Tech Features
Why AI Transformation is a Human Imperative, and the Role the CHRO Must Play
A year after IBM’s Deep Blue defeated Garry Kasparov in 1997, Kasparov did something unexpected. Rather than retreat, he invented a new form of chess he called ‘advanced chess’, pairing human players with computers to see what they could produce together. The result was remarkable. Even moderately skilled players, armed with a standard machine, were capable of defeating both grandmasters playing alone and computers operating without human input. The combination was categorically superior to either element in isolation.
By: David Henderson , Group CHRO, Al-Futtaim
That experiment carries an important lesson for organisations navigating AI today. The instinct understandable, but mistaken, is to frame AI as a technology story. It is not. AI reshapes jobs, redistributes decision rights, resets operating models, and forces us to reconsider deeply embedded ways of working. It intersects directly with creativity, cognition, confidence, identity and employability. It produces as many human questions as it does technical ones.
This is why the organizations that are genuinely converting AI from experiment into competitive advantage are those that have understood it, first and foremost, as a large-scale human transformation, one that demands the business, the CHRO and the CIO working as genuine partners, each bringing what the other cannot.
The organisations winning with AI are not those with the most sophisticated technology. They are those that have most deliberately redesigned how humans and machines work together.

The Case for the CHRO
The most effective AI transformations are driven by a tight three-way partnership:
the business setting the agenda and owning outcomes,
the CIO providing the technology platforms,
data infrastructure and governance,
and the CHRO leading the human transformation that determines whether AI delivers value at scale or stalls in pilots.
Each is essential. None is sufficient alone.
What has changed is the recognition that the human dimension, the design of work and decision rights, the building of workforce capability, the management of trust and ethics, the orchestration of adoption across large and diverse employee populations, is not downstream of the technology. It is a primary enabler of it. That is the CHRO’s territory, and it demands the same strategic weight as the technology agenda itself.
In this paper, I propose a model for how CHROs can lead AI enablement through four interconnected roles: Design Architect, Capability Steward, Adoption Catalyst, and Transition Guardian. Each role addresses a distinct dimension of the human transformation that AI demands. Together, they represent a holistic operating mandate for CHROs who are serious about delivering sustained enterprise value from AI, not just deploying tools.
01) Design Architect: Redesigning work, roles and decision rights for the AI era
AI transformation fails far more often because of organisational design choices than because of technology limitations. When companies deploy AI tools without redesigning how work is done, decision rights blur, accountability erodes, adoption stalls, and productivity gains remain trapped in pilots. The technology is rarely the binding constraint. The organisation almost always is.
The CHRO’s role as Design Architect is to get ahead of that problem. This means providing overarching direction on how work should be redesigned so that human judgment and AI-generated insight are deliberately combined, not accidentally layered on top of each other. It means clarifying which decisions remain human-led, which are AI-supported, and where accountability ultimately sits. And it means building an operating model architecture that is dynamic enough to evolve as AI capabilities continue to develop rapidly.
In my own experience, incrementalism in this domain is almost always destined to fail. The organisations that are getting this right are making bold, decisive design choices, and in some cases, breaking up parts of the organisation that have long been treated as untouchable.
| In Practice — Procter & Gamble P&G redesigned decision models across forecasting, procurement and product innovation so that AI produces insights and options while humans retain final say on portfolio bets, supplier strategy and innovation priorities. Critically, AI was embedded directly into logistics decision forums — rather than remaining siloed in group-level analytics teams, removing information-sharing barriers and enabling real-time decision-making at scale. |
In Practice — Microsoft Microsoft intentionally redesigned all knowledge-work roles so that AI copilots handle drafting, synthesis and retrieval, while employees retain judgment, prioritisation and accountability. The result was not simply cost reduction,it was the redeployment of released cognitive capacity into revenue-generating innovation and customer experience improvement. |
Being intentional on organisational design means staying one step ahead of technological adoption, not one step behind it. The CHRO must proactively reimagine how AI reshapes the value chain and translate that vision into operating model decisions — rather than reactively course-correcting after tools have already been deployed.
02) Capability Steward: Building enterprise-wide, continuous learning systems that keep pace with AI
In the AI era, capability, not technology, is the primary constraint on value creation. The organisations that are scaling AI effectively are not those with the most sophisticated tools. They are those whose people know how to use them confidently, critically, and productively in the context of real work.
The CHRO’s role as Capability Steward is to build the learning infrastructure that makes this possible at scale. This means moving decisively away from episodic, one-size-fits-all training models, which are structurally unsuited to the pace of AI change, towards continuous, contextual learning systems that are embedded in daily workflows.
It means developing AI fluency across the workforce, not just in specialist teams. And it means maintaining ongoing insight into which capabilities are emerging, shifting or declining as the skills economy evolves.
| In Practice — Amazon Amazon treats AI capability as core workforce infrastructure rather than a specialist skill. It has built role-specific learning pathways combining foundational AI fluency with immediate, in-role application, particularly in operations, logistics and corporate functions. The result has been faster adoption of AI tools across large frontline and corporate populations, with measurable productivity gains driven by applied capability rather than isolated expertise. |
| From My Experience — Zurich Insurance During my time at Zurich, we built an enterprise-wide AI and digital capability ecosystem that combined broad AI literacy with deep domain-specific learning for underwriters, claims handlers and risk professionals. Learning was continuous and embedded in daily workflows. Critically, we also focused on transferable skill identification, enabling us, for example, to rapidly retrain and redeploy claims handlers as customer service agents based on strong overlaps in their underlying skill profiles. That flexibility became a genuine competitive asset. |
The CHRO must protect long-term capability health and resilience, not simply optimise for short-term productivity. Organisations that treat AI learning as a one-time training event will struggle to sustain adoption. Those that build continuous learning as an organisational capability will compound their advantage over time.
03) Adoption Catalyst: Empowering employees as co-creators of AI value, not passive recipients of it
Many CHROs of my generation were trained in a change management orthodoxy that starts at the top of the house, guiding coalition, executive sponsorship, structured project timelines. That model is not wrong, but it is increasingly insufficient for AI.
Top-down governance and strategy remain essential. But scalable AI value does not come from mandates. It comes from the bottom up, from employees who understand the work and are empowered to apply AI where insight is deepest and value most immediate.
The CHRO’s role as Adoption Catalyst is to create the conditions for this to happen: building cultures of experimentation and knowledge-sharing, aligning incentives and recognition to reward participation, and enabling employees to co-create AI use cases rather than simply receive them.
This is a fundamental shift from change management to what I would call change orchestration, leaders creating the environment in which adoption flourishes, rather than driving it through compliance.
| In Practice — Al-Futtaim Blue Loyalty Platform The clearest proof point I can offer comes from our own experience at Al-Futtaim. The group’s Blue Loyalty Platform uses AI to combine behavioural, transactional and partner data to deliver personalised offers and purchase recommendations across our retail and service channels. What made this work was not central design — it was that the use cases were developed by multi-disciplinary frontline retail employees, working in agile action-learning teams, applying their direct customer insight to build the recommendations. AI was embedded into frontline and digital workflows by the people who understood those workflows best. The result has been measurable revenue uplift driven by use cases rooted in real customer interactions — not boardroom hypotheses. |
| In Practice — Google Google runs AI adoption through a culture of experimentation supported by internal communities, shared tooling and lightweight governance. Employees apply AI to improve workflows, products and services; successful use cases are productised and scaled through internal platforms. This produces rapid diffusion of best practices, strong employee ownership, and continuous improvement generated by those doing the work. |
Employees need to define the tools they need , not simply learn the tools they are given. That distinction is everything when it comes to whether AI adoption takes root or stalls.
Bottom-up adoption is not a cultural nicety. It is the mechanism through which AI becomes embedded, differentiated and commercially meaningful at scale. Organisations that get this right do not deploy AI. They make AI part of how the organisation thinks.
04) Transition Guardian: Ensuring AI adoption is ethical, transparent, and in the long-term interest of employees
AI introduces legitimate concerns that the CHRO cannot afford to minimise: fairness, transparency, surveillance, bias, job security, long-term employability. If these concerns are not addressed proactively and honestly, trust erodes, and without trust, adoption stalls regardless of how good the technology is.
The CHRO’s role as Transition Guardian is to ensure that AI adoption is consistent with organisational values and strengthens, rather than undermines, the employee value proposition.
This means embedding ethical guardrails and human oversight into AI adoption from the outset, not retrofitting them under regulatory pressure. It means communicating honestly with employees about what AI will change, what it will not change, and what pathways exist for reskilling and redeployment.
And it means treating strategic workforce planning not as an HR administrative function, but as a core enabler of organisational resilience.
Today’s employees need to focus less on specific target jobs and more on building transferable skill profiles that will serve them across a career that is certain to be turbulent. They need to feel that their organisation has their back. The CHRO must make that commitment credible, not through reassurance, but through concrete pathways.
| In Practice — Salesforce Salesforce has embedded ethical and responsible AI as a prerequisite for scale rather than a control imposed after deployment. The company requires mandatory Responsible AI training, applies humanin-the-loop oversight for AI-enabled decisions, and maintains clear disclosure standards when AI influences employee or customer outcomes. The trust this generates has driven faster adoption, stronger employee engagement, and meaningfully reduced legal, regulatory and reputational risk. |
| In Practice — Unilever Unilever explicitly links AI adoption to employability and internal mobility. As AI reshapes roles, the company invests heavily in reskilling and redeployment pathways, reframing AI as augmentation rather than displacement. Workforce planning, learning and ethics are intentionally connected rather than siloed , and employees can see a credible future for themselves within the transformation. |
Trust is not a soft outcome of AI transformation. It is the hard prerequisite for scaling it. The CHRO who treats it as such will find that ethical, transparent AI adoption does not slow the transformation down — it is the thing that makes it durable.
The CHRO Skill set for AI Enablement
Having defined the four roles the CHRO must play, it is worth being specific about the skills and attributes required to execute each one. In an environment where AI success is increasingly determined by organisational design, capability building, adoption dynamics and trust, not technology, these capabilities define whether the CHRO is shaping the transformation or reacting to it.
| Design Architect | Capability Steward | Adoption Catalyst | Transition Guardian |
| Operating Model Design | Learning at Scale | Change Orchestration | Ethical Judgement |
| Work & Role Deconstruction | AI Fluency Translation | Employee Empowerment Mindset | Trust Stewardship |
| Decision Rights Clarity | Skills Architecture & Workforce Sensing | Incentive & Recognition Design | Strategic Workforce Planning |
| Systems Thinking | Action Learning Systems | Business Experimentation Literacy | Risk Anticipation |
| Enterprise Co-Creation | Future Capability Stewardship | Cultural Signal Awareness | Clear, Honest Communication |
A few points of emphasis.
As Design Architect, the most underrated skill is enterprise co-creation — the confidence and credibility to act as a genuine co-owner of AI strategy with the CIO and business leaders, not merely as a supporting function.
As Capability Steward, future capability stewardship is distinct from short-term productivity optimization; CHROs must protect long-term organisational resilience, not just near-term performance.
As Adoption Catalyst, cultural signal awareness is often more powerful than formal programmes, leadership language and behaviour either accelerate or silently undermine adoption at scale. And as Transition Guardian, clear and honest communication, including on uncertainty and difficult tradeoffs, is the foundation on which all of the other skills rest.
Without it, none of the others land.
Conclusion: The Human Transformation Imperative
Organisations that are genuinely winning with AI are not those with the most sophisticated technology stacks. They are those that have most deliberately and thoughtfully redesigned how humans and machines work together, rethinking operating models, building capability at scale, empowering employees as co-creators, and managing the transition with ethics and transparency.
The CHRO who grasps this, who acts as Design Architect, Capability Steward, Adoption Catalyst and Transition Guardian simultaneously, becomes one of the most important executives in the organisation. Not because HR has staked a claim to a technology agenda, but because the most important levers for AI value creation are organisational and human, and those are precisely the levers that CHROs are equipped to pull.
Kasparov’s advanced chess experiment showed us, a quarter of a century ago, that the most powerful outcomes emerge not from humans or machines working alone, but from their deliberate, skillful combination. The CHRO’s mandate is to make that combination work, at enterprise scale, at pace, and without losing the trust of the people it depends on.
That is not a supporting role. It is a defining one.
_______________________________________________________
David Henderson is Group CHRO of Al-Futtaim Group, one of the Middle East's largest diversified conglomerates. He has previously served as CHRO of Zurich Insurance Group, MetLife and PepsiCo.

Tech Features
Building the AI-Ready Data Center in the Middle East
Why Advanced Network Infrastructure Is the Backbone of the Digital Economy

Artificial intelligence (AI) is reshaping the digital economy at an unprecedented pace. Across industries, organizations are embracing AI to unlock new efficiencies, accelerate innovation, and create more personalized experiences. Yet behind every AI application, cloud platform, and digital service lies a critical foundation that often receives far less attention than the technologies it enables: the network infrastructure that connects the modern data center.
As digital transformation accelerates, data centers have become some of the most strategic assets in today’s economy. They support everything from enterprise applications and cloud services to digital government platforms and AI workloads. Their growing importance is reflected in the scale of investment flowing into the sector. The Middle East hyperscale data center market is expected to grow from USD 4.61 billion in 2025 to USD 16.38 billion by 2031, expanding at a CAGR of 23.53 percent. At the same time, investment in data center infrastructure is expected to reach unprecedented levels. McKinsey estimates that meeting future compute demand could require as much as $6.7 trillion in global data center investment by 2030. These figures highlight not only the growing demand for digital services, but also the increasing importance of the infrastructure that supports them.
However, the AI era is creating challenges that extend well beyond adding more computing power. The performance of modern data centers is increasingly determined by the efficiency of the networks operating within them. Importantly, such efficiency encompasses more than high-volume throughput and continuous uptime. It incorporates stringent requirements around data privacy and integrity, alongside strict performance metrics like deterministic latency and rapid service provisioning.
Unlike traditional applications, AI and high-performance computing workloads generate enormous volumes of east-west traffic as data moves continuously between servers, storage systems, GPUs, and CPUs. Training large AI models requires thousands of processors to communicate simultaneously, making low latency and high-capacity connectivity essential to maintaining performance. As AI models become larger and more sophisticated, the demand for 400 Gigabit Ethernet (GE) and 800GE optical networking architectures is growing rapidly to support the scale and speed these environments require.
This shift is changing the way data center infrastructure is designed. AI-ready environments require networks capable of scaling seamlessly across thousands of servers while maintaining deterministic latency, intelligent traffic engineering, and ultra-high throughput. In effect, the network is becoming just as critical as the computing resources themselves.
Meeting these requirements demands innovation across IP routing, data center switching, and optical transport technologies. Advances in routing silicon and switching platforms are helping operators build networks that can support increasingly complex workloads while maintaining efficiency and reliability. Technologies such as Nokia’s FP5 network processor silicon deliver the high-capacity performance required for modern digital infrastructure while improving energy efficiency compared with previous generations. Similarly, the Nokia 7250 Interconnect Router portfolio is designed to support hyperscale environments through high-density Ethernet connectivity and open networking architectures that enable efficient scaling as demand grows.
Across the Middle East, operators are already evolving their networks to prepare for the next wave of AI-driven growth. Nokia has been collaborating with leading service providers across the entire MEA market, primarily in the Gulf, but across Africa as well, on IP and optical network modernization initiatives aimed at increasing capacity, improving resilience, and supporting growing cloud and data traffic demands. Recent projects in the region, including a 1Tbps data center connectivity deployment spanning hundreds of kilometers in Saudi Arabia, AI-powered optical network automation trials in the UAE, and enhanced cloud interconnection capabilities for hyperscale environments, illustrate how network infrastructure is being modernized to meet rising data and AI demands. These efforts reflect a broader regional focus on building digital infrastructure capable of supporting long-term economic and technological growth.
Performance, however, is only one side of the equation. Sustainability is becoming an equally important consideration as data center capacity expands.
According to the International Energy Agency’s Electricity 2026 report, electricity demand from data centers worldwide is expected to more than double by 2030, driven largely by AI workloads and accelerated computing requirements. As operators balance performance objectives with sustainability commitments, energy-efficient networking infrastructure will play a critical role in reducing operational costs and limiting environmental impact.
This is where advances in networking technology can make a meaningful difference. Modern silicon innovations and optical transport platforms are enabling operators to deliver significantly higher capacity while consuming less power, helping support both traffic growth and sustainability goals. As data volumes continue to rise, achieving greater efficiency across the network will become increasingly important.
The stakes are particularly high in the GCC, where governments are investing heavily in digital infrastructure to support AI, cloud computing, and smart city initiatives. The UAE, Saudi Arabia, and Qatar are positioning themselves as regional hubs for hyperscale cloud providers and AI research centers, creating new opportunities for innovation and economic diversification.
Realizing these ambitions will depend on more than the construction of new data centers. It will require high-performance network infrastructure capable of connecting hyperscale facilities, edge computing sites, enterprise clouds, and national digital platforms into a seamless digital ecosystem. As these national platforms come online, sovereignty, resilience, and security become defining requirements: networks must keep sensitive data and AI inferencing in-country, withstand disruption, and meet the trust standards of mission-critical government and enterprise operations.
As the region continues its digital transformation journey, the conversation around data centers must evolve beyond computing power alone. The future of AI will depend not only on the intelligence of algorithms, but also on the networks that enable data to move securely, efficiently, and on scale. Very significantly, these networks will enable the consumption of a new generation of AI-boosted cloud services, driving the consumption needed to generate the ROI required by this promising AI supercycle. Building AI-ready data centers therefore starts with building AI-ready networks, creating the resilient digital foundations that will power the next chapter of growth across the Middle East.
Tech Features
The Middle East’s Digital Boom Is Creating A New Visibility Challenge
By Gaurav Mohan, SVP Sales – APAC, India, Middle East & Africa, NETSCOUT
The Middle East is building one of the world’s most advanced digital economies. Across the UAE, Saudi Arabia, Qatar and the wider Gulf, artificial intelligence is moving from experimentation into production. Sovereign cloud strategies are reshaping infrastructure. 5G is powering smart cities,, autonomous services and new digital business models. Yet as organisations accelerate innovation, many are struggling to maintain visibility across these digital infrastructures that gives them the knowledge they need to manage, control and protect their business.
Today’s digital services rarely operate within a single environment. Applications, workloads and services are spread across sovereign clouds, hyperscalers, regional data centres, telecommunications networks and edge environments, each generating its own telemetry, tools and operational workflows. As a result, organisations often gain more data but less understanding of how their services actually behave end to end.
According to Enterprise Management Associates’ Network Management Megatrends 2026 report, 51 percent of enterprises now manage four or more distinct network domains, 38 percent of organisations lack end-to-end visibility across their network domains and even 24 percent acknowledge having areas where their monitoring tools cannot see at all. This highlights a growing paradox that organisations are rich in data but poor in visibility.
That means decisions are made using incomplete information. Incident response slows down, operational risk increases, and it becomes even harder to protect the customer experience. In the Gulf, the challenge is particularly relevant. As data is increasingly localised to meet regulatory obligations, applications and workloads naturally cluster around where that data resides. While this strengthens governance and compliance, it can also fragment visibility if organisations lack a consistent view across multiple environments.
Often the most valuable operational and security information never travels between users and applications. It moves silently between cloud workloads, databases, APIs and servvices inside the infrastructure itself. If organisations cannot observe and understand these interactions, they miss the activity that often matters most.
The conversation is no longer simply about visibility. It is about whether organisations can trust the data used to make operational and AI-driven decisions. The question that must be answered is do they have the trusted operational data that is the authoriative network evidence that gives them the certainty they need to make better, smarter decisions – faster.
High-fidelity network data provides a more accurate and consistent view of network activity, helping teams fill the gaps left by logs, metrics and sampled telemetry. It enables organisations to move beyond assumptions and approximations, allowing teams to understand events as they occur and investigate them with confidence.
The most authoritative source of network intelligence comes directly from network packets, providing an independent record of how applications, infrastructure and users actually interact. Rather than relying solely on sampled metrics or instrumented logs, it gives teams evidence grounded in observed network activity. The result is a clearer understanding of both operational and security events.
In the Middle East, where regulatory expectations continue to evolve and data sovereignty remains a priority, that level of accuracy carries particular importance. Organisations are increasingly expected to demonstrate resilience, accountability and operational transparency. Meeting those expectations becomes significantly harder when visibility is incomplete.
AI does not eliminate operational uncertaity. In fact, it magnifies and can force-multiply whatever uncertainty already exists. Feed AI incomplete or inconsistent data and it simply automates bad decisions faster. Feed it complete, contextual and trusted network intelligence, and AI becomes more accurate, responsive and reliable.
The Middle East has invested heavily in building world-class digital infrastructure. As AI, sovereign cloud and connected services continue to expand, organisations tha combine comprehensive visibility with trusted, high-fidelity network intelligence will be able to thrive. In the next phase of digital transformation, success will be defined not simply by how much infrastructure organizations build, but by how clearly they can see, understand and act across it with confidence.
Tech Features
WHY EXCEPTIONS, NOT INVOICES, ARE COSTING FINANCE TEAMS THE MOST

By Ionut Valentin Sas, SVP Finance, UiPath
Across the GCC, processing standard invoices has become relatively straightforward. Routine invoices are no longer the problem. The real bottleneck begins the moment an invoice falls outside the expected workflow, whether that is a mismatched PO, a missing approval, incorrect coding or a supplier query. From there, the process spills into email threads and spreadsheets, and finance teams pay for it in delayed cash flow, missed early payment discounts, strained supplier relationships and tied-up working capital. The invoice itself was never really the problem. The problem is what happens when it does not follow the usual pattern.
The Trouble with Exceptions
Straight-through processing, where an invoice moves from receipt to payment without human intervention, has been one of finance teams’ most effective ways to handle higher invoice volumes at lower cost. Companies like Canon have reported up to 90 percent STP for certain invoice types.
Yet according to Ardent Partners’ State of ePayables report, even top-performing AP teams only reach around a third. That gap reflects a shift already under way in accounts payable. As routine invoices increasingly process themselves, less time goes into verifying standard transactions, and more of the team’s effort shifts toward judgment, coordination and resolving what falls outside the pattern, such as invoices missing a PO, mismatched purchase orders, supplier follow-ups and approval bottlenecks.
Most automation was built for the predictable majority of transactions. The remaining cases still get routed back to people, with no system designed to resolve them faster or more consistently. Resolving an exception often means pulling information together from ERP systems, procurement platforms, contracts, past transactions and supplier communications before a decision can be made. The challenge is rarely a lack of information. It’s that the information sits across multiple systems and requires someone to piece it together before a decision can be made. That’s where most of the time is lost.
Invoicing in the UAE
The UAE’s move toward mandatory e-invoicing is one of the clearest signals of this shift. For many organisations, this transition will expose processes that have remained largely hidden while invoices were handled manually. Standardised, machine-readable invoices make routine processing easier, but they also shine a light on the exceptions that continue to require human intervention. As a result, organisations have an opportunity to redesign how those exceptions are managed, rather than simply digitising existing processes. The mandate requires structured, machine-readable invoices in place of the PDFs and spreadsheets many finance teams still rely on, and it is pushing organisations to take a hard look at how they handle exceptions today.
Compliance is only the starting point. The bigger opportunity is using this transition to modernise broader finance operations and rethink how exceptions get managed, not just to meet the regulatory deadline.
The Importance of Governance
As more of this resolution work shifts to AI agents, visibility, auditability and control become essential. Governance is not there to slow decisions down. It is what gives organisations the confidence to automate lower risk work while keeping higher risk decisions transparent, explainable and subject to human oversight. Done well, orchestration keeps people in charge of decisions, not just faster at processing them. That becomes increasingly important as finance teams automate larger parts of the invoice lifecycle. Confidence in AI comes not from removing people altogether, but from knowing when human judgement should remain part of the process.
The UAE’s e-invoicing mandate makes this need for governance harder to ignore. But governance should not be seen as a brake on AI adoption. It is what makes that adoption trustworthy.
The Shift Finance Leaders Must Make
The old mindset was to automate invoices. The new one is to resolve exceptions.
That is the shift finance leaders now need to make, treating exception management as the next frontier in finance automation rather than an afterthought bolted onto invoice processing. The foundation for that shift is orchestration, bringing people, systems and AI agents together around each exception instead of simply flagging it for someone to pick up later.
AI agents can do much of the groundwork before a person is even involved, gathering supporting information, analysing how similar cases were resolved in the past, recommending next steps and drafting supplier communications. That does not replace judgment. It means the judgment that does happen is faster and better informed. The organisations that gain the greatest advantage will not necessarily be those processing the highest number of invoices automatically. They will be those that can resolve exceptions quickly, consistently and with the right level of oversight, turning what has traditionally been a source of delay into a competitive advantage. The GCC built its reputation in digital government and public services by fixing what was not working, not by polishing what already was. Finance now has the same opportunity in front of it. The invoices were never the hard part. The exceptions are, and the organisations that get ahead of them will be the ones setting the pace for the next phase of digital invoicing in the region.
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