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LAST OF THE BEACHFRONT: ELEVATE ANNOUNCES AED 127.5M TRANSACTION AT MONDRIAN AL MARJAN ISLAND AS SUPPLY TIGHTENS

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ELEVATE, the visionary lifestyle real estate brand behind Mondrian Al Marjan Island Beach Residences, developed in partnership with globally recognised lifestyle hospitality company Ennismore, has announced a landmark transaction exceeding AED 127.5 million at the project, underscoring the extraordinary demand for premium branded beachfront residences on Al Marjan Island.

The transaction was made by THRIVESTATE Square Real Estate, reflecting growing investor confidence in Ras Al Khaimah’s evolving luxury residential landscape and the increasing global appetite for design-led waterfront living experiences in the emirate.

The deal underscores sustained momentum within Al Marjan Island, where demand continues to accelerate for premium beachfront residences that combine lifestyle, design, hospitality, and long-term value. With beachfront inventory on the island becoming increasingly constrained by geography, buyers are showing heightened interest in developments that offer both scarcity and cultural relevance.

Zeeshaan Shah, Founder & CEO of ELEVATE, said: “The market response has been nothing short of phenomenal, and we are honoured to have built this momentum alongside an exceptional community of broker partners and buyers who share our vision.

“This also marks the arrival of Ras Al Khaimah on the global stage. After the Burj Al Arab, the Burj Khalifa, and the Louvre Abu Dhabi, the Wynn Al Marjan is the UAE’s next global icon, and its opening next year will be a headline event felt around the world. At the heart of this transformation is Mondrian Al Marjan Island Beach Residences: a living destination for those who seek art, culture, beauty, and a deeper, more intentional way of life. Prime beachfront real estate here is now extremely limited, very soon, we will be speaking of it only in hindsight.”

Reflecting the project’s strong market momentum, ELEVATE recently hosted an exclusive gathering for leading UAE brokers at Delano Dubai, celebrating the broker community whose support and market conviction have contributed to the project’s continued success. The development has now achieved close to 200 residences sold, reinforcing the growing demand for branded beachfront living on Al Marjan Island and the broader momentum currently shaping Ras Al Khaimah’s luxury real estate market.

Lior Poly, CEO of THRIVESTATE Square Real Estate, added “Mondrian Al Marjan Island Beach Residences stood out for its strong lifestyle positioning, iconic branding, and clear appeal to both primary and second-home buyers. The project captures the essence of modern beachfront living by combining design excellence with a compelling cultural and hospitality offering.”

Following the strong uptake of its residential offerings, the project is preparing to introduce a limited collection of exclusive townhouses and sky villas, presenting buyers with a rare opportunity to own highly curated, design-led homes within one of the UAE’s most anticipated beachfront developments.

Construction continues to progress steadily on site, with shoring now 100% complete, anchor installation at 80%, and excavation progressing at 50%. Handover remains targeted for 2029.

Mondrian Al Marjan Island Beach Residences has emerged as one of the standout developments within this evolving market. Following its Q4 2025 launch, residences were reserved within hours, highlighting strong demand from both regional and international buyers seeking a more experience-led approach to luxury living.

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IKEA Turned Last-Minute Hosting into a 90-Second Guest-Ready Tidy-Up Challenge

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IKEA, operated by Al-Futtaim in the UAE, gathered residents and visitors together for the Guest-Ready Tidy-Up on 15 October, at IKEA Festival Plaza and Dubai Festival City stores.The activation brought IKEA’s storage solutions to life through a playful challenge, showcasing how IKEA continues to be part of customers’ everyday stories.

From laundry on the sofa, to toys on the floor – the last-minute tidy up before welcoming guests into our home can be familiar. Inspired by a relatable hosting moment, what happens after you receive the message that guests are on their way, the challenge gave IKEA Family members 90 seconds to put misplaced items into designated storage spaces in a staged living room, before the doorbell rang and their time was up. 

An IKEA coworker assessed whether items were stored correctly within the allocated time, with 60 IKEA gift cards handed out to the winning customers across both stores, each worth AED 500.

The Guest-Ready Tidy-Up challenge celebrated the everyday moments that bring people together. Through practical, well-designed storage solutions at affordable prices, IKEA helps customers create homes that work for their routines, making it easier to clear the clutter and welcome friends and family. The challenge offered visitors a firsthand experience of IKEA’s storage solutions and ideas to use at home long after the activation. 

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Ohana Development Announces Erling Haaland as a Proud Homeowner at Manchester City Yas Residences by Ohana, During Phase 2 Launch

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Ohana Development has announced Erling Haaland as a proud homeowner at Manchester City Yas Residences by Ohana during the launch of the project’s second phase. Featuring two- and three-bedroom townhouses, duplex villas, and four- and five-bedroom villas, Phase 2 sales will commence on 19 October 2026. The event at Etihad Arena welcomed over 4,000 guests, including Pep Guardiola, who was announced as the project’s official brand ambassador.

Located along Yas Canal, adjacent to Yas Island, the development spans 1.67 million square metres and will feature more than 2,000 residences. The world’s first Manchester City-branded residential community has already broken ground, with phased delivery scheduled by 2029.

In a video appearance by Manchester City star Erling Haaland, he announced that he was excited to be joining the Ohana family as a proud homeowner with a five-bedroom villa for his family at Manchester City Yas Residences by Ohana. Additionally, Manchester City legend, Alfie Haaland also picked up the keys to his new home in the community.

Pep Guardiola also appeared on stage for a discussion exploring teamwork, resilience and the importance of sport and wellbeing beyond football.

Husein Salem, CEO of Ohana Development, said: “The response to our first phase demonstrated the confidence buyers place in Abu Dhabi and our vision for Manchester City Yas Residences by Ohana. Phase 2 builds on that momentum, offering more families and investors the opportunity to become part of this unique community. Welcoming Pep Guardiola as our official brand ambassador further reinforces our commitment to creating a residential destination centred on sport, wellbeing and lasting value.”

Pep Guardiola said: “In professional sport, we understand that performance depends on more than training. Recovery, balance and wellbeing are just as important, and those principles matter in everyday life too. Manchester City Yas Residences by Ohana places sport and wellness at the heart of the community, giving residents opportunities to stay active, recharge and spend time together. That approach is what makes the project particularly appealing to me, and I am pleased to join Ohana Development as its official brand ambassador for this unique community.”

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Deyaar builds on its 2026 handover momentum with 711 new homes at Tria in Dubai Silicon Oasis

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Deyaar Development PJSC (Deyaar), a DFM-listed integrated real estate company and one of Dubai’s leading developers, has announced the handover of Tria, a landmark residential development that brings a new scale of elevated living to Dubai Silicon Oasis (DSO). Rising prominently above its surroundings, the development comprises 711 residences and six retail units, distinguished by a striking three-wing architectural form designed to create three unique view corridors, ensuring residents enjoy prime outlooks across the Dubai skyline, Dubai Silicon Oasis and the surrounding parklands.

The handover lifts Deyaar’s deliveries in 2026 to more than 2,100 units, following the completion of 1,436 units across Regalia, Jannat and Talia Residences earlier in the first half. Built with families in mind, Tria pairs its homes with podium and rooftop amenities that include swimming pools, landscaped gardens, children’s areas, fitness and wellness facilities, sports courts, social spaces, and outdoor dining and entertainment areas.

Saeed Mohammed Al Qatami, CEO of Deyaar, said: “Earlier this year we welcomed owners to three of our projects across Dubai. Today, Tria adds another 711 homes to that momentum. It was conceived as a modern urban sanctuary, and seeing it come to life in the heart of Dubai Silicon Oasis is a proud moment for Deyaar. We thank our owners and investors for their trust, and our partners, contractors, government stakeholders and team for making it possible.”

With more than two decades of experience across residential, commercial and hospitality developments, Deyaar continues to diversify its portfolio and build on its momentum this year. Tria reflects a clear vision: creating vibrant communities where thoughtful design, wellbeing and lasting value shape the way Dubai lives.

As Deyaar looks ahead, its focus remains on scaling a balanced pipeline of projects, strengthening its position as one of Dubai’s most dynamic developers and contributing to the emirate’s long-term urban growth.

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