HODL 2025, organised by Trescon officially opened recently at Madinat Jumeirah, Dubai, marking a pivotal moment in the evolution of blockchain and decentralized finance (DeFi).

The prestigious two-day event follows the Dubai FinTech Summit that commenced on 12^th May. During the Summit’s opening ceremony, His Excellency Essa Kazim, Governor of Dubai International Financial Centre (DIFC), announced the launch of the inaugural Dubai Future Finance Week, scheduled for 2026. This flagship initiative will bring together major financial events—including Dubai FinTech Summit, Future Sustainability Forum, Private Capital Forum, Seamless Middle East, HODL Summit, and Dubai Future District Fund AGM—under a unified theme: “Pioneering tomorrow’s financial landscape: Innovation, sustainability, and global connectivity.”

“Being part of the upcoming Dubai Future Finance Week reflects our commitment to fostering innovation and collaboration in the Web3 space,” said Mohammed Saleem, Founder & Chairman, Trescon. “We are proud to contribute to Dubai’s vision of becoming a global financial powerhouse.”

Crypto Rulebook: Toward Global Standards

A day 1 highlight was the expert panel “Crypto rulebook: Global best practices and regulatory measures”, moderated by Saqr Ereiqat, Secretary General, Dubai Digital Asset Association. Speakers included:

• Dyma Budorin, CEO, Hacken
• Samir Safar-Aly, MENA FinTech Association
• Erwin Voloder, European Blockchain Association
• Belal Jassoma, DMCC

“We want to have the best ecosystem for entrepreneurs to run their business.” — Dyma Budorin
 “Regulations need to catch up and work together.” — Samir Safar-Aly

The discussion emphasized the need for global regulatory coherence and innovation-friendly compliance frameworks.

Insuring Web3: A $6 Trillion Opportunity

Another standout session, “Insuring the Future of Crypto: Bridging Risk & Innovation in the Digital Asset Economy”, spotlighted the crucial role of insurance in de-risking digital finance.

“Insurance has been a bedrock component of sustainability; it is a $6 trillion market.” — Joseph Ziolkowski

The panel explored how risk-aligned insurance solutions are key to unlocking institutional trust and long-term ecosystem resilience.

During his session, Cristian Ulloa, Co-Founder & CEO of Liquid Loans, Platinum sponsor of HODL 2025, shared valuable strategies for building wealth in crypto while steering clear of common pitfalls that lead to crypto regret.

Global Leaders on the HODL Stage

Day 1 also featured other prominent speakers sharing insights across DeFi, tokenisation, compliance, and blockchain banking including:

• Corbin Fraser, CEO, Bitcoin.com
• Nils Andersen-Röed, Global Head of FIU, Binance
• Gracy Chen, CEO, Bitget
• Rifad Mahasneh, CEO MENA, OKX
• Robert Crossley, Global Head, Franklin Templeton
• Joseph Ziolkowski, CEO, Relm Insurance

Argentem Creek Partners announces recently the appointment of Dilip N. Massand as Head of Global Strategic Partnerships and Co-Head of Middle East, reinforcing the firm’s growth trend in the ME region following the award of a strategic license from the Financial Services Authority of ADGM in 2024 and the establishment of its MENA and Asia headquarters in Abu Dhabi.

The appointment marks a significant step in Argentem’s expansion strategy in the Middle East and deepens its footprint in the region. Based in Abu Dhabi, Dilip will co-lead together with Jeroen Westrik,  the firm’s regional expansion and will drive global strategic partnerships, including co-investments, joint ventures, and new platform development.

With over three decades of experience across the Middle East, South Asia, and the U.S., Dilip brings a deep understanding of multi-jurisdictional deal structuring and asset recovery. He previously served as co-founder and CEO of Phoenix Advisors Ltd., a legal finance firm based in ADGM, and earlier as Managing Director of SAS Asset Recovery, a special situations platform sponsored by a U.S. credit manager. He also advises Alvarez & Marsal and sits on advisory boards including New York Law School’s Alternative Dispute Resolution Center and Education for Employment.

“Dilip’s appointment reflects our conviction in the region’s long-term investment opportunity,” said Maarten Terlouw, President & Co-Chief Investment Officer at Argentem Creek. “His cross-border experience, institutional relationships, and entrepreneurial track record will be critical to growing our business from Abu Dhabi while also aligning Argentem with global capital partners.”

The announcement comes amid a broader strategic expansion for Argentem Creek globally. The firm also announced the appointment of Beatriz Franco as Chief Operating Officer, based in New York.

Beatriz joins with nearly 30 years of international experience spanning banking, law, venture capital, and entrepreneurship. She spent nine years at JPMorgan in Private Credit and Structured Products, practiced law across New York, Silicon Valley, and Brazil, and most recently served as CEO of an agtech startup and founder of a boutique venture capital fund. She holds an MBA in Finance, a Master’s in Law, and is admitted to the New York, California, and Brazilian Bar.

As COO, Beatriz will report to the firm’s leadership and oversee legal, operations, and enterprise support functions. She will serve on multiple internal committees and play a key role in supporting Argentem’s global growth agenda.

Daniel Chapman, CEO of Argentem Creek, commented: “As we scale our global platform, these two appointments reflect our commitment to regional execution and institutional-grade operational excellence. Dilip’s leadership in the Middle East and Beatriz’s multidisciplinary expertise in law, finance, and venture will play a critical role in scaling our activities and supporting Argentem’s ambitious strategic growth agenda”

From Bookkeeping to Strategic Leadership; Exploring how the role of the CFO in hospitality has shifted from traditional financial management to becoming a strategic partner in brand growth, sustainability, and innovation.

By Hiral Patel, CFO & Operations Director, Chalet Berezka

The Evolution of Hospitality Finance: From Bookkeeping to Strategic Leadership

Over the past few decades, the hospitality industry has experienced significant transformation, fundamentally altering how businesses operate and respond to shifting market dynamics. Central to this evolution is the role of the Chief Financial Officer (CFO), which has transitioned from that of a traditional financial steward focused on bookkeeping and regulatory compliance to a strategic partner instrumental in driving brand growth, sustainability, and innovation. This evolution is characterized by the increasing integration of technology, particularly artificial intelligence (AI) and data-driven methodologies, which have not only reshaped financial management but also the broader landscape of hospitality.

The Traditional CFO: Focused but Reactive

Historically, CFOs primarily functioned as custodians of financial records, ensuring meticulous documentation and the preparation of comprehensive financial statements for stakeholders—practices that afforded limited insights into forthcoming operational strategies. Their predominant attention was directed toward the analysis of historical financial data, with an overarching goal of cost control and the preservation of profitability. These responsibilities, though essential, often restricted their capacity to engage proactively with dynamic business environments.

Furthermore, significant portions of their time were consumed by the necessity to ensure compliance with stringent financial regulations and reporting standards, diverting focus from strategic initiatives. Consequently, while traditional CFOs played a key role in safeguarding financial integrity, their influence was predominantly characterized by a reactive stance, with limited involvement in shaping forward-looking strategies that could drive long-term growth and innovation.

The Shifting Landscape of Hospitality

As the hospitality industry confronted intensified competition, rapid technological advancements, and changing consumer preferences, the need for a more integrated and proactive financial strategy became increasingly apparent. This evolution brought forth various challenges and opportunities that required a fundamental reassessment of the CFO’s role.

The emergence of alternative lodging options like Airbnb and the rise of boutique hotels demonstrated that reliance on traditional financial metrics was insufficient for strategic decision-making. Modern travelers now value personalized experiences and sustainability, prompting hospitality brands to pivot quickly to remain relevant and appeal to a more conscientious clientele. Moreover, the growing availability of AI tools, machine learning, and advanced data analytics has introduced powerful new frameworks capable of transforming how decisions are made across an organization.

With guests and stakeholders alike demanding greater transparency and accountability, especially around sustainability and social responsibility, hospitality companies are being compelled to revise their business practices not only from a financial perspective but also from an environmental and ethical one.

The Emergence of the Strategic CFO

In response to this evolving landscape, the role of the CFO has undergone a profound transformation. Today’s CFO is no longer simply a monitor of financial health—they are a critical player in shaping corporate strategy and long-term vision. Leveraging financial insights and market data, CFOs influence decision-making across brand development, investment prioritization, operational optimization, and geographic expansion.

This strategic shift necessitates a comprehensive understanding of both internal financial dynamics and external market trends. With the support of data analytics, CFOs can now anticipate market movements and evaluate competitive landscapes more effectively than ever. These capabilities inform decisions around resource allocation and capital investment, directly contributing to sustainable growth.

Furthermore, CFOs are increasingly working cross-functionally, aligning closely with departments such as marketing, operations, and HR. This collaborative approach ensures that financial decisions are synchronized with operational realities and business goals. It fosters a more holistic perspective on company performance—one that considers both balance sheets and customer satisfaction metrics.

AI and Data Analytics: Tools of Transformation

A major force driving this transformation is the integration of artificial intelligence and data analytics into the financial domain. These technologies allow CFOs to move beyond traditional analysis and embrace predictive models, scenario planning, and real-time decision support.

By applying machine learning to historical performance data, CFOs can more accurately forecast revenue, predict consumer behavior, and fine-tune pricing strategies based on seasonality and competitor dynamics. For example, predictive models can analyze booking trends and optimize revenue management strategies, helping maximize RevPAR without over-relying on discounting.

AI also enhances operational efficiency through automation. Tasks such as data entry, compliance checks, and invoice processing are increasingly being handled by intelligent systems, reducing human error and freeing up finance teams to focus on strategic initiatives. Additionally, AI-driven platforms provide interactive dashboards and real-time visualizations of key performance indicators (KPIs), enabling CFOs to communicate financial narratives more clearly to stakeholders.

Embedding Sustainability into Financial Strategy

As sustainability becomes a pillar of modern business, CFOs are assuming a leading role in integrating environmental and social responsibility into financial frameworks. This includes developing metrics that quantify the financial impact of sustainability programs—from investments in energy-efficient systems and waste reduction to sustainable sourcing and ethical labor practices.

CFOs are tasked with evaluating the return on these investments, not only in terms of direct cost savings but also in how they affect brand equity, stakeholder trust, and regulatory compliance. For instance, investing in smart energy systems might yield long-term financial savings, but also enhances the company’s reputation among environmentally conscious consumers.

Moreover, transparency in sustainability reporting has become a critical expectation. CFOs play a vital role in crafting reports that convey both progress and accountability, cultivating confidence among investors, guests, and the broader public. Their ability to connect sustainability goals with financial outcomes helps shape corporate strategies that are both responsible and resilient.

Enhancing Customer Experience through Financial Insight

The CFO’s role has also extended into the domain of guest experience. Through data analysis, CFOs can contribute to personalized engagement strategies, identifying what drives satisfaction and loyalty. Booking patterns, seasonal preferences, and guest feedback can all be mined for insights that inform strategic planning.

For example, by analyzing demand surges, CFOs can advise on optimal staffing levels or service availability to ensure both cost-efficiency and high service standards. Real-time feedback analysis allows CFOs to spot trends in satisfaction and recommend changes that impact both operational effectiveness and revenue growth.

This guest-centric financial leadership is particularly valuable in a highly competitive market where brand reputation and experience differentiation drive repeat business.

Leading Through Change: Challenges and Responsibilities

Despite the opportunities presented by AI and data-driven strategies, several challenges remain. Chief among them is the need for cultural and skillset transformation. Many finance teams are not yet fully equipped to implement or interpret AI-powered tools, making workforce upskilling a top priority. CFOs must champion learning, adaptability, and innovation within their departments.

Cybersecurity and data privacy are also growing concerns. As data analytics becomes more integral to operations, CFOs must work closely with IT to establish governance frameworks that ensure compliance with regulations and protect sensitive information.

Finally, implementing AI tools often demands a shift in organizational mindset—from instinct-driven to data-informed. CFOs must lead this shift by promoting a data-centric culture that values cross-departmental collaboration and strategic experimentation.

The Future CFO: Adaptable, Insightful, and Purpose-Driven

Looking ahead, the role of the CFO in hospitality will continue to expand. As the industry evolves, future CFOs will be expected to act as catalysts for brand innovation, drivers of sustainability, and architects of organizational resilience. Their ability to navigate uncertainty—be it economic volatility, geopolitical disruptions, or shifting consumer behavior—will be critical.

CFOs who embrace AI, champion sustainability, and foster collaboration will be best positioned to guide their organizations through complexity and position them for lasting success.

Conclusion: From Numbers to Narrative

The transformation of the CFO’s role in hospitality—from traditional financial management to strategic leadership—marks a turning point in how organizations approach growth, innovation, and responsibility. Today’s CFOs are not just stewards of financial health; they are storytellers of value, architects of strategy, and leaders of change.

By harnessing data, embracing sustainability, and shaping holistic financial frameworks, CFOs are helping build a hospitality industry that is not only profitable, but purpose-driven and future-ready.