Home Integrator
RECHITTA HOSTS ITS FIRST — AND LAST — IN-PERSON BRIEFING AS IT LAUNCHES TO TRANSFORM HOW DUBAI REAL ESTATE IS DISCOVERED AND SOLD GLOBALLY
At its first — and last — in-person press briefing, Rechitta was unveiled as a new AI-powered communication layer for Dubai’s real estate market. Built specifically for developers, brokers and buyers, Rechitta aims to help the industry manage increasing demand with greater speed, consistency, transparency, and accuracy.
Rechitta is designed to provide real-time responses on pricing, inventory, payment plans, amenities, and project updates, while also giving developers visibility into engagement trends, investor interests, and market demand patterns. By removing delays caused by fragmented communication and manual follow-ups, Rechitta aims to help developers and brokers respond to global market demand more effectively. The system supports streamlined engagement, faster transaction workflows, and more consistent communication across the sales process through a real-time environment powered by verified developer data and distributed across their networks.
“Dubai’s real estate market continues to grow at a rapid pace, but the systems supporting developer and broker engagement have remained largely fragmented and manual. We saw how AI can help build infrastructure that supports global demand more efficiently while improving transparency, responsiveness, and consistency across markets. Rechitta was created to support that next phase of growth for the sector. We expect developers using Rechitta to be able to reach up to 20x more brokers and respond to global market demand far more effectively, without compromising accuracy or consistency,” said Ashirwad Somani, Co-Founder of Rechitta.
“What makes Rechitta different is that it transforms communication into actionable market intelligence,” said Aryaman Maheshwari, Co-Founder, Rechitta. “Every interaction helps developers and brokers better understand what the market is looking for in real time, from pricing expectations to investment preferences and emerging demand trends. The ability to combine instant response capability with highly accurate verified data creates a more transparent, responsive, and scalable sales ecosystem.”
For brokers, Rechitta functions as a real-time intelligence and communication layer, providing instant access to accurate information and helping teams manage enquiries more effectively across international markets. Rather than replacing traditional broker relationships, Rechitta is designed to enhance efficiency, accelerate response times, and improve conversion potential through faster, more reliable communication.
“For developers, the challenge today is not demand, it’s managing demand accurately and efficiently across markets,” said Atiksh Mittal, Co-Founder, Rechitta. “Rechitta is designed as a controlled, intelligent communication layer where verified information can be distributed instantly and consistently through broker networks worldwide. One of the biggest advantages is the removal of human error, inconsistency, and subjective interpretation from the information chain, allowing developers to maintain complete accuracy and message control at scale.”
“The launch event was an incredible experience to bring Rechitta to life in front of a live audience, and it carries a special meaning for us as both the first and last in-person briefing we will ever host. It was great to see Rechitta doing what it was built for, connecting, responding, and engaging in real time. We’re proud and genuinely excited to now hand the reins over to Rechitta. What we’ve built is no longer something that lives in a room or an event, it’s a living system that responds, learns, and engages continuously in real time,” he added.
Rechitta was officially introduced at an exclusive event on 19th May at Salvaje Dubai, marking the company’s transition into its next phase as an always-on AI communication layer designed to operate continuously across markets and time zones.
As Dubai strengthens its position as a global real estate hub, Rechitta aims to redefine how developers and brokers manage international engagement by making real estate communication faster, smarter, and more scalable. Looking ahead, the company plans to expand beyond Dubai, building broader AI infrastructure for real estate markets globally.
Home Integrator
BEYOND THE PRICE TAG
Exclusive interview with Tahir Majithia, Real Estate Advisor and Founder of Prime Capital
An in-depth look at buying a home in the UAE across different luxury property segments. How are consumer patterns shifting between renting and purchasing, and what are the key considerations for buyers before they commit?
We are seeing two types of buyers at the moment. A lot of people who are new to the city prefer to rent for the first couple of years, until they have settled in and worked out where they actually want to live. Once they know the answer to that, they buy. The second group already knows Dubai well and is moving here, and they tend to arrive with a much clearer idea of what they are looking for.
What both groups have in common is that they want the best of the best, and that is true across every segment. Whether someone is buying a home at AED 5 million, AED 10 million or AED 15 million, they want the best for their money. Quality, design, layouts, facilities, amenities, all of it matters a lot today. There was a time when buyers didn’t really focus on these things and a standard product would do. Now, with the kind of money people are spending, they want something genuinely different. They want the wow factor, especially in the luxury segment.
What changes as you move up the price ladder is the definition of “best.” Around the AED 5 million mark, buyers are usually weighing up location, the reputation of the developer and how the home will hold its value if they decide to sell in a few years. By the time you get into the AED 10 to 15 million bracket and above, the conversation moves on to space, privacy, the quality of the finishing and views, and how well the building or community is actually managed once everyone has moved in.
That same expectation is now shaping the rental market too. We are seeing some very high ticket size rentals, even with the conflict going on in the region. The people who are still confident in this market and want to move here want to arrive somewhere they don’t have to do anything to, homes that are specced and fitted out to the best international standards. If it is something good, tenants are willing to spend serious money on rent, and the top of the market is now well into the millions a year.
The thing that decides it in the end is value. Prices have gone up, yes, but buyers today are smart and they know exactly what they are buying. Over the last few months in particular, people want good value for their money, so there is a lot of negotiation happening, especially given the current situation. But when the value is genuinely there, buyers move quickly.
My advice to anyone about to commit is to look past the headline price. Check what the service charges are and what they actually cover, because that cost stays with you every year. Look at the developer’s track record for delivering on time and to the standard they promised. Read the payment plan and handover terms properly. Ask how easily homes in that community resell, not just what they sell for. And add up the full cost of the transaction, not only the purchase price. Those are the things that decide whether a home still looks like a good decision five years later.
Home Integrator
NEVER NOT SUEDE: PUMA MIDDLE EAST LETS THE SUEDE BLOOM
The Suede’s new era continues to blossom with the introduction of Suede Bloom, part of PUMA’s “Never Not Suede” campaign.
Following the return of the OG, this new release places the iconic silhouette back in the spotlight while celebrating the qualities that have defined the Suede since the very beginning.
One facet that has defined the Suede since its introduction in 1968 is its ability to reinvent itself alongside changing times, subcultures, and movements, all while remaining unequivocally itself. This latest release brings a unique touch to the Suede. Faux pearl detailing, interchangeable satin and frilled lace options, and soft colorways bring a refined femininity to the timeless silhouette.
Arriving in understated shades like “Powder Pink,” “Vintage Cream,” and “Black,” the release is joined with visuals that capture togetherness and individuality, pairing the Suede Bloom with whimsical styling that evokes spontaneity and lightness.
Bringing the spirit of Suede Bloom to life, PUMA Middle East has collaborated with talents including the Fawaz sisters Rania, Dania and Talia, alongside other style muses from the region. Each talent brings their own perspective and personal touch to the Suede Bloom, showcasing how the silhouette can be styled and interpreted in individual ways.
This new vision for the PUMA Suede is designed to be styled your way, while embracing the idea of blooming as both a seasonal shift and a form of personal expression.
Home Feature
Inside ORLA: Beachfront Living, Composed by OMNIYAT
ORLA, Dorchester Collection, Dubai is an iconic beachfront address bringing together exceptional design, private beach access and the legendary service of Dorchester Collection. With fewer than ten residences remaining, ORLA offers a rare opportunity to experience one of Dubai’s most distinguished waterfront destinations.
Residents enjoy an extraordinary suite of private amenities, including a 150-metre beach, infinity and lap pools, a wellness and spa retreat, fitness and yoga studios, private cinema, bowling alley and dedicated children’s spaces, complemented by the discreet, highly personalised service of Dorchester Collection.

ORLA Duplex Show Residence
An exceptional expression of beachfront living, the ORLA Duplex Show Residence unfolds across two levels, offering a remarkable sense of scale, privacy and effortless sophistication. A private lift provides direct access to the four-bedroom residence, while expansive living and entertaining spaces extend towards generous private terraces and a private pool overlooking the tranquil lagoons of Palm Jumeirah.
Crafted by OMNIYAT Atelier, the interiors bring together sculptural forms, refined natural materials, bespoke detailing and a curated selection of art, creating a layered residential experience where design, craftsmanship and indoor-outdoor living converge. Every element has been thoughtfully composed to create an atmosphere of timeless elegance, privacy and exclusivity.

ORLA Simplex Show Residence
Bathed in natural light and framed by panoramic views of the Arabian Gulf, the ORLA Simplex Show Residence unfolds across a single level, creating an effortless continuity between its interiors and the world beyond.
Accessed by private lift, the four-bedroom beachfront residence is distinguished by an impressive double-height living space, bringing exceptional volume and openness to the heart of the home. Crafted by OMNIYAT Atelier, sculptural forms, natural materials, bespoke detailing and a carefully curated collection of art come together throughout, while expansive living spaces extend towards a private terrace and pool.
Ocean horizons frame the residence, creating a profound connection to its beachfront setting and a serene expression of contemporary living.
For high-resolution Images: https://www.dropbox.com/t/qRxs5y7adDhAMbEM
-
News11 years ago
SENDQUICK (TALARIAX) INTRODUCES SQOOPE – THE BREAKTHROUGH IN MOBILE MESSAGING
-
Trending10 months agoOPPO A6 Pro 5G Review: Reliable Daily Driver
-
Tech News2 years agoDenodo Bolsters Executive Team by Hiring Christophe Culine as its Chief Revenue Officer
-
VAR1 year agoMicrosoft Launches New Surface Copilot+ PCs for Business
-
Automotive2 years agoAGMC Launches the RIDDARA RD6 High Performance Fully Electric 4×4 Pickup
-
Tech Interviews2 years ago
Navigating the Cybersecurity Landscape in Hybrid Work Environments
-
Tech News1 year agoNothing Launches flagship Nothing Phone (3) and Headphone (1) in theme with the Iconic Museum of the Future in Dubai
-
VAR2 years agoSamsung Galaxy Z Fold6 vs Google Pixel 9 Pro Fold: Clash Of The Folding Phenoms


