Who Says Luxury Can’t Care? The H Dubai Rewrites the Rulebook!

Integrator Media had an exclusive interview with Sophie Blondel, General Manager, The H Dubai Hotel

What personally motivated you to champion sustainability and accessibility at The H Dubai? 

I’m deeply committed to social responsibility and ethical practices, which fuels my personal motivation to champion these crucial causes. Understanding the significance of businesses operating ethically and their positive impact on society and the environment is fundamental to me. This commitment is not just rooted in professional obligations but also reflects my core values, awareness of global challenges, and a sincere desire to create a meaningful difference through my work.

What drove you to pursue the Certified Autism Center designation for The H Dubai, and how did it reflect your personal values? 

I pursued the Certified Autism Center designation as a testament to our commitment to honesty and transparency in our business practices. It’s an acknowledgment of the imperative to enhance our hotel’s services for autistic guests, showcasing a genuine concern for the well-being and comfort of all our guests. By prioritizing a welcoming and inclusive environment, we ensure that everyone feels valued and respected.

This designation not only elevates the reputation of The H Dubai and attracts a broader range of guests but also mirrors my personal values of honesty, care, and integrity. It’s a reflection of the values embraced by our entire team, underlining our dedication to providing exceptional experiences while staying true to our principles of inclusivity and compassion.

What inspired the idea of hosting iftar events for kids from the Dubai Autism Center and Georgetown Early Intervention Center? 

The inspiration stemmed from various factors that naturally led us to this initiative. Last year as we were looking at partnering with an organisation to host an Iftar as part of our CSR initiatives,  the altruistic spirit of a former employee who was actively involved in a biker association supporting autism awareness deeply influenced us. Additionally, my personal experiences during college, where I was also engaged in weekly activities supporting autism awareness, played a significant role.

Furthermore, the exceptional personality of Zahra Alijasmi from the Georgetown Early Intervention Center further solidified our decision. Zahra came to the hotel and provided a training and awareness session to all team members and seeing the number of colleagues who attended the training, we were certain that this is the right initiative that we as a team would like to support.

The timing was also crucial; when we were ready and equipped, the opportunity presented itself, aligning perfectly with our values and mission.

Combining these reasons, we organically decided to host an iftar event for children from Georgetown Early Intervention Centre as a testament to promote inclusivity and autism awareness. Building on this success, partnering with Dubai Autism Centre this year felt like a natural progression, allowing us to extend our support to children, their families, and the dedicated educational teams not just once, but twice. These events not only fostered a sense of togetherness but also provided a platform to celebrate Iftar joyfully and inclusively.

Based on your experiences, what key piece of advice would you give to leaders aiming to integrate CSR deeply into their business models? 

The pivotal advice I would give is to ensure that CSR initiatives mirror the values and objectives of the organization. When CSR efforts align seamlessly with the company’s core beliefs and long-term aspirations, they gain depth and longevity. It’s crucial to integrate CSR into the overarching business strategy rather than treating it as a standalone entity. This involves ingraining CSR considerations into decision-making processes across all facets and departments of the organization.

Furthermore, engaging stakeholders is paramount. This includes employees, customers, suppliers, and local communities. Actively seek their input, involve them in decision-making processes, and maintain transparent communication regarding CSR initiatives to cultivate trust and garner support.

Collaboration is another key aspect. Partner with other organizations, NGOs, government bodies, and industry peers to amplify the impact of CSR endeavours. By pooling resources and expertise, companies can effectively address complex social and environmental challenges.

Lastly, recognize that meaningful change requires dedication and time. Be prepared to invest resources and effort into initiatives that hold the potential to create lasting positive impacts.

Among all the projects you’ve led at The H Dubai, which one resonates with you the most on a personal level? 

The recent Art Exhibition and workshop with the Dubai Autism Center kids, orchestrated by the exceptionally talented Kanyeyachukwu Tagbo Okeke, and hosted at The H Dubai hotel to mark the World Autism Awareness Month, struck a chord with me on a profoundly personal level. It brought back memories of my own past experiences assisting autistic children with their studies in Normandy. Witnessing the transformative influence of creativity and human connection firsthand during this event left a lasting impact on me.

You recently held a World Tourism Day panel on inclusive tourism, so what was the purpose behind this discussion? 

Since receiving the “First Certified Autism Center (CAC) designation” in Dubai, we have been actively looking for opportunities and ways to raise awareness and World Tourism Day was a perfect opportunity to cast a light on the topic. The panel aimed to raise awareness and foster understanding regarding the crucial integration of autism-friendly practices into the hospitality industry, with a specific emphasis on luxury 5-star hotels and beyond. The esteemed panel members comprised of thought leaders and mom’s who not only shared views on the future of industry but shared what is needed to achieve complete inclusive environment with first-hand experiences. It sought to underscore the advantages of offering inclusive services for individuals with autism and their families. Furthermore, the discussion aimed to provide actionable advice and insights for those interested in pursuing certification as autism-friendly destinations within the travel and entertainment sectors.

Looking ahead, what new CSR initiative are you most passionate about introducing at The H Dubai? 

I’m excited about the prospect of introducing baking classes as a new CSR initiative, especially when tailored to include individuals on the autism spectrum. Our ongoing organization of both adult and children’s baking classes throughout the year, including private sessions, has been well-received. Given our highly experienced pastry team, I am confident that baking classes offer numerous benefits that align seamlessly with our values : such as skill enhancement, therapeutic value and social interaction.

I am also looking forward to the upcoming Vocational Training Programe that is currently being developed together with Dubai Autism Centre for the children at the centre. Under this program the hotel team will first provide vocational training to select students at DAC, following which the final aim is to then provide them with industry internship at the hotel grounds.

Quote: The hospitality industry is dynamic and ever-changing. Leaders must be adaptable and flexible, ready to pivot strategies, embrace new technologies, and respond swiftly to market trends and guest preferences.