Financial News
Revolutionary FinTech: Sav’s Save-Now-Buy-Later Solution Empowers UAE Shoppers for Debt-Free Purchases
This is the region’s first ever save-now-buy-later solution encouraging a positive financial behavior among residents.
- Sav partners with the UAE’s top brands to serve shoppers who save for high-value purchases
- SNBL encourages responsible consumption in individuals and young families
- Pre-purchase engagement via SNBL strengthens the customer-brand relationship
With over 46.7% of the UAE population falling into credit card debts and 12.8% actively looking for loans, the UAE’s leading fintech App, Sav, has launched a groundbreaking “Save Now, Buy Later” (SNBL) feature with the aim to bridge the gap in aspirational goals and sustainable affordability for the UAE residents and families.
Sav’s SNBL feature has been launched at an essential time as the UAE residents face rising inflation and lifestyle challenges. By highlighting the importance of disciplined savings, Sav aims to alleviate financial stress and guide individuals towards a more sustainable lifestyle. SNBL promotes a savings-focused approach to big-ticket purchases rather than relying on credit and accumulating debt.
Flip side to Buy Now, Pay Later – Sustainable Affordability
For the last few decades, for large ticket purchases and casual consumption, using credit cards and BNPL has taken precedence. According to market reports, “Buy now, pay later” (BNPL) payments in the UAE are expected to reach US$2,531.1 million in 2023. While BNPL has facilitated affordability, the trend encourages impulsive spending and excessive borrowing, leading to financial instability and stress for many. Credit-based options reward users with points, cashback and discounts for casual borrowing. However, savings and planned purchases have been barely incentivized.
Understanding the consumptive behavior of young households, and the missing benefits in planned consumption, Sav is addressing the impending need for innovative debt-free personal finance tools. The SNBL feature presents a flip side to BNPL, incentivizing users to practice good money behavior and responsibly plan their purchases.
Giving back control to Brands
SNBL creates a win-win situation for both customers and merchants. Customers who prioritize savings over debt can earn cash rewards when they hit their savings milestones. Brands stand to benefit significantly by gaining access to wider, in-market audiences. The SNBL option puts brands in charge of their customer’s purchase journey early on, thereby boosting brand affinity and building loyalty. Moreover, Sav helps brands overcome challenges like rising customer acquisition costs and online shopping cart abandonment.
“We understand the importance of fostering healthy financial habits and promoting a more sustainable approach to affordability,” said Purvi Munot, CEO at Sav. “Sav’s SNBL solution allows users to make high-value purchases with their own savings, without in debt. We are proud to launch this feature with some of the UAE’s top consumer brands across multiple categories.”
According to Purvi, “This is especially an invaluable tool for young families in the UAE who have high outlays on essentials and aspirational purchases such as a home, furniture, a car, maternity, children’s education or a dream vacation. Sav automates saving and has an array of features that enable users to take full control of their money.”
“With Sav, we start to change the relationship between brands and consumers. In our experience, most brands in the UAE are also keen to support responsible consumption and see SNBL as a new payment option that’s truly in the customer’s best interest, said Saurabh Bhardwaj, who leads Partnerships and Growth at Sav.”
Aligning with the UAE’s vision
Sav aligns with the Ministry of Finance’s Savings awareness initiative, which emphasizes the importance of saving for a secure future. It promotes financial awareness and responsible spending habits among young couples and families in the UAE. Drawing insights from Sav’s growing database of over 45,000 users, the top three categories for savings are Travel, Home & Furniture, and Education, accounting for nearly 60%, in addition to emerging savings areas including Automobiles, Electronics, and Jewelry. The platform strives to reach a milestone value of AED 40 million in savings, underlining its loyalty to transforming users’ economic well-being
Financial
Standard Chartered becomes first Global Systemically Important Bank (G-SIB) to launch Institutional Bitcoin and Ether spot trading in the UAE

Standard Chartered today announced the expansion of its institutional Bitcoin (BTC/USD) and Ether (ETH/USD) spot trading in the UAE through ‘Standard Chartered DIFC’[1].
This makes Standard Chartered the first Global Systemically Important Bank (G-SIB) to offer the capability in the market and the only global bank currently offering institutional digital asset spot trading in the region. The move further broadens the bank’s regulated digital asset offering in the UAE by adding execution to its custody offering.
The capability enables eligible institutional clients to access deliverable Bitcoin and Ether spot trading through Standard Chartered’s electronic trading channels. It is integrated into the Bank’s existing platforms, enabling clients to access crypto-asset trading through familiar FX interfaces.
Clients may settle trades with a custodian of their choice, including Standard Chartered’s digital asset custody solution that was launched in September 2024.
Rola Abu Manneh, Chief Executive Officer, UAE, Middle East and Pakistan at Standard Chartered, said: “The UAE has developed a clear digital assets regulatory framework that supports institutional participation and innovation. Extending our Bitcoin and Ether spot trading capability to institutional clients is a significant step in broadening our regulated digital asset proposition in the market. By combining execution with secure custody, governance and the connectivity of a global bank, we are providing clients with a more integrated way to participate in digital asset markets.”
Christopher Parsons, Senior Executive Officer, Standard Chartered DIFC, said: “DIFC provides an established platform for international financial institutions to deploy global capabilities across markets. Extending our institutional digital asset trading capability through the Centre demonstrates the strength of that model, combining Standard Chartered’s global markets expertise and network with a regulated base from which we can serve clients across the region.”
Standard Chartered first introduced institutional Bitcoin and Ether spot trading through its UK branch in July 2025, becoming the first G-SIB to offer deliverable spot crypto-asset trading to institutional clients. The UAE launch extends that established global capability into a market where the Bank has been building its institutional grade digital assets offering.
The latest UAE capability builds on Standard Chartered’s broader digital assets strategy, which spans custody, trading and tokenisation capabilities through its Corporate and Investment Bank, while its ventures ecosystem extends these capabilities through Zodia Markets and Libeara. Together, these capabilities are designed to support institutional clients’ evolving digital asset needs through regulated infrastructure and services.
Financial
Dhruva to Rebrand as Ryan Across the Middle East, Signaling Unified Global Brand
Dhruva will adopt the Ryan brand across the UAE and Saudi Arabia by the end of 2026, uniting the practice with Ryan’s global identity and international platform.
Dhruva, a leading tax consultancy firm in the Middle East, and Ryan, a leading global tax services and software provider, today announced that Dhruva will transition to the Ryan brand across the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia. The rebranding will be completed by the end of 2026, bringing the practice under Ryan’s global identity and reinforcing its position as part of the world’s leading global-scale specialist in business tax.
The transition marks the next phase of the strategic joint venture announced in 2025 and reflects the continued integration of Dhruva’s regional capabilities with Ryan’s global platform, technology, and international resources. Clients across the Middle East will continue to benefit from the same trusted advisory teams, enhanced by access to Ryan’s worldwide expertise and service capabilities.
“The Middle East has been a strategic growth market for us for many years, and we have built a strong advisory practice founded on deep client relationships, technical excellence, and local market understanding,” said Dinesh Kanabar, Founder, Chairman, and CEO, Dhruva Advisors and Vice Chairman, Ryan.
“The transition to the Ryan brand marks a significant milestone in our journey and reflects the strength of our partnership. By combining our regional expertise with Ryan’s global scale, technology, and international capabilities, we are creating an even stronger platform to support clients across the region as they navigate an increasingly dynamic and evolving tax landscape.”
“The Middle East is one of the most important growth markets for tax advisory services globally, and we are investing in the region with a long-term view,” said Tom Shave, President of Ryan’s European and Asia-Pacific Operations. “Uniting under the Ryan brand strengthens how we serve clients across the UAE, Saudi Arabia, and Europe—bringing seamless access to our global expertise, technology, and international resources through one trusted platform. This transition marks an important milestone in our integration and reinforces our commitment to the region’s future.”
Ryan will continue to invest in its Middle East operations, expanding its team, capabilities, and regional presence across key markets, including Dubai, Abu Dhabi, and Riyadh. The practice provides comprehensive tax advisory services spanning corporate tax, value-added tax (VAT) and indirect tax, transfer pricing, mergers and acquisitions (M&A) tax structuring, research and development (R&D), and cross-border compliance.
“The response from our clients over the past year has been the clearest validation of this partnership,” said Nimish Goel, Leader, Middle East, Dhruva, a Ryan Affiliate. “From the outset, our teams have been integrating Ryan’s global capabilities in technology, specialized expertise, and best practices into the work we already lead in the region. Adopting the Ryan brand is the natural next step. It is the same people and the same trusted relationships, now carrying the name of the largest Firm in the world dedicated exclusively to business taxes.”
The rebranding will be implemented in phases during the second half of 2026, with signage, visual identity, and digital properties transitioning to the Ryan brand across the region.
Financial
Al Ansari Exchange Partners with RTA Dubai to Offer nol Travel Cards
Al Ansari Exchange, the UAE’s leading remittance and foreign exchange company and a subsidiary of Al Ansari Financial Services PJSC (DFM: ALANSARI), has partnered with Dubai’s Roads and Transport Authority (RTA) and in association with MDX Technology Solutions ME, to make nol Travel Cards available at selected branches across Dubai.
The collaboration broadens Al Ansari Exchange’s portfolio of third-party products and extends access to Dubai’s integrated mobility payment system through the UAE’s largest branch networks. It also reflects the company’s strategy of building a connected physical and digital ecosystem that provides customers with convenient access to a wider range of everyday financial and lifestyle services.
Residents and visitors can now purchase nol Travel Cards from selected Al Ansari Exchange branches, distributed through MDX Technology Solutions ME, the RTA-authorised distributor of nol Travel Cards, providing an additional point of access to one of Dubai’s most widely used mobility payment solutions.
The nol Travel Card enables cashless payments across Dubai’s public transport network, including the Dubai Metro, Dubai Tram, public buses, marine transport and public parking. It is also accepted at more than 14,000 retail outlets across the UAE. Through the nol Pay App, cardholders can access more than 200 lifestyle offers and discounts.
Commenting on the collaboration, Musad Ibrahim Alhammadi, Director of Automated Collection Systems at Corporate Technology Support Services Sector, Roads and Transport Authority (RTA), said: “Expanding the availability of nol Travel Cards through strategic collaborations supports RTA’s efforts to make mobility services more accessible across Dubai. Providing additional distribution channels contributes to wider adoption of digital payment solutions and enhances the travel experience for residents and visitors.”
Ali Al Najjar, Chief Executive Officer of Al Ansari Exchange, added: “As customer expectations continue to evolve, we are expanding the role of Al Ansari Exchange beyond traditional financial transactions by bringing together financial, payment and everyday lifestyle services through both our branch network and digital platforms. Making nol Travel Cards available through our branches complements our broader strategy of creating a seamless customer experience while supporting Dubai’s vision for a smart, digitally connected city.”
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