Vapiano is set to introduce breakfast for the first time in its history across its UAE outlets, marking an exciting new chapter for the international dining brand. The new Vapiano Breakfast Menu has been created to bring a fresh, social, and relaxed international lifestyle experience to the morning dining scene, offering guests a new way to begin their day with freshly prepared dishes, premium ingredients, and world-class Illy coffee.

Owned and operated in the UAE by Al Ahlia Group, Al Ahlia General Trading Company PVT LTD, which was conceived and established in 1979 by a group of prominent UAE Nationals, Vapiano continues to strengthen its presence in the country’s evolving food and beverage landscape.

Known for its fresh ingredients, casual dining atmosphere, and made-to-order culinary experience, Vapiano is now extending its offering into breakfast with a menu designed to appeal to today’s evolving dining preferences. The new breakfast selection has been created to bring together comfort, freshness, convenience, and flavour, giving guests the opportunity to enjoy a relaxed breakfast experience whether they are starting their workday, meeting friends, taking a slow morning break, or enjoying a weekend gathering.

The launch is especially significant as it represents the first Vapiano Breakfast Menu to be introduced anywhere in the world, with the UAE selected as the pioneering market for this new chapter in the brand’s journey. This global first reflects the UAE’s dynamic dining culture, its appetite for fresh culinary experiences, and its position as a leading market for innovation in the food and beverage sector.

The new breakfast menu features a wide variety of dishes created for different tastes and morning moods. Guests can enjoy wholesome bowls, warm croissant-based favourites, egg dishes, sourdough options, fresh juices, smoothies, coffee, and tea.

The menu also includes comforting favourites such as Classic Omelette and Shakshuka, served on Vapiano’s baked sourdough pizza base. For guests looking for lighter and refreshing options, the menu offers the House Granola Acai Bowl, Mango Chia Pot, and Feel-Good Bowl, alongside freshly squeezed juices and a selection of coffee and tea options.

With the introduction of breakfast, Vapiano aims to become a new morning destination for guests seeking quality, freshness, and a warm social setting. The menu has been designed not only as a food offering, but as a complete morning experience – one that encourages guests to gather, connect, share, and enjoy a different side of Vapiano.

“Breakfast is one of the most important moments of the day, and we are excited to bring the Vapiano experience into this occasion for the very first time,” said Ilenia Alba, Head of Operation. “Launching the first Vapiano Breakfast Menu worldwide in the UAE is a proud milestone for us. This market has always embraced fresh ideas and new dining experiences, making it the perfect place to introduce our breakfast concept. We look forward to welcoming guests to enjoy good mornings, fresh flavours, and memorable moments at Vapiano.”

The introduction of Vapiano Breakfast also responds to a growing demand for morning dining experiences that are casual, social, and high quality. With more guests looking for places that offer both convenience and atmosphere, Vapiano’s breakfast menu creates a new opportunity for people to enjoy the brand earlier in the day.

The Vapiano Breakfast Menu will be available from May 20 across Vapiano UAE outlets at Abu Dhabi Mall, Marina Mall Abu Dhabi, Yas Mall, Bawadi Mall Al Ain, Palm Jumeirah Mall, City Centre Al Zahia, City Centre Deira, and Al Jimi Mall.

For more information, guests can follow @VapianoUAE on social media.

About Vapiano

Vapiano is an international restaurant brand known for its relaxed atmosphere, fresh ingredients, and made-to-order dining experience. With a menu inspired by Italian flavours and a casual social setting, Vapiano brings people together over fresh food, warm hospitality, and memorable dining moments.

In the UAE, Vapiano is owned and operated by Al Ahlia Group, Al Ahlia General Trading Company PVT LTD, which was conceived and established in 1979 by a group of prominent UAE Nationals.

This summer, football fever takes over Dubai as The Coterie Ibn Battuta partners with African + Eastern to launch Festiball at The Coterie Clubhouse by Stella Artois. Running from June 11 to July 19, the high-energy World Cup fan festival promises giant screens, stadium-style energy and unforgettable match-day moments from first kick to the Final.

Designed to capture the energy and unpredictability that makes football so special, Festiball will transform The Coterie into a stadium-style fan destination packed with live entertainment, immersive activations, crowd energy and non-stop tournament action throughout the summer.

Fans can also expect dedicated match-day food and drinks menus including stacked burgers, pies, pastries and loaded chip cones alongside The Coterie’s signature à la carte menu. 

Selected headline fixtures will turn up the energy with CO2 cannons, ultras-style flags, live DJs, drums and MC hosts creating an electric stadium atmosphere right in the heart of Dubai.

Throughout the tournament, fans can expect all-day hops offers, score prediction competitions, match-day prizes and surprise fan moments across every major fixture – with AED 500 vouchers up for grabs during activated games. Ladies can also kick-start selected match days with complimentary drinks before kick-off, while returning fans will unlock exclusive rewards and tournament-long experiences throughout the summer.

Speaking about the launch, Heinrich Spies, General Manager, said:“Festiball is all about bringing people together and recreating the energy, excitement and unpredictability that makes football so special. We wanted to create more than just a place to watch the games – this is a full football festival experience with incredible atmosphere, entertainment and fan moments from start to finish.”

With football fans expected to gather across the city this summer, Festiball at The Coterie Clubhouse by Stella Artois is set to become one of Dubai’s go-to destinations for every goal, chant, celebration and unforgettable match-day moment.

DABUBU CHOCOLATE has officially arrived in the UAE, launching exclusively online as the first collectible luxury chocolate brand of its kind in Dubai. Blending playful creativity with premium chocolate craftsmanship and Middle Eastern inspired flavours, the brand introduces a completely new confectionery concept designed specifically for the region’s growing luxury and culture-driven consumer market. Consumers can now purchase the launch collection exclusively via www.dabubuchocolate.ae, with delivery available across the UAE.

Created through a collaboration between TACO BRANDS LLC-FZ and A22 FZC, DABUBU CHOCOLATE transforms the iconic Dabubu character into an edible experience inspired by curiosity, nostalgia, art and culture.

The first release introduces a signature 100g chocolate bar featuring a rich blend of salted caramel, dates, baklava and cardamom, a flavour combination never before seen in the UAE, combining familiar regional flavours with a modern premium twist. Each bar also includes DABUBU’s signature mystery chain detail, making every piece instantly recognisable and collectible.

“DABUBU CHOCOLATE was created to be more than just chocolate,” said Werner Coetzee, Co-Founder of TACO BRANDS. “We wanted to build a product that feels playful, premium, visually exciting and deeply connected to the UAE market and culture.”

Manufactured in the UAE and developed specifically for the GCC market, DABUBU CHOCOLATE aims to bridge the gap between luxury gifting, pop culture and modern confectionery. The launch reflects the growing demand for products that are not only high quality, but also experience driven and social media friendly.