Uncategorized
Turning Rewards Into Intelligent, Experience-First Journeys
Exclusive interview with Dhruv Verma, Founder & CEO Thriwe.
In today’s crowded loyalty and rewards ecosystem, how does Thriwe set itself apart and continue to stay ahead of the curve?
At Thriwe, we redefine loyalty by moving beyond traditional, transactional models to deliver experiences that truly matter. Our platform blends data intelligence, technology, and lifestyle insights to curate hyper-personalised rewards that resonate with today’s experience-driven consumers. From global travel assistance services like meet & greet, airport transfers, wellness, spa, luxury & premium experiences, fine dining and retail offers, every benefit is designed to add real value and relevance to our users’ lives. This experience-first approach helps brands foster authentic, lasting connections with their customers — making loyalty feel effortless, engaging, and genuinely rewarding.
With the recent launch of Thriwe Aina, how is the brand strengthening its technology-driven offerings and reshaping customer experiences?
Thriwe Aina represents the next step in our tech evolution an AI concierge that transforms customer interactions into seamless, personalised experiences. It integrates easily with existing systems, automates engagement, and provides real time, data-driven insights, empowering businesses to deliver smarter, more intuitive loyalty journeys.
Why were the UAE chosen as the launchpad for Thriwe Aina, and how does this move align with the region’s vision for innovation and technology-led solutions?
The UAE stands at the forefront of AI adoption and digital transformation. Its progressive vision for innovation makes it the ideal market to launch Thriwe Aina. By debuting here, we align with the nation’s mission to drive intelligent, tech-led solutions that enhance both business efficiency and customer experience. Post UAE we’re excited to expand our presence in KSA & Asia Pacific region as well.
You’ve spoken about the future of loyalty being “intelligent, seamless, and inclusive.” Can you elaborate on what that means for both businesses and consumers?
For businesses, Thriwe Aina delivers measurable impact by transforming routine customer interactions into meaningful, loyalty-building experiences. The platform integrates seamlessly with or replaces existing systems for faster adoption, automates query handling to reduce operational effort and costs, and provides smarter, data-driven recommendations by learning from customer history.
For customers, Thriwe Aina acts as a trusted companion, offering instant, round-the-clock assistance for managing benefits, anticipating preferences with personalized suggestions, and enabling natural, multilingual conversations to ensure inclusivity across regions.
As Thriwe expands its loyalty programs globally, what are some of the biggest challenges and opportunities you see in adapting solutions across diverse markets?
Every market has unique customer behaviours and expectations. The challenge lies in adapting while maintaining consistency. The opportunity, however, is immense, leveraging AI and data analytics to localise offerings, personalise engagement, and set new global standards in loyalty and customer experience.
Uncategorized
A Morning Above the City with CRANK at Level 43
Who says your morning workout has to come with four walls? Level 43 Sky Lounge is teaming up with CRANK to bring an exhilarating rooftop cycling experience to Dubai, inviting fitness enthusiasts to start their day with an energising ride high above the city.
Taking place on the Level 43 helipad, A Morning Above the City combines the thrill of an outdoor cycling session with spectacular views of Dubai’s skyline as the city comes to life. Guests can choose from two morning sessions before enjoying a well-deserved breakfast at Level 43 Sky Lounge. With just four classes across two days and limited spaces available, this is one morning workout worth setting an early alarm for.
Details:
- Event: A Morning Above the City – Rooftop Cycling with CRANK | When: 31 October and 1 November 2026, 7:00 AM and 8:00 AM | Price: AED 200 per guest, including breakfast at Level 43 Sky Lounge | Highlights: Rooftop cycling on the Level 43 helipad, panoramic Dubai skyline views and post-workout breakfast | Availability: Four classes across two days, limited spaces | Location: Level 43 Sky Lounge, Four Points by Sheraton Sheikh Zayed Road | Reservations: Advance booking required via the event booking link
Uncategorized
MOON BAR UNVEILS ECLIPSE AT MOON: A HALLOWEEN KARAOKE & AFTERPARTY IN DUBAI



This Halloween, MOON Bar at SANA Restaurant invites Dubai’s night owls to step into the shadows for ECLIPSE AT MOON, an immersive evening of karaoke, themed cocktails, dance entertainment and a DJ afterparty on Saturday, 31 October.
Set within the intimate speakeasy at Jumeirah Mina Al Salam, Madinat Jumeirah, the event promises a playful take on Halloween nightlife, bringing together music, friendly competition and a dramatic eclipse-inspired setting.
The evening begins at 9:00 PM with open karaoke, inviting guests to take the microphone and perform their favourite tracks, from Halloween classics such as Michael Jackson’s Thriller to crowd-pleasers including Disturbia and Toxic. Those who prefer to share the spotlight can join the Scary Duet round, while competitions for Best Costume, Best Karaoke Performance and Best Duet add a competitive edge to the night. A secret guest appearance during karaoke will offer an additional surprise.
Special dance performances will build the energy throughout the evening before the focus shifts to the dance floor at 11:00 PM, when the DJ afterparty begins. The celebration continues until 2:00 AM, accompanied by atmospheric lighting and eclipse-inspired visuals.
The venue will be transformed with silver eclipse details, dark florals and moody lighting, creating a sophisticated Halloween setting. Costumes are encouraged but not compulsory. Guests looking for a subtler approach to the theme can opt for black, silver, charcoal grey, midnight blue or deep burgundy.
Food and drinks remain part of the experience, with SANA’s à la carte menu available at MOON throughout the evening, alongside specially created Halloween cocktails.
Whether guests are ready to take the stage, compete for the best costume or simply settle in for dinner, cocktails and late-night music, ECLIPSE AT MOON offers a Halloween night out with a distinctive speakeasy atmosphere.
Uncategorized
A Coffee and Macaroon Affair Acacia Lounge
This October, Acacia Lounge at Al Habtoor Grand Resort, Autograph Collection invites guests to enjoy a simple yet indulgent pairing of expertly brewed coffee and a delicate pink macaron.
Bathed in natural light and offering a relaxed setting, Acacia Lounge provides the perfect spot to pause and unwind over a freshly prepared coffee, accompanied by a petite pink macaron.
Available daily throughout October, the experience is priced at AED 38 per person. Date & time: Daily – throughout the month of October | 7:30am – 10:30pm | Price: AED 38 per person | Place: Acacia Lounge, Al Habtoor Grand Resort, Autograph Collection
-
Trending12 months agoOPPO A6 Pro 5G Review: Reliable Daily Driver
-
Tech News2 years agoDenodo Bolsters Executive Team by Hiring Christophe Culine as its Chief Revenue Officer
-
VAR2 years agoMicrosoft Launches New Surface Copilot+ PCs for Business
-
Automotive2 years agoAGMC Launches the RIDDARA RD6 High Performance Fully Electric 4×4 Pickup
-
Tech Interviews3 years ago
Navigating the Cybersecurity Landscape in Hybrid Work Environments
-
Hospitality2 years agoGulfood 2025 30th Edition Kicks Off Today, Setting New Benchmarks in F&B Growth and Innovation
-
VAR11 months agoHuawei Nova 14 Pro Review: Where Camera Excellence Meets Ecosystem Evolution
-
Tech News1 year agoNothing Launches flagship Nothing Phone (3) and Headphone (1) in theme with the Iconic Museum of the Future in Dubai


