ASUS Techsphere Forum: Empowering Business Leaders Through Next-Gen Hardware Innovation

A quick reality check on market size so we’re not drinking our own Kool-Aid: the global AI market in 2025 is roughly $300–$400B, depending on scope (software vs. software + services + hardware). Reasonable consensus ranges put 2030 at ~$0.8–$1.6T. In other words, still early—but already too big to treat as a side project.

ASUS: PUT AI ON THE ENDPOINT—AND MAKE IT GOVERNABLE

ASUS’s enterprise stance is disarmingly practical. As Mohit Bector, Commercial Head (UAE & GCC) at ASUS Business, framed it, the fastest way to make AI useful is to put it where the work happens (the endpoint) and to make it governable. Concretely, that means:

• NPUs for on-device inference (privacy, latency, battery life).
• Manageability (fleet policy, remote control, security posture you can actually audit).
• Longevity (multi-year BIOS/driver support) so IT can set an AI-ready baseline and keep it stable.

ASUS thinks about the modern workplace as an Enter → Analyse → Decide loop, this is where the workday actually speeds up—quietly, relentlessly, at the endpoint:

• Enter: the device captures signals—voice, docs, screens, forms, sensors.
• Analyse: retrieval-augmented reasoning + analytics produce options, risks, and rationales.
• Decide: humans choose; agents act—raise tickets, update ERP/CRM—with audit trails.

It isn’t about one blockbuster use case. It’s about standardizing the canvas, so small wins compound every week.

INTEL: FROM SLOGAN TO STACK (AND WHY THE AI PC MATTERS)

Intel’s deck made the “every company will be an AI company” claim implementable. Four slide-level words—Open, Innovative, Efficient, Secure—double as a buyer checklist:

• Open: less cost, no lock-in. The same models should move across CPU/GPU/NPU and PC → Edge → Datacentre/Cloud without rewrites.
• Innovation: treat AI PCs with NPUs, edge systems, and cloud clusters as one continuum.
• Efficient: lead on performance per dollar and per watt; energy and cost are first-class design goals.
• Secure: your data and your models are IP; run locally when you should, govern tightly when you don’t.

A “Power of Intel Inside” platform slide stitched this together:

• AI software & services: OpenVINO as the portability layer to convert/optimize/run models across heterogeneous silicon.
• AI PC: always-on, private inference for day-to-day assistants.
• Edge AI: near-machine intelligence for vision and time-series use cases.
• Datacentre & cloud AI: scale-out training/heavy inference (fraud graphs, multimodal analytics, enterprise RAG).
• AI networking: the fabric that keeps it all moving—securely.

Why the fuss about the AI PC? Because it’s the next enterprise inflection after Windows and Wi-Fi. Slides mapped tangible outcomes:

• Productivity: faster info-find, auto-drafts, note-taking.
• Communication: translation, live captioning, dictation, transcription.
• Collaboration: smart framing, background removal, eye tracking, noise suppression—without pegging the CPU.
• IT operations: endpoint anomaly detection, VDI super-resolution, remote screen/data removal.
• Security: client-side deepfake detection, anti-phishing, ransomware flags.

Under the hood, Intel’s definition is a division of labour: CPU for responsiveness and orchestration, GPU for high-throughput math/creation, NPU for low-power sustained inference—the always-on stuff that makes assistants truly useful. Add vPro + Core Ultra and you get the fleet controls and long-term stability IT actually needs.

One more practical bit I liked: Intel AI Assistant Builder—a portal to stand up local assistants/agents (with RAG) that can run on the PC fleet first, shrinking time-to-value from months to days/weeks and letting you prove the full E-A-D loop before you scale heavier jobs to edge/cloud.

When the “100M AI PCs by 2026” slide hit the screen, heads tilted from curiosity to calculation. The figures—bullish vendor projections (~100M by 2026; ~80% AI-capable by 2028)—invite a haircut, but the signal is unmistakable: endpoint AI is becoming the default.

WHAT THE PANELLISTS REALLY TAUGHT US

RAKEZ (Free Trade Zone)

Posture: Execution-first. Make AI practical on the shop floor and trustworthy in the back office—governed from day one.

What they drive:

• Diagnostics (OEE baselines, defect maps) + data-readiness scans (MES/ERP) so pilots don’t stall.
• Reference lines/sandboxes where vendors prove accuracy, safety, throughput before purchase.
• Template playbooks: CV-QC, predictive maintenance, warehouse vision, invoice extraction/3-way match—each with SOPs, KPIs, integration steps.
• Curated vendors + shared services (labelling, model hosting/monitoring, SOC for AI) to reduce MSME cost/complexity.

MSMEs: “Bookkeeping-in-a-box” to clean ledgers and free cash; pre-negotiated PoC packs (fixed price/timeline, acceptance metrics); compliance starter kit (consent, retention, safety, escalation).

Enterprises: Multi-site rollout playbooks, edge + cloud reference architectures (identity-aware RAG, policy-constrained agents), and assurance artifacts (model cards, change control, audit trails).

Outcome lens: OEE ↑, FPY ↑/DPMO ↓, MTBF ↑/MTTR ↓, faster close cycles, fewer incidents—AI that moves the P&L and passes audit.

Note – FPY — First Pass Yield; OEE — Overall Equipment Effectiveness; DPMO — Defects Per Million Opportunities; MTBF — Mean Time Between Failures (repairable systems); MTTR — Mean Time To Repair

Oracle (Consulting / Applications cloud)

Posture: AI belongs inside the workflows where finance, HR, supply chain, and service teams live. Expect talk tracks like: ground answers in your own records (RAG with policy), instrument before/after outcomes, and treat AI features as part of ERP/HCM/CX—not a sidecar chatbot. The ask from buyers: prove the Enter → Analyse → Decide gains in real workflows (FP&A forecasting lift, supplier risk scoring, HR talent match quality).

Zurich Insurance (BFSI)
Posture: AI as a force for good, scaled with governance. Think hundreds of use cases: claims triage, fraud/anomaly detection, internal knowledge bots—human-in-the-loop where stakes are high, and IoT-style prevention to reward good behaviour. The key is measurement: fewer false positives, shorter cycle times, clearer audit trails—and elevated roles, not replaced ones.

Group-IB (Cyber / Threat Intel)

Posture: AI to defend—and defend against AI. SOC copilots that summarize and enrich alerts, deepfake/phishing detection, behaviour analytics across identities and endpoints, and the emerging discipline of security of AI (prompt-injection defences, LLM gatewaying, data loss controls for AI apps). If you’re rolling out agents, involve your security team early.

Dhruva Consultants (Tax Tech Transformation)

Posture: RegTech + AI to reduce compliance cost and risk. Document AI to normalize invoices/contracts, anomaly detection for mismatches and fraud flags, and a pragmatic “bookkeeping-in-a-box” on-ramp for MSMEs. Non-negotiables: auditability, versioning, segregation of duties for anything that touches filings.

Prime Group (Labs/Certification)

Posture: Risk-scored processes—every lab step tagged with expected outputs, data access, and fallbacks. Near-term wins: smarter scheduling and test selection; long-term horizon: a Mars-ready lab by 2050 aligned with the UAE’s space ambitions. It’s operational excellence today, exploration mindset tomorrow.

Education (Heriot-Watt University, Dubai)

Posture: candid and useful: human-led pedagogy; AI-assisted admin and decision support. HWU brings talent pipelines (AI/Data Science programs), translational research, and applied robotics capacity (think Robotarium-style ecosystems). This is the repeatable talent + research engine enterprises can plug into—capstones, CPD, joint R&D—that shortens the path from idea to pilot.

WHY UAE HAS A STRUCTURAL ADVANTAGE: RAKEZ × HWU

Local context matters. RAKEZ (Ras Al Khaimah Economic Zone) is more than a location; it’s an adoption on-ramp aligned with MoIAT’s Industry 4.0 programs (ITTI/Transform 4.0). Translation: factories—especially MSMEs—get real help to deploy vision-led quality, OEE analytics, and worker-safety use cases, with policy scaffolding and incentives attached.

Pair that with Heriot-Watt University as a talent/research flywheel and you have a short, well-lit path from concept to production: execution zone + skills engine. That’s a genuine regional edge.

SUMMARY

Techsphere’s most important contribution wasn’t a prediction; it was a design pattern. ASUS gives you the enterprise substrate (AI-ready endpoints you can actually govern). Intel gives you the principles and plumbing (OpenVINO portability; CPU/GPU/NPU continuum; PC → Edge → Cloud). The panellists supplied proof patterns across industries. And the UAE context—RAKEZ for execution, HWU for talent/research—shortens the distance from idea to impact.

If “every company will be an AI company,” the winners won’t be the first to demo—they’ll be the first to standardize. Start at the endpoint, insist on portability, manage a portfolio, and make the Enter → Analyse → Decide loop measurable. That’s how the slide turns into the balance sheet.

_________________________________________________________

• Glossary of Technical Acronyms
• OEE — Overall Equipment Effectiveness (measures manufacturing productivity: availability × performance × quality).
• FPY — First Pass Yield (percentage of units passing production without rework).
• DPMO — Defects Per Million Opportunities (defect rate in Six Sigma terms).
• MTBF — Mean Time Between Failures (average time between breakdowns of a repairable system).
• MTTR — Mean Time To Repair (average time to repair a failed component/system).
• AI / IT Terms
• NPU — Neural Processing Unit (specialized chip for AI inference, optimized for low-power sustained workloads).
• CPU — Central Processing Unit (general-purpose processor for orchestration, responsiveness).
• GPU — Graphics Processing Unit (parallel processor for high-throughput math and AI training/inference).
• RAG — Retrieval-Augmented Generation (technique where AI models query external knowledge bases before generating answers).
• ERP — Enterprise Resource Planning (integrated system for core business processes like finance, supply chain, manufacturing).
• MES — Manufacturing Execution System (software for monitoring and controlling production).
• VDI — Virtual Desktop Infrastructure (running desktop environments on centralized servers).
• SOC — Security Operations Center (hub for cybersecurity monitoring and response).
• IP — Intellectual Property (protected data, models, or designs).
• Industry & Enterprise Acronyms
• BFSI — Banking, Financial Services, and Insurance (industry vertical).
• FP&A — Financial Planning & Analysis (finance function for budgeting, forecasting, performance analysis).
• HCM — Human Capital Management (HR technology and processes).
• CX — Customer Experience (customer-facing processes and software).
• ITTI — Industrial Technology Transformation Index (UAE Ministry of Industry and Advanced Technology initiative under Industry 4.0).
  
  

The ASUS Techsphere Forum, organized by Integrator Media, brought together C-suite leaders from diverse industry verticals to explore how evolving hardware standards are shaping the future of work. The event highlighted the growing role of AI-enabled PCs, showing how advancements in endpoint hardware can directly support business needs. By balancing industry-specific requirements with insights on hardware innovation, the forum offered executives a clear view of how these technologies can enhance productivity and deliver measurable value across the wider business community.