading vendor companies around the world, and has received due recognition for its efforts such as receiving the ‘FY15 EMEA Best Distributor Award of the Year for Office Online’ from Microsoft. The company has been a long time distributor for Microsoft over the last 20 years—offering its full range of products (XBox, Microsoft Office, etc.) and technologies to the Saudi Market. Al Falak is also the first in the GCC region to sell Electronic Software Delivery (ESD) keys for Windows and Microsoft Office to system builder resellers in Saudi Arabia.

With 12.3-inch display and powerful processing capabilities, Surface Pro 4 has been available to KSA customers since May 1st of this year. Various variants of the product will be rolled out in the local market with the following specifications: Intel Core i5, 4 GB RAM, 128 GB storage; Intel Core i5, 8 GB RAM, 256 GB storage; Intel Core i7, 16 GB RAM, 256 GB storage; and Intel Core i7, 16 GB RAM, 512 GB storage.

Further, Surface Pro 4 includes various ports for different uses and needs, including full-size USB 3.0, Mini DisplayPort, microSD card reader, Micro USB, headset jack, and Type Cover port that enables you to use the Type Cover, a slim keyboard that allows users to go from tablet to laptop mode. The tablet also offers touch functionality or typing via keyboard or writing with the Surface Pen or even voice commands.

Ahmed Ashadawi, President and CEO, Al Falak, said: “As a distributor of Surface Pro 4 in the KSA, we are demonstrating once again our successful partnership with Microsoft Arabia and our shared commitment to meet and anticipate the needs of our customers as well as exceed their expectations. By making it available for the first time, we are providing the local market with a new cutting-edge device designed with unmatched features to outperform both laptops and tablets existing in the region today.

Rakan Tarabzouni, Head of Windows OS & Devices at Microsoft Arabia, said: “We are happy to collaborate with Al Falak in this latest strategic move to launch Surface Pro 4 in the KSA, which we consider one of our important markets. Through Al Falak’s strong reputation and established presence in the KSA, we are confident that we will successfully launch and distribute the product in the local market. Additionally, such a move will enable us to further highlight our approach to adopt the concept of advanced business performance via mobile and compact devices and promote the Bring Your Own Device (BYOD) initiative not only in the KSA but the rest of the Gulf region. Surface Pro 4 enables users and business to achieve more, anywhere.”

Al Falak Electronic Equipment & Supplies Company was founded in 1981 to assist and contribute to the technical modernization of the Kingdom of Saudi Arabia and the Gulf region. Al Falak is a wholly owned Saudi Arabian company. It has played a major role in the IT evolution by serving a diverse clientele throughout the region, including government ministries and agencies, universities, and prestigious private sector corporations in Saudi Arabia, the UAE, Bahrain, Qatar and Kuwait.

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HONOR Announces the Official Availability of HONOR X7e Plus 5G

Published

2 days ago

July 29, 2026

Integrator Web-Editor

HONOR, a global AI device ecosystem company, today announced the official open sale of the HONOR X7e Plus 5G, delivering exceptional battery life, industry-leading durability, and advanced AI features at an accessible price point. Designed for everyday users who need a reliable smartphone that can keep up with demanding days, the HONOR X7e Plus 5G sets a new benchmark for smartphones available within its range.

The Biggest Battery in Its Segment

At the heart of the HONOR X7e Plus 5G is its massive 8100mAh battery[1], the largest battery in its category, engineered to keep up with demanding lifestyles from morning until night and beyond. The device also supports 45W HONOR SuperCharge, allowing for fast and efficient power recovery whenever needed.

Built for Real-Life Durability

Built for real life, the HONOR X7e Plus 5G brings durability features rarely seen at this price point. The device offers up to 2.5m drop resistance, supported by an all-round drop protection architecture and backed by SGS Premium Performance Certification with a 5-Star industry leading Drop Resistance rating.

Industry-Leading Water and Dust Resistance

The durability story continues with IP68, IP69 and IP69K water and dust resistance, helping the device withstand challenging everyday conditions including rain, dust, splash exposure, and even 1.5m water submersion.

Wet-hand Touch also helps the display remain responsive when users’ hands or the screen are damp, making it easier to continue navigating, messaging or answering calls when moisture gets in the way.

Creativity Powered by AI Image-to-Video 2.0

HONOR X7e Plus 5G introduces AI Image-to-Video 2.0, enabling users to transform still images into dynamic video content using natural language prompts and built-in templates. This next-generation feature unlocks new creative possibilities, allowing users to bring static memories to life in a more immersive, cinematic format.

Intuitive AI Integration and Superior Processing

Furthermore, the newly launched smartphone comes with a dedicated AI Button, separate from the power key, for quick access to smart tools. A double press instantly opens the camera—even from the lock screen—while customizable gestures allow users to launch apps or access features.

Flagship-Level AI for Everyday Convenience

Beyond endurance and protection, the HONOR X7e Plus 5G delivers an intelligent user experience powered by MagicOS 10.0 based on Android 16.

The device comes equipped with a range of AI-powered productivity and creativity tools, including AI Translation, AI Image to Video 2.0, AI Eraser, AI Upscale, AI Notes, AI Recorder and Magic Portal, bringing flagship-level AI capabilities to more users.

Color, Price and Availability

HONOR X7e Plus 5G is available for purchase in three stunning color variants: Velvet Black, Meteor Silver and Desert Gold for an affordable price starting from AED 899. Consumers can buy HONOR X7e Plus 5G through HONOR’s official online store and authorized retail partners across the UAE.

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HONOR Announces the Official Availability of HONOR X7e Plus 5G

Published

4 days ago

July 27, 2026

Integrator Web-Editor

Built for demanding days, with an 8100mAh battery, industry-leading durability and AI Image to Video 2.0

HONOR, today announced the official open sale of the HONOR X7e Plus 5G, delivering exceptional battery life, industry-leading durability, and advanced AI features at an accessible price point. Designed for everyday users who need a reliable smartphone that can keep up with demanding days, the HONOR X7e Plus 5G sets a new benchmark for smartphones available within its range.

The Biggest Battery in Its Segment

At the heart of the HONOR X7e Plus 5G is its massive 8100mAh battery, the largest battery in its category, engineered to keep up with demanding lifestyles from morning until night and beyond. The device also supports 45W HONOR SuperCharge, allowing for fast and efficient power recovery whenever needed.

Built for Real-Life Durability

Industry-Leading Water and Dust Resistance

Creativity Powered by AI Image-to-Video 2.0

Intuitive AI Integration and Superior Processing

Flagship-Level AI for Everyday Convenience

Beyond endurance and protection, the HONOR X7e Plus 5G delivers an intelligent user experience powered by MagicOS 10.0 based on Android 16.

Color, Price and Availability

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More Than a Storage Device, Less Than a Collector’s Trophy: SanDisk FIFA World Cup 2026 Global Edition USB-C Flash Drive

Published

7 days ago

July 24, 2026

Integrator Web-Editor

SanDisk has given one of its everyday USB-C flash drives a football-inspired makeover with the FIFA World Cup 2026 Global Edition, and the result is a storage accessory that blends practicality with collector appeal. While the internals remain familiar, it is the packaging, colourful finish and official FIFA branding that make this version stand out.

This review unit comes with 128GB of storage, USB 3.2 connectivity and quoted read speeds of up to 300MB/s, making it suitable for quickly transferring large photo libraries, 4K videos or project files between smartphones, tablets and laptops equipped with USB-C ports. It also supports SanDisk’s mobile backup application for users looking to automate backups from compatible Android devices.

Design is where this limited edition earns its personality. The drive adopts a compact, cap-style construction, with the USB-C connector protected by a removable cover that fits securely during use.

The colourful geometric artwork inspired by the FIFA World Cup 2026 branding gives the drive a fresh, premium appearance, while the embossed football pattern on the rear adds a subtle finishing touch.

Unlike many novelty editions, this one doesn’t feel overly flashy and still looks professional enough to carry daily.

A welcome addition is the included official FIFA World Cup 2026 lanyard. Besides adding collector value, it makes the tiny drive significantly easier to carry or attach to a backpack, camera bag or key organiser, reducing the chances of misplacing such a compact storage device.

In everyday handling, the flash drive feels lightweight yet well assembled. Its compact size means it occupies very little space when plugged into laptops or tablets, although, like most cap-based drives, users will need to keep track of the removable cap when in use.

Overall, the SanDisk FIFA World Cup 2026 Global Edition USB-C Flash Drive is a simple but attractive limited-edition product.

It combines dependable USB-C storage performance with official tournament branding that football fans will appreciate.

For users already looking for a high-speed USB-C flash drive, the FIFA edition adds enough exclusivity and thoughtful presentation to make it more memorable than a standard storage device, without compromising the practicality SanDisk is known for.