Home Integrator
JASHANMAL LAUNCHES ‘BACK TO SCHOOL. BACK TO BRILLIANCE.’ CAMPAIGN ACROSS THE UAE
As families across the UAE begin preparing earlier than ever for the new academic year, Jashanmal has launched its ‘Back to School. Back to Brilliance.’ campaign, bringing together an extensive collection of premium backpacks, lunch solutions, hydration products and school essentials from some of the world’s most trusted brands.
Designed to make Back-to-School shopping simple, inspiring and convenient, the campaign offers parents and students access to carefully curated collections from internationally recognised brands including Kipling, delsey Paris, Eastpak, Jansport, Jeep, Bugatti, Stanley, Jeune Premier, Trixie, Citron, all available under one roof across Jashanmal stores.

With the Back-to-School season becoming one of the year’s most important retail periods, families are increasingly prioritising products that combine quality, durability, comfort and design while beginning their shopping earlier to secure the season’s most sought-after collections. Whether it’s a child’s very first backpack, a teenager’s laptop-ready school bag, or everyday hydration and lunch essentials, Jashanmal’s carefully selected assortment has been designed to support students of every age as they embark on a new year of learning, growth and discovery.
Shuja Jashanmal, CEO of Jashanmal Group, said: “Back-to-school is much more than a shopping season, it’s the beginning of a new chapter for every child. At Jashanmal, we believe confidence starts with being well prepared, and our ‘Back to School. Back to Brilliance.’ campaign reflects our commitment to helping families give their children the very best start to the academic year. By bringing together some of the world’s most trusted brands, we are creating a one-stop destination where parents can shop with confidence, knowing every product has been carefully selected for its quality, functionality and design.”


Leading this year’s collection is Kipling, renowned for its lightweight, durable backpacks designed to keep pace with busy school life. The iconic Seoul collection combines spacious storage, ergonomic comfort and dedicated laptop compartments, while the limited-edition Minions Collection adds a playful touch through themed backpacks, lunch bags and wheeled school bags that children will love.
Expanding the collection, DELSEY PARIS brings French innovation to the classroom with lightweight backpacks and luggage featuring smart organisation, ergonomic comfort and durable construction. Eastpak’s iconic backpacks combine everyday functionality with timeless style, while JanSport continues its long-standing legacy with spacious, comfortable designs trusted by generations of students. Jeep’s rugged designs are built for active school days with practical storage and durable materials.


For younger students, Trixie brings imagination to everyday routines with its charming animal-themed lunchboxes, insulated bottles and snack containers, while Citron combines practical functionality with colourful designs inspired by dinosaurs, mermaids and unicorns across its range of trolley bags, backpacks, food jars and stainless-steel bottles. Families looking for premium school bags will also discover Jeune Premier, the award-winning Belgian brand celebrated for its lightweight ergonomic backpacks that blend exceptional craftsmanship with contemporary European design. Completing the collection are hydration favourites Stanley and Bugatti. Helping students stay hydrated through the school day, Bugatti Bottles combine sleek, premium design with durable, temperature-retaining performance.
Beyond offering world-class brands, Jashanmal’s Back-to-School campaign reflects the company’s continued commitment to providing customers with thoughtfully curated products that enrich everyday life. With more than a century of retail heritage, Jashanmal continues to evolve alongside changing consumer lifestyles while remaining focused on delivering trusted brands, exceptional quality and memorable shopping experiences.
The campaign is supported by a fully integrated marketing programme across radio, digital media, social media, influencer collaborations, CRM, SMS, email marketing and premium digital screens, ensuring families across the UAE can discover the latest Back-to-School collections wherever they choose to shop.
Home Integrator
IKEA Turned Last-Minute Hosting into a 90-Second Guest-Ready Tidy-Up Challenge
IKEA, operated by Al-Futtaim in the UAE, gathered residents and visitors together for the Guest-Ready Tidy-Up on 15 October, at IKEA Festival Plaza and Dubai Festival City stores.The activation brought IKEA’s storage solutions to life through a playful challenge, showcasing how IKEA continues to be part of customers’ everyday stories.
From laundry on the sofa, to toys on the floor – the last-minute tidy up before welcoming guests into our home can be familiar. Inspired by a relatable hosting moment, what happens after you receive the message that guests are on their way, the challenge gave IKEA Family members 90 seconds to put misplaced items into designated storage spaces in a staged living room, before the doorbell rang and their time was up.
An IKEA coworker assessed whether items were stored correctly within the allocated time, with 60 IKEA gift cards handed out to the winning customers across both stores, each worth AED 500.
The Guest-Ready Tidy-Up challenge celebrated the everyday moments that bring people together. Through practical, well-designed storage solutions at affordable prices, IKEA helps customers create homes that work for their routines, making it easier to clear the clutter and welcome friends and family. The challenge offered visitors a firsthand experience of IKEA’s storage solutions and ideas to use at home long after the activation.
Home Integrator
Ohana Development Announces Erling Haaland as a Proud Homeowner at Manchester City Yas Residences by Ohana, During Phase 2 Launch
Ohana Development has announced Erling Haaland as a proud homeowner at Manchester City Yas Residences by Ohana during the launch of the project’s second phase. Featuring two- and three-bedroom townhouses, duplex villas, and four- and five-bedroom villas, Phase 2 sales will commence on 19 October 2026. The event at Etihad Arena welcomed over 4,000 guests, including Pep Guardiola, who was announced as the project’s official brand ambassador.
Located along Yas Canal, adjacent to Yas Island, the development spans 1.67 million square metres and will feature more than 2,000 residences. The world’s first Manchester City-branded residential community has already broken ground, with phased delivery scheduled by 2029.
In a video appearance by Manchester City star Erling Haaland, he announced that he was excited to be joining the Ohana family as a proud homeowner with a five-bedroom villa for his family at Manchester City Yas Residences by Ohana. Additionally, Manchester City legend, Alfie Haaland also picked up the keys to his new home in the community.
Pep Guardiola also appeared on stage for a discussion exploring teamwork, resilience and the importance of sport and wellbeing beyond football.
Husein Salem, CEO of Ohana Development, said: “The response to our first phase demonstrated the confidence buyers place in Abu Dhabi and our vision for Manchester City Yas Residences by Ohana. Phase 2 builds on that momentum, offering more families and investors the opportunity to become part of this unique community. Welcoming Pep Guardiola as our official brand ambassador further reinforces our commitment to creating a residential destination centred on sport, wellbeing and lasting value.”
Pep Guardiola said: “In professional sport, we understand that performance depends on more than training. Recovery, balance and wellbeing are just as important, and those principles matter in everyday life too. Manchester City Yas Residences by Ohana places sport and wellness at the heart of the community, giving residents opportunities to stay active, recharge and spend time together. That approach is what makes the project particularly appealing to me, and I am pleased to join Ohana Development as its official brand ambassador for this unique community.”
Home Integrator
Deyaar builds on its 2026 handover momentum with 711 new homes at Tria in Dubai Silicon Oasis
Deyaar Development PJSC (Deyaar), a DFM-listed integrated real estate company and one of Dubai’s leading developers, has announced the handover of Tria, a landmark residential development that brings a new scale of elevated living to Dubai Silicon Oasis (DSO). Rising prominently above its surroundings, the development comprises 711 residences and six retail units, distinguished by a striking three-wing architectural form designed to create three unique view corridors, ensuring residents enjoy prime outlooks across the Dubai skyline, Dubai Silicon Oasis and the surrounding parklands.
The handover lifts Deyaar’s deliveries in 2026 to more than 2,100 units, following the completion of 1,436 units across Regalia, Jannat and Talia Residences earlier in the first half. Built with families in mind, Tria pairs its homes with podium and rooftop amenities that include swimming pools, landscaped gardens, children’s areas, fitness and wellness facilities, sports courts, social spaces, and outdoor dining and entertainment areas.
Saeed Mohammed Al Qatami, CEO of Deyaar, said: “Earlier this year we welcomed owners to three of our projects across Dubai. Today, Tria adds another 711 homes to that momentum. It was conceived as a modern urban sanctuary, and seeing it come to life in the heart of Dubai Silicon Oasis is a proud moment for Deyaar. We thank our owners and investors for their trust, and our partners, contractors, government stakeholders and team for making it possible.”
With more than two decades of experience across residential, commercial and hospitality developments, Deyaar continues to diversify its portfolio and build on its momentum this year. Tria reflects a clear vision: creating vibrant communities where thoughtful design, wellbeing and lasting value shape the way Dubai lives.
As Deyaar looks ahead, its focus remains on scaling a balanced pipeline of projects, strengthening its position as one of Dubai’s most dynamic developers and contributing to the emirate’s long-term urban growth.
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