Feed Your Curiosity, Feed Your Soul

Exclusive Interview with Fetty Aryanie, Brand Head Chef, The Noodle House

Fetty brings her rich Indonesian heritage and culinary expertise to Dubai’s dining scene. Rising through prestigious kitchens including SLS Dubai and Le Méridien, she now leads an all-female partnership celebrating Asian cuisine while championing women in the culinary world through innovative farm-to-table concepts.

The Noodle House has been a cornerstone of Dubai’s food scene for 18 years. What do you think has been the key to maintaining such longevity and relevance in a competitive market?

At The Noodle House, we believe consistency is key. Our commitment to quality shines through in every dish, and we regularly update our menu to reflect seasonal ingredients, guest preferences, and current food trends. This keeps our offerings fresh and exciting for our guests, encouraging them to return. Additionally, we’ve embraced sustainable practices—everything from farm-to-table sourcing to reducing food waste and creating zero-waste menus—which really helps us stand out in a crowded marketplace.

Can you tell us more about the collaboration with Curious Elephant and how the concept of “Feed Your Curiosity, Feed Your Soul” came to life?

This collaboration is a true blend of two homegrown brands that share a passion for unique flavors. “Feed Your Curiosity, Feed Your Soul” isn’t just about mixing ingredients; it’s about merging ideas, sharing culture, and fostering a deep connection with Asian cuisine. Our journey has always been about bringing people closer to the vibrant diversity of Asian flavors, and this partnership embodies that mission.

How does Chef Fetty Aryanie’s Indonesian background influence the new menu?

Asian cuisine is beautifully diverse, yet it also shares certain elements across different countries. For me, creating these dishes isn’t just about crafting unique menus; it’s about creating moments. Growing up in Indonesia, I deeply understand the importance of tradition, authenticity, and the stories behind each dish. I bring those values to the table, crafting each dish to reflect the heart and soul of Asian cuisine.

The collaboration highlights a powerful all-female partnership between Chef Fetty and Melody Mok. How important is it to The Noodle House to support female leadership in the culinary world?

As a female leader, I’m incredibly proud to be part of this movement. I’m committed to empowering women to reach new heights in the culinary world, working towards a future where every woman has the chance to pursue her dreams and make her mark. This collaboration is a testament to the strength, resilience, and talent that women bring to our industry.

What’s your personal favorite dish from the new collaboration menu, and what makes it stand out?

My personal favorite has to be the Indonesian-style beef ribs with sambal. This dish is incredibly special to me; it’s a family recipe that has been passed down through generations—from my great-grandparents to my grandparents, then to my father, and now to me. My father used to cook it over a slow fire for five to six hours, using spices like chili, cinnamon, bay leaves, and Indonesian herbs. The dish combines sweetness from soy sauce with a spicy kick from CES Indonesian Sambal. It’s full of rich, layered flavors and a lot of love.

Almost everything served at The Noodle House is made in-house. How do you ensure consistent quality across all your locations, especially with such intricate dishes?

We have strict brand SOPs in place to maintain consistency. Each recipe is carefully documented, and every chef has access to these recipes while preparing the dishes. We also conduct regular product training to ensure all chefs are on the same page. And, of course, tasting is key! It’s my favorite part of the process; tasting allows us to ensure every dish meets our standards before it reaches our guests.