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STARZPLAY CAPTURES THE REALITY BEHIND THE UAE’S MOST ELITE PROPERTY DEALS

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Exclusive Interview with Ben Bandari, CEO, BenCo. Real Estate & Sarah Serhan, Associate Partner, BenCo. Real Estate

Ben Bandari

Ben Bandari is a powerhouse in the UAE real estate industry, having closed over AED 25 billion in sales and earned a reputation as one of the nation’s most influential and successful brokers. Since starting his real estate career in the UAE back in 2002, He has earned some of the industry’s highest honours, including Number 1 Real Estate Broker in the UAE by Arabian Business, inclusion among the Top 150 Real Estate Icons by Finance World and the prestigious Agency of the Year award by The Entrepreneur. Beyond his brokerage success, Ben is also the star and executive producer of Million Dollar Listing UAE, the hit reality series that takes viewers inside the glamorous, high-stakes world of the UAE luxury real estate.

Sarah Serhan

In the UAE’s competitive luxury real estate market, Sarah Serhan has quickly established herself as one of its most dynamic rising talents. She is a luxury real estate agent and broker as well as an area specialist for Dubai Hills Estate, combining cultural awareness with deep market knowledge.  In her first year she had closed more than AED 100 million in sales and by 2024, she was averaging AED 3 million in transactions daily. Recognised by Ben Bandari for her drive and professionalism, she joined BenCo Real Estate in early 2024 where she now serves as Associate Partner.

Questions:

Beyond luxury listings, the show focuses heavily on ambition, rivalry, and pressure. Why do you think audiences connect so strongly with that side of the story?

    Ben Bandari: At its core, the show really isn’t about houses – it’s about people. While luxury listings are exciting and aspirational, it’s the universal themes of ambition, competition, pressure, and even self-doubt that truly resonated with STARZPLAY’s audiences in Season One once it aired. That strong response is exactly what paved the way for Season Two.

    Audiences connect because they’re seeing the authentic side of success – the wins, the stress, the rivalries, and the emotional ups and downs that come with working in a high-pressure market like the UAE. Partnering with STARZPLAY allowed us to bring this format closer to home for MENA viewers and ground it in a reality they recognise. Viewers aren’t just watching deals close; they’re watching real people who push themselves, make mistakes, and grow, and that honesty is what makes the story relatable, and why it continues to resonate even more strongly in Season Two.

    Sarah Serhan: As a newcomer to both the show and the industry, there is an undeniable pressure to prove yourself as a capable broker who can overcome challenges, obstacles and manage mental pressure. With that, you still need to balance the demands of work with time spent with family. What I believe truly resonates with the audience is the authenticity of that journey. When they see me, they see a human like everyone else, a woman with ambitions and goals, a woman with a family she must always put first, yet someone who continues to push forward, they connect on a much deeper level, probably reflecting their own struggles and aspirations.

    Mr. Ben Bandari, as a returning cast member and Executive Producer, how has your role evolved in shaping the direction and authenticity of Season 2?

    In Season Two, my role became much more hands-on. As Executive Producer, I was closely involved in shaping the narrative to make sure it truly reflected the realities of the UAE real estate market. The focus was on real pressure, negotiations, and consequences. I wanted viewers to see what the job actually demands. The goal was to let the stories unfold naturally and stay true to the people and the market we’re representing.

    Rivalries are a big part of the show; do they sharpen your edge or complicate your strategy?

    It’s genuinely a bit of both. Healthy rivalry pushes you to raise your standards and stay sharp, especially in a market as competitive as the UAE. I’ve learned to use competition as motivation while staying focused on the bigger picture, which is serving clients and closing deals. A great example of rivalry in the show is in Episodes 1 to 3, where Dr. Baydoun of Damac Properties makes Riad and I compete for a luxury property, “Villa Flora.”

    You’ve been part of the franchise since its early days in the UAE—how has the real estate market changed since Season 1, and how has that changed you?

    The market has matured dramatically. Buyers are more informed, expectations are higher, and transactions are far more complex. Since Season One, Dubai, Abu Dhabi and the UAE have evolved into a truly global luxury market. That evolution has forced me to grow personally as well as upgrade BenCo. to 70 plus staff and still growing. I’ve become more disciplined, more strategic, and more resilient. I’ve also setup a whole new business, Highgate Investments, which caters to investors looking at and acquiring properties, or designing and developing old, rundown ones. The business has skyrocketed with 8 ongoing projects so far.

    Ms. Sarah Serhan, joining a well-established cast can be intense, what was your mindset walking into Season 2?

    I was aware that my presence as a new face and a rapidly rising professional might be perceived as threatening to some of the other cast members. I anticipated questions like “who is she?” “Why is she here?” and “how did she get here?”. Frankly, I didn’t know what to expect from the others, but also, I never felt the need to prove myself to anyone. As I’ve always believed, my performance and my numbers speak for themselves.

    What message do you hope ambitious professionals, especially women, take from your journey?

    My core message is simple yet profoundly powerful: When you stay disciplined, rooted in self-belief, and fully committed to the work, you don’t need to prove anything. Your progress moves faster than doubt, and your results speak long before you ever have to.

    What surprised you most about operating in this environment, on or off camera?

    What surprised me the most was how intense the environment is, both on and off camera.  What I did not expect was how much discipline and emotional intelligence it would require to stay focused and professional while doing my job with cameras and a crew filming at all times. The mental fortitude required is truly immense, and it’s something you can only fully appreciate once you’re living it.

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    IKEA UAE Brings Italian Flavours to its Restaurants with Limited-Time Menu

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    IKEA, operated by Al-Futtaim in the UAE, is inviting customers to experience the rich flavours of Italy with a limited-time themed menu, available at all IKEA restaurants across the country from 21 to 27 July. Developed in collaboration with Italian Chef Alessandro Miceli, the menu brings together a selection of classic Italian dishes inspired by traditional recipes and fresh, seasonal ingredients.

    Customers can begin their culinary journey with comforting favourites such as Minestrone Soup or Roasted Tomato Soup (AED 9), before choosing from fresh starters including Cherry Tomato Caprese Salad or Roasted Vegetables with Pesto and Parmesan (AED 12). Main courses feature beloved Italian classics including Chicken Parmigiana on Spaghetti, Chicken Piccata with Capers and Lemon, Lasagna Al Forno, Spaghetti with Italian Meatballs, and Spaghetti Bolognese, alongside delectable vegetarian favourites such as Eggplant Parmigiana, Stuffed Italian Eggplant, and Sicilian Caponata, priced from just AED 15 onwards. Guests can also enjoy freshly prepared pasta from the live station for just AED29, offering Classic Spaghetti al Pomodoro, Fusilli al Pesto, and Pasta alla Norma, before indulging in a delicious slice of Tiramisu Cake (AED 15).

    As part of the initiative, Chef Alessandro Miceli will host live cooking demonstrations where visitors can explore authentic Italian recipes, learn professional cooking techniques, and discover the inspiration behind the menu. The live sessions will take place between 12:00 PM and 3:00 PM on 21 July at IKEA Dubai Festival City, 22 July at IKEA Festival Plaza, and 26 July at IKEA Al Jimi Mall, Al Ain.

    With more than 30 years of international culinary experience, Chef Alessandro Miceli is known for bringing traditional Italian recipes and regional flavours to life through simple, high-quality ingredients and a passion for sharing Italy’s rich culinary heritage.

    For those staying in the UAE this summer, the limited-time menu offers a chance to discover the flavours of Italy without leaving home, bringing people together over great food and creating moments and stories IKEA is part of. Customers can enjoy the exclusive menu from 21 to 27 July at all IKEA restaurants across the UAE.

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    4 Reasons High-Performance Homes Are the Future of Residential Construction

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    The global construction market is projected to reach USD 16.11 trillion by 2030, with residential development remaining a major growth driver. Yet rework continues to be a significant hidden cost, accounting for up to 20% of total project expenses.

    High-performance homes can help address this by prioritising energy efficiency, durability, indoor comfort and sustainability. In the UAE, where cooling demand and evolving buyer expectations shape residential design, these principles are increasingly important. In this context, Ibrahim Imam, CEO and Co-founder of PlanRadar, outlines four key benefits of building high-performance homes.

    Designed to Reduce Energy Use

    One of the biggest advantages of high-performance homes is improved energy efficiency. In the UAE, cooling demand plays a major role in residential building performance. Studies have shown that air conditioning can account for up to 80% of a building’s electricity demand in the UAE, particularly during hotter months. This makes design choices such as insulation, glazing, airtightness and efficient HVAC systems especially important.

    High-performance homes address this through stronger building envelopes, advanced insulation, double or triple glazing, low-emissivity coatings and better-sealed façades. These elements help maintain more stable indoor temperatures and reduce pressure on cooling systems.

    Building Stronger Long-Term Value for Homeowners

    High-performance homes are built with better materials, more efficient systems and stronger attention to comfort and durability. In a competitive real estate market like the UAE, this can become a clear differentiator. Buyers and investors are increasingly looking beyond location and design to understand how a property will perform after completion. Homes that offer lower energy consumption, healthier indoor environments and stronger sustainability credentials are likely to stand out more clearly.

    Regulation is also moving in this direction. Dubai’s Al Sa’fat Green Building System sets mandatory green building requirements for all new buildings to obtain the Silver Sa’fa. In Abu Dhabi, the Estidama Pearl Rating System has helped shape sustainability standards across the emirate. These frameworks show that high-performance construction is becoming closely linked to future market readiness.

    Creating Healthier and More Comfortable Indoor Environments

    Dubai’s Law No. 5 of 2025 concerning public health includes indoor air quality within the wider scope of environmental health, showing how occupant wellbeing is becoming a stronger regulatory priority. Poor indoor air can contribute to respiratory issues, allergies and other long-term health concerns, especially when dust, mould and volatile organic compounds (VOC) build up inside tightly sealed, heavily air-conditioned spaces. High-performance homes are designed to reduce these risks through better ventilation, advanced filtration, moisture control and safer material choices. Energy Recovery Ventilators can bring fresh air into the home, while HEPA filtration can help capture fine dust and other contaminants.

    Material selection also matters. Low-VOC paints, adhesives, finishes and building materials help reduce harmful emissions inside the home. Moisture control is equally important, as poor humidity management can lead to mould growth and affect both air quality and building durability.

    Built for Greater Durability and Long-Term Performance

    By using stronger materials, better construction techniques and more careful quality control, high-performance homes can reduce the need for frequent repairs and lower long-term maintenance costs. In the UAE, buildings are consistently exposed to intense heat, humidity and dust. Therefore, if materials are not selected or installed properly, issues can appear after handover, affecting both residents and developers.

    Externally, advanced framing, continuous insulation, durable façade systems, moisture-resistant finishes and high-quality roofing can all improve long-term performance. Internal finishes such as engineered flooring, tile or high-quality vinyl can also offer stronger resistance to wear and daily use.

    Ultimately, high-performance homes are no longer only an environmental choice. In the UAE’s maturing residential market, they represent a commercial advantage. As buyers become more selective and regulations continue to evolve, the strongest homes will be those that are healthy and built for long-term living

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    Five Lessons from H1 That Will Define UAE Construction in H2 2026

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    The first half of 2026 has shown that the UAE construction market is no longer defined simply by growth. The industry is entering a more mature phase where the ability to deliver projects efficiently, sustainably and at scale is becoming just as important as launching them.

    The country’s construction output is projected to reach approximately USD 130.8 billion by 2029, reflecting continued confidence in the built environment and the long-term strength of the development pipeline.

    For Access Consult, more than 27 years of experience across the UAE’s built environment have shown that the market is entering a more demanding stage. Developers are now looking more closely at delivery capacity, regulatory compliance, sustainability, resilience and long-term asset value.

    Drawing on patterns observed during H1 2026, Mohamed Salah Seguen, CEO at Access Consult, outlines five key lessons that will define construction activity in the second half of the year.

    High project activity Is raising the bar for execution

    The UAE’s construction pipeline remains highly active, supported by strong real estate demand, population growth and continued investor interest. In Dubai, official first-quarter data showed 10,776 building permits issued, a 12% increase compared with Q1 2025. At the same time, Dubai’s real estate transactions reached AED 252 billion in Q1 2026, reflecting deep investor confidence across the market.

    The challenge for H2 will be delivery capacity. As more projects move forward at the same time, pressure increases on consultants and contractors. A strong pipeline only creates value when the market has the technical and operational capacity to deliver it.

    This means developers will need to place greater importance on early planning, realistic timelines and clear project structures. Projects that begin with coordinated teams and well-defined scopes will be better positioned to progress efficiently.

    Resilience is becoming part of smart project planning

    H1 2026 has reinforced the importance of resilience in construction planning. In a fast-moving and globally connected market, resilience means ensuring that projects can continue progressing smoothly even when external conditions shift. For developers, this means looking more closely at procurement planning, supplier coordination and construction sequencing. It also means identifying materials or systems that may require longer lead times and planning around them earlier in the project cycle. In H2, resilient delivery planning will become a practical advantage. Developers that think ahead will be better prepared to keep projects on track while protecting quality and long-term value.

    Quality and Safety Are Becoming Central to Market Confidence

    One of the most important developments in H1 2026 was the enactment of Dubai’s Law No. 3 of 2026 concerning the quality and safety of buildings. The legislation establishes a clearer regulatory framework and reinforces the importance of accountability across the full building lifecycle.

    As Dubai’s built environment continues to expand, quality must be embedded from the earliest stages of design and approvals through to construction, handover and long-term operation. For H2, this means clearer oversight and more disciplined technical review will become essential.

    Digital tools will play an important role in supporting this shift. As projects become more complex, technologies such as BIM, AI-assisted project monitoring and digital twins can help consultants and developers improve visibility across project cycles. These tools allow teams to track progress more accurately, identify issues earlier and maintain a clearer record of building performance over time.

    Sustainable design is now a market expectation

    H1 2026 has reinforced that sustainability is becoming a central requirement in construction. This shift is supported by national priorities such as the UAE Net Zero 2050 strategic initiative, as well as local green building frameworks including Abu Dhabi’s Estidama Pearl Rating System and Dubai’s Al Sa’fat Green Building System.

    In Dubai, Al Sa’fat sets mandatory green building requirements for new buildings, while Estidama has helped shape sustainability standards in Abu Dhabi through the Pearl Rating System. This is pushing project teams to think earlier about materials, energy use, carbon impact and indoor comfort. Sustainability also now sits closely alongside tenant wellbeing, especially as occupiers and investors place more value on healthier buildings.

    In H2, developers that integrate sustainability from the start will have a stronger advantage. This includes selecting appropriate low-carbon materials, planning efficient building envelopes and ensuring that sustainability requirements are reflected in specifications.

    Connectivity is becoming a core part of construction value

    Another key lesson from H1 2026 is that connectivity is becoming central to how projects are planned and valued. Major mobility and infrastructure developments, including Etihad Rail, Dubai Metro’s Blue Line and the newly approved Gold Line are changing how developers and consultants think about growth.

    This is closely aligned with the Dubai 2040 Urban Master Plan, which sets out a long-term vision for a more connected, sustainable and people-focused city. It places great emphasis on walkability, public transport, cycling routes and sustainable mobility. For developers, this means buildings need to be understood in relation to the wider city. Future-ready projects will need to consider transport access, pedestrian movement and proximity to key business, leisure and community hubs.

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