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Payments Security: The Key to Winning Consumer Loyalty in MENA

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Payments Security

The adoption of digital commerce in MENA has skyrocketed over the past few years. Countries that were once deeply attached to cash and physical transactions have shot to digital maturity in just a few years. According to Checkout.com’s 4th annual MENA ecommerce report, The State of Digital Commerce in MENA 2024, 91% of the region’s consumers have reported shopping e-commerce in the past two years. The number of people who shop online in MENA at least once per day has grown by 80% since 2020, with the Kingdom of Saudi Arabia leading the way with a staggering 90% increase.  

In response to evolving consumer demands, merchants across MENA are embarking on ambitious digitization journeys and adopting innovative payment strategies. As digital commerce moves beyond the early-adoption phase, the focus is shifting toward fine tuning performance. In doing so, strengthening payment security has become a top priority.

As innovation stimulates advancements in the payment industry, fraudsters don’t rest on laurels, further sophisticating their own scam methods and tricks. Furthermore, the very aspects of e-commerce that make it an enticing prospect for consumers – speed, convenience, and anonymity – also work in cybercriminals’ favor. Because the e-commerce ecosystem includes multiple stakeholders, the retailer, the customer, the processor, and the networks, fraudsters have multiple potential access points that they can exploit.

According to Remo Giovanni Abbondandolo, General Manager – MENA at Checkout.com, ecommerce fraud can take many forms, such as criminals using stolen credit card numbers to make purchases, transaction replays, and chargeback fraud. The diverse and complex nature of e-commerce fraud emphasizes the importance of vigilance and secure practices merchants must adopt to avoid such incidents.  

But it’s not just the initial financial loss that merchants need to be concerned about. Falling prey to ecommerce fraud can damage customer trust and the company’s reputation. Alarmingly, 33% of MENA consumers say they have been a victim of payments fraud. According to The State of Digital Commerce in MENA 2024 report, safe and secure checkout is now a priority for 39% of MENA consumers. In contrast, in 2020, survey respondents placed the highest value on speedy delivery.

Furthermore, up to 30% of shoppers have said a single falsely declined payment- when a payment is declined despite the payee having sufficient funds in the account, would lead them to shop from a competitor’s website. With the cost of customer acquisition for e-commerce merchants having increased, a rise in falsely declined payments adds insult to injury. This makes high-performing acceptance solutions a matter of huge competitive importance in MENA.

To this point, it’s important to mention that the region also continues to see a relatively high number of false declined payments. According to Checkout.com’s latest report, 23% of respondents experienced a falsely declined payment in recent months. In today’s fast-paced digital economy, consumers are also less patient, less loyal, and savvier than before.

Shoppers want to know their payment is being handled by a safe and reliable partner. The good news for merchants is that fortifying payments security is a much simpler task than dealing with widespread data breaches.

In this context, Abbondandolo outlines effective strategies that merchants in MENA can adopt to minimize payment fraud and false declines, thereby enhancing consumer trust and loyalty.

  1. Choose a trusted partner

Partnering with a regulated payments service provider (PSP) that offers acquiring capabilities, advanced technology support, and comprehensive regional regulatory expertise can significantly bolster a business’s security measures against fraud. Regulated PSPs provide acceptance solutions that enhance payment processes through optimized messaging, routing, and retries, ensuring robust security and seamless transactions throughout. Furthermore, because fraudsters have no boundaries, partnering with a regulated global PSPs with local experience offers advanced technology solutions that include real-time fraud detection systems that are trained on detecting the most advanced global fraud scams and techniques. By analyzing transactional data in milliseconds, identifying suspicious patterns and behaviors that may indicate fraudulent activity.

By partnering with a regulated PSP that offers acquiring capabilities and advanced technology support, businesses can benefit from a holistic approach to fraud prevention and payment security.

  1. Harness the power of embedded AI

Regional merchants are increasingly safeguarding their businesses from fraud by leveraging a combination of tools and machine learning. Advanced payment technology empower merchants to seamlessly integrate fraud detection solutions into their platforms, without requiring additional set up. Meanwhile, AI is now trained on billions of global transactions, with merchants benefitting from a global network effect that allows them to analyze vast amounts of data to detect patterns, anomalies and emerging fraud like never before.

Minimizing fraud and improving performance in payment processing are closely intertwined goals that can significantly impact a business’s bottom line and customer satisfaction. When a business effectively reduces fraud, it tends to experience several concurrent benefits that contribute to overall performance enhancement.

Our merchants in the region have been benefiting from a whole new level of payment performance with Intelligent Acceptance. This product combines advanced Artificial Intelligence and Machine Learning, vast network data, and deep payment expertise to increase conversion and unlock untapped revenue. We have already recovered $1.1 billion of revenue, and increased acceptance rates on average by 2% for globally.

  1. Make data work for you

Research conducted by Checkout.com alongside Oxford Economics found that $50.7 billion was lost due to false declines in recent years. Large data sets can empower merchants to track and respond to customer payment trends with laser accuracy in real-time. Here we have seen the great benefit from Intelligent Acceptance that draws on insights from these data sets to deliver a whole new level of payment performance, increasing conversion and unlocking untapped revenue, as well as Network Tokens that have helped our merchants achieve higher authorization rates, reduced fraud and allow businesses to offer an improved customer experience, while keeping customers data

Looking ahead, half of all shoppers in MENA anticipate an increase in their online spending over the next 12 months. Abbondandolo believes that MENA merchants still have significant untapped opportunity to combat fraud, reduce false declines and their overall payments costs, while increasing their revenue. As consumers increasingly embrace digital shopping and payments, optimizing every aspect of the ecommerce experience remains crucial for merchants to capitalize on this growing trend.

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Financial

Standard Chartered Supports Pakistan’s First Panda Bond Issuance in Chinese Interbank Market

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Pakistan has successfully completed its inaugural Panda bond issuance in China’s interbank bond market, raising RMB 1.75 billion through a three-year transaction that marks the country’s first direct entry into China’s capital markets.

Standard Chartered (China) Ltd. Co acted as the only foreign bank serving as joint lead underwriter and joint book runner for the transaction, supporting Pakistan in broadening its international financing channels while strengthening financial connectivity between regional capital markets.

The issuance received strong support from multilateral development institutions, including the Asian Infrastructure Investment Bank (AIIB) and the Asian Development Bank (ADB), which together guaranteed 95 per cent of the bond’s principal and interest payments. The structure helped attract significant demand from Chinese banks, securities houses, and international financial institutions.

The transaction was reportedly more than five times oversubscribed, allowing Pakistan to price the bond at 2.50 per cent, the tightest end of the indicated pricing range.

Salman Ansari, Global Head, Capital Markets, Standard Chartered, described the issuance as a strategically important transaction that expands Pakistan’s access to global liquidity pools while demonstrating the growing relevance of regional capital markets within the international funding landscape.

The transaction also reflects the broader evolution of the Renminbi within global financial markets, as China continues expanding the role of its currency beyond trade settlement into cross-border financing and sovereign funding structures.

Jerry Zhang, Global Head of Banks & Broker Dealers and Head of Coverage, Greater China and North Asia at Standard Chartered, said the transaction highlighted the bank’s role in connecting international issuers with China’s domestic capital markets while also reflecting the continued internationalisation of the Renminbi.

The Panda bond market has increasingly attracted a wider range of sovereign, supranational, and institutional issuers in recent years as regional economies explore diversified funding channels and deeper access to Chinese liquidity pools.

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WHY GLOBALLY CONNECTED FAMILIES MUST PLAN FOR GEOPOLITICAL CHANGE

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By Nazneen Abbas, Founder, Ma’an

Families with wealth across borders are already used to complexity. They live with different legal systems, different inheritance regimes, and different tax realities, often all at once. That part is not new. What has changed is the speed at which the environment around those structures is moving. The geopolitical backdrop is no longer something families can treat as distant noise. It is beginning to alter the conditions in which wealth is held, transferred, and protected.

That is becoming visible in the questions families are now asking. Across the GCC, many who already have Wills, trusts, foundations, and succession structures in place are no longer asking whether they have planned. They are asking whether what they put in place still holds. The conversation is shifting away from documents and toward durability, resilience, and relevance over time.

The issue is not complexity, it is movement

Cross-border planning has always required care. What feels different now is the sense that the regulatory environment may be entering a period of faster movement. Tax agreements that were once taken as given could come under review. Reporting standards may tighten further.  Frameworks in some jurisdictions may no longer offer the same level of certainty that families have relied on.

That does not automatically make an existing plan ineffective. It does mean the assumptions on which it was built may no longer be fully reliable. A structure that made sense five or seven years ago may still be valid on paper, but it may now interact differently with another jurisdiction’s rules. That difference is where risk begins to accumulate.

Many families are not dealing with poor planning. They are dealing with planning built for a slower-moving environment. A framework can be professionally drafted and entirely appropriate for its time, yet still require review because the conditions around it have changed. The gap, in many cases, is one of timing rather than quality.

 

Families do not experience risk as corporations do

Public discussion around geopolitical risk is usually framed in corporate language – market access, supply chains, revenue exposure. But geopolitical literacy is no longer just a corporate issue.

The same forces that alter corporate decision-making also alter the legal and tax environment in which private wealth sits. The difference is that families encounter those forces at far more personal moments. A business responds through compliance and restructuring. A family may discover, during a bereavement or a generational transition, that a structure meant to preserve stability is now sitting between conflicting legal systems or newly expanded obligations. The cost of outdated planning is rarely just technical. It is emotional, and it often surfaces when a family is least equipped to navigate it.

What a meaningful review actually covers

Families and family offices in the GCC with assets or obligations across multiple jurisdictions need to review their planning as a connected system. The question is not whether the Will is signed or the foundation properly established. It is whether those elements continue to work together under current conditions.

Do existing Wills still align with the succession laws of each jurisdiction involved? Do trust or foundation structures still operate as intended alongside local inheritance frameworks, reporting obligations, and tax treatment? The review also needs to reach instruments often created with care and then left untouched. Private Placement Life Insurance (PPLI), for example, may still be appropriate, but its treatment can vary depending on where the family is resident, where beneficiaries sit, and how international agreements evolve. Dynasty Trusts and Irrevocable Life Insurance Trusts (ILITs), especially when governed by US law, deserve renewed scrutiny where family circumstances or legal interpretation have materially changed.

This is not about alarm. It is about alignment. Cross-border structures fail less often because a single instrument is flawed, and more often because the instruments stop speaking to one another.

The plan may hold. Does it still fit?

A plan can remain legally intact and still fall behind. Families change. Children grow up. New dependents enter the picture. Businesses expand into new jurisdictions. Property is acquired in places never part of the original conversation.

If a structure no longer reflects the family’s wishes, responsibilities, or values, it is no longer doing its full job. The real test is not whether it remains untouched, but whether it continues to reflect the life it is meant to support. That matters especially in this region, where families operate across borders almost by default.

The strongest plans are not always the most elaborate. They are the ones revisited honestly and adjusted before pressure forces the issue. Families often treat estate planning as something to complete and put away, which is understandable.

Cross-border wealth planning across jurisdictions cannot remain static. It requires ongoing stewardship. Families that pause to review their structures now are doing what good planning has always required: ensuring the framework continues to reflect not just the world it operates in, but the family it is there to serve.

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FIVE FUNDRAISING LESSONS FOR FOUNDERS BUILDING OUTSIDE THE MAINSTREAM

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Raising capital is never just about convincing investors that an idea is interesting but proving that it can survive pressure, attract a defined audience, and grow with discipline. The region’s startup ecosystem is maturing, with early 2026 data showing funding activity remaining steady, with $327 million deployed in February alone across 62 deals, reflecting strong investor appetite but also intense competition. For niche companies, capital is available, but it goes to businesses that can prove commercially valuable demand in their category. MAXION, a UAE-based platform empowering social connections, puts together five fundraising tips for niche businesses preparing to attract investor backing.

Start with proof, not pitch

Investors are naturally careful with niche ideas because they are harder to size, explain, and compare. Founders should prove demand through users, applications, retention, revenue, or repeat behaviour, while clearly defining the underserved market they are building for. They also need to show why customer behaviour, market gaps, or timing make the opportunity commercially urgent.

Defensibility is just as important. In a market where an app can be built quickly, investors need to understand what cannot be easily replicated, whether that is founder expertise, proprietary data, community trust, or a product model shaped by years of real customer behaviour. MAXION’s moat comes from its “cupid in the loop” approach, shaped by the founder’s nearly decade-long experience matchmaking the world’s top 1% and translating those learnings into a tech platform for a wider audience.

Educate the market on your niche

Niche businesses often need to help investors understand the category before they can evaluate the company. Founders should explain the problem why existing solutions fall short, and how the business creates a different measure of value. A strong fundraising story explains where the company overlaps with existing players, where it performs differently, and where it has the potential to outpace them. In a niche category, taste, trust, and execution can become as important as technology.

In social connection apps, for example, the market cannot be understood only through likes or matches. Stronger indicators may include in-person dates, event attendance, quality of introductions, and connections that develop into lasting relationships.

Build a strong community

In a crowded consumer market, attention is expensive. Investors want to see that customers are willing to apply, engage, attend, return, recommend, and stay. A clear path to customers should be built before the fundraising process begins. They also need to feel confident that founders know how to reach their audience and can break through the noise with a clear marketing strategy. For MAXION, this proof came from its matchmaking business, with a curated community of over 5,000 members, 32,000 on the waiting list, and $750K secured in early-stage funding.

Founders need to understand where their audience spends time, who influences them, how they communicate, and what makes them trust a new product. This may come through targeted events, private communities, member referrals, micro-influencers, or highly focused social campaigns.

Focus on outcomes, not features

A company cannot raise capital on a strong idea alone. For founders raising from venture capital, the business case should come before the mission. VCs need to see the scale of the opportunity, revenue logic, unit economics, and a credible path to significant returns. Storytelling may open the door, but numbers make the business investable.

Investors also want to understand what changes because the company exists. A strong business should create access, build trust, improve retention, or solve a problem people repeatedly face. The company must understand its audience, deliver consistently, and show that the team can execute with discipline. Early engagement, behavioural data, a prototype, or initial commercial indicators can make that case far stronger.

Choose the right investors

Not all capital supports the same kind of growth. Niche businesses need investors who understand industry, customer behaviour, and long-term value built through community. Fast capital can become expensive if it pushes the company in the wrong direction.

Founders should look beyond traditional angel and venture capital routes and consider strategic investors, grants, corporate partnerships, and ecosystem-backed programmes where relevant. For instance, in February 2026, UAE-based startups secured $162.8 million across 23 deals, nearly half of the region’s total funding that month. This funding momentum is reinforced by government-backed initiatives such as the National Agenda for Entrepreneurship, Future100, Hub71, accelerators, free zones, and startup incentives that improve access to capital, talent, partners, and new markets.

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