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Sharaf DG Unveils Copilot+ PCs in Dubai: The Future of AI-Intelligent Windows PCs

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Sharaf DG is thrilled to announce the launch of the new category of Windows PCs – Copilot+ PCs, in an exclusive event hosted at Warehouse 4, Al Quoz, Dubai. Microsoft together with MNA partners like Asus, HP and Lenovo unveiled the Copilot+ PCs, the fastest, most intelligent Windows PCs ever. You can see, explore and buy one of these game-changing devices — and Sharaf DG is the place to go.

The event immersed attendees in an interactive escape game, where they solved mysteries using the advanced capabilities of Copilot+ PCs. This hands-on experience was complemented by exciting activities and live demonstrations showcasing the remarkable features of these new devices.

Karin Belbelian, Director of Category Management – Consumer Sales Organization at Microsoft, announced the launch of Copilot+ PCs, marking a new era in computing.

“These devices are set to revolutionize both work and creativity with their unparalleled performance and innovative AI capabilities,” said Karin Belbelian. “Equipped with advanced NPU silicon, Copilot+ PCs significantly enhance productivity, creativity, and security, making them the most powerful AI PCs available.”

Karin highlighted the collaboration with Asus, HP, Lenovo, and Microsoft Surface, which brings a diverse range of devices tailored to meet users’ unique needs and elevate their computing experience. “The Copilot+ PC is designed for productivity-focused users who require premium, lightweight hardware with long battery life. It helps save time and enables more efficient work.”

“Sharaf DG is leading the Copilot+ PCs market, designed to set new benchmarks with largest range of copilot PCs” shared Nilesh Khalkho, CEO, Sharaf DG.

Customers can trade in their old working or non-working PCs and receive a guaranteed AED 500 off, making it easier than ever to upgrade to the new range. As part of Sharaf DG’s Back-to-School campaign, customers stand a chance to receive the entire value of their PC purchase back, up to AED 5000.

Students can enjoy an additional 5% off on all Copilot+ PCs, making them an unbeatable choice for academic excellence.

Ifham Khalid, Sales Lead, Devices and Creativity – Middle East and Africa at Microsoft: “People in UAE are quick to adopt any new technology that is introduced globally. We are excited to see how consumers in UAE will use Copilot+ PCs and their advanced AI capabilities to increase productivity and creativity in their daily lives. We are collaborating with Sharaf DG to showcase the capabilities of Copilot + PCs inside their stores, including our flagship experiences at Dubai Mall and City Centre Deira. Discover a wide selection of Copilot+ PCs and benefit from the expertise of our trained specialists at Sharaf DG, ready to showcase the full potential of these remarkable devices”.

Key Features of Copilot+ PCs:

  • • A New AI Era: Copilot+ PCs are the fastest and most intelligent Windows PCs ever created. Featuring advanced Neural Processing Units (NPUs) capable of performing over 40 trillion operations per second, these PCs set a new benchmark for speed and efficiency. The Neural Processing Unit (NPU) is a third processor in the computer designed to process large amounts of data in parallel, performing trillions of operations per second. It excels at providing lightning fast, high bandwidth AI in real-time and frees your CPU and GPU up for other tasks
  • • NPUs are built for intensive workloads that otherwise would deplete CPU and GPU performance. This uniquely enables us to offload our next gen AI features to the NPU without sacrificing overall performance, battery life, or thermals of the device.
  • • NPU performance is measured by TOPS, or trillions of operations per second. Copilot+ PCs have 40+ TOPs, making them the most powerful NPUs on the market with remarkable efficiency in handling AI tasks. This is particularly crucial for a notebook PC running on battery.

AI-Driven Features: The exclusive Windows 11 on Copilot+ PCs includes:

  • • Cocreator: An AI tool that allows users to sketch and create images using text prompts directly in Paint.
  • • Image Creator: Generate customized images and apply artistic styles to existing photos using AI-powered edits.
  • • Live Captions: Instantly translate any video or audio content from 44 languages into English.
  • • Windows Studio Effects: Enhance your video calls with creative filters, portrait lighting, eye contact features, portrait blur, and voice focus.
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Submer to Address the Infrastructure Challenges Behind Sovereign AI at DCD Connect | MENA 2026

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Submer, a full-stack AI and HPC data centre infrastructure provider, will join industry leaders at DCD Connect | MENA 2026, taking place October 26–27 at Grand Hyatt Dubai, to discuss the infrastructure strategies needed to advance sovereign AI across the region.

As governments and organisations across the Middle East accelerate their sovereign AI and cloud strategies, the challenge extends beyond keeping data within national borders. They must also build the high-performance computing infrastructure needed to support increasingly complex AI workloads while meeting regulatory requirements, scaling efficiently and maintaining commercial viability.

Submer will contribute to this discussion through its participation in the panel debate “Building Sovereign AI: Enabling Innovation Through Scalable Compute,” on October 26, from 2:30 p.m. to 3:15 p.m. The session will explore the infrastructure requirements of sovereign cloud environments, the trade-offs between fully localised and hybrid infrastructure models, and how the region can develop a sovereign-ready compute backbone without compromising flexibility, performance or return on investment.

Bahaa Al Janabi, Technical and Solution Lead for Middle East, Turkey and Africa at Submer, will join fellow industry experts to examine how infrastructure decisions can shape the region’s ability to turn its AI ambitions into scalable, commercially viable deployments.

“Sovereign AI is not simply about where data resides. It is about having the infrastructure to run advanced AI workloads at scale while meeting national requirements and making the economics work. The choices organisations make today will shape their ability to innovate, scale and compete. We look forward to discussing how the right infrastructure strategies can help turn the region’s sovereign AI ambitions into reality,” said Bahaa Al Janabi.

Submer representatives will also be available throughout the event to meet with customers, partners and industry stakeholders and discuss the evolving AI infrastructure landscape across the Middle East, Africa and Turkey.

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Thermax showcases advanced desalination and water recovery technologies to strengthen UAE’s industrial water security at WETEX 2026

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Thermax Limited showcased its advanced seawater desalination and industrial water recovery technologies at the Water, Energy, Technology and Environment Exhibition 2026 (WETEX), held from October 20 to 22 at Dubai World Trade Centre. Through its digital showcase, the company highlighted solutions designed to help industries secure reliable water supplies, improve resource efficiency and reduce environmental impact.

Thermax’s participation came as Dubai continues to strengthen its desalination infrastructure to meet growing water requirements. According to Dubai Electricity and Water Authority (DEWA) Financial Annual Report, desalinated water production increased by 5.51 per cent year-on-year in the first quarter of 2026, reaching a record 37.57 billion imperial gallons. By June 2026, Dubai’s installed desalination capacity had reached 555 million imperial gallons per day, with seawater reverse osmosis accounting for 23 per cent of the total. These developments highlight the growing importance of efficient and reliable water infrastructure in supporting the UAE’s evolving water requirements.

At the event, Thermax highlighted its desalination solutions that help industries meet their water needs while easing pressure on freshwater resources. The systems use energy-efficient membrane technology to remove salts from seawater and produce water suitable for industrial use, with designs tailored to each customer’s water quality and operating requirements.

Through its digital showcase, Thermax also highlighted portable and containerised desalination systems that bring key equipment together in compact units. This reduces installation work on site, supports faster deployment and allows treatment capacity to grow with demand.

Ashish Bhandari, Managing Director & CEO, Thermax Limited, said: “Water security shapes where industries invest and how competitively they operate. Businesses need dependable supply at a cost they can sustain. That means planning water and energy together, with investment decisions guided by performance throughout a plant’s life.”

Beyond desalination, Thermax also showcased Advanced Reverse Osmosis (RO) technology that recovers additional usable water from the concentrated stream left after treatment. By concentrating the remaining brine, the technology reduces the load on downstream evaporation systems and supports more efficient industrial wastewater management. When combined with suitable additional treatment and crystallisation processes, it can also support salt recovery, creating opportunities to recover valuable resources from wastewater and promote circular water management.

Thermax also showcased industrial water treatment, wastewater recycling and zero liquid discharge (ZLD) solutions that help industries treat and reuse wastewater for suitable applications while reducing freshwater dependence. Complementing these solutions, Thermax’s EDGE Live digital platform supports plant performance through real-time monitoring, AI-driven analytics and predictive diagnostics, helping industrial operators identify potential issues early, optimise maintenance and improve operational reliability.

These solutions align with the objectives of the UAE Water Security Strategy 2036, which targets 95 per cent reuse of treated water by 2036. Through its regional office in Dubai, Thermax is focused on exploring various opportunities across the UAE’s industrial desalination, water treatment and wastewater recycling sectors, particularly within water-intensive industries such as oil and gas, chemicals, metals, food and beverages, and pharmaceuticals.

Thermax has been active across the Middle East and North Africa region since 1993, with more than 1,000 installations across its regional energy and environment portfolio, serving over 30 industries.

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TrendAI™Expands Vision One with New Security Capabilities for AI Agents and Application Development

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TrendAI™, the global AI security leader and enterprise business unit of Trend Micro  Incorporated (TYO: 4704; TSE: 4704), has announced new capabilities for TrendAI Vision One™. These include the private preview of Autonomous Vulnerability Discovery and expanded support for Claude’s Compliance API, which now covers Claude Code and Cowork sessions. Together, these services help enterprises identify exploitable vulnerabilities in source code before attackers do, investigate how AI agents operate, and maintain oversight as AI adoption scales.

The need for this oversight is growing rapidly across the region. According to research conducted by The Harris Poll for Dataiku, 62% of UAE chief information officers believe their organisation have more than 50 AI agents running in production, yet only 18% have a fully unified view of agents across platforms, data environments, and business applications. At the same time, AI is accelerating both how quickly code is written and how quickly attackers can identify flaws. Security teams therefore need to keep pace with AI adoption without losing visibility into what is happening across their environments.

The new capabilities extend TrendAI Vision One™ across both software development and AI agent activity. TrendAI Vision One™ Autonomous Vulnerability Discovery is powered by AESIR, TrendAI’s agentic exploit-remediation engine, which identifies and validates vulnerabilities, including zero-days. It also verifies fixes in customer source code. The engine uses purpose-built, multi-model AI architecture that relies primarily on Anthropic models and has outperformed single-model and agentic system scores on the CyberGym Leaderboard. Every finding is validated by experts from the TrendAI™ Zero-Day Initiative™ (ZDI), the world’s largest vendor-agnostic bug bounty programme. The Autonomous Vulnerability Discovery is deployed and operated on Amazon Bedrock from Amazon Web Services (AWS), enabling the full workflow to run within the customer’s AWS environment

In parallel, the expanded Claude Compliance API integration brings Claude Code and Cowork session records from Claude Enterprise into TrendAI Vision One™.  These records include prompts, responses, and tool calls, each tied to a verified user. It enables security teams to investigate AI activity in context, correlate it with endpoint, identity, cloud and network signals, and build custom detections for relevant agent behaviour.

Commenting on the announcement, Salah Suleiman, Managing Director, South Gulf, TrendAI™, said, “AI is changing both how software is built and how work gets done across the enterprise. Code is being written faster than ever, while AI agents are increasingly able to access systems, call tools and act on behalf of users. As organisations across the UAE and the wider region scale AI at pace, their security teams need to identify vulnerabilities early while maintaining clear visibility into what AI systems are doing and whether their actions align with organisational policies. With these additions to TrendAI Vision One™, we are helping organisations move faster with AI while maintaining the context, oversight and control needed to do so securely.”

TrendAI Vision One™ also continues to ingest activity logs from Claude Enterprise, covering user logins, administrative actions and configuration changes, as well as from Claude Platform, covering administrative, system and resource events. Autonomous Vulnerability Discovery is now available in private preview to select enterprise customers running on AWS, while Claude’s Compliance API integration in TrendAI Vision One™ is available to TrendAI Vision One™ customers using Claude Enterprise.

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