Financial
Payments Security: The Key to Winning Consumer Loyalty in MENA
The adoption of digital commerce in MENA has skyrocketed over the past few years. Countries that were once deeply attached to cash and physical transactions have shot to digital maturity in just a few years. According to Checkout.com’s 4th annual MENA ecommerce report, The State of Digital Commerce in MENA 2024, 91% of the region’s consumers have reported shopping e-commerce in the past two years. The number of people who shop online in MENA at least once per day has grown by 80% since 2020, with the Kingdom of Saudi Arabia leading the way with a staggering 90% increase.
In response to evolving consumer demands, merchants across MENA are embarking on ambitious digitization journeys and adopting innovative payment strategies. As digital commerce moves beyond the early-adoption phase, the focus is shifting toward fine tuning performance. In doing so, strengthening payment security has become a top priority.
As innovation stimulates advancements in the payment industry, fraudsters don’t rest on laurels, further sophisticating their own scam methods and tricks. Furthermore, the very aspects of e-commerce that make it an enticing prospect for consumers – speed, convenience, and anonymity – also work in cybercriminals’ favor. Because the e-commerce ecosystem includes multiple stakeholders, the retailer, the customer, the processor, and the networks, fraudsters have multiple potential access points that they can exploit.
According to Remo Giovanni Abbondandolo, General Manager – MENA at Checkout.com, ecommerce fraud can take many forms, such as criminals using stolen credit card numbers to make purchases, transaction replays, and chargeback fraud. The diverse and complex nature of e-commerce fraud emphasizes the importance of vigilance and secure practices merchants must adopt to avoid such incidents.
But it’s not just the initial financial loss that merchants need to be concerned about. Falling prey to ecommerce fraud can damage customer trust and the company’s reputation. Alarmingly, 33% of MENA consumers say they have been a victim of payments fraud. According to The State of Digital Commerce in MENA 2024 report, safe and secure checkout is now a priority for 39% of MENA consumers. In contrast, in 2020, survey respondents placed the highest value on speedy delivery.
Furthermore, up to 30% of shoppers have said a single falsely declined payment- when a payment is declined despite the payee having sufficient funds in the account, would lead them to shop from a competitor’s website. With the cost of customer acquisition for e-commerce merchants having increased, a rise in falsely declined payments adds insult to injury. This makes high-performing acceptance solutions a matter of huge competitive importance in MENA.
To this point, it’s important to mention that the region also continues to see a relatively high number of false declined payments. According to Checkout.com’s latest report, 23% of respondents experienced a falsely declined payment in recent months. In today’s fast-paced digital economy, consumers are also less patient, less loyal, and savvier than before.
Shoppers want to know their payment is being handled by a safe and reliable partner. The good news for merchants is that fortifying payments security is a much simpler task than dealing with widespread data breaches.
In this context, Abbondandolo outlines effective strategies that merchants in MENA can adopt to minimize payment fraud and false declines, thereby enhancing consumer trust and loyalty.
- Choose a trusted partner
Partnering with a regulated payments service provider (PSP) that offers acquiring capabilities, advanced technology support, and comprehensive regional regulatory expertise can significantly bolster a business’s security measures against fraud. Regulated PSPs provide acceptance solutions that enhance payment processes through optimized messaging, routing, and retries, ensuring robust security and seamless transactions throughout. Furthermore, because fraudsters have no boundaries, partnering with a regulated global PSPs with local experience offers advanced technology solutions that include real-time fraud detection systems that are trained on detecting the most advanced global fraud scams and techniques. By analyzing transactional data in milliseconds, identifying suspicious patterns and behaviors that may indicate fraudulent activity.
By partnering with a regulated PSP that offers acquiring capabilities and advanced technology support, businesses can benefit from a holistic approach to fraud prevention and payment security.
- Harness the power of embedded AI
Regional merchants are increasingly safeguarding their businesses from fraud by leveraging a combination of tools and machine learning. Advanced payment technology empower merchants to seamlessly integrate fraud detection solutions into their platforms, without requiring additional set up. Meanwhile, AI is now trained on billions of global transactions, with merchants benefitting from a global network effect that allows them to analyze vast amounts of data to detect patterns, anomalies and emerging fraud like never before.
Minimizing fraud and improving performance in payment processing are closely intertwined goals that can significantly impact a business’s bottom line and customer satisfaction. When a business effectively reduces fraud, it tends to experience several concurrent benefits that contribute to overall performance enhancement.
Our merchants in the region have been benefiting from a whole new level of payment performance with Intelligent Acceptance. This product combines advanced Artificial Intelligence and Machine Learning, vast network data, and deep payment expertise to increase conversion and unlock untapped revenue. We have already recovered $1.1 billion of revenue, and increased acceptance rates on average by 2% for globally.
- Make data work for you
Research conducted by Checkout.com alongside Oxford Economics found that $50.7 billion was lost due to false declines in recent years. Large data sets can empower merchants to track and respond to customer payment trends with laser accuracy in real-time. Here we have seen the great benefit from Intelligent Acceptance that draws on insights from these data sets to deliver a whole new level of payment performance, increasing conversion and unlocking untapped revenue, as well as Network Tokens that have helped our merchants achieve higher authorization rates, reduced fraud and allow businesses to offer an improved customer experience, while keeping customers data
Looking ahead, half of all shoppers in MENA anticipate an increase in their online spending over the next 12 months. Abbondandolo believes that MENA merchants still have significant untapped opportunity to combat fraud, reduce false declines and their overall payments costs, while increasing their revenue. As consumers increasingly embrace digital shopping and payments, optimizing every aspect of the ecommerce experience remains crucial for merchants to capitalize on this growing trend.
Financial
GCC TRANSFER PRICING TIGHTENS IN 2026 AS ENFORCEMENT MATURES
Dhruva, a tax advisory firm with deep expertise across the Middle East, and global markets, stated that the Gulf Cooperation Council (GCC) is at a clear inflection point in its fiscal evolution. Transfer pricing is moving beyond first-wave rulemaking into an enforcement-led environment where it is increasingly treated as a core element of corporate governance.
Drawing on the UAE Year in Review 2025 report recently launched by Dhruva, the region is moving past inaugural filing seasons and confronting the limits of reactive, post-facto compliance. “The past year has been transformative, representing not merely technical adjustments but a strategic recalibration of the region’s economic architecture,” said Nimish Goel, Leader, Middle East at Dhruva. In this environment, the behavioral reality of a business must align with its legal documentation, as tax authorities raise expectations around demonstrable economic substance.
A central theme in this scrutiny is Key Management Personnel (KMP). Where decision-making occurs, who exercises control, and how governance is evidenced are becoming determinative factors in how profits are attributed and defended. Inconsistencies across HR contracts, organization charts, board minutes, operational reality, and transfer pricing files are increasingly treated as a credibility gap, not a documentation error.
This recalibration is being accelerated by a shift in audit approach. Tax authorities across the GCC are moving from form-based reviews to more sophisticated, data-led scrutiny. Kapil Bhatnagar, Partner at Dhruva, stated that, “A key focus is the ‘invisible backbone’ of many regional groups, common-control and related-party transactions that sit at the heart of multilayered conglomerate structures. Informal arrangements historically treated as low-risk are increasingly being evaluated through an arm’s length lens, including interest-free shareholder loans, uncharged centralized services, legacy intercompany balances, and balance-sheet support. For forward-looking organisations, transfer pricing is no longer a compliance obligation but a strategic enabler.”
In parallel, the UAE has signaled stricter arm’s length expectations for Qualifying Free Zone Persons, with transfer pricing increasingly functioning as the mechanism through which substance is demonstrated under the Corporate Tax regime.
The stakes are further elevated by Pillar Two global minimum tax developments. Effective 2025, most GCC jurisdictions, including the UAE, Qatar, and Bahrain, either implemented or were in the final stages of implementing Domestic Minimum Top-up Taxes (DMTT). Under these rules, intercompany pricing can no longer be treated purely as a compliance variable, since it can materially influence a group’s effective tax rate and potential top-up exposure.
“In response, leading groups are shifting toward operational transfer pricing, embedding pricing policies into ERP workflows to improve year-round accuracy, data integrity, and audit readiness. This is increasingly relevant as audits begin to rely more heavily on data analytics, ERP trails, and transaction-level evidence, with deeper linkage expected between transfer pricing documentation, financial statements, tax returns, and support evidence,” added Kapil.
At the same time, demand is rising for certainty and dispute-prevention mechanisms, including Advance Pricing Agreements (APAs) and Mutual Agreement Procedures (MAPs), particularly for complex cross-border arrangements where predictability is commercially valuable. The UAE has already established a formal framework for clarifications and directives including APAs, confirmed unilateral APA applications from Q4 2025, and introduced a schedule of APA fees effective from January 1, 2026.
As the region moves into its next phase of maturity, Kapil concluded, “The message is clear, the era of fixing and filing is over. The era of governance, digitization, and transparency has begun.”
Financial
RETHINKING THE FUTURE OF VENTURE CAPITAL IN AN AI-DRIVEN WORLD
Dara Campbell, Senior Executive Officer, Hashgraph Ventures Manager
Venture capital isn’t what it used to be and that’s a good thing. The old playbook of “spray and pray,” waiting a decade for liquidity, and celebrating paper mark-ups is a thing of the past. In 2026, our industry is becoming faster, leaner, more intentional, and, ironically, deeply human.
We are standing at the intersection of the two most powerful technological waves of our generation: digital assets and artificial intelligence. This is not to say that these are the trending sectors for investment, but it is rather that funding the financial and digital infrastructure will define how value moves, how intelligence is deployed, and who ultimately owns the systems we will depend on.
We need to collectively acknowledge that programmable money and machine learning will be the drivers of the next generation of wealth. We are entering into an era where AI will help allocate, transact, and streamline capital in a faster and more efficient and adaptive way.
The most agile founders we see today are building with intent, efficiency, and transparency. They are building solutions in payments, logistics, supply chains, identity, and data ownership using real time AI infrastructure with blockchain rails underneath. When these two levels come together, you unlock productivity and scale in a way the traditional systems still can’t process.
Despite all this advancement, at its core venture capital remains a people-centric business. The biggest edge is access to conviction. When you meet a founder who can articulate why they are building something, not just what they are building, that’s where the signal lies. In my experience, the best investors will be those who can recognize that clarity early, match the founder’s passion, and stay in the trenches long after the initial cheque is written.
This is where the transformation is starting to show. As we move into 2026, we are also entering a new phase of infrastructure and DeFi 2.0. The dull layers – the rails, the protocols, the identity frameworks are becoming the foundation for this shift. From AI agents paying autonomously to real-world assets being tokenized at scale, these systems will underpin the next wave of innovation.
This is where Abu Dhabi is making strides on the global venture landscape. The emirate has rapidly emerged as a serious capital hub because it understands alignment. They are not replicating an ecosystem that’s been done before and has been successful – they are building something from the ground up that works for the region, for the new era of investors who are riding the wave of innovation.
The next generation of investors will be those who can successfully practice agility within the realm of regulation and who can integrate AI without compromising on the power of human instincts. The future of venture capital isn’t about replacing humans with machines; it’s about embedding systems in place where these two elements amplify each other. It’s a delicate balance, but that’s where the outliers are built.
Financial
UAE MOVES TOWARDS A MORE COMPLIANCE-FOCUSED TAX LANDSCAPE WITH RECENT VAT REFORMS: DHRUVA
Dhruva, a premier tax advisory firm with deep expertise across the Middle East, India, and Asia, stated that the UAE’s latest amendments to the VAT Law and the Tax Procedures Law, issued by the Federal Tax Authority (FTA) which are effective from 1 January 2026, represent a significant shift toward a more structured, and risk-focused tax environment. These amendments are expected to reinforce responsible compliance behaviors and reduce administrative friction for UAE businesses.
Dhruva noted that one of the most practical and welcoming changes is that it eliminates the requirement for taxpayers to self-issue tax invoices for imports subject to the reverse charge mechanism, which provides a lot of ease to businesses. Post series of amendments and clarifications issued by the FTA in 2025 in relation to self-issuance of tax invoices for imports, while a general exception was granted for such requirement for import of services, the same were required in case of import of goods for record-keeping purposes. This often-added administrative complexity without impacting the actual tax liability or input tax entitlement. Under the updated rules, taxable businesses have removed the obligation entirely, and hence, businesses will only need to maintain standard supporting documentation, such as invoices, contracts, and transaction records.
However, the firm highlighted that while some administrative burdens are being eased, compliance expectations are tightening elsewhere. One of the amendments gives the FTA authority to deny input tax recovery in cases linked to tax evasion – where a taxpayer knew or, critically, should have known, that a supply or its broader supply chain was connected to tax evasion. The law clarifies that taxpayers will be deemed to have been aware if they fail to verify the validity and integrity of the supply in accordance with procedures to be issued by the FTA.
Dhruva explained that historically, the responsibility to account for VAT rested primarily with the supplier, and recipients focused mainly on validating the tax invoice and meeting standard input-tax recovery conditions. In practice, however, the FTA has often linked a recipient’s input-tax eligibility to the supplier’s discharge of output VAT, denying recovery where gaps existed. The latest amendment now formally embeds this position in law, imposing additional due-diligence obligations on the recipient.
Ujjwal Pawra, Partner at Dhruva Consultants, commented, “This is a significant change. It is a clear message that the right to input tax recovery comes with the responsibility to validate the integrity of one’s suppliers and supply chain. Businesses must now demonstrate that they exercised practical, documented, and consistent due diligence. Clean invoices alone are no longer enough; what matters is a clean process.”
While the procedures and conditions are awaited, Dhruva advised that companies reassess onboarding procedures, supplier-vetting protocols, and documentation trails to ensure they align with the FTA’s expected standards.
Another material operational change is the introduction of a defined timeframe to act on credit balances. Under the amended framework, businesses will generally have up to five years from the end of the relevant tax period to request a refund of a credit balance or use that balance to settle tax liabilities, with targeted flexibility in specified cases where credits arise late in the cycle.
Transitional relief is also available for certain older credits around the changeover, which can help businesses address legacy positions in an orderly way. Dhruva said these changes reduce the risk of credits remaining unresolved on the balance sheet, improve cash flow planning, and encourage clearer internal ownership of refund positions.
Ujjwal further added, “The UAE has introduced a more robust operating framework for credit balances and refunds in line with international best practices. The message is simple: know your credits, map the deadlines, and file claims that are clear, complete, consistent, and easy to validate.”
Dhruva advised UAE businesses to act now with a finance-led approach. This starts with building a central credit-balance register by tax type and tax period, assigning an accountable owner, and tracking action dates so credits are either utilised or claimed in time. Businesses should also treat refund submissions as audit-ready files by preparing reconciliations, supporting documents, and a concise explanation of how the credit arose and why the amount is correct before submitting, rather than rebuilding the file after queries begin. In parallel, companies should prioritise older credit positions to assess whether they fall within the transitional relief window and avoid last-minute filings.
The firm also advised businesses to monitor any binding directions issued by the FTA and align their tax positions, documentation, and system settings accordingly to minimize interpretational differences and strengthen consistency over time.
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