Home Integrator
LAST OF THE BEACHFRONT: ELEVATE ANNOUNCES AED 127.5M TRANSACTION AT MONDRIAN AL MARJAN ISLAND AS SUPPLY TIGHTENS
ELEVATE, the visionary lifestyle real estate brand behind Mondrian Al Marjan Island Beach Residences, developed in partnership with globally recognised lifestyle hospitality company Ennismore, has announced a landmark transaction exceeding AED 127.5 million at the project, underscoring the extraordinary demand for premium branded beachfront residences on Al Marjan Island.
The transaction was made by THRIVESTATE Square Real Estate, reflecting growing investor confidence in Ras Al Khaimah’s evolving luxury residential landscape and the increasing global appetite for design-led waterfront living experiences in the emirate.
The deal underscores sustained momentum within Al Marjan Island, where demand continues to accelerate for premium beachfront residences that combine lifestyle, design, hospitality, and long-term value. With beachfront inventory on the island becoming increasingly constrained by geography, buyers are showing heightened interest in developments that offer both scarcity and cultural relevance.
Zeeshaan Shah, Founder & CEO of ELEVATE, said: “The market response has been nothing short of phenomenal, and we are honoured to have built this momentum alongside an exceptional community of broker partners and buyers who share our vision.
“This also marks the arrival of Ras Al Khaimah on the global stage. After the Burj Al Arab, the Burj Khalifa, and the Louvre Abu Dhabi, the Wynn Al Marjan is the UAE’s next global icon, and its opening next year will be a headline event felt around the world. At the heart of this transformation is Mondrian Al Marjan Island Beach Residences: a living destination for those who seek art, culture, beauty, and a deeper, more intentional way of life. Prime beachfront real estate here is now extremely limited, very soon, we will be speaking of it only in hindsight.”
Reflecting the project’s strong market momentum, ELEVATE recently hosted an exclusive gathering for leading UAE brokers at Delano Dubai, celebrating the broker community whose support and market conviction have contributed to the project’s continued success. The development has now achieved close to 200 residences sold, reinforcing the growing demand for branded beachfront living on Al Marjan Island and the broader momentum currently shaping Ras Al Khaimah’s luxury real estate market.
Lior Poly, CEO of THRIVESTATE Square Real Estate, added “Mondrian Al Marjan Island Beach Residences stood out for its strong lifestyle positioning, iconic branding, and clear appeal to both primary and second-home buyers. The project captures the essence of modern beachfront living by combining design excellence with a compelling cultural and hospitality offering.”
Following the strong uptake of its residential offerings, the project is preparing to introduce a limited collection of exclusive townhouses and sky villas, presenting buyers with a rare opportunity to own highly curated, design-led homes within one of the UAE’s most anticipated beachfront developments.
Construction continues to progress steadily on site, with shoring now 100% complete, anchor installation at 80%, and excavation progressing at 50%. Handover remains targeted for 2029.
Mondrian Al Marjan Island Beach Residences has emerged as one of the standout developments within this evolving market. Following its Q4 2025 launch, residences were reserved within hours, highlighting strong demand from both regional and international buyers seeking a more experience-led approach to luxury living.
Home Integrator
BEYOND THE PRICE TAG
Exclusive interview with Tahir Majithia, Real Estate Advisor and Founder of Prime Capital
An in-depth look at buying a home in the UAE across different luxury property segments. How are consumer patterns shifting between renting and purchasing, and what are the key considerations for buyers before they commit?
We are seeing two types of buyers at the moment. A lot of people who are new to the city prefer to rent for the first couple of years, until they have settled in and worked out where they actually want to live. Once they know the answer to that, they buy. The second group already knows Dubai well and is moving here, and they tend to arrive with a much clearer idea of what they are looking for.
What both groups have in common is that they want the best of the best, and that is true across every segment. Whether someone is buying a home at AED 5 million, AED 10 million or AED 15 million, they want the best for their money. Quality, design, layouts, facilities, amenities, all of it matters a lot today. There was a time when buyers didn’t really focus on these things and a standard product would do. Now, with the kind of money people are spending, they want something genuinely different. They want the wow factor, especially in the luxury segment.
What changes as you move up the price ladder is the definition of “best.” Around the AED 5 million mark, buyers are usually weighing up location, the reputation of the developer and how the home will hold its value if they decide to sell in a few years. By the time you get into the AED 10 to 15 million bracket and above, the conversation moves on to space, privacy, the quality of the finishing and views, and how well the building or community is actually managed once everyone has moved in.
That same expectation is now shaping the rental market too. We are seeing some very high ticket size rentals, even with the conflict going on in the region. The people who are still confident in this market and want to move here want to arrive somewhere they don’t have to do anything to, homes that are specced and fitted out to the best international standards. If it is something good, tenants are willing to spend serious money on rent, and the top of the market is now well into the millions a year.
The thing that decides it in the end is value. Prices have gone up, yes, but buyers today are smart and they know exactly what they are buying. Over the last few months in particular, people want good value for their money, so there is a lot of negotiation happening, especially given the current situation. But when the value is genuinely there, buyers move quickly.
My advice to anyone about to commit is to look past the headline price. Check what the service charges are and what they actually cover, because that cost stays with you every year. Look at the developer’s track record for delivering on time and to the standard they promised. Read the payment plan and handover terms properly. Ask how easily homes in that community resell, not just what they sell for. And add up the full cost of the transaction, not only the purchase price. Those are the things that decide whether a home still looks like a good decision five years later.
Home Integrator
NEVER NOT SUEDE: PUMA MIDDLE EAST LETS THE SUEDE BLOOM
The Suede’s new era continues to blossom with the introduction of Suede Bloom, part of PUMA’s “Never Not Suede” campaign.
Following the return of the OG, this new release places the iconic silhouette back in the spotlight while celebrating the qualities that have defined the Suede since the very beginning.
One facet that has defined the Suede since its introduction in 1968 is its ability to reinvent itself alongside changing times, subcultures, and movements, all while remaining unequivocally itself. This latest release brings a unique touch to the Suede. Faux pearl detailing, interchangeable satin and frilled lace options, and soft colorways bring a refined femininity to the timeless silhouette.
Arriving in understated shades like “Powder Pink,” “Vintage Cream,” and “Black,” the release is joined with visuals that capture togetherness and individuality, pairing the Suede Bloom with whimsical styling that evokes spontaneity and lightness.
Bringing the spirit of Suede Bloom to life, PUMA Middle East has collaborated with talents including the Fawaz sisters Rania, Dania and Talia, alongside other style muses from the region. Each talent brings their own perspective and personal touch to the Suede Bloom, showcasing how the silhouette can be styled and interpreted in individual ways.
This new vision for the PUMA Suede is designed to be styled your way, while embracing the idea of blooming as both a seasonal shift and a form of personal expression.
Home Feature
Inside ORLA: Beachfront Living, Composed by OMNIYAT
ORLA, Dorchester Collection, Dubai is an iconic beachfront address bringing together exceptional design, private beach access and the legendary service of Dorchester Collection. With fewer than ten residences remaining, ORLA offers a rare opportunity to experience one of Dubai’s most distinguished waterfront destinations.
Residents enjoy an extraordinary suite of private amenities, including a 150-metre beach, infinity and lap pools, a wellness and spa retreat, fitness and yoga studios, private cinema, bowling alley and dedicated children’s spaces, complemented by the discreet, highly personalised service of Dorchester Collection.

ORLA Duplex Show Residence
An exceptional expression of beachfront living, the ORLA Duplex Show Residence unfolds across two levels, offering a remarkable sense of scale, privacy and effortless sophistication. A private lift provides direct access to the four-bedroom residence, while expansive living and entertaining spaces extend towards generous private terraces and a private pool overlooking the tranquil lagoons of Palm Jumeirah.
Crafted by OMNIYAT Atelier, the interiors bring together sculptural forms, refined natural materials, bespoke detailing and a curated selection of art, creating a layered residential experience where design, craftsmanship and indoor-outdoor living converge. Every element has been thoughtfully composed to create an atmosphere of timeless elegance, privacy and exclusivity.

ORLA Simplex Show Residence
Bathed in natural light and framed by panoramic views of the Arabian Gulf, the ORLA Simplex Show Residence unfolds across a single level, creating an effortless continuity between its interiors and the world beyond.
Accessed by private lift, the four-bedroom beachfront residence is distinguished by an impressive double-height living space, bringing exceptional volume and openness to the heart of the home. Crafted by OMNIYAT Atelier, sculptural forms, natural materials, bespoke detailing and a carefully curated collection of art come together throughout, while expansive living spaces extend towards a private terrace and pool.
Ocean horizons frame the residence, creating a profound connection to its beachfront setting and a serene expression of contemporary living.
For high-resolution Images: https://www.dropbox.com/t/qRxs5y7adDhAMbEM
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