Hospitality News
Almosafer’s CEO Shares the Company’s Evolution from Hotel Booking Platform to a Comprehensive Omnichannel Travel Agency
The Integrator had an exclusive interview with Muzzammil Ahussain, CEO, Almosafer. He sheds light on how the company started and transformed into one of the largest omnichannel travel agency of the Middle East.
What was the main idea behind starting Almosafer?
Almosafer, part of Seera Group, was founded in 2013 with the original intention of creating a travel booking platform for Saudis focused specifically on hotel reservations. As time went on, we experienced significant growth and Almosafer was transformed into a fully-fledged omnichannel travel agency for the Middle East. I have since overseen the amalgamation of all of Seera Group’s travel businesses under the Almosafer umbrella. These businesses include Almosafer, Almosafer Business, Discover Saudi, and Mawasim.
How does Almosafer differentiate itself from other travel brands in the Middle East?
Almosafer stands out in the Middle East market due to our comprehensive suite of products and services, covering the entire travel spectrum from religious tourism to leisure tourism in Saudi Arabia. We also cater to business, corporate, and government travel needs, in addition to our strength in consumer travel. What sets us apart is that all these services are integrated into a single platform, utilizing the same technology and data. This centralized sourcing approach enables us to provide a unique and seamless set of services for the entire travel ecosystem.
Can you give a brief about the four main areas that Almosafer deals with?
We are the Middle East’s leading travel company, catering to every travel vertical. There are four businesses under the Almosafer umbrella.
- Mawasim, which focuses on religious travel, specifically Hajj and Umrah into the Kingdom of Saudi Arabia. We collaborate with agents globally, particularly in key markets like Indonesia, Pakistan, Malaysia, Singapore, Europe, and the US. Our aim is to provide B2B packages to these agents, which they can offer to their customers.
- Discover Saudi, which caters to inbound leisure tourism. We offer packages, tours, and operations for B2B international agents, covering all of Saudi Arabia. This includes popular destinations like AlUla and the Red Sea, among others.
- Almosafer Business, which specializes in corporate and government travel within Saudi Arabia. We work closely with government and corporate agencies to meet their travel needs and provide tailored solutions.
- Almosafer, our largest segment that is consumer travel, which includes B2C services through our mobile application, website, WhatsApp, and call center operations. We cater to consumer travel demands not only in Saudi Arabia but also in the rest of the GCC region.
Can you elaborate a little on the Almosafer Concierge that is your luxury travel service, how it caters to VIP and high-end clients?
Almosafer Concierge is an exclusive, invitation-only program that offers tailored luxury trips for VIP and high-end clients. We have established special partnerships and access for our guests at renowned luxury hotels such as Four Seasons and Marriott. Our team, largely comprised of Saudi professionals, understands the preferences and expectations of Saudi travelers. We also have international experts supporting us in delivering exceptional service. In addition to our invitation-only program, we offer a concierge planning service, allowing individuals to access our concierge services through a one-time fee.
What are the company’s future plans?
We have ambitious plans for the future. In 2023 alone, we are targeting 40 to 50% growth. We are excited about our non-binding terms agreement with the Public Investment Fund (PIF), signed in September 2022, that we aim to close in the near future. This agreement is expected to provide us with further growth opportunities. As a company, we remain committed to investing in tourism and technology for Saudi Arabia and the wider region, continually striving to enhance our offerings and services.
Hospitality
Chaat Junction Brings India’s Favourite Street Food Classics to Mausam

Step into the vibrant flavours of India’s bustling street food culture at Mausam’s Chaat Junction, a specially curated experience celebrating the country’s most loved bite-sized classics. Inspired by iconic chaat from cities like Delhi and Kolkata, the menu brings together tangy, spicy, sweet, and crunchy favourites in one colourful spread.
Guests can enjoy signature highlights including a live Pani Puchka station with flavoured mint-coriander and tamarind waters, Kolkata Special Bhel, Kadak Aloo Matar Tikki, Bhalla Papdi Chaat, and the unique Khasta Karela, a Madhya Pradesh speciality layered with chutneys, spices, and fresh toppings.
Available from 13th to 24th April, 6 PM to 10 PM, this limited-time experience is priced at just AED 50 per person for unlimited servings, making it the perfect evening outing for friends and families looking to enjoy authentic Indian street flavours in the heart of Dubai Mall.
Blending nostalgia with contemporary presentation, Chaat Junction at Mausam recreates the energy of India’s street-side flavours in a warm and elegant dining setting.
Offer: Chaat Junction Indian Street food experience | Date: 13th – 24th April
| Time: 6 PM – 10 PM | Price: AED 50 (Unlimited per person) | Location: Mausam Dubai Mall
Hospitality
STAY, WORK, AND UNWIND THIS SUMMER AT ARABIAN PARK DUBAI

Arabian Park Dubai is inviting residents and visitors to make the most of the summer months with two value-driven accommodation experiences, including a Staycation Offer and a Monthly Long-Stay Special Offer available until 31st August 2026, designed to suit both short getaways and extended city stays.
Ideal for couples, families, and professionals seeking flexibility without compromising comfort, the staycation package includes complimentary breakfast for two at Gardenia, along with 25% savings on food and beverage, laundry services, and tennis and padel court access, making it a convenient option for a relaxing urban escape.
For guests planning longer stays in the city, the hotel’s Monthly Long-Stay Special Offer provides a practical and comfortable living solution in the well-connected Al Jaddaf district, with added lifestyle benefits including Wi-Fi access, gym and swimming pool access, free parking, and housekeeping service three times per week, alongside 20% savings on food and beverage, laundry services, and telephone calls.
Reflecting the growing shift toward flexible work environments, the long-stay experience supports a work-from-hotel lifestyle that allows professionals to stay productive while enjoying a structured setting beyond the home office. With reliable connectivity, comfortable accommodation layouts, and access to wellness and recreation facilities, Arabian Park Dubai offers an environment where guests can balance work commitments with relaxation throughout their stay.
Conveniently located between key business and leisure districts, the hotel provides access to a range of recreational facilities including a temperature-controlled swimming pool, fitness centre, tennis court, padel court, and football pitch, creating a balanced setting designed to support both wellbeing and productivity.
As working patterns continue to evolve, more residents are looking for flexible alternatives that combine comfort, connectivity, and lifestyle benefits in one place. Our summer staycation and long-stay offers at Arabian Park Dubai are designed to support this shift, giving guests the opportunity to stay productive while enjoying the convenience of hotel living in a well-connected location,” said Stefan Schmid, Complex General Manager, Al Jaddaf Rotana Suite Hotel.
Whether planning a weekend reset, a midweek break, or an extended summer stay in Dubai, these limited time offers provide flexible and accessible options for guests looking to enjoy added value throughout the season.
Both offers are available until 31st August 2026 and remain subject to availability. Terms and conditions apply.
Hospitality
REDEFINE YOUR 9-TO-5 WITH A HOTEL WORKDAY IN DUBAI
Dubai professionals can now redefine their traditional work routine with the launch of “Your Office, Reimagined,” a flexible hotel-based work experience starting from just AED 50 across Four Points by Sheraton Sheikh Zayed Road, Four Points by Sheraton Bur Dubai, and Sheraton The Walk.
Designed for remote workers, entrepreneurs, freelancers, and business travellers seeking a productive yet comfortable alternative to conventional offices, this offering combines convenience with hotel-style hospitality across prime city locations.
Guests can enjoy complimentary high-speed Wi-Fi, valet or self-parking for added ease, unlimited tea and coffee throughout the day, and 40% savings on food and beverages, creating a seamless environment to stay focused, refreshed, and productive throughout the workday.
Ideal for those looking to elevate their weekday routine, this limited-time offer presents a smart and accessible way to experience a premium workspace within a hotel setting in Dubai.
Details:
- Details: Work from Hotel – Your Dedicated Workspace | Price: Starting from AED 50 | Location: Four Points by Sheraton Sheikh Zayed Road, Four Points by Sheraton Bur Dubai, Sheraton The Walk, Dubai
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