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RECHITTA HOSTS ITS FIRST — AND LAST — IN-PERSON BRIEFING AS IT LAUNCHES TO TRANSFORM HOW DUBAI REAL ESTATE IS DISCOVERED AND SOLD GLOBALLY

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At its first — and last — in-person press briefing, Rechitta was unveiled as a new AI-powered communication layer for Dubai’s real estate market. Built specifically for developers, brokers and buyers, Rechitta aims to help the industry manage increasing demand with greater speed, consistency, transparency, and accuracy.

Rechitta is designed to provide real-time responses on pricing, inventory, payment plans, amenities, and project updates, while also giving developers visibility into engagement trends, investor interests, and market demand patterns. By removing delays caused by fragmented communication and manual follow-ups, Rechitta aims to help developers and brokers respond to global market demand more effectively. The system supports streamlined engagement, faster transaction workflows, and more consistent communication across the sales process through a real-time environment powered by verified developer data and distributed across their networks.

“Dubai’s real estate market continues to grow at a rapid pace, but the systems supporting developer and broker engagement have remained largely fragmented and manual. We saw how AI can help build infrastructure that supports global demand more efficiently while improving transparency, responsiveness, and consistency across markets. Rechitta was created to support that next phase of growth for the sector. We expect developers using Rechitta to be able to reach up to 20x more brokers and respond to global market demand far more effectively, without compromising accuracy or consistency,” said Ashirwad Somani, Co-Founder of Rechitta.

“What makes Rechitta different is that it transforms communication into actionable market intelligence,” said Aryaman Maheshwari, Co-Founder, Rechitta. “Every interaction helps developers and brokers better understand what the market is looking for in real time, from pricing expectations to investment preferences and emerging demand trends. The ability to combine instant response capability with highly accurate verified data creates a more transparent, responsive, and scalable sales ecosystem.”

For brokers, Rechitta functions as a real-time intelligence and communication layer, providing instant access to accurate information and helping teams manage enquiries more effectively across international markets. Rather than replacing traditional broker relationships, Rechitta is designed to enhance efficiency, accelerate response times, and improve conversion potential through faster, more reliable communication.

“For developers, the challenge today is not demand, it’s managing demand accurately and efficiently across markets,” said Atiksh Mittal, Co-Founder, Rechitta. “Rechitta is designed as a controlled, intelligent communication layer where verified information can be distributed instantly and consistently through broker networks worldwide. One of the biggest advantages is the removal of human error, inconsistency, and subjective interpretation from the information chain, allowing developers to maintain complete accuracy and message control at scale.”

“The launch event was an incredible experience to bring Rechitta to life in front of a live audience, and it carries a special meaning for us as both the first and last in-person briefing we will ever host. It was great to see Rechitta doing what it was built for, connecting, responding, and engaging in real time. We’re proud and genuinely excited to now hand the reins over to Rechitta. What we’ve built is no longer something that lives in a room or an event, it’s a living system that responds, learns, and engages continuously in real time,” he added.


Rechitta was officially introduced at an exclusive event on 19th May at Salvaje Dubai, marking the company’s transition into its next phase as an always-on AI communication layer designed to operate continuously across markets and time zones.

As Dubai strengthens its position as a global real estate hub, Rechitta aims to redefine how developers and brokers manage international engagement by making real estate communication faster, smarter, and more scalable. Looking ahead, the company plans to expand beyond Dubai, building broader AI infrastructure for real estate markets globally.

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IKEA Turned Last-Minute Hosting into a 90-Second Guest-Ready Tidy-Up Challenge

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IKEA, operated by Al-Futtaim in the UAE, gathered residents and visitors together for the Guest-Ready Tidy-Up on 15 October, at IKEA Festival Plaza and Dubai Festival City stores.The activation brought IKEA’s storage solutions to life through a playful challenge, showcasing how IKEA continues to be part of customers’ everyday stories.

From laundry on the sofa, to toys on the floor – the last-minute tidy up before welcoming guests into our home can be familiar. Inspired by a relatable hosting moment, what happens after you receive the message that guests are on their way, the challenge gave IKEA Family members 90 seconds to put misplaced items into designated storage spaces in a staged living room, before the doorbell rang and their time was up. 

An IKEA coworker assessed whether items were stored correctly within the allocated time, with 60 IKEA gift cards handed out to the winning customers across both stores, each worth AED 500.

The Guest-Ready Tidy-Up challenge celebrated the everyday moments that bring people together. Through practical, well-designed storage solutions at affordable prices, IKEA helps customers create homes that work for their routines, making it easier to clear the clutter and welcome friends and family. The challenge offered visitors a firsthand experience of IKEA’s storage solutions and ideas to use at home long after the activation. 

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Ohana Development Announces Erling Haaland as a Proud Homeowner at Manchester City Yas Residences by Ohana, During Phase 2 Launch

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Ohana Development has announced Erling Haaland as a proud homeowner at Manchester City Yas Residences by Ohana during the launch of the project’s second phase. Featuring two- and three-bedroom townhouses, duplex villas, and four- and five-bedroom villas, Phase 2 sales will commence on 19 October 2026. The event at Etihad Arena welcomed over 4,000 guests, including Pep Guardiola, who was announced as the project’s official brand ambassador.

Located along Yas Canal, adjacent to Yas Island, the development spans 1.67 million square metres and will feature more than 2,000 residences. The world’s first Manchester City-branded residential community has already broken ground, with phased delivery scheduled by 2029.

In a video appearance by Manchester City star Erling Haaland, he announced that he was excited to be joining the Ohana family as a proud homeowner with a five-bedroom villa for his family at Manchester City Yas Residences by Ohana. Additionally, Manchester City legend, Alfie Haaland also picked up the keys to his new home in the community.

Pep Guardiola also appeared on stage for a discussion exploring teamwork, resilience and the importance of sport and wellbeing beyond football.

Husein Salem, CEO of Ohana Development, said: “The response to our first phase demonstrated the confidence buyers place in Abu Dhabi and our vision for Manchester City Yas Residences by Ohana. Phase 2 builds on that momentum, offering more families and investors the opportunity to become part of this unique community. Welcoming Pep Guardiola as our official brand ambassador further reinforces our commitment to creating a residential destination centred on sport, wellbeing and lasting value.”

Pep Guardiola said: “In professional sport, we understand that performance depends on more than training. Recovery, balance and wellbeing are just as important, and those principles matter in everyday life too. Manchester City Yas Residences by Ohana places sport and wellness at the heart of the community, giving residents opportunities to stay active, recharge and spend time together. That approach is what makes the project particularly appealing to me, and I am pleased to join Ohana Development as its official brand ambassador for this unique community.”

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Deyaar builds on its 2026 handover momentum with 711 new homes at Tria in Dubai Silicon Oasis

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Deyaar Development PJSC (Deyaar), a DFM-listed integrated real estate company and one of Dubai’s leading developers, has announced the handover of Tria, a landmark residential development that brings a new scale of elevated living to Dubai Silicon Oasis (DSO). Rising prominently above its surroundings, the development comprises 711 residences and six retail units, distinguished by a striking three-wing architectural form designed to create three unique view corridors, ensuring residents enjoy prime outlooks across the Dubai skyline, Dubai Silicon Oasis and the surrounding parklands.

The handover lifts Deyaar’s deliveries in 2026 to more than 2,100 units, following the completion of 1,436 units across Regalia, Jannat and Talia Residences earlier in the first half. Built with families in mind, Tria pairs its homes with podium and rooftop amenities that include swimming pools, landscaped gardens, children’s areas, fitness and wellness facilities, sports courts, social spaces, and outdoor dining and entertainment areas.

Saeed Mohammed Al Qatami, CEO of Deyaar, said: “Earlier this year we welcomed owners to three of our projects across Dubai. Today, Tria adds another 711 homes to that momentum. It was conceived as a modern urban sanctuary, and seeing it come to life in the heart of Dubai Silicon Oasis is a proud moment for Deyaar. We thank our owners and investors for their trust, and our partners, contractors, government stakeholders and team for making it possible.”

With more than two decades of experience across residential, commercial and hospitality developments, Deyaar continues to diversify its portfolio and build on its momentum this year. Tria reflects a clear vision: creating vibrant communities where thoughtful design, wellbeing and lasting value shape the way Dubai lives.

As Deyaar looks ahead, its focus remains on scaling a balanced pipeline of projects, strengthening its position as one of Dubai’s most dynamic developers and contributing to the emirate’s long-term urban growth.

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