Financial
FIVE FUNDRAISING LESSONS FOR FOUNDERS BUILDING OUTSIDE THE MAINSTREAM
Raising capital is never just about convincing investors that an idea is interesting but proving that it can survive pressure, attract a defined audience, and grow with discipline. The region’s startup ecosystem is maturing, with early 2026 data showing funding activity remaining steady, with $327 million deployed in February alone across 62 deals, reflecting strong investor appetite but also intense competition. For niche companies, capital is available, but it goes to businesses that can prove commercially valuable demand in their category. MAXION, a UAE-based platform empowering social connections, puts together five fundraising tips for niche businesses preparing to attract investor backing.
Start with proof, not pitch
Investors are naturally careful with niche ideas because they are harder to size, explain, and compare. Founders should prove demand through users, applications, retention, revenue, or repeat behaviour, while clearly defining the underserved market they are building for. They also need to show why customer behaviour, market gaps, or timing make the opportunity commercially urgent.
Defensibility is just as important. In a market where an app can be built quickly, investors need to understand what cannot be easily replicated, whether that is founder expertise, proprietary data, community trust, or a product model shaped by years of real customer behaviour. MAXION’s moat comes from its “cupid in the loop” approach, shaped by the founder’s nearly decade-long experience matchmaking the world’s top 1% and translating those learnings into a tech platform for a wider audience.
Educate the market on your niche
Niche businesses often need to help investors understand the category before they can evaluate the company. Founders should explain the problem why existing solutions fall short, and how the business creates a different measure of value. A strong fundraising story explains where the company overlaps with existing players, where it performs differently, and where it has the potential to outpace them. In a niche category, taste, trust, and execution can become as important as technology.
In social connection apps, for example, the market cannot be understood only through likes or matches. Stronger indicators may include in-person dates, event attendance, quality of introductions, and connections that develop into lasting relationships.
Build a strong community
In a crowded consumer market, attention is expensive. Investors want to see that customers are willing to apply, engage, attend, return, recommend, and stay. A clear path to customers should be built before the fundraising process begins. They also need to feel confident that founders know how to reach their audience and can break through the noise with a clear marketing strategy. For MAXION, this proof came from its matchmaking business, with a curated community of over 5,000 members, 32,000 on the waiting list, and $750K secured in early-stage funding.
Founders need to understand where their audience spends time, who influences them, how they communicate, and what makes them trust a new product. This may come through targeted events, private communities, member referrals, micro-influencers, or highly focused social campaigns.
Focus on outcomes, not features
A company cannot raise capital on a strong idea alone. For founders raising from venture capital, the business case should come before the mission. VCs need to see the scale of the opportunity, revenue logic, unit economics, and a credible path to significant returns. Storytelling may open the door, but numbers make the business investable.
Investors also want to understand what changes because the company exists. A strong business should create access, build trust, improve retention, or solve a problem people repeatedly face. The company must understand its audience, deliver consistently, and show that the team can execute with discipline. Early engagement, behavioural data, a prototype, or initial commercial indicators can make that case far stronger.
Choose the right investors
Not all capital supports the same kind of growth. Niche businesses need investors who understand industry, customer behaviour, and long-term value built through community. Fast capital can become expensive if it pushes the company in the wrong direction.
Founders should look beyond traditional angel and venture capital routes and consider strategic investors, grants, corporate partnerships, and ecosystem-backed programmes where relevant. For instance, in February 2026, UAE-based startups secured $162.8 million across 23 deals, nearly half of the region’s total funding that month. This funding momentum is reinforced by government-backed initiatives such as the National Agenda for Entrepreneurship, Future100, Hub71, accelerators, free zones, and startup incentives that improve access to capital, talent, partners, and new markets.
Financial
Connecting Industries and Trade: Malakut Business Forum 2026 Brings Together 750+ Delegates and 300+ Companies
The Malakut Business Forum 2026 is set to bring more than 750 delegates and over 300 companies together at Sky Bubble, Meydan Hotel, Dubai, on 25 November 2026, with C-suite executives and directors accounting for 60 per cent of attendees.
The one-day forum will convene senior leaders from banking, trade, insurance, logistics and industry across five streams: Finance, Risk, Artificial Intelligence, Logistics and Technology.
The 2026 edition builds on the success of the inaugural forum with even greater scale and a more focused agenda. Organisers are lining up more than 25 industry speakers and over 20 partners, with a projected digital reach of 200,000+ online users, providing even more opportunities for partners to connect, engage and be seen. The key topics to be explored during this edition include business resilience, geopolitical challenges, innovation and the future of global trade.
“Business leaders are making critical decisions under pressure, across borders and with less certainty than ever. The Malakut Business Forum was created to bring the right people into the same room, so decisions are better informed and conversations turn into real opportunities. Our 2026 edition is bigger, bolder and built for impact, and we are proud to host it in Dubai, a global crossroads of trade,” said Alex Dolgopolov, CEO of Malakut, the Founding Partner of Malakut Business Forum 2026
The programme is built around real cases and candid discussion. Finance sessions will examine how companies protect liquidity under pressure and turn high-risk projects into bankable ones. The Risk stream will address securing political violence and war risk cover during active conflict, and what businesses can do when the insurance market will not take the risk. Artificial Intelligence sessions will look at AI savings that reached the P&L, the move from copilots to agents and what leaders refuse to automate. Logistics will tackle rerouting during conflicts and the question of who pays for resilience, while Technology will cover scaling across fragmented markets and modernising core systems without disrupting daily operations.
Beyond the main stage, delegates can expect a networking reception, a partner showcase, a live podcast studio, VIP hospitality and an evening cocktail and dinner experience. Private Skyboxes overlooking the Meydan race track will offer partners an exclusive setting for high-value meetings with clients, prospects and partners.
Financial
Stablecoins Can Move Money Faster. Can They Make Cross-Border Payments More Reliable?
Imagine a business that pays an overseas supplier in stablecoins. The transfer is confirmed within minutes, but the supplier cannot access the funds in the currency needed to fulfil the order. A bank review holds up the conversion, the delivery date approaches, and neither party knows how long the delay will last.
The payment has worked as a blockchain transaction. As a business transaction, however, it has fallen short.

This distinction matters as stablecoins gain attention as a more efficient way to move money internationally. They offer genuine advantages, including faster settlement and the potential to reduce transfer costs. But businesses do not adopt payment methods simply because the technology works. They need to know that money will arrive when expected, that recipients can use it, and that problems can be resolved without leaving both parties in limbo.
For stablecoins to become a practical part of global commerce, the industry must address the parts of a payment journey that technology alone cannot fix.
The Real Cost Is More Than the Transfer Fee
Sending money across borders remains expensive, despite years of investment in digital payments. World Bank data puts the global average cost of remittances at approximately 6.36% per US$100, down from 8.89% in 2010. Progress has been uneven, with established corridors such as the UAE–India and US–Mexico benefiting from more developed financial networks, while some routes serving Africa, Latin America and Southeast Asia continue to face higher costs.
The UAE illustrates why this matters. With expatriates accounting for around 88% of its population, the country is a major centre for international remittances, particularly to South Asia. Improvements in payment infrastructure have implications not only for individuals sending money home but also for companies paying suppliers, contractors and employees abroad.
Stablecoins could help reduce some of the friction involved. Yet headline transaction volumes can obscure how much progress has actually been made in everyday payments. The $8.82 trillion in stablecoin transaction volume cited for the first half of 2026 includes activity that is not necessarily linked to purchasing goods, paying suppliers or settling commercial invoices. Estimates of real-world stablecoin payment activity, at approximately $390 billion, offer a different perspective on adoption.
The distinction is important. Moving a digital asset between wallets is not the same as completing a payment that meets a business’s commercial needs. The latter requires the entire process, from funding and settlement to conversion, reconciliation and confirmation, to work reliably.
Businesses Need Someone to Turn to When Payments Fail
Conventional payment systems have plenty of shortcomings, but businesses generally operate within established arrangements for investigating failed transfers, handling refunds and determining who is responsible for a loss. Stablecoin payments introduce a different set of participants and processes, and responsibility can become less clear when something goes wrong.
A cross-border transaction might involve a stablecoin issuer, a payment provider, an exchange and one or more banks. Each may have its own compliance obligations, operating procedures and timelines. A transaction can settle on-chain while remaining inaccessible to its intended recipient because a bank review, liquidity issue or other operational problem interrupts the next stage.
For a business, the consequences are tangible. A supplier may delay an order, a shipment may miss its window, or a contractual payment deadline may be breached. The savings achieved through faster settlement can quickly lose their value if the business cannot predict when the recipient will actually receive usable funds.
This is why dispute handling, refunds, transaction restrictions and clear escalation procedures need to be considered from the outset. A system designed for commercial use cannot rely on the assumption that every transaction will proceed as intended.
There is room for infrastructure that brings together blockchain-based payments and familiar financial risk controls. Such systems could help coordinate transaction monitoring, counterparty checks and the handling of disputed or interrupted payments.
The objective is not to recreate every layer of traditional banking, but to give businesses a clear process and an accountable party when a payment requires intervention.
International Payments Need International Coordination
The same issue arises at the regulatory level. A business making payments across several markets should not have to navigate a completely different set of operational expectations at every border.
Europe’s Markets in Crypto-Assets Regulation (MiCA), the US GENIUS Act, and frameworks developed by the UAE’s Virtual Assets Regulatory Authority (VARA) and Central Bank of the UAE (CBUAE) represent important efforts to establish rules for digital assets. However, they differ in their treatment of issuers, reserves, disclosures and permitted activities. Approval in one jurisdiction does not automatically establish acceptance in another.
Information-sharing requirements create another challenge. Where Travel Rule protocols are implemented differently, payment providers may struggle to exchange information about transaction participants consistently. This can introduce friction even when the underlying transfer is technically straightforward.
The answer is not necessarily a single global rulebook.
Countries have different legal systems and regulatory priorities. What the industry needs is greater compatibility between those systems: clearer expectations for cross-border transactions, more consistent information-sharing arrangements and practical ways for compliant providers to operate across jurisdictions.
For businesses, regulatory predictability is part of payment reliability. Companies need to understand the conditions under which funds can be transferred, held or released before committing to a payment method.
The Banking Relationship Still Matters
Stablecoins may change how value moves, but they do not eliminate the need to connect digital assets with conventional money. Businesses still need access to fiat currencies, dependable liquidity and banking services that support their operations.
That connection remains a weakness in parts of the market.
Liquidity can be spread across different issuers and blockchain networks, while some banks have chosen to reduce their exposure to digital asset companies rather than develop services for them.
The broader lesson is that blockchain infrastructure cannot operate in isolation. Its commercial usefulness depends partly on the strength of the institutions and services that connect it to the wider financial system.
Reliability Is What Will Make the Difference
None of this means that compliance controls should be weakened. Stablecoin issuers and payment providers must be able to respond to sanctions requirements, suspicious activity and other legitimate reasons to restrict transactions. But businesses also need transparency about why a payment has been held, what steps are required to resolve the issue and who is responsible for communicating the outcome.
Smart contracts can automate agreed payment conditions, but they cannot independently settle every legal dispute or reconcile conflicting requirements across jurisdictions. Those responsibilities must be addressed through contracts, institutions and operating procedures designed around the realities of cross-border commerce.
The next stage of stablecoin adoption will depend on how well the industry deals with these less visible parts of the payment experience. Better settlement technology is valuable, but it must be matched by dependable banking access, compatible regulatory arrangements and clear responsibility when transactions do not go to plan.
For businesses, the question is not simply whether stablecoins can move money faster. It is whether they can make international payments more predictable, easier to manage and less costly in practice.
That is the standard the industry must meet if stablecoins are to become more than an alternative way to transfer digital value.
(Author Info: Jack Tang is an accomplished fintech entrepreneur, at the intersection of payments infrastructure and digital assets. As Co-founder & CEO of London-based BoomFi, Jack leads the platform’s work in crypto payment infrastructure. He has over ten years of experience in entrepreneurship, building and scaling businesses across consumer and enterprise markets.)
Financial
Pay10 Announces Strategic Partnerships at Dubai FinTech Summit 2026, Advancing the UAE’s Digital Payments Ecosystem
Pay10, a UAE-regulated financial technology company, today announced a series of strategic partnerships, commercial agreements and Memoranda of Understanding (MoUs) at Dubai FinTech Summit 2026. The announcements mark a step towards expanding digital payment choices and supporting the UAE’s transition towards real-time, interoperable and account-based payments, in alignment with the Central Bank of the UAE’s Financial Infrastructure Transformation (FIT) Programme.
Pay10’s partnerships with leading brands, including GEMS, Jumbo Electronics, Bikanervala, Allday, Just Gold and Save In Gold, span education, retail, food and beverage and specialised commerce. With live deployments already in place at GEMS, Bikanervala, Allday and Just Gold, Pay10 is extending its payment ecosystem across everyday consumer and business transactions.
Building a Connected Payments Ecosystem
Pay10 brings together instant payments, Open Finance, digital accounts, domestic card infrastructure and merchant payment acceptance through an integrated platform.
Directly integrated with Aani, Pay10 enables instant payments and supports account-based payment experiences. Its Open Finance capabilities allow consumers to securely connect supported bank accounts, access consolidated financial information and monitor spending through one application. Its Jaywan issuance capabilities also enable eligible wallet customers to access domestic card payments across POS terminals, ATMs and e-commerce channels.
For merchants, the platform offers multiple payment acceptance options, including Pay by Pay10, Pay by Bank, card acceptance, interoperable QR payments, payment links and digital payouts. Its proprietary POS application, QR and soundbox solutions are supported by an in-house Terminal Management System.
Through supported account-based payment methods, merchants can access funds in real time, helping improve cash flow and reduce payment acceptance costs, with potential savings of up to 70% in applicable use cases. Pay10 also reports transaction success rates of over 90% across its integrated technology infrastructure.
Strategic Partnerships and Collaborations
The partnerships with GEMS and Jumbo Electronics aim to expand digital payment choices and improve collection efficiency across education and consumer retail. Existing deployments with GEMS, Bikanervala, Allday and Just Gold demonstrate the application of Pay10’s payment solutions across different commercial environments.
Allday, a leading convenience chain in the region, presents an opportunity to explore the impact of digital payment solutions across high-frequency, small-value transactions.
Pay10 also announced several MoUs to explore emerging financial use cases. Its partnership with Yalla Financial Solutions, part of Fintra Holding, will explore bank-account-based wallet funding through Open Finance.
Additionally, our collaboration with TotalPay will enable TotalPay to access Pay10’s merchant payment acceptance capabilities through its technology platform and integrations. The partnership aims to expand merchant payment choices and simplify the adoption of emerging payment solutions.
Dr. Waleed Sadek, Founder & CEO of Yalla Financial Solutions, said: “We are pleased to explore this strategic collaboration with Pay10, reflecting our shared vision of building a more connected and accessible financial ecosystem. Through Open Finance and account-based wallet funding, we aim to unlock new opportunities for seamless digital payments and enhance the financial experience for businesses and consumers across the region.”
Supporting the UAE’s Financial Infrastructure
Pay10’s strategy aligns with the Central Bank of the UAE’s FIT Programme through the adoption of domestic payment infrastructure, including Aani, Jaywan and Open Finance. By investing in direct infrastructure connectivity and proprietary technology, the company aims to support greater interoperability, financial inclusion and more efficient payment experiences.
Harry Gill, Founder & Chairman, Pay10, said: “The UAE has laid the foundations for the future of finance, and our goal is to make it accessible to everyone. Pay10 is building a UAE-based alternative payment ecosystem that brings together domestic payment infrastructure, Open Finance, accounts, cards and merchant solutions. Our partnerships with GEMS, Jumbo Electronics, Bikanervala, Allday and Just Gold reflect growing confidence in this vision. We remain committed to advancing the UAE’s financial ambitions through a connected, interoperable ecosystem built to scale globally.”
Our collaboration with TotalPay will enable it to access Pay10’s payment acceptance capabilities for merchants through TotalPay’s technology platform and integrations. The partnership aims to expand merchant payment choices and simplify the adoption of emerging payment solutions.
With further agreements, product launches and integrations in development, Pay10 aims to expand its consumer and merchant capabilities across the UAE and international markets.
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