Home Integrator
THE RISE OF AI-NATIVE RENTAL INFRASTRUCTURE
Exclusive interview with Rashed Hareb, Co-Founder and CEO of Rentify
Across your entrepreneurial journey, you’ve built businesses around consumer convenience and operational efficiency. How has that experience influenced your vision for the future of housing?
At its core, housing is one of the most important services people interact with, yet many rental experiences still rely on outdated systems, fragmented workflows and manual processes. Throughout my entrepreneurial journey, I’ve consistently focused on removing friction from everyday experiences and housing is no exception.
I believe that the future of housing will be defined by intelligent infrastructure rather than isolated products. Residents shouldn’t have to navigate multiple platforms for payments, agreements, maintenance, communication and rewards. Instead, these experiences should work seamlessly together. The next generation of housing will be digital, proactive and resident-centric, creating more transparency and convenience while improving operational efficiency for landlords and property managers.
Rentify has described its latest platform as an AI-native rental infrastructure. How do you see AI transforming the residential experience over the next few years?
We are moving beyond a world where AI simply provides insights. The next phase is AI taking action.
Over the next few years, residents will increasingly experience housing that feels responsive and predictive. Rent payments, renewals, maintenance coordination, document management and communication will happen with far less manual effort. Instead of reacting to issues, systems will anticipate needs and resolve them before they become problems.
For property managers and landlords, AI will automate many of the repetitive operational tasks that consume time today. For residents, that means faster service, clearer communication and a more seamless rental experience. We see AI becoming the invisible layer that continuously optimises the rental journey while allowing people to focus on what matters most, which is enjoying their homes.
How do renting behaviours and tenant expectations in the GCC differ from those in more mature rental markets globally?
The GCC rental market is unique because it combines rapid urban growth, a highly mobile population and a strong demand for convenience. Many residents are expatriates who value flexibility, speed and digital-first experiences.
In more mature rental markets, consumers have already become accustomed to monthly rent payments, digital agreements and online management tools. In parts of the GCC, there is still
significant reliance on traditional processes such as post-dated cheques and fragmented communication channels.
At the same time, tenant expectations in the region are evolving rapidly. Today’s renters expect the same level of convenience they receive from banking, e-commerce, and mobility platforms. They want transparency, flexibility, instant access to information and mobile-first experiences. This creates a significant opportunity to modernise rental infrastructure and bring the residential experience in line with other digitally transformed industries.
Beyond simplifying payments, what does an intelligent rental ecosystem actually look like in practice for residents?
An intelligent rental ecosystem goes far beyond processing transactions.
For residents, it means having a single platform that understands their rental journey and actively supports it. Payments happen automatically, reminders arrive at the right time, receipts are generated instantly, and agreements are managed digitally. Residents can access support, track important milestones, earn rewards on everyday rental activity and receive personalised recommendations that improve their experience.
The goal is to eliminate administrative burden. Renting should not feel like managing paperwork. It should feel as seamless as using a modern financial platform. The intelligence sits in the background, simplifying complexity while giving residents greater control and visibility.
You recently described Earn AI as more than a property tool and closer to an operating system for rental real estate. What does that distinction mean, and how does it reflect the future of housing?
Most technology solutions in real estate solve individual problems. Earn AI was designed differently.
An operating system becomes the foundation through which multiple functions work together. Earn AI combines rental revenue management, payment intelligence, tenant behaviour analysis, renewal forecasting, occupancy insights and operational automation into a unified platform.
The distinction is important because the future of housing will not be powered by disconnected software products. It will be powered by integrated intelligence. By continuously learning from rental performance, tenant interactions and portfolio-level trends, Earn AI helps property managers and landlords make better decisions while automating execution.
Ultimately, we believe housing is evolving into a data-rich, continuously optimised ecosystem. Earn AI is designed to become the intelligence layer that powers that evolution.
Do you envision a future where property managers spend less time on administration and more time focusing on resident satisfaction, community engagement and experience design?
Absolutely.
Property managers entered the industry to create value, not to spend their days chasing payments, managing spreadsheets or handling repetitive administrative tasks. As AI takes over routine workflows such as collections, reminders, reconciliation, renewals and reporting, property teams will be able to focus on higher-value activities.
The most successful residential communities of the future will differentiate themselves through resident experience. Community building, engagement initiatives, personalised services and proactive support will become increasingly important.
Technology should not replace human relationships. It should strengthen them by removing operational burdens. Our vision is a future where AI handles the administration, while people focus on creating better places to live. That is where the next chapter of housing is headed.
Home Integrator
BEYOND THE PRICE TAG
Exclusive interview with Tahir Majithia, Real Estate Advisor and Founder of Prime Capital
An in-depth look at buying a home in the UAE across different luxury property segments. How are consumer patterns shifting between renting and purchasing, and what are the key considerations for buyers before they commit?
We are seeing two types of buyers at the moment. A lot of people who are new to the city prefer to rent for the first couple of years, until they have settled in and worked out where they actually want to live. Once they know the answer to that, they buy. The second group already knows Dubai well and is moving here, and they tend to arrive with a much clearer idea of what they are looking for.
What both groups have in common is that they want the best of the best, and that is true across every segment. Whether someone is buying a home at AED 5 million, AED 10 million or AED 15 million, they want the best for their money. Quality, design, layouts, facilities, amenities, all of it matters a lot today. There was a time when buyers didn’t really focus on these things and a standard product would do. Now, with the kind of money people are spending, they want something genuinely different. They want the wow factor, especially in the luxury segment.
What changes as you move up the price ladder is the definition of “best.” Around the AED 5 million mark, buyers are usually weighing up location, the reputation of the developer and how the home will hold its value if they decide to sell in a few years. By the time you get into the AED 10 to 15 million bracket and above, the conversation moves on to space, privacy, the quality of the finishing and views, and how well the building or community is actually managed once everyone has moved in.
That same expectation is now shaping the rental market too. We are seeing some very high ticket size rentals, even with the conflict going on in the region. The people who are still confident in this market and want to move here want to arrive somewhere they don’t have to do anything to, homes that are specced and fitted out to the best international standards. If it is something good, tenants are willing to spend serious money on rent, and the top of the market is now well into the millions a year.
The thing that decides it in the end is value. Prices have gone up, yes, but buyers today are smart and they know exactly what they are buying. Over the last few months in particular, people want good value for their money, so there is a lot of negotiation happening, especially given the current situation. But when the value is genuinely there, buyers move quickly.
My advice to anyone about to commit is to look past the headline price. Check what the service charges are and what they actually cover, because that cost stays with you every year. Look at the developer’s track record for delivering on time and to the standard they promised. Read the payment plan and handover terms properly. Ask how easily homes in that community resell, not just what they sell for. And add up the full cost of the transaction, not only the purchase price. Those are the things that decide whether a home still looks like a good decision five years later.
Home Integrator
NEVER NOT SUEDE: PUMA MIDDLE EAST LETS THE SUEDE BLOOM
The Suede’s new era continues to blossom with the introduction of Suede Bloom, part of PUMA’s “Never Not Suede” campaign.
Following the return of the OG, this new release places the iconic silhouette back in the spotlight while celebrating the qualities that have defined the Suede since the very beginning.
One facet that has defined the Suede since its introduction in 1968 is its ability to reinvent itself alongside changing times, subcultures, and movements, all while remaining unequivocally itself. This latest release brings a unique touch to the Suede. Faux pearl detailing, interchangeable satin and frilled lace options, and soft colorways bring a refined femininity to the timeless silhouette.
Arriving in understated shades like “Powder Pink,” “Vintage Cream,” and “Black,” the release is joined with visuals that capture togetherness and individuality, pairing the Suede Bloom with whimsical styling that evokes spontaneity and lightness.
Bringing the spirit of Suede Bloom to life, PUMA Middle East has collaborated with talents including the Fawaz sisters Rania, Dania and Talia, alongside other style muses from the region. Each talent brings their own perspective and personal touch to the Suede Bloom, showcasing how the silhouette can be styled and interpreted in individual ways.
This new vision for the PUMA Suede is designed to be styled your way, while embracing the idea of blooming as both a seasonal shift and a form of personal expression.
Home Feature
Inside ORLA: Beachfront Living, Composed by OMNIYAT
ORLA, Dorchester Collection, Dubai is an iconic beachfront address bringing together exceptional design, private beach access and the legendary service of Dorchester Collection. With fewer than ten residences remaining, ORLA offers a rare opportunity to experience one of Dubai’s most distinguished waterfront destinations.
Residents enjoy an extraordinary suite of private amenities, including a 150-metre beach, infinity and lap pools, a wellness and spa retreat, fitness and yoga studios, private cinema, bowling alley and dedicated children’s spaces, complemented by the discreet, highly personalised service of Dorchester Collection.

ORLA Duplex Show Residence
An exceptional expression of beachfront living, the ORLA Duplex Show Residence unfolds across two levels, offering a remarkable sense of scale, privacy and effortless sophistication. A private lift provides direct access to the four-bedroom residence, while expansive living and entertaining spaces extend towards generous private terraces and a private pool overlooking the tranquil lagoons of Palm Jumeirah.
Crafted by OMNIYAT Atelier, the interiors bring together sculptural forms, refined natural materials, bespoke detailing and a curated selection of art, creating a layered residential experience where design, craftsmanship and indoor-outdoor living converge. Every element has been thoughtfully composed to create an atmosphere of timeless elegance, privacy and exclusivity.

ORLA Simplex Show Residence
Bathed in natural light and framed by panoramic views of the Arabian Gulf, the ORLA Simplex Show Residence unfolds across a single level, creating an effortless continuity between its interiors and the world beyond.
Accessed by private lift, the four-bedroom beachfront residence is distinguished by an impressive double-height living space, bringing exceptional volume and openness to the heart of the home. Crafted by OMNIYAT Atelier, sculptural forms, natural materials, bespoke detailing and a carefully curated collection of art come together throughout, while expansive living spaces extend towards a private terrace and pool.
Ocean horizons frame the residence, creating a profound connection to its beachfront setting and a serene expression of contemporary living.
For high-resolution Images: https://www.dropbox.com/t/qRxs5y7adDhAMbEM
-
News11 years ago
SENDQUICK (TALARIAX) INTRODUCES SQOOPE – THE BREAKTHROUGH IN MOBILE MESSAGING
-
Trending10 months agoOPPO A6 Pro 5G Review: Reliable Daily Driver
-
Tech News2 years agoDenodo Bolsters Executive Team by Hiring Christophe Culine as its Chief Revenue Officer
-
VAR1 year agoMicrosoft Launches New Surface Copilot+ PCs for Business
-
Automotive2 years agoAGMC Launches the RIDDARA RD6 High Performance Fully Electric 4×4 Pickup
-
Tech Interviews2 years ago
Navigating the Cybersecurity Landscape in Hybrid Work Environments
-
Tech News1 year agoNothing Launches flagship Nothing Phone (3) and Headphone (1) in theme with the Iconic Museum of the Future in Dubai
-
VAR2 years agoSamsung Galaxy Z Fold6 vs Google Pixel 9 Pro Fold: Clash Of The Folding Phenoms


