Sustainable Tech: How Globant Shapes a Greener Tomorrow

By Federico Pienovi, CEO of New Markets at Globant

In today’s business landscape, the intersection of technology and sustainability is no longer optional—it’s imperative. Globant is pioneering this path, using digital innovation to create measurable environmental impact. Through AI, blockchain, and culture-driven initiatives, the company is redefining how modern enterprises approach sustainability.

Driving Impact Through AI-Powered Efficiency

At the heart of Globant’s sustainability mission lies artificial intelligence. Through its Sustainable Business Studio, Globant embeds AI into core operations, optimizing energy usage and significantly reducing carbon emissions.

For example, AI combined with IoT and data analytics has helped improve energy efficiency by up to 40%, contributing to potential carbon reductions equivalent to the lifetime emissions of 50 million cars.

This isn’t a distant vision—it’s already happening. In real-world scenarios like smart factories and commercial buildings, AI predicts energy usage and automatically adjusts systems to reduce waste. Digital twins, machine learning models, and real-time analytics work together to balance performance with environmental responsibility.

Blockchain: The Foundation of Trust and Transparency

While AI commands the spotlight, blockchain technology plays an equally critical role in Globant’s green strategy. From traceable supply chains to tamper-proof carbon credit systems, blockchain delivers the transparency needed to make sustainability accountable.

In addition, Globant is exploring peer-to-peer renewable energy trading, where blockchain ensures fairness and verification. The company’s blockchain-powered platforms allow consumers and corporations alike to track the full lifecycle of products—from sourcing and production to recycling.

NFTs with Purpose: Tokenizing Nature Through Sustainable Tech

Globant’s use of NFTs and digital tokens isn’t about speculation—it’s about measurable impact. One bold example is the tokenization of Amazon rainforest segments. These tokens don’t just represent digital ownership—they act as tangible support mechanisms for conservation efforts.

This approach transforms NFTs into tools of ecological engagement, allowing individuals and companies to contribute to preservation with verifiable, lasting results.

Culture in Action: Sustainability from Within

Of course, true sustainability doesn’t end with tech. It requires culture—and at Globant, sustainability is woven into the company’s DNA. Their Be Kind initiative empowers every employee (or “Glober”) to make environmentally responsible choices at a personal level.

Whether through Green IT Training, which teaches digital sobriety, or internal campaigns and volunteer programs, Globant nurtures a sense of collective ownership in its environmental mission.

Sustainability at Globant isn’t a mandate. It’s a movement.

Global Standards, Local Execution

Globant’s operations remain carbon neutral, aligned with frameworks like the Science Based Targets initiative (SBTi) and the Task Force on Climate-Related Financial Disclosures (TCFD). These aren’t just checkboxes—they reflect a commitment to measurable results and transparent reporting.

Moreover, by embedding sustainability into client-facing solutions, Globant helps other organizations adopt responsible practices too—amplifying its impact across industries.

Looking Ahead: Tech as a Catalyst for Change

As the world approaches critical milestones like Vision 2030, the urgency for actionable climate strategies has never been higher. Globant is leading by example—proving that sustainability and growth are not only compatible, but mutually reinforcing.

“Sustainability isn’t just an agenda—it’s a revolution in the tech landscape,” writes Pienovi.

In essence, sustainable tech is no longer a niche—it’s a blueprint. Companies that fail to evolve will be left behind. But those that embrace innovation, like Globant, are showing that technology can protect the planet while driving performance.

Worth a read—just published Leveraging Big Data Technologies for Enhanced Architecture