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Combating Counterfeit Products:  Taking Action

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counterfeit vaping product

By Lauren Huang, General Manager of Middle East and Africa, ELFBAR and LOST MARY

In the dim light of a market stall or the quick clicks of an online purchase, counterfeit goods might seem like a minor inconvenience—a fake bag or a knock-off watch. But what if those counterfeits were something you inhale into your body, trusting it to be safe? The cost of counterfeit products in the vaping industry is a story that goes beyond lost revenue or brand reputation—it’s about compromised health, endangered lives, and broken trust.

Vaping has become a popular choice for millions of adult users looking to quit smoking. According to a UK study conducted by Opinium in May 2024, 48% of adults have tried or used vapes to quit smoking.

As global leading vape brands, ELFBAR and LOST MARY offer ever-improving vaping solutions, a variety of flavors, and, most importantly, a commitment to safety and high quality. However, counterfeit vaping products threaten this mission. These fake products, which are unlicensed and may contain unknown substances, not only ruin the user experience but also pose serious health risks to unsuspecting consumers.

Consequences beyond health factors

The impact of counterfeit vapes goes beyond individual health. It’s a broader issue that affects families and communities. Healthcare systems may become overwhelmed with reverse effects from unknown substances in the counterfeit vapes. The emotional and financial burden on smokers and ex-smokers who hope to quit is immense and often overlooked.

Moreover, the rise of counterfeit vaping products undermines the efforts of legitimate businesses. Brands like ELFBAR and LOST MARY invest heavily in research and development to ensure product safety with innovative solutions. For example, their atomizing technology QUAQ MESH, a dual mesh technology, is undoubtedly meant to provide adult users with a smoother mouthfeel and flavor consistency from the first to the last puff. Counterfeits that result in negative user experience can damage long-term brand reputation and erode mutual trust in the key role vaping products play in smoking cessation.

Regulations are the key

ELFBAR and LOST MARY reveal their efforts to contain the spread of illicit vapes, which encompass measures including, but not limited to, proactively working with regulators worldwide, advocating for robust enforcement, bringing trademark infringements to court, shutting down businesses in the counterfeit-manufacturing chain, scanning and spotting fake products in retail channels, engaging retail groups, and launching public awareness campaigns.

Since mid-2021, 229 counterfeit-related businesses, including manufacturers, have been shut down in partnership with regulators globally.

In the UAE, known for its strong efforts to regulate and promote safe vaping, the fight against counterfeits is ramping up. ELFBAR is already working with local authorities to seize and destroy counterfeit products. In October 2023, local business partners of ELFBAR collaborated with the Dubai and Ajman Economic Departments to inspect five stores, seizing over 2,400 counterfeit units of ELFBAR BC5000.

In 2022 alone, both brands initiated 118 criminal litigations against counterfeit product manufacturers in some global markets, many of which have since moved to Southeast Asia. This has caused a surge in counterfeit ELFBAR- and LOST MARY-branded vapes being assembled and smuggled to various markets, notably the US.

As consumers, we need to be aware of the dangers posed by counterfeit vaping products. Simple steps like buying from official channels and authenticating products can make a big difference. Education on identifying counterfeit can help users recognize and avoid those illegal products, protecting their health and supporting legitimate businesses.Meanwhile, every stakeholder in the vaping industry must do their fair share in combating counterfeits. It is a shared responsibility needing concerted efforts from regulators, wholesalers, retailers, and users. This collaborative spirit is essential for ensuring that vapes being an effective tool to quit smoking are realized without compromising safety and well-being.

In conclusion, the human cost of counterfeit vaping products is a complex issue that goes beyond financial losses. It’s about protecting users’ health and communities. By staying informed and vigilant, we can safeguard ourselves and support the integrity of the vaping industry.

Tech Features

The Financial Sector Facing Its Black Swan: How AI Agents Are Redefining the Industry

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By Julio de Salvo, Chief Solution Officer for MENA & APAC at Globant

For decades, the financial industry has managed to replace banknotes and coins with “invisible” assets through different technological implementations. However, innovation in the sector has generally moved at a slow pace when dealing with something as sensitive as people’s finances. In 2026, the black swan is beginning to emerge: the first steps of AI agents that will redefine the industry (as they will many others). The financial black swan is not a crisis: it is a huge change. Across the Middle East and Africa, where a convergence of government-backed modernization agendas, digitally native consumers, and institutional ambition is accelerating the timeline for transformation.

The first step has been the use of Gen AI without the customer perceiving it. Coding, fraud prevention, phishing detection, and credit assessment are some of its tasks. But it is now beginning to become a tool for managing users’ finances. In the MENA region, this shift is already visible at the institutional level. Across the 25 MEA banks benchmarked by the Evident AI Index (June 2026), the established leaders are no longer running pilots, they are directing investment toward high-friction processes where AI can materially reshape productivity, scalability, and competitiveness. UAE-based banks and fintechs are already validating agent-initiated transaction pipelines in production environments. These are some of the examples, but there are more.

In July 2026, the revealing Mills Review, published by the FCA (Financial Conduct Authority), the UK’s official financial regulator, pointed out that AI agents will become the new financial interface. Essentially, an AI assistant will manage budgets, answer queries, generate reports on demand, and move money between accounts. How much was spent on a vacation in total, how a stock portfolio performed over the past month, or canceling an annual subscription will be as easy as making a query to ChatGPT today. For MENA consumers, who have in many cases leapfrogged legacy banking behaviors entirely, this vision is the baseline expectation.

The Mills Review also argues that Open Banking will evolve toward a model in which AI agents will have access to a broader range of financial products to enable intelligent decisions across different areas, and highlighted that this will lead to an evolution in regulation. In the GCC, this evolution is being actively shaped by regulators and governments alike, with initiatives such as Dubai’s target of 90%+ digital transactions by 2026 signaling not just ambition, but structural commitment to a cashless, AI-enabled financial ecosystem.

The agentic AI opportunity in the region is real, but it remains underexploited. According to EY-Parthenon’s 2025 Generative AI in Banking Survey, 99% of respondents are familiar with agentic AI,  yet only 31% have pursued implementation, with a further 46% expressing interest. Awareness, in other words, has raced ahead of execution. This gap between recognition and production-grade deployment is precisely where the competitive battle will be won or lost.

This represents a major shift in the industry, where historically the leading banks have, for the most part, remained the same. Differentiation can now change everything, and it would not be surprising if new players manage to break into the ranks of the world’s most important financial institutions. In the Middle East, the region’s financial landscape already includes a new generation of digital-first challengers sitting alongside heritage institutions, all of which are now actively exploring or deploying agentic capabilities. The reason sounds obvious when explained: if the experience with an AI assistant can manage customers’ money better, it will prevail. This is not an exaggeration: just four years ago, nobody knew ChatGPT, and now we have become so accustomed to it that we all ask ourselves: why shouldn’t I manage my assets with a chatbot that can provide reports and recommendations? A study by JPMorgan found that half of Gen Z wanted to use them to manage their finances.

The infrastructure for agentic commerce is also being built in real time across the GCC. Mastercard has conducted regional pilots in partnership with Majid Al Futtaim, enabling consumers to search, select, and purchase VOX Cinema tickets programmatically through an integrated AI assistant. In May 2026, Visa launched its global Agentic Ready program in the UAE, with early adopters including ADCB, ADIB, Emirates NBD, Mashreq, Tabby, Wio, and Ziina already validating agent-initiated transaction pipelines in production.

We are living in a time of change. In its 2026 report on the financial sector, the World Economic Forum urged organizations to move with “urgency” and “discipline”. The greatest benefits, it stated, will go to those working on a holistic redesign of workflows and technology architecture. In the MENA region, the conditions for genuine transformation are already in place: strong institutional will, government-aligned modernization agendas, and a consumer base that has leapfrogged legacy behaviors entirely.

One of the major questions is why, if the financial sector has such a strong technological tradition, the emergence of AI Agents represents a black swan. There are several reasons. First, historically, customers used banks to execute transactions; therefore, in the executive conversations avoiding risk was prioritized over innovation. This is changing with the emergence of digital banks, which are generally more inclined toward disruption, and shifts in consumer habits. In the GCC specifically, consumers who bypassed branch banking and moved directly to mobile-first financial services are now primed to embrace AI-managed financial experiences with little friction. The challenge of the future is not to provide a tool, but to redesign experiences to address this transition comprehensively. AI has the potential to resolve the technological debt involved in migrating traditional banks, which have historically struggled the most with this transition.

The second reason is the technical debt banks have demonstrated in dealing with change. This has also occurred in other industries, but the idea of paying for a premium license for every employee and expecting immediate returns only leads to frustration. There is significant resistance when it becomes clear that certain tasks and workflows will inevitably be different from what has been established. In the Middle East, where several national banks have invested heavily in core banking modernization programs over the past decade, the foundations are more favorable than in many Western markets, but the final leap from modernized infrastructure to genuinely agentic deployment still requires focused capability and deliberate execution.

The third reason is regulation. Technology companies, banks, and authorities will need to maintain an ongoing dialogue to ensure that innovation and integrations do not affect users’ personal data or security, while ensuring that restrictions do not become a barrier to progress. One of the most valuable lessons from the banking sector’s legacy is the importance of being extremely careful when dealing with something as sensitive as people’s money.

For many years, the impact of AI was often explained as something that belonged to a distant future. In the financial sector, it is already a reality: it is part of multiple tasks and is beginning to become an asset in the customer proposition. With AI Agents, innovation can no longer, and should no longer, go unnoticed. New habits require the redesign of customer journeys, and this could represent a revolution for the sector. For Middle East banks, the opportunity is particularly compelling: a region where government will, consumer readiness, regulatory pragmatism, and institutional investment have aligned at the same moment. What is required now is the execution capability to convert that alignment into production-grade deployment. What is at stake is no small matter: the management of millions of people’s money and a battle for the competitiveness of banks on a scale rarely seen before.  For those that move with urgency and discipline, the financial black swan is a transformation to be led.

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Beyond the Transaction: Elevating the Standard for Customer Trust in the AI Era

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By: Debo Zhang, CEO at HONOR GCC

In the hyper-competitive consumer technology sector, the launch of a flagship device is often treated as the finish line. However, true brand leadership is forged not in the showroom, but in the months and years that follow. At HONOR, we view the point of purchase not as a conclusion, but as day one of a long-term partnership with our users.

As we aggressively push the boundaries of intelligent hardware—from integrating Agentic OS to setting new benchmarks in physical durability and battery density—we recognize that advanced specifications represent only half of the premium equation. The other half is an unyielding commitment to the customer’s lifecycle experience. If a brand fails to support its users when they need it most, the underlying technological advancements lose their meaning.

Operationalizing Community Care

Our commitment to giving back to the GCC community dictates our operational investments. We do not just build resilient devices; we build resilient support networks designed to remove the friction of long-term ownership. Our recurring monthly Service Days are not promotional events—they are structural community investments.

By deliberately absorbing operational costs—such as completely waiving labor fees for expert repairs and offering complimentary professional device cleaning and disinfection—we ensure that maintaining a premium device remains accessible. We view ongoing device care, including free system upgrades and screen film replacements, as a fundamental responsibility rather than a secondary revenue stream.

Respecting the User’s Time and Individuality

True leadership in customer service also requires a profound respect for the user’s time and individuality. Recognizing that our customers’ lives are deeply integrated with their technology, we have designed our after-sales operations to adapt to the user, rather than forcing the user to adapt to us. Offering complimentary return shipping for repairs and providing complimentary gifts when repair timelines are extended are direct measures to eliminate inconvenience.

Furthermore, we understand that a smart device is a highly personal extension of the user. Incorporating free laser engraving and custom art back films into our regular service offerings transforms a standard maintenance visit into an opportunity for users to refresh and personalize their technology.

As the Middle East accelerates its digital transformation, consumers are demanding more than just innovation; they demand reliability, accountability, and respect. HONOR’s rapid growth across the region proves a fundamental business truth: when a technology brand prioritizes post-purchase empowerment and community care over short-term transactional gains, sustainable market leadership naturally follows.

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Beyond Bandwidth: The Internet Foundations Behind the Next Wave of Digital Growth

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By Dr Chafic Chaya, Regional Manager, Public Policy and Government Affairs, Middle East, RIPE NCC

A business launching an artificial intelligence service rarely thinks about Internet routing. A company moving its applications to the cloud does not normally ask whether its country has deployed IPv6. And when consumers make a digital payment, stream content or access an online government service, they certainly do not think about where networks exchange traffic. They notice these things mainly when something fails.

For many years, discussions around digital infrastructure focused primarily on coverage and speed. Connecting more people and businesses, expanding fibre networks and increasing mobile broadband capacity were natural priorities. Those objectives remain important, but they are no longer sufficient.

As economies become increasingly dependent on cloud computing, artificial intelligence, digital financial services, connected industries and online government services, another question is becoming just as important: can the Internet infrastructure underneath these services scale securely and remain resilient when disruption occurs?

The next phase of digital competitiveness will therefore require us to look beyond bandwidth.

From connectivity to capability

The Internet is becoming the operating environment for entire economies. Factories depend on connected systems. Financial institutions depend on real-time transactions. Governments deliver essential services digitally. Businesses increasingly rely on cloud platforms located across different networks and jurisdictions. Artificial intelligence adds another layer of demand through large-scale data processing, distributed computing and machine-generated traffic.

Connectivity is moving beyond simple availability toward quality, reliability, affordability and resilience. This shift matters because digital innovation can only scale when the underlying infrastructure scales with it.

A country may have excellent broadband coverage, but businesses will still face limitations if networks cannot exchange traffic efficiently, if addressing resources constrain future growth, if routing is vulnerable to errors or attacks or if international connectivity depends on too few pathways.

This is why digital infrastructure needs to be understood as an ecosystem rather than simply as a collection of telecom networks.

Telecom operators are essential, but no network operates alone

Telecom operators remain central to this ecosystem. They make substantial investments in fibre, mobile networks, backbone infrastructure and international capacity. Continuing those investments is essential as traffic grows and businesses demand faster and more reliable services.

But the Internet is fundamentally a network of networks. Its resilience depends not only on individual operators, but also on how networks interconnect with one another and how effectively the wider technical ecosystem functions.

Internet Exchange Points allow networks to exchange traffic locally, while data centres bring content and computing resources closer to users. Submarine cables and terrestrial routes provide international connectivity. The Domain Name System enables users to find services, and Internet Protocol addresses allow billions of devices and services to communicate. Routing systems determine how information travels between networks. Weakness in any of these layers can affect the services built above them.

This is an important distinction. Building a resilient digital economy cannot be the responsibility of telecom operators alone. It requires cooperation between network operators, Internet service providers, data centres, cloud platforms, governments, regulators and the technical community.

The invisible foundations of scalability

Some of the most important investments in the Internet receive relatively little public attention.

The Internet Protocol version 6 (IPv6) is one example. IPv6 is the latest version of the Internet Protocol. As the supply of IPv4 addresses has long been exhausted at the global level, IPv6 provides the much larger pool of Internet addresses needed for the Internet to continue expanding and for new digital services and technologies to grow, while reducing dependence on increasingly complex mechanisms used to extend the life of IPv4. For businesses, governments and operators planning for millions of additional connected devices, cloud workloads and digital services, IPv6 should increasingly be considered basic infrastructure for future growth rather than an optional technical upgrade.

Another example is routing security. Every day, networks around the world exchange information about how Internet traffic should reach its destination. Mistakes or malicious announcements can redirect traffic or make services unreachable. Resource Public Key Infrastructure (RPKI) provides a mechanism that helps network operators verify whether a network is authorised to announce particular Internet address resources.

Local interconnection is equally important. When two networks operating in the same market can exchange traffic locally through efficient interconnection and Internet Exchange Points, data may no longer need to travel thousands of kilometres through another country and a different jurisdiction before returning to nearby users. The result is lower latency, greater efficiency and improved resilience.

Internet measurement completes the picture. Policymakers and operators need reliable data to understand how traffic flows, where connectivity is concentrated, where dependencies exist and how networks react during disruptions. You cannot strengthen what you cannot see.

Resilience has a cost, but so does fragility

One of the harder questions is economic. Network redundancy costs money, as do alternative international routes. Maintaining multiple upstream connections, deploying security measures, training engineers and continuously upgrading infrastructure all require investment.

In competitive markets, operators understandably need to balance these investments against commercial realities. The solution, however, cannot simply be to minimise infrastructure costs.

Digital dependency changes the calculation. When banking, healthcare, government platforms, logistics, cloud services and business operations depend on continuous connectivity, the economic impact of prolonged disruption can quickly outweigh the cost of building greater resilience.

Failures across interconnected digital systems can cascade into other sectors. For governments and businesses, resilience should therefore increasingly be treated as an investment characteristic, not simply as an emergency response.

The objective is not to eliminate every possible failure, as no network can guarantee that. Instead, the goal is to avoid unnecessary concentration, introduce diversity wherever practical, continuously improve security and ensure that systems can recover quickly.

The Middle East is moving from adoption to infrastructure maturity

Saudi Arabia and the United Arab Emirates provide a useful example. The lesson is that Progress tends to occur when policy attention, technical capacity building and implementation by network operators reinforce one another. Infrastructure transformation is rarely achieved through regulation alone, nor through technology alone. It requires sustained cooperation between policymakers and the people who actually operate networks.

The race to build AI capacity is attracting billions of dollars in investment across our region and around the world. But compute without connectivity cannot deliver value. Connectivity without resilience cannot guarantee continuity. And infrastructure without cooperation cannot scale indefinitely. The strongest digital economies will therefore not simply be those with the most infrastructure. They will be those with Internet ecosystems that are open, interconnected, secure, scalable and resilient enough to support whatever comes next

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