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BEYOND THE MALL LAUNCHES AS THE UAE’S HOME FOR MEANINGFUL GIFTING AND INDEPENDENT BRANDS

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Beyond the Mall, a new UAE-based online lifestyle marketplace, has launched with a mission to shine a spotlight on the region’s most inspiring independent brands, artisans and entrepreneurs. Bringing together a carefully curated collection of unique products spanning fashion, homeware, personalised creations, gifts and everyday lifestyle essentials, the platform offers consumers a destination to discover hidden gems while directly supporting local businesses and creative talent.

More than an e-commerce platform, Beyond the Mall is a community built around self-expression, individuality and entrepreneurship. Designed to connect shoppers with the stories behind the products they buy, the marketplace champions makers and founders whose passion, creativity and craftsmanship are often overlooked by traditional retail channels.

In a world increasingly dominated by mass-produced products and algorithm-driven shopping, Beyond the Mall is offering something different: a place where discovery, creativity and meaningful connections take centre stage.

Founded by British entrepreneurs Rhia Woodall and Phil Malem, the platform was inspired by a desire to make it easier for consumers to uncover exceptional local brands while giving independent business owners greater visibility and opportunities for growth. Every product featured on Beyond the Mall is carefully selected not only for its quality and originality, but for the story behind the person who created it.

“There are so many talented entrepreneurs and artisans across the UAE creating beautiful products, yet many remain difficult to discover,” said Rhia Woodall, Co-Founder of Beyond the Mall. “We created Beyond the Mall to make it easier for consumers to find and support these businesses.”

“Every product has a story behind it,” added Phil Malem, Co-Founder of Beyond the Mall. “Our goal is to help more people discover the incredible independent brands shaping the UAE’s retail landscape”

With plans to continuously expand its curated offering, Beyond the Mall aims to redefine how consumers in the UAE discover and connect with independent brands, one meaningful purchase at a time.

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IKEA Turned Last-Minute Hosting into a 90-Second Guest-Ready Tidy-Up Challenge

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IKEA, operated by Al-Futtaim in the UAE, gathered residents and visitors together for the Guest-Ready Tidy-Up on 15 October, at IKEA Festival Plaza and Dubai Festival City stores.The activation brought IKEA’s storage solutions to life through a playful challenge, showcasing how IKEA continues to be part of customers’ everyday stories.

From laundry on the sofa, to toys on the floor – the last-minute tidy up before welcoming guests into our home can be familiar. Inspired by a relatable hosting moment, what happens after you receive the message that guests are on their way, the challenge gave IKEA Family members 90 seconds to put misplaced items into designated storage spaces in a staged living room, before the doorbell rang and their time was up. 

An IKEA coworker assessed whether items were stored correctly within the allocated time, with 60 IKEA gift cards handed out to the winning customers across both stores, each worth AED 500.

The Guest-Ready Tidy-Up challenge celebrated the everyday moments that bring people together. Through practical, well-designed storage solutions at affordable prices, IKEA helps customers create homes that work for their routines, making it easier to clear the clutter and welcome friends and family. The challenge offered visitors a firsthand experience of IKEA’s storage solutions and ideas to use at home long after the activation. 

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Ohana Development Announces Erling Haaland as a Proud Homeowner at Manchester City Yas Residences by Ohana, During Phase 2 Launch

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Ohana Development has announced Erling Haaland as a proud homeowner at Manchester City Yas Residences by Ohana during the launch of the project’s second phase. Featuring two- and three-bedroom townhouses, duplex villas, and four- and five-bedroom villas, Phase 2 sales will commence on 19 October 2026. The event at Etihad Arena welcomed over 4,000 guests, including Pep Guardiola, who was announced as the project’s official brand ambassador.

Located along Yas Canal, adjacent to Yas Island, the development spans 1.67 million square metres and will feature more than 2,000 residences. The world’s first Manchester City-branded residential community has already broken ground, with phased delivery scheduled by 2029.

In a video appearance by Manchester City star Erling Haaland, he announced that he was excited to be joining the Ohana family as a proud homeowner with a five-bedroom villa for his family at Manchester City Yas Residences by Ohana. Additionally, Manchester City legend, Alfie Haaland also picked up the keys to his new home in the community.

Pep Guardiola also appeared on stage for a discussion exploring teamwork, resilience and the importance of sport and wellbeing beyond football.

Husein Salem, CEO of Ohana Development, said: “The response to our first phase demonstrated the confidence buyers place in Abu Dhabi and our vision for Manchester City Yas Residences by Ohana. Phase 2 builds on that momentum, offering more families and investors the opportunity to become part of this unique community. Welcoming Pep Guardiola as our official brand ambassador further reinforces our commitment to creating a residential destination centred on sport, wellbeing and lasting value.”

Pep Guardiola said: “In professional sport, we understand that performance depends on more than training. Recovery, balance and wellbeing are just as important, and those principles matter in everyday life too. Manchester City Yas Residences by Ohana places sport and wellness at the heart of the community, giving residents opportunities to stay active, recharge and spend time together. That approach is what makes the project particularly appealing to me, and I am pleased to join Ohana Development as its official brand ambassador for this unique community.”

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Deyaar builds on its 2026 handover momentum with 711 new homes at Tria in Dubai Silicon Oasis

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Deyaar Development PJSC (Deyaar), a DFM-listed integrated real estate company and one of Dubai’s leading developers, has announced the handover of Tria, a landmark residential development that brings a new scale of elevated living to Dubai Silicon Oasis (DSO). Rising prominently above its surroundings, the development comprises 711 residences and six retail units, distinguished by a striking three-wing architectural form designed to create three unique view corridors, ensuring residents enjoy prime outlooks across the Dubai skyline, Dubai Silicon Oasis and the surrounding parklands.

The handover lifts Deyaar’s deliveries in 2026 to more than 2,100 units, following the completion of 1,436 units across Regalia, Jannat and Talia Residences earlier in the first half. Built with families in mind, Tria pairs its homes with podium and rooftop amenities that include swimming pools, landscaped gardens, children’s areas, fitness and wellness facilities, sports courts, social spaces, and outdoor dining and entertainment areas.

Saeed Mohammed Al Qatami, CEO of Deyaar, said: “Earlier this year we welcomed owners to three of our projects across Dubai. Today, Tria adds another 711 homes to that momentum. It was conceived as a modern urban sanctuary, and seeing it come to life in the heart of Dubai Silicon Oasis is a proud moment for Deyaar. We thank our owners and investors for their trust, and our partners, contractors, government stakeholders and team for making it possible.”

With more than two decades of experience across residential, commercial and hospitality developments, Deyaar continues to diversify its portfolio and build on its momentum this year. Tria reflects a clear vision: creating vibrant communities where thoughtful design, wellbeing and lasting value shape the way Dubai lives.

As Deyaar looks ahead, its focus remains on scaling a balanced pipeline of projects, strengthening its position as one of Dubai’s most dynamic developers and contributing to the emirate’s long-term urban growth.

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