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SOBHA REALTY AND NBQ TEAM UP TO OFFER HOME FINANCING SOLUTIONS FOR OFF-PLAN PROJECTS ACROSS THE UAE

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Sobha Realty, a leading luxury real-estate developer globally and National Bank of Umm Al Qaiwain (NBQ), have signed a Memorandum of Understanding (MoU) to provide preferential mortgage and financing solutions for customers purchasing off plan residential units across Sobha Realty’s developments.

The partnership reflects the commitment towards supporting the UAE’s dynamic real estate sector by making homeownership more accessible and delivering tailored financing solutions that meet the evolving needs of both end-users and property investors.

Eligible customers purchasing residential units from Sobha will benefit from competitive mortgage rates, preferential financing terms, and a streamlined application process designed to provide greater convenience and flexibility throughout their home-buying journey.

The collaboration combines Sobha’s reputation for delivering high-quality, master-planned communities with NBQ’s customer-centric banking services and expertise in residential financing, enabling customers to make informed property decisions supported by reliable and flexible financial solutions.

The UAE’s real estate sector continues to demonstrate strong momentum, driven by robust economic fundamentals, investor confidence, progressive government policies, and growing demand from local and international buyers. As financing plays an increasingly important role in facilitating sustainable market growth, partnerships between leading financial institutions and developers are becoming essential to enhancing accessibility and supporting long-term investment.

Mr. Francis Alfred, Managing Director of Sobha Realty said: “At Sobha Realty, we are committed to creating exceptional living experiences while ensuring that the path to homeownership is as seamless and accessible as possible. Our partnership with NBQ reflects a shared vision of delivering greater value to customers through integrated solutions that simplify the home-buying journey and empower buyers to make confident investment decisions.

As demand for high-quality residential communities continues to grow across the UAE, access to flexible and reliable financing has become increasingly important. By combining Sobha Realty’s legacy of craftsmanship, quality, and customer-centricity with NBQ’s expertise in residential financing, we are enhancing the overall customer experience and supporting the long-term growth of the UAE’s real estate sector. We look forward to enabling more individuals, families, and investors to access the exceptional lifestyle offered across our developments.”

Mr. Adnan Al Awadhi, Chief Executive Officer of National Bank of Umm Al Qaiwain, said: “At NBQ, we believe responsible financing is a key enabler of sustainable development and one of the most effective ways to support the continued development of the UAE’s real estate sector. Our partnership with Sobha reflects our commitment to helping individuals and families to realize their dream homes and providing investors with flexible financing solutions that allow them to capitalize on the opportunities offered by one of the world’s most dynamic property markets.”

He added: “We are focused on providing a seamless and personalized banking experience that empowers our customers to make confident financial decisions. Through strategic partnerships with trusted developers such as Sobha, we continue to expand our financing solutions that combine convenience, flexibility and long-term value, while contributing to the UAE’s vision for sustainable growth. This MoU reinforces NBQ’s broader strategy of building partnerships across key sectors of the economy and delivering innovative solutions that create lasting value for customers, businesses, and communities”.

The agreement will allow customers to avail mortgage loans on homes purchased within Sobha Realty’s flagship masterplans in Umm Al Quwain; Sobha Siniya Island and Downtown UAQ | Sobha Realty and across all of the other developments of Sobha Realty.

Together, these landmark developments underscore Sobha Realty’s long-term commitment to shaping the future of UAE through thoughtfully designed communities that elevate quality of life, attract investment, and support the emirate’s broader economic and urban development ambitions.

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IKEA Turned Last-Minute Hosting into a 90-Second Guest-Ready Tidy-Up Challenge

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IKEA, operated by Al-Futtaim in the UAE, gathered residents and visitors together for the Guest-Ready Tidy-Up on 15 October, at IKEA Festival Plaza and Dubai Festival City stores.The activation brought IKEA’s storage solutions to life through a playful challenge, showcasing how IKEA continues to be part of customers’ everyday stories.

From laundry on the sofa, to toys on the floor – the last-minute tidy up before welcoming guests into our home can be familiar. Inspired by a relatable hosting moment, what happens after you receive the message that guests are on their way, the challenge gave IKEA Family members 90 seconds to put misplaced items into designated storage spaces in a staged living room, before the doorbell rang and their time was up. 

An IKEA coworker assessed whether items were stored correctly within the allocated time, with 60 IKEA gift cards handed out to the winning customers across both stores, each worth AED 500.

The Guest-Ready Tidy-Up challenge celebrated the everyday moments that bring people together. Through practical, well-designed storage solutions at affordable prices, IKEA helps customers create homes that work for their routines, making it easier to clear the clutter and welcome friends and family. The challenge offered visitors a firsthand experience of IKEA’s storage solutions and ideas to use at home long after the activation. 

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Ohana Development Announces Erling Haaland as a Proud Homeowner at Manchester City Yas Residences by Ohana, During Phase 2 Launch

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Ohana Development has announced Erling Haaland as a proud homeowner at Manchester City Yas Residences by Ohana during the launch of the project’s second phase. Featuring two- and three-bedroom townhouses, duplex villas, and four- and five-bedroom villas, Phase 2 sales will commence on 19 October 2026. The event at Etihad Arena welcomed over 4,000 guests, including Pep Guardiola, who was announced as the project’s official brand ambassador.

Located along Yas Canal, adjacent to Yas Island, the development spans 1.67 million square metres and will feature more than 2,000 residences. The world’s first Manchester City-branded residential community has already broken ground, with phased delivery scheduled by 2029.

In a video appearance by Manchester City star Erling Haaland, he announced that he was excited to be joining the Ohana family as a proud homeowner with a five-bedroom villa for his family at Manchester City Yas Residences by Ohana. Additionally, Manchester City legend, Alfie Haaland also picked up the keys to his new home in the community.

Pep Guardiola also appeared on stage for a discussion exploring teamwork, resilience and the importance of sport and wellbeing beyond football.

Husein Salem, CEO of Ohana Development, said: “The response to our first phase demonstrated the confidence buyers place in Abu Dhabi and our vision for Manchester City Yas Residences by Ohana. Phase 2 builds on that momentum, offering more families and investors the opportunity to become part of this unique community. Welcoming Pep Guardiola as our official brand ambassador further reinforces our commitment to creating a residential destination centred on sport, wellbeing and lasting value.”

Pep Guardiola said: “In professional sport, we understand that performance depends on more than training. Recovery, balance and wellbeing are just as important, and those principles matter in everyday life too. Manchester City Yas Residences by Ohana places sport and wellness at the heart of the community, giving residents opportunities to stay active, recharge and spend time together. That approach is what makes the project particularly appealing to me, and I am pleased to join Ohana Development as its official brand ambassador for this unique community.”

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Deyaar builds on its 2026 handover momentum with 711 new homes at Tria in Dubai Silicon Oasis

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Deyaar Development PJSC (Deyaar), a DFM-listed integrated real estate company and one of Dubai’s leading developers, has announced the handover of Tria, a landmark residential development that brings a new scale of elevated living to Dubai Silicon Oasis (DSO). Rising prominently above its surroundings, the development comprises 711 residences and six retail units, distinguished by a striking three-wing architectural form designed to create three unique view corridors, ensuring residents enjoy prime outlooks across the Dubai skyline, Dubai Silicon Oasis and the surrounding parklands.

The handover lifts Deyaar’s deliveries in 2026 to more than 2,100 units, following the completion of 1,436 units across Regalia, Jannat and Talia Residences earlier in the first half. Built with families in mind, Tria pairs its homes with podium and rooftop amenities that include swimming pools, landscaped gardens, children’s areas, fitness and wellness facilities, sports courts, social spaces, and outdoor dining and entertainment areas.

Saeed Mohammed Al Qatami, CEO of Deyaar, said: “Earlier this year we welcomed owners to three of our projects across Dubai. Today, Tria adds another 711 homes to that momentum. It was conceived as a modern urban sanctuary, and seeing it come to life in the heart of Dubai Silicon Oasis is a proud moment for Deyaar. We thank our owners and investors for their trust, and our partners, contractors, government stakeholders and team for making it possible.”

With more than two decades of experience across residential, commercial and hospitality developments, Deyaar continues to diversify its portfolio and build on its momentum this year. Tria reflects a clear vision: creating vibrant communities where thoughtful design, wellbeing and lasting value shape the way Dubai lives.

As Deyaar looks ahead, its focus remains on scaling a balanced pipeline of projects, strengthening its position as one of Dubai’s most dynamic developers and contributing to the emirate’s long-term urban growth.

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