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Payments Security: The Key to Winning Consumer Loyalty in MENA

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Payments Security

The adoption of digital commerce in MENA has skyrocketed over the past few years. Countries that were once deeply attached to cash and physical transactions have shot to digital maturity in just a few years. According to Checkout.com’s 4th annual MENA ecommerce report, The State of Digital Commerce in MENA 2024, 91% of the region’s consumers have reported shopping e-commerce in the past two years. The number of people who shop online in MENA at least once per day has grown by 80% since 2020, with the Kingdom of Saudi Arabia leading the way with a staggering 90% increase.  

In response to evolving consumer demands, merchants across MENA are embarking on ambitious digitization journeys and adopting innovative payment strategies. As digital commerce moves beyond the early-adoption phase, the focus is shifting toward fine tuning performance. In doing so, strengthening payment security has become a top priority.

As innovation stimulates advancements in the payment industry, fraudsters don’t rest on laurels, further sophisticating their own scam methods and tricks. Furthermore, the very aspects of e-commerce that make it an enticing prospect for consumers – speed, convenience, and anonymity – also work in cybercriminals’ favor. Because the e-commerce ecosystem includes multiple stakeholders, the retailer, the customer, the processor, and the networks, fraudsters have multiple potential access points that they can exploit.

According to Remo Giovanni Abbondandolo, General Manager – MENA at Checkout.com, ecommerce fraud can take many forms, such as criminals using stolen credit card numbers to make purchases, transaction replays, and chargeback fraud. The diverse and complex nature of e-commerce fraud emphasizes the importance of vigilance and secure practices merchants must adopt to avoid such incidents.  

But it’s not just the initial financial loss that merchants need to be concerned about. Falling prey to ecommerce fraud can damage customer trust and the company’s reputation. Alarmingly, 33% of MENA consumers say they have been a victim of payments fraud. According to The State of Digital Commerce in MENA 2024 report, safe and secure checkout is now a priority for 39% of MENA consumers. In contrast, in 2020, survey respondents placed the highest value on speedy delivery.

Furthermore, up to 30% of shoppers have said a single falsely declined payment- when a payment is declined despite the payee having sufficient funds in the account, would lead them to shop from a competitor’s website. With the cost of customer acquisition for e-commerce merchants having increased, a rise in falsely declined payments adds insult to injury. This makes high-performing acceptance solutions a matter of huge competitive importance in MENA.

To this point, it’s important to mention that the region also continues to see a relatively high number of false declined payments. According to Checkout.com’s latest report, 23% of respondents experienced a falsely declined payment in recent months. In today’s fast-paced digital economy, consumers are also less patient, less loyal, and savvier than before.

Shoppers want to know their payment is being handled by a safe and reliable partner. The good news for merchants is that fortifying payments security is a much simpler task than dealing with widespread data breaches.

In this context, Abbondandolo outlines effective strategies that merchants in MENA can adopt to minimize payment fraud and false declines, thereby enhancing consumer trust and loyalty.

  1. Choose a trusted partner

Partnering with a regulated payments service provider (PSP) that offers acquiring capabilities, advanced technology support, and comprehensive regional regulatory expertise can significantly bolster a business’s security measures against fraud. Regulated PSPs provide acceptance solutions that enhance payment processes through optimized messaging, routing, and retries, ensuring robust security and seamless transactions throughout. Furthermore, because fraudsters have no boundaries, partnering with a regulated global PSPs with local experience offers advanced technology solutions that include real-time fraud detection systems that are trained on detecting the most advanced global fraud scams and techniques. By analyzing transactional data in milliseconds, identifying suspicious patterns and behaviors that may indicate fraudulent activity.

By partnering with a regulated PSP that offers acquiring capabilities and advanced technology support, businesses can benefit from a holistic approach to fraud prevention and payment security.

  1. Harness the power of embedded AI

Regional merchants are increasingly safeguarding their businesses from fraud by leveraging a combination of tools and machine learning. Advanced payment technology empower merchants to seamlessly integrate fraud detection solutions into their platforms, without requiring additional set up. Meanwhile, AI is now trained on billions of global transactions, with merchants benefitting from a global network effect that allows them to analyze vast amounts of data to detect patterns, anomalies and emerging fraud like never before.

Minimizing fraud and improving performance in payment processing are closely intertwined goals that can significantly impact a business’s bottom line and customer satisfaction. When a business effectively reduces fraud, it tends to experience several concurrent benefits that contribute to overall performance enhancement.

Our merchants in the region have been benefiting from a whole new level of payment performance with Intelligent Acceptance. This product combines advanced Artificial Intelligence and Machine Learning, vast network data, and deep payment expertise to increase conversion and unlock untapped revenue. We have already recovered $1.1 billion of revenue, and increased acceptance rates on average by 2% for globally.

  1. Make data work for you

Research conducted by Checkout.com alongside Oxford Economics found that $50.7 billion was lost due to false declines in recent years. Large data sets can empower merchants to track and respond to customer payment trends with laser accuracy in real-time. Here we have seen the great benefit from Intelligent Acceptance that draws on insights from these data sets to deliver a whole new level of payment performance, increasing conversion and unlocking untapped revenue, as well as Network Tokens that have helped our merchants achieve higher authorization rates, reduced fraud and allow businesses to offer an improved customer experience, while keeping customers data

Looking ahead, half of all shoppers in MENA anticipate an increase in their online spending over the next 12 months. Abbondandolo believes that MENA merchants still have significant untapped opportunity to combat fraud, reduce false declines and their overall payments costs, while increasing their revenue. As consumers increasingly embrace digital shopping and payments, optimizing every aspect of the ecommerce experience remains crucial for merchants to capitalize on this growing trend.

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From Minutes to Mandates: Elevating the Board Clerk to Strategic Governance

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Professional woman in yellow polka dot blouse smiling in modern office setting with contemporary kitchen design in background.

– A By-Line from Carol Gray, Head of Board Relations, BISR

At British International School Riyadh (BISR), the role of the Board Clerk has undergone a remarkable transformation. No longer confined to minute-taking and logistical arrangements, today’s Board Clerk stands as a pivotal figure, wielding influence far beyond administrative duties to actively shape the strategic direction of the board. This evolution reflects the increasing complexity of corporate governance and the growing recognition of the clerk’s unique vantage point.

As the recent recipient of the ‘Board Clerk of the Year’ award, I have witnessed firsthand how the modern Board Clerk is privy to all discussions, decisions, and supporting documentation. We understand the flow of information, the nuances of board dynamics, and the historical context of strategic choices. This privileged position provides an untapped reservoir of knowledge and insight.

Why Elevating the Board Clerk Role is Critical for Effective Governance

The Board Clerk’s expanded remit means they are now a governance professional, not just an administrator. Their responsibilities include:

1.    Anticipating and proactively addressing governance challenges

2.    Facilitating effective communication and information flow

3.    Supporting strategic discussions with insightful context

4.    Ensuring the integrity of the decision-making process

5.    Contributing to board development and effectiveness

This transformation is not merely a shift in responsibilities; it demands a different skill set. Today’s Board Clerk needs strong analytical and organizational abilities, exceptional communication and interpersonal skills, a deep understanding of corporate governance principles, and the ability to exercise sound judgment and discretion.

Leveraging the Board Clerk for Better Decision-Making, Compliance, and Board Performance

By ensuring the board is well-informed, compliant, and operating efficiently, the Board Clerk provides the foundational support necessary for effective strategic decision-making. They are no longer just keeping score; they are actively contributing to the game plan, ensuring the board is equipped to navigate the complexities of the modern business environment and steer the organization towards its strategic goals.

Practical Steps for Integrating Governance Professionals into Strategic Board Operations

1.Recognise the Strategic Value: Boards and leadership teams should acknowledge the Board Clerk’s unique perspective and invite them into strategic conversations.

2. Invest in Professional Development: Provide access to governance training, leadership development, and networking opportunities.

3.Embed Governance in Board Culture: Make governance a standing agenda item and encourage the Clerk to contribute insights on compliance, risk, and best practice.

4.Leverage Technology: Use digital tools to streamline information flow, enhance transparency, and support effective decision-making.

5.Foster Collaboration: Encourage open communication between the Clerk, Chair, CEO, and board members to build trust and maximize board effectiveness.

The evolution of the Board Clerk’s role is a testament to the increasing appreciation for the critical role governance plays in achieving sustainable success. By elevating this position, organisations unlock new levels of board performance, compliance, and strategic agility. The Board Clerk is no longer a passive recorder but an active enabler of strategic thinking—helping boards move from minutes to mandates.

I’m deeply honored to receive this recognition from AGBIS. The role of the Board Clerk has truly evolved, and it’s a privilege to be part of a school that understands its strategic importance. This award isn’t just for me; it’s a testament to the collaborative spirit and forward-thinking governance we champion at British International School Riyadh. I’m excited to continue supporting our board as we navigate the complexities of modern education and shape a bright future for our students.

Carol Gray, Head of Board Relations, British International School Riyadh (BISR)
Board Clerk of the Year, AGBIS Annual Conference.

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The Clock is Ticking on UAE eInvoicing as the 2026 Deadline Nears

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eInvoicing

By Nimish Goel, Partner and Head of GCC, Dhruva Consultants

The UAE has never been a jurisdiction that shies away from bold reforms. From introducing VAT in 2018 to rolling out corporate tax in 2023, the country has consistently demonstrated its willingness to align with global best practices in fiscal governance. Now, with the Federal Tax Authority (FTA) and Ministry of Finance (MoF) preparing to enforce a nationwide eInvoicing regime by July 2026, the stakes are even higher.

A portrait of Nimish Goel, Partner and Head of GCC, Dhruva Consultants
Nimish Goel, Partner and Head of GCC, Dhruva Consultants

This is not simply another compliance box to tick. eInvoicing represents a fundamental shift in the way financial data is created, exchanged, and monitored. Once live, every invoice, credit note, representing economic activity—whether for VAT-registered businesses, exempt transactions, out of scope transactions or even historically less scrutinized activities such as financial services, real estate, and designated zones—will be generated in a structured XML format, routed through accredited service providers, and validated in real time.

For finance leaders, the message is clear. The era of static PDFs and delayed reporting is over.

From paper trails to real time oversight

Globally, eInvoicing has proven to be a formidable tool in curbing tax evasion, automating new online services for taxpayers, plugging revenue leakages, and enhancing transparency. Jurisdictions that have adopted similar systems—such as Italy, India, and Latin America—have reported billions saved in fraud prevention and efficiency gains. The UAE has learned from these experiences and is designing a model that not only covers B2B and B2G transactions but also expands its reach to entities outside traditional VAT registration. There is an expectation that eInvoicing will eventually be extended to B2C transactions in the long term.

The result is to achieve full visibility of a Company’s entire transactions.  This creates a real time compliance environment where mistakes will no longer hide in quarterly filings—they will surface instantly.

This shift raises the bar dramatically for CFOs and tax teams. Any misclassification in VAT treatment, error in data capture, or system lag could invite audits, penalties, and reputational damage.

Why waiting until 2026 is a risky bet

Too many businesses still view July 2026 as a distant milestone. In reality, groundwork needs to begin now. Data readiness, ERP integration, internal processes and control reviews, and stakeholder alignment are not overnight tasks. They require months—if not years—of preparation. Additionally, the preparation for eInvoicing is time-consuming, especially for Companies in the UAE, as they are currently upgrading their ERP systems or discovering that their current systems lack integration capability.

Companies must immediately begin by assessing whether their existing systems are capable of generating structured XML invoices or if the mandatory data fields are available in their source systems to meet regulatory requirements. Simultaneously, finance teams should engage closely with service providers to ensure seamless integration across platforms. A thorough review of tax treatment is equally important to identify and close any gaps that could cause errors in reporting. Finally, validating digital signatures and aligning with the Federal Tax Authority’s compliance standards will be critical to building a robust and audit-ready framework.

The transition is not merely technical; it is strategic digital transformation that will impact every single point of the organization. Finance functions that embrace early adoption will find themselves with cleaner data, faster refund cycles, and potentially automated VAT filings in the long run. Those who wait will find themselves firefighting compliance failures under intense regulatory scrutiny.

Beyond compliance lies an opportunity to rethink finance

What excites me most about the mandate is not its punitive edge but its transformative potential. Done right, eInvoicing can be the foundation for a smarter, more data-driven finance function. Real-time reporting could allow CFOs to track receivables with unprecedented accuracy, benchmark customer payment behavior, and build predictive insights into cash flow management.

In short, the regulatory push can double as a business opportunity if approached proactively.

The road ahead for UAE businesses

The UAE’s eInvoicing journey is only beginning. The legislative updates expected in 2025 will provide further clarity, but businesses cannot afford to be passive. Those who treat this as a last-minute compliance sprint will struggle. Those who see it as a chance to modernize their finance function will thrive.

At Dhruva, we believe the next 10-11 months are critical. Our role is not just to interpret regulations but to help businesses reimagine compliance as a value-creating exercise. The clock is ticking, and July 2026 is closer than it seems.

The question for every business leader is simple. Will you be prepared when the switch is flipped to real time?

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Financial

Long-term wealth investing: first paycheck to million

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By Raaed Sheibani, UAE Country Manager, StashAway

Long-term wealth investing is how you turn a first paycheck into lasting freedom in the UAE. With long-term investing, you build a safety net, automate contributions, and let compounding do the heavy lifting—so today’s income becomes tomorrow’s options.

Long-term wealth investing basics: start here

Before your first trade, set a safety net. Build an emergency fund covering 3–6 months of expenses. Keep it liquid and low risk. Then, park it in a cash management solution rather than an idle current account. Inflation erodes purchasing power; a sensible yield helps you sleep at night and stay invested during shocks.

Two engines of long-term wealth investing: DCA & compounding

Dollar-cost averaging (DCA). Invest a fixed amount on a schedule—regardless of headlines. Sometimes you buy high; often you buy low. Over time, your average cost smooths out, emotions calm down, and you capture the market’s trend. Historically, many of the market’s best days cluster near the worst; therefore, timing often backfires, while DCA keeps you in the game.

Compound growth. Returns earn returns. Start earlier, and compounding does more of the work. For example, with a 6% annual return, investing about $490 per month from age 25 can reach $1 million by age 65. Wait until 35 and you’ll need roughly $952; at 45, it’s about $2,023. Time in the market beats perfect timing.

Build your core portfolio for long-term wealth

Your core is the engine. Aim for a globally diversified, long-only mix across equities, bonds, and real assets. Avoid “home bias”; spread exposure across regions and sectors. Moreover, automate contributions so the plan runs while you work.

Consider risk in layers. Equities drive growth. Bonds dampen drawdowns and fund rebalancing. Real assets, including gold, add diversification. Rebalance periodically to lock in discipline: trim winners, top up laggards, and keep risk aligned to your goals.

Make the math work for you

Consistency compounds. Invest $1,000 monthly for 20 years at 6% and $240,000 in contributions can grow to over $440,000. The gap is compounding plus habit. Likewise, fees matter. Lower costs leave more return in your pocket, and tax-aware choices improve after-fee, after-tax outcomes.

Add satellites—without losing the plot

Once the foundation is solid, consider a core–satellite approach. Keep 70–80% in the core. Then, use 20–30% for targeted themes: clean energy, AI, healthcare innovation, or specific regions. Thematic ETFs can express these views efficiently. Because satellites carry a higher risk, cap their size and set clear review dates. If a theme drifts off the thesis, rotate back to the core.

Look beyond public markets as wealth grows

For qualified, higher-net-worth investors, private markets can broaden opportunities. Many large, fast-growing companies stay private longer. Select exposure to private equity, private credit, or venture—sized prudently—may enhance diversification and long-run returns. However, consider liquidity, fees, and manager quality. Align commitments with your time horizon so you never become a forced seller.

Guardrails that keep you on track

Write an Investment Policy Statement (IPS). Define risk level, contribution cadence, rebalancing rules, and when you’ll make changes. Then, automate to reduce decision fatigue. Additionally, track a few metrics: savings rate, fee drag, drawdown tolerance, and progress to goals. Celebrate streaks—months contributed, quarters rebalanced—to reinforce behavior.

A simple roadmap to your first million

  1. Fund 3–6 months of expenses.
  2. Automate DCA into a diversified core.
  3. Rebalance on a set schedule.
  4. Add satellites thoughtfully, 20–30% max.
  5. Review fees, taxes, and liquidity.
  6. Increase contributions as income rises.

Long-term wealth investing is not a secret. It’s a system: foundations first, habits next, scale last. Start small if needed, start now if possible, and let time do its quiet work.

Check Out Our Previous Post on UAE depreciation rules: real estate’s tax edge

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